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Top 5 Content Promotion Tools to Start Using Today

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If nobody sees your website content really there? It might as well not be.

Most people loathe content promotion with an intensity usually reserved for lying politicians, lawyers, and bankers. But there is no way of avoiding this reviled chore.

The secret to spreading the word about your site is to use tools that make it easier and less painful. Here are five of the best ways to get your content in front of more people with less effort.

Hello Bar

Pop-ups annoy your site visitors and many site owners are looking for an unobtrusive alternative.

hello_bar_content_promotion_tools

Hello Bar is the best-known service that provides a website welcome bar that you can use for multiple purposes.

If you have content that you want to promote, then link to that from your Hello Bar. Your bar shows your original content to everyone who arrives by following links to your earlier writings. If you rank well on Google for other terms, your Hello Bar account can shows visitors a link to your newest content that may not rank yet.

You can also use your Hello Bar to encourage email subscriptions, link to hot discounts and to increase Facebook interactions.
One fully-functional Hello Bar per site is free. The Pro subscription removes the Hello Bar branding and allows multiple bars per site, which will allow you to segment your users more effectively.

Everyone Social

The more individuals who work together, the more efficiently word spreads.

everyonesocial_content_promotion_tool

Everyone Social is a social sharing app for companies with many employees. Plans are customized and start at $1,500 per month.

Everyone Social encourages employees to send specific pieces of company news to their private networks. It utilizes the Six Degrees of Separation Principle to expand your reach on social media. Your business news gets into news feeds because it is delivered by individuals to their friends, whereas companies must use promoted posts to reach the same number of users.

There is a good chance that your news will go viral if it is attractively formatted, with links to your best content, images, videos and interactive components such as quizzes or surveys.

Giveaway Monkey

If you can link your content to a giveaway, interactions will soar.
giveaway_monkey_content_promotion_tool

Giveaway Monkey makes giving as simple as it’s possible to get. There are different services, and all are well-priced to appeal to businesses of every size.

You can let Giveaway Monkey run your giveaway, including all promotion and marketing and your only roles would be to provide the giveaway prize and to mail it out. Alternatively, you can send in a sponsored post with links to your original content, or run a featured giveaway for less than the price of the hosted giveaway service.

Giveaway Monkey has many American, Canadian and British users and lets you target subscribers by location, making it ideal for focused promotions.

Outbrain

Sometimes you need to promote your content to new demographics by paid advertising.

outbrain_content_promotion_tool

Outbrain is one way of promoting your content to users of top quality sites such as CNN and ESPN. You submit an ad unit that includes a compelling headline and photo. Outbrain then posts your ad with publishers that use their service. Publishers are paid a share of the revenue from the ads on their sites. The pricing model is a cost per click (CPC) one, so advertisers only pay when someone clicks and visits their content.

There are two Outbrain programs; Amplify and Engage. Companies use the Outbrain Amplify program to put their content marketing efforts in front of new users on premium sites. Your CPC will depend on how interesting your content is. If your ads are unattractive, you will need to pay a higher cost per click to have them shown on publishers’ sites.

The Outbrain Engage program has a minimum of one million article page views per month, so your content is only going to be shown on highly successful sites.

Slideshare

If you have put hours of hard graft into writing a superb piece of content, you need to repurpose that content in as many ways as possible to achieve maximum reach.

slideshare_content_promotion_tools

Slideshare is a highly popular way to reorganize your best work into series of slides and then to use those slide decks to promote the original content. Slideshare is now owned by LinkedIn and markets itself as somewhere to share professional slide-based content.

A Slideshare account is entirely free. There is no premium level of service, and you get the whole service for free and forever, including detailed analytics, links, and unlimited presentations.

Your Content Promotion Strategy

Content without promotion is a waste of electrons. But promotion methods need to be simple, so they do not steal too much productive time from your day.

Prioritize your advertising methods carefully, starting with low-cost, simple techniques such as Hello Bar before moving on to competitions, giveaways and slide presentations.

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Dvora is a freelance writer residing in Tel Aviv, Israel with 5 years of internet marketing experience. She frequently writes about SEO, Social media and all things blogging.

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1 Successful Blogger Assumption that Needs to Go

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I see a lot of bloggers who make excuses as to why they fail.

Some outside condition or circumstance holds sway over these folks.

But even worse; said bloggers tend to say successful bloggers did not have to face any hardship or traumatic circumstances on their way to becoming established, pro bloggers.

I cannot tell a lie; I made a similar assumption as a new blogger. I believed millionaire bloggers took an easy journey while bum me had to face obstacles millionaires never had to face.

I discuss why you need to let this assumption go to build a successful blog:

OK guys.

I live a dream life.

Spending months or years in places like Fiji, Bali, Thailand and Costa Rica, I have seen some of the most spectacular places on earth.

But I faced many obstacles along the way. I ran into financial hardships. OK; let me rephrase that. I lost all of my money LOL! I also had a difficult time with family at points during my blogging journey, some of whom questioned my decisions.

Blogging confused me. Being an entrepreneur baffled me. I became terribly frustrated with my blogging trajectory a few times during my blogging career.

My mom has suffered through a terminal illness while I built my blog. I battled depression earlier during my blogging career.

But here I am. Blogging From Paradise.

Established, pro bloggers usually face and embrace far more difficult obstacles on our blogging journey. Doing so makes us more fearless which helps us grow like a weed while most bloggers feel weighed down by fear, doubt and anxiety.

I can almost guarantee you that assuming successful bloggers had an easy, bump-free, smooth journey is a root cause of your blogging struggles. Even if you succeed on some level you stunt your blogging growth by assuming successful bloggers had it easy while you have it much harder.

Not true, guys.

Diving deeper into obstacles and strong fears, you begin to see why nudging into these energies feels highly unpleasant but also helps you develop a type of fearlessness. Being more fearless than the average blogger helps you create prolifically, build new connections and most of all, you avoid panicking and being shaken out when your blogging results don’t seem to be growing too much.

My life became easier after I nudged into deep blogging and life fears because after these unpleasant but brief experiences, I no longer feared burning out, being criticized or failing. Letting go those 3 chief fears made me work more persistently, more energized and more focused than most bloggers, promoting my success.

Excuses Are For Losers

Excuses are for losers. If you make excuses that you cannot succeed because you face difficult obstacles that top bloggers did not have to face, you only hurt yourself because the statement is untrue.

You lose traffic and profits because you don’t do the uncomfortable but freeing things successful bloggers do to succeed.

Guys; this journey is fun and quite fascinating. Sometimes this blogging journey feels scary. Move forward through scary moments. Do not make excuses. Do not explain away your struggles and failures because you assume successful bloggers would not have succeeded if they did not face the same struggles, because this assumption is untrue.

You probably have yet to face the really deep, scary fears we all need to face before gaining blogging success so release your excuses, move forward based on your passion, be generous, open and willing to do whatever it takes to succeed.

Blogging gets easier if you cease making excuses and start getting things done.

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Why Bloggers Need to Start Paying More Attention to Your Pay Stubs

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It’s payday, and you’re ready to go out and celebrate with your coworkers, friends, and family. For bloggers and internet marketers, the concept of a ‘paycheck’ might be something totally new — or something they actually issue to themselves on a monthly basis. However, even for those in the workplace, fewer people are getting actual paychecks and paystubs, as automation is now key.

If you’re asking, “What is a pay stub?,” then congratulations on getting paid via direct deposit. As of 2016, 82 percent of American workers received their paychecks that way.

With direct deposit, you only have to check your bank account to make sure the money was credited. You should still receive a payroll stub from your employer, though, and you need to pay attention to it.

Read on to find out more about why paycheck stubs are important — even for bloggers.

What is Gross vs. Net Pay?

The biggest and most obvious thing displayed on a pay stub is the amount of money you made. But looking at your pay stub also allows you to figure out how you made that money.

There are two types of pay displayed on that stub: gross pay and net pay. The gross wages are the overall amount of income you earned over that pay period, regardless of if it’s biweekly or monthly.

Do you get paid hourly? If so, you would take the number of hours you worked and multiply that by your hourly rate. Both of those things should also appear on your paycheck stubs.

In the world of blogging and affiliate marketing, you might be getting paid a $100 commission on every new hosting referral made, but after taxes, you could be looking at another 30% cut in actual profit made.

As an example, let’s say a worker named Bob makes $20 an hour and worked precisely 80 hours the last two weeks. That means the “gross pay” amount on his check should be $1,600.

What if Bob has an annual salary of $50,000 instead of an hourly wage? Then he would need to divide $50,000 by the total number of paydays in the year. If he’s paid every two weeks, then that adds up to 26 annual pay periods.

