Automation is changing the online marketing landscape. Brands are reducing dependence on manpower and minimizing the number of errors.
Bloggers are not left out. Automation has a lot to offer them. Automation is modernizing blogging platforms. Social media integration, avoiding common blogging mistakes and content curation are now easy for bloggers, thanks to automation.
To get the best out of automation, bloggers need to follow a few tips.
Using automation for the right purpose will give you the most optimized result. For bloggers, the most important thing is acceptability. Writing for the right audience can make them more acceptable.
Automation can help them spot the right audience. Automated blogging platforms have built-in analytics that goes for a headhunt and identifies the audience from social media, consumer referral sites and email lists.
Here’s an example:
You blog on automobile. Your audience are automobile enthusiasts, automobile buyers and ordinary people with interest in automobile. Blogging automation tools can skim through social networks, online forums and other places to find potential audience for your blog.
The more advanced a platform, the better it works. Cutting-edge automation platforms can inform bloggers about what kind of content audience wants to see, thereby increasing the odds of carving a niche reader-base out of them.
Customize the subscription message
Automation arms you with audience details. Taking advantage of those details, however, depends totally on you. The best way to harness the power of audience demographic and behavioral info is drafting customized messages for newsletter subscription. As new visitors sign up for newsletters, the readership increases. But convincing visitors to subscribe is one hell of a task.
Neil Patel suggested some guidelines in his blog. Common guidelines are leveraging QR code for mobile, keeping unsubscribe option open, using catchy texts, etc. While automation takes care of all these, it helps the blogger customize the message as well.
For example, a French reader may want to see “Bonjour” in the beginning of the subscription message. Often, automation tools come with newsletter templates. Such templates show a list of personalized messages to choose from, making the work easy for the blogger.
Social Media and Email Automation
The beauty of blogging automation tools is they unify social media marketing. Instead of marketing individually on each network, the automation platform/s allow bloggers to optimize their presence on different networks from a unique dashboard.
One mistake that many bloggers make is they subscribe to the free version of the automation tool. Tools like Hootsuite, Buffer, GetResponse and Hubspot offer cool features, but to avail them, one needs to subscribes to the premium version.
- Hootsuite offers a 360° social media marketing solution. You can add 35 social media accounts to your Hootsuite dashboard and administer all the activities from a unique and consolidated platform.
- Buffer app gives you almost all the benefits that Hootsuite offers. In addition, it has a feature called Power Scheduler. The feature lets one schedule the interval during which social media and blog posts will appear through weeks or months. Buffer’s built-in analytics is great and has apps and extensions.
The following two options are perfect for implementing automation into your business.
- Getresponse supercharges your email marketing efforts. The tool has a visual workflow editor with drag-and-drop feature enabled. Its cutting edge open and response rate tracking along with affordable pricing attract customers.
- Hubspot requires no introduction. Marketers are familiar with it and its variegated functionality. CTA design, landing page design, analytics and lead management are the strong areas of Hubspot.
Some key benefits of social media automation for blogging are
- Identifying the right time to post
- Targeting different users on different networks
- Tags and filters
Because automation tools come with state of the art built-in analytics, these tools can identify the most optimized time to post. Not all users are equally active on all networks. Some are more active on Facebook while others prefer to be active on Twitter. Automation can identify those users and reach them when they are on the network of their preference.
Email drip campaign
It’s like newsletter subscription automation, with a few extra complexities. Since bloggers don’t sell anything (they do, but the purpose on the surface is to grow their reader-base), they have an easy time communicating with the email list subscribers.
A drip campaign automates the whole email marketing process. To take its full advantage, a blogger needs to:
- Write clickbait headline. He’d get suggestions from the automation platform itself.
- Select the best posts on his blog. This selection cannot be made in automated ways. It should be done manually.
- Put links of those posts into the email body. It’s like advertising. In other words, giving people a convincing reason to visit the blog.
A drip campaign is especially useful for product-based sites that have a blogging page. The blogging page remains instrumental in list building and automation turns the prospects in that list into customers.
In one of my earlier posts, I discussed the benefits and challenges of content curation. Automation makes it easy to overcome the challenges.
Curation through sophisticated tools is more effective, less time-consuming and 100% goal-driven. Automation tools simplify the curation process. The benefits of curation screening are:
- The blogger is suggested the most suitable content for curation by the software.
- The tool helps the blogger speculate the possible reaction from audience to the curated content.
- The tools make it easy for bloggers to add commentaries, either in support of the view in the original content or opposing it.
The reason automation tools work so well is simple – curated content is found mostly on social media and we’ve already discussed social traffic is monitored and analyzed by those tools.
Hence, blogging automation ensures a blogger gets access to the best content for curation.
This is a vital part of blogging automation. We know there are several benefits of using marketing automation. The benefits include gauging a person’s likelihood of becoming a loyal customer or at least a subscriber. Both personal and corporate blogs can harness it.
Based on onsite interaction, social media interaction, peer-to-peer interaction and email replies, the automation tool assigns a score to a lead. The lead score is a reliable indicator of the campaign’s progress.
A blogger needs to keep pace with the automated system. If someone is assigned a high lead score, then he needs to pursue that prospect quickly. The campaign’s virality and engagement score normally stay in sync with the lead score. When engagement and virality score increase, so does the lead score, indicating the campaign is on the right track.
