Connect with us

Blogging

How To Use Google Micro-moments In Your Content Marketing Strategy

mm

Published

on

You went from having zero visitors to attracting thousands of potential buyers thanks to traffic-generating campaigns and SEO strategy. Is it enough to drive sales and build long-term relationship with your customers?

According to HubSpot even 98% of your first-time website’s visitors aren’t ready to make a purchase. Don’t miss out on the opportunity and create a convincing content marketing strategy based on Google micro-moments to make them stay for longer and get ready to buy.

Turning No Into Yes to illustrate persuasion and conv

1. How micro-moments work

According to Google micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.

You can distinguish four micro-moments:

  1. I want to know moment and search, e.g.: “which email marketing system is the best for bloggers?”,
  2. I want to go moment and search, e.g: “24/7 dental services”,
  3. I want to buy moment and search, e.g.: “woman running shoes”
  4. I want to do moment and search, e.g.: “how to create a perfect newsletter”.

Remember to craft your content in accordance to these moments and provide your traffic with the most relevant information possible at the appropriate time.

2. Use Google micro-moments to identify the most advantageous content

Just imagine that it’s raining, your flight is canceled and you are in a foreign city desperately looking for a hotel room. Or you want to repair your old bike by yourself and you don’t know what to start with.

Congratulations, you’ve just defined two micro-moments.

Today’s consumers’ buying path consist of interconnected impulses and they are not always related with product purchase. Sometimes visitors are just looking for information or inspiration, to buy is a second thing that comes to their mind.

According to Google your customers will come in contact with a brand about 10 times before making a purchase so leveraging lead nurturing campaigns to keep in contact with them is always a good idea.

So how to create the content that will attract customers in their micro-moments?

First keep in mind that Google favours web pages and puts them in SERPs when their content provides users with as many detailed answer as possible with a minimum of clicks.

Keep your content simple and collect all required information in one content piece like a blog post or product description. Create helpful FAQs and “how to” tutorials.

Focus on long tail queries and answers to conversational questions and your content will match deeper into the sales funnel.

According to the micro-moments approach you need to be quick and helpful so research for customer’s insights that will help you “be there” in the right time. To illustrate this with an existing example Red Roof Inn company realised that they can gain the highest web traffic when airlines cancels their flights and potential customers search for accommodation and have to choose somewhere immediately. The Inn used geo-targeted Adwords campaign to reach leads with their related offer and noticed 60% more reservations from organic traffic.

be_there_be_useful_be_quickSource

To find long tail queries that customers put in Google when searching for a product or service use the Google Keyword Planner or Übersuggest. Then implement these appropriate keywords in your content.

Social listening is another tool that will help you define your customer’s needs and expectations.  You will be able to identify people and places that are talking about you or your products on the Internet.

3. Leverage traffic coming to your website

So you did your homework and you’ve optimized website content using micro-moments and the traffic starts to grow. Don’t put your efforts to waste. Design an email sign-up form and capture leads.

Anonymous visitors can get the information and forget about your site. You need to convert them into leads – email will help you build longer lasting relationship with them by nurturing communication.

Use a visually stunning sign-up form on your blog or product page. The most important part is to use the right incentive to make people coming to your website join your mailing list. Carrot content is a good example. You can offer a valuable piece of content in exchange for an email address. Think of your visitors needs and prepare buyers guides, useful check-lists or a downloadable e-book which will present value in the eyes of your customers and convince them to stay in touch with you.

After the successful sign-up remember to explain how your subscription works. Use welcome emails and tell your new subscribers how often you send messages and what kind of content they can expect. It will ensure first-time visitors that you won’t provide them with irritating spammy emails.

4. Convert subscribers into customers with stunning newsletters

Lead nurturing with newsletters is a powerful tool to monetize your subscriber database thanks to engaging content. It will help you win a sizeable part of those who subscribed at every stage of the sales funnel.

Is it just content or is it’s relevancy more important in nurturing email marketing campaigns? The second one, of course.

First, try to define a micro-moment which will direct a visitor to your webpage, use surveys or carefully track links that are the most clicked.

It can be hard to attract different subscribers with the same messages so when you collect your addresses don’t forget to segment the list in accordance to gender, interests, previously opened messages or different factors that will help you precisely target your communication at a healthy and customer-focused pace.

newsletter_freshmailSource: FreshMail

Create personas reflecting customer’s expectations and use this canvas and point recipients to the buying path. Use premium content to tell subscribers more about your products via case studies or testimonials. Also discounts make them more eager to make that first purchase.

The most important guideline for keeping your subscribers engaged is promotional and educational content balance. Write 80% nurturing messages to only 20% sales information, otherwise your recipients will unsubscribe.

Email marketing is still considered the most effective digital marketing tactic for bloggers and marketers. Combine Google micro-moments guidelines with it to reach more visitors and build stronger relationship with them.

 

This post was written by Joanna Wojcik, who is a Content Manager at FreshMail. She is a fan a new media and online communities and keeps FreshMail plugged into them. You can contact her at joanna.wojcik@freshmail.com.

  • 14
  • 23
  •  
  •  
  •  
Continue Reading

Blogging

1 Key to Blogging Happiness and Success

Published

on

In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.

Maybe the news seems to magically draw you in to negative, toxic headlines.

I have a little secret that keeps me happy most of the time.

Goodness knows following this secret promoted my blogging success.

The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.

This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.

Why Doing this Makes You a Happy and Successful Blogger

Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.

Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.

If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.

Happiness and Success Is an Energy Thing

Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.

I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.

Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.

Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:

  • generous
  • prolific
  • helpful
  • an energetic networker

Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.

But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.

You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.

Surround Yourself with Loving, Generous Bloggers

Loving, kind, generous bloggers promote your blogging success by showing you the way.

These folks also lift your spirits, making you a happier blogger.

Seek them out. Promote successful bloggers. Comment on their blogs.

Be happier, healthier and wealthier.

 

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Blogging

1 of My Secrets to Being Kinda Prolific

Published

on

I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

  • 2
  •  
  •  
  •  
  •  
Continue Reading

Blogging

How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck

Published

on

I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.

 

  • 4
  •  
  •  
  •  
  •  
Continue Reading

Trending