Net pay is how much money you’re actually going to see in your bank account after various deductions get applied. Those deductions can include things like taxes, health insurance, and your 401(k).

Employer Contributions

When looking at your payroll stub, you’ll also see a space for something called “Employer Contributions.” What does that mean?

If you work a full-time job with benefits, then your employer pays for a significant portion of your health insurance. You might pay $50 every two weeks, but your employee might pay the other $100. This will be on your stub as “health insurance” or maybe “medical.”

If you’re lucky enough to work at a company that provides 401(k) matching for your retirement, then that will be under “Employer Contributions” as well.

Generating pay stubs used to be more complicated, but nowadays, companies can use an online pay stub generator. It may take a while to create a pay stub for everyone in the building, but the actual process isn’t nearly as arduous as it could be.

Most Bloggers Will Probably Ask ‘What is a Pay Stub?’

Answering the question “What is a pay stub?” is critical, but it isn’t all you’ll need to do to stay on top of your finances. More often then not, pay stubs are still being used, but since we are living in an electronic age, it’s usually all happening behind the scenes.

Avoid the temptation to throw away your pay stub as soon as you look at it. Keeping your pay check records will help you look for any patterns or problems at work. It’s also the best way to provide proof of income.

Don’t forget to put some of that paycheck in a savings account, too. For more on that topic, be sure to check out our top finance and stock market blogs to follow online.

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Why All Blogging Metrics Are Vanity Metrics

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Ha!

Made ya look, right guys?

I did a Facebook Live Broadcast recently discussing this concept.

Check it out here:

All blogging metrics are vanity metrics because you check any blogging metrics to see how YOU are doing. Who cares? What about your readers? How are your readers doing? How are you helping your readers? How are you assisting your readers? If I see one of my videos nabbed a few hundred views I realize my video nabbed a few hundred views but this is entirely unrelated to how my readers are doing, because numbers and human beings are different concepts. Numbers are inanimate objects. Humans are humans.

Passion

I love to blog. I know how I am doing when blogging because I feel passionate about blogging. Do I need to look at a number on a screen to verify that I feel passionate about blogging? Nope. Any time I check a metric I think about how I am doing but checking numbers on a screen has nothing to do with how my readers are doing.

I serve my readers not by checking stats but by writing this guest post. I serve my readers not by checking metrics but by creating a video. I serve my readers by commenting on their blogs and by promoting my readers, not by trying to get bigger and bigger numbers after poring over metrics for minutes or hours on end.

All metrics are vanity metrics because all metrics are about you; you never check metrics to see how your readers are doing but you do check metrics to see how you are doing.

Stats Can Serve a Useful Purpose If……

….you spend a few seconds or a few minutes gauging stats, to see if you want to head in a different direction.

Emphasis on seconds or minutes, guys. Stats can be a little stopover, indicating you may need to let go an activity or maybe you need to expand an activity. Beyond those few seconds or minutes, give the rest of your attention and energy to creating helpful content and building meaningful connections.

Stats never bought my eBook so I do not check metrics. People buy my eBook so I do serve people every day, for hours a day.

Stats are all about you and service is all about other people.

Stop obsessing over how you are doing. Exit survival mode. Exit self-service mode.

Focus on other human beings. Write your next blog post. Create a video. Comment genuinely on a blog, personalizing the comment after reading the blog post. Promote another blogger on social media or via your blog. Be a servant; not a stat checker.

Develop some skills and meet a ton of people daily. That is my blogging mantra.

If you don’t focus heavily on blogging outcomes/stats and trust advice from seasoned pro bloggers you will see increasing success eventually. If you believe in yourself and help people and hone your skills through persistent practice you will succeed through your patient generosity. No need to obsess over numbers because obsessing over numbers is obsessing over yourself. Obsessing over yourself is a recipe for failure because you will run a cyber diary and sell nothing by focusing on yourself; you need to serve human beings to grow your business, not yourself.

Be patient. Be persistent. Be generous. Create and connect. Don’t obsess over stats. If you follow your passion – and you better – you know exactly how you are doing. You’re doing great! No need to verify that feeling with numbers on a screen. You’re good. Ask other folks how they are doing and serve them. Help solve their problems.

Get out of your head into a life of service.

Blogging success will be yours.

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