After writing and self-publishing 100 plus eBooks for Amazon I want to share my eBook promoting tips with you.
As you may know by now, bloggers can establish a steady passive income stream through self-publishing eBooks to Amazon Kindle.
Super branding opportunity too.
If you have an eBook – or 100 – in your library folks tend to do a double take.
Amazon bends over backwards to promote authors.
But you need to do a little legwork to spread the word too.
In a high energy, abundant fashion of course.
Because desperately pitching your eBook without a sound strategy will scare off sales.
Hey You! Come to SPA!
When my wife Kelli and I lived in Hoi An, Vietnam, we spotted a young, sweet but kinda desperate woman screaming at us as we rode by on motorbike.
Every day she would yell:
“Hey you! Come to spa!”,
to pitch her massage business.
She did land a client in Kelli but mainly because the place was close to the house we rented.
5 more blocks into the center of town and we’d have smiled but ignored her.
Only because: desperation repels and confidence attracts.
Keep this story in mind as you write, self-publish and promote eBooks.
It’s an energy game, my blogging and author buddies.
Be a confident, relatively detached, prospering Amazon Kindle author by following these 6 tips.
1: Free Giveaway
Every Friday I give away one of my Blogging From Paradise eBooks for free.
Sure this increases downloads, which boosts my Amazon rank, but I figure it’s an abundant act.
I’m an energy guy.
Meaning, if you give off abundant energy, thou shall tune into abundance.
If you are generous, people will be generous with you (increased shares, downloads, sales, etc).
This may be the easiest way to promote your Amazon Kindle eBook.
2: Create a Branded Cover
I brand every cover with a Blogging From Paradise logo and picture from some tropical paradise I’ve visited.
This authentic approach directs readers/buyers back to my blog, strengthening my brand and directing readers to my sales funnel.
Brand every eBook cover.
These are some of my branded book covers in Bali.
Only the brain dead wouldn’t know that a Blogging From Paradise eBook was written by the Blogging From Paradise Guy (aka Ryan Biddulph, in most circles).
Feel free to go another route (create an unbranded cover, etc).
I am just ruthless about branding.
Sure as heck hasn’t hurt me.
3: Build Your Own AStore
I found the concept of astore’s on Amazon a few days ago.
I immediately built my own store.
Note; this one works well if you have 5 or 10 eBooks to promote.
Here I chat about the easiest way to promote your eBooks (tip #1) and mention creating an astore on Amazon.
I broke down how to build a Blogging From Paradise astore here.
Here’s what you do differently: instead of typing in “Blogging From Paradise” on the search step type in “Your Name” (using your name) to add eBooks under your name.
4: Promote Early and Often
I promote my eBooks early.
Meaning I promote some of my 126 eBooks daily.
I promote the Kindles (and 2 on Selz) through:
- My blog
- My blog posts
- G Plus
I may not devote an entire post to promoting my eBooks daily but I link to 1 or more of my eBooks through all posts on Blogging From Paradise.
Just let people know what you have to offer so they become aware of what you have to offer.
5: Ask People to Buy it
Don’t dance around.
Don’t beat around the bush.
Ask people to buy your eBook.
Some folks never market their eBooks effectively because they never ask people to buy their eBooks.
I’m not bashful.
I ask people to buy my eBooks through virtually all of my blog posts.
My eBooks are valuable resources for my readers.
They gladly offer money to buy valued resources.
Note; ask confident, and clearly.
Check your energy as you ask.
Don’t desperately scream, cyber-style, like the spa girl.
6: Follow the Lead of Amazon Kindle Legends
Guys like Steve Scott know their Kindle stuff.
Follow them to pick golden nuggets from their brain boxes.
Successes simply share how to promote your Amazon Kindle eBook effectively.
I learned about the free eBook giveaway deal from Steve.
How do you promote your Amazon Kindle eBooks?
If you want to poke around my exclusive store on Amazon click this link: Blogging From Paradise Library.
4 Blogging Lessons Learned in Bali
I have spent over a year collectively on the Island of the Gods.
Bali is a special place.
This popular island in Indonesia teaches you 4 clear blogging success lessons too.
Let’s dive in guys.
1: Expect the Unexpected
During a house sit at a huge villa in Jimbaran I:
- faced down and helped slay a spitting cobra
- dealt with a chicken killing dog
- lost 2 of the pets (1 to cancer and 1 to likely thievery)
This list could go on forever. From this sit alone.
Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.
I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.
When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.
Expect the unexpected with your blog guys. It will happen.
2: Learn to Celebrate Everything
Balinese are an appreciative people who celebrate everything.
Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.
Even cremation ceremonies are lavish, eye-popping celebrations of life and death.
Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.
I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.
3: Step Away from the Herd to Be Heard and Seen
Kuta is a tourist trap. Ubud town center can be a bit too much.
But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.
My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.
Blog in your voice. Tell your story. Be genuine. Blog from the heart.
Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.
4: The Best Experiences Happen Outside of Your Comfort Zone
We rented a villa in the rice fields outside of Ubud once.
We had to ride a motorbike 5 minutes into the rice fields to reach the villa.
Save 1 other human living on the other side of the compound no people existed for miles around.
The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.
I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.
A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.
All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.
Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.
What blogging lessons have you learned recently?
Top 5 Most Competitive Niches for Bloggers
Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.
Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.
Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.
Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.
Health & Fitness
For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.
Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.
With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.
Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.
Do You Really Know Your Readers?
See the featured image up top guys?
I know readers dig my eBook. Said readers dig my paperback too.
Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.
But during lean years I did not know my readers because I:
- did not listen to my readers
- did not ask my readers questions
- did not spot my reader’s pain points
- did not read my reader’s comments carefully
- did not spot patterns among my readers
Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.
Reader Red Flags
You do not know your readers if:
- traffic stalls or disappears
- blogging profits stall or disappear
- engagement dies on your blog
- nobody seems to reach out to you on social media
These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.
Do You Know Your Readers?
I mean; do you really know your blog readers? Be genuine before you answer the question.
I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.
The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.
I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.
Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.
Knowing your readers genuinely requires you to be:
Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:
He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.
Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.
If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.
Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.
Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.
Listen. Ask. Observe.
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