It is then when the blogger needs to engage himself in drip campaign and other methods of converting the lead to a loyal customer or a dedicated reader, who’ll keep visiting the site and recommend it to others.
What we see here in this article is automation can help bloggers, but not unconditionally. The bloggers need to be active themselves and aggressively pursue the leads and analytics information provided to them.
The creativity-automation combo can result in success.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
3 Tips on How to Grow a Local Trade Business with a Blog
While more businesses and services are flocking to the internet for more reach and lower operating costs, there will always to be a need for local trade jobs. When referring to trade businesses, we are talking about electricians, plumbers, contractors, construction, and anything else that might be hands on.
The internet is great for many different things, but there is always going to be a need for these hands-on jobs. Even with most of these jobs being physical work and going into a home to get the task completed, there are still many ways to take advantage of the internet and what blogging has to offer.
That is exactly what we are going to be looking at today. No matter what type of local or trade business you currently have, be sure to implement the following methods, tools, and services today.
Blog Content, SEO, and Online Quotes
The most obvious benefits of blogging are quite clear. These are usually the aspects of creating content, ranking in Google, and also getting free exposure and advertising online. When looking at blogging from a trade business perspective, we can highlight the following:
- Using your blog as a resource tool to rank in Google for customer problems
- Ranking in the search results for your personal or business name
- Making it easy for customers to find your business online
- Ability to get free quotes and estimates for jobs
- Getting listed in local online directories
- Building a solid reputation and expertise
- Showcasing previous jobs and customer testimonials
In addition to using content creation and SEO to rank your site and services higher on Google, it’s also a great way to engage with your audience and potential customers. A perfect example of this would be if you were to create online surveys, detailed estimate submission forms or even providing customer reviews of various data points and services provided by your company. This can easily be done through the use of WordPress plugins or quick contact form PHP scripts. While many trade businesses will have free estimate forms, not many will go into detail on the needs of their customers and offer than more than just a traditional, name/address/phone quote form.
All of these benefits and features are ideal for a trade business, and if they weren’t to have an online presence, it’s like they might be passed over as well. Today, people want to connect with businesses online — whether that be through email, websites, online forms or social media.
Using Online Time/Invoicing Software
In addition to creating an online presence for your business, it’s also important to take advantage of online tools and resources to help you get more done. For example, if you have a website with a form to request free online quotes or estimates, you could easily start advertising to local residents through the use of geographic targeting on Google Adwords or Facebook Ads. Since you would be targeting to a local audience and only paying on a per click basis, this could definitely prove useful.
However, for all of this to work, you would need to actively track your ad spend versus incoming jobs and revenue. Again, this is where some online tools and resources can help.
- Invoicing – To properly track incoming and outgoing payments, you will need to have quality invoicing software. Some business owners or contractors like to use software, while others will prefer web-based solutions or even mobile applications. Either way, if you take enough time to search around, you will find a good app for tradies.
- Time Management – Just like you need to know how much money is coming and out for your trade business, it’s important to know where your time is best being spent and how to accordingly bill for it as well. This article has a great selection of time management tools that can help with this task.
- Facebook Ad Spend – With all of this time and money going in and out of a business, it’s also important to track your lead generation and online spending as well. Having previously used Facebook Ads as an example, there are several great tools and resources for tracking this as well. Neil Patel highlights some of the best Facebook advertising tools on his site.
No matter what type of local trade business you might have, it can definitely benefit from each of the invoicing, time management, and online advertising tools and references mentioned above. Now it’s time to discuss the many opportunities that lie within branding yourself as an expert while showcasing your talents and customer ratings in the process.
Show Off Testimonials & Expertise
When looking for a business professional or trade expert, most people will head to Google and type in something like “job task + zip code/city“. This will often bring up a wide range of results, usually from Google Local and sites like Yelp or Angie’s List. These sites are all great, but they also list most local businesses in the same way. The only real difference between them is that some have reviews and ratings, and others won’t. In addition to having all of these local directories and listings online, there are plenty of benefits associated with having a blog of your own and better protecting your reputation online.
Again, this is where a business blog or website can really come in handy. Since most of these review sites will allow businesses to link to their main site, it’s a great opportunity to show off your expertise, customer tutorials, pictures of previous work, and how to best get in touch with your business.
Here are some tips to help you get started.
- Create social profiles on all platforms, and link them back to your site
- Showcase customer testimonials and use photos of real people
- Make it easy for individuals to contact your business through phone and email
- If possible, link back to your main website through local listing and rating sites
Trade business owners or individual contractors are always in a war to win more business. With the internet now in play more than ever before, we will continue to see a larger divide between those who are taking advantage of the tools and resources it has to offer, and those who stick with traditional print and TV advertising.
Having read through all of our recommendations and tips, what side of the business do you want to be on?
Search Blogging Tips
Blogging10 months ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging1 week ago
3 Tips on How to Grow a Local Trade Business with a Blog
Design & Coding6 days ago
Defining the Best Colors, Style and Design for Your Brand Logo
Blogging4 days ago
1 Clever Way to Find Blogs for Reading and Commenting
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs