Are you struggling to find successful blogger outreach strategies?
Perhaps you’re disgusted with blogging for a chorus of crickets.
Maybe you’re having a difficult time increasing your blog traffic.
You’re sick and tired of running around like a crazy person, trying to do everything on your own.
But you’re learning – the hard way – that successful blogging is a team sport.
It’s time to get connected.
Blogger Outreach Strategies
Most blogger outreach strategies stress a cold approach.
This is a big mistake.
If your introductory email is a cold pitch it’s like pressing a business card into someone’s hand during your first meeting.
Play the long game.
Set the table before asking for dinner.
Establish the foundation for being a connected, influential blogger with a raving friend and fan base by befriending fellow bloggers before you ask them to help you.
Although no specific timetable exists for how long it takes to build a blogging friendship I suggest following these tips for 4 to 8 weeks before you reach out with a pitch/ask email.
Each of these 10 strategies collectively set the table for me being featured on 200 plus blogs.
1: Blog Commenting
Comment on authority blogs to build your outreach campaign on a foundation of value.
Blog commenting opened doors for me leading to:
- Tweet eBook endorsements from a NY Times Best Selling Author
- A cyber speaking engagement at NYU
- A running guest posting gig at Blogging Tips Dot Com
Comment intelligently to make an impact.
Here’s one of my sample comments on a recent Pro Blogger article (the full comment actually spans 3 more paragraphs):
Craft a 3 to 4 paragraph, thorough piece of content to build bonds with influential bloggers.
Add value to the post to become valuable to influential bloggers.
Publish comments on relevant, authority blogs to leverage your outreach campaign effectively.
2: Personalized Emails
Email bloggers 1 to 1 to build the strongest bonds.
Danny Flood has mastered the email aspect of blogger outreach.
Any email he’s sent me is personalized, professional and stresses the benefits of partnering with him on some blogging initiative.
Danny’s generosity has helped him build a super successful online business.
Make the email pitch about the recipient of the email. If you’re asking a blogger to promote your free eBook explain how the freebie specifically helps their audience.
Use blogger names to add a personal touch and to become memorable.
3: Twitter Direct Messages
Don’t ignore the power of direct messages on Twitter.
I’ve landed interviews on podcasts and popular blogs through this channel.
Message new followers on Twitter to form bonds. Personalize interactions.
Ask how you can help your fellow bloggers.
Link to your blog home page to show off the quality and depth of your work.
When you reach out to your fellow blogger be brief. Most tweeters appreciate short, clear and concise messages to see if your offering matches the needs of their audience.
4: In Person Meet Ups
If you live within driving distance of a fellow blogger schedule an in person meet up.
Attend live events to strengthen connections with influencers.
One in person, offline meeting makes a greater impact than 30 online engagements.
Here’s why: humans connect with other human beings. Reading a message on Facebook is quite unlike sitting down to lunch with Zac Johnson.
Meet bloggers live and in the flesh to supercharge your blogger outreach campaign.
5: Link to Other Bloggers
Bring your old – and new – blogging friends along for the ride.
Link to other bloggers in your blog posts.
Neil Patel is one of the most skilled bloggers in this department.
He links in to bloggers regularly to give them props and to form friendships with other influencers.
Neil linked to Brian Dean’s SEO copywriting blog post to offer a valued resource to his readers.
Shouting out Brian helps to build a bond between the 2 bloggers.
Promoting other bloggers gives them props. Bloggers love generous bloggers.
Note; link only to trusted, relevant resources. Build your credibility and friend network to grow your blogging community.
6: Tag on Social Media
Tag bloggers you’ve featured on your blog through social media sites like:
- Google Plus
Tagging gives fellow bloggers props and also expands their presence online.
Set the table for a successful blogger outreach campaign.
Follow these tips to become a connected blogger.
7: Facebook Messages
Facebook messages operate similar to Twitter direct messages.
Open doors to new friendships through this communication medium.
Consider helping an influential blogger by respond to questions on their Facebook Group. Follow up with a personalized Facebook message to increase engagement with active group members.
I consistently stop by Elizabeth Kelsey Bradley’s Blogging Boost Group on Facebook to respond to blogging questions.
Sometimes a blogger may ask me for more details to help them. I then move the conversation to Facebook messaging.
Help out successful bloggers by assisting in the growth of their community and ease your fellow blogger’s pain points. Impress influencers and newbie bloggers alike to set the table for a strong blogger outreach campaign.
8: Endorse or Write Favorable Reviews
Endorse your successful blogging buddies through:
- Testimonials published on their blogs
- Amazon eBook reviews
- Online course reviews
Set aside time to write thoughtful, helpful, positive reviews your blogger’s products and services.
Maintain your credibility by using the product or reading the eBook. Only write endorsements for bloggers whose services you’ve used.
Endorsing a talented fellow blogger forms a powerful bond you can’t quite recreate through other techniques.
Shout out your blogging buddy to make a friend for life.
9: Run Frequent Free Giveaways
I currently give away 1 free blogging eBook every Friday for my email and Push subscribers at Blogging From Paradise.
Being generous with my eBooks has opened countless outreach doors for me.
Write free eBook or give away your premium eBooks for a week at a time. Offer free access to a paid audio course for a few days.
Build bonds with fellow bloggers by offering them your best work for free.
The long term effects of such a helpful, genuine approach to blogger outreach is quite astounding because it establishes the framework for a huge, targeted email list and an equally monstrously large friend network.
10: The Most Important Tip: Think Long Term
I spoke to a social media influencer recently.
He’s built one of the more highly engaged Twitter followings I have ever seen.
He shared how he helped a high profile, world-renowned client for free – for a number of months – to add the work to his portfolio.
He subsequently landed 20 paying clients and built the foundation for a dream digital lifestyle that few people on earth ever experience.
Look beyond today. See beyond next week.
Apply the prior tips with a 3 to 6 month timeline in mind to effectively set the table for an astoundingly successful blogger outreach campaign.
Connected bloggers devote 100% of their energies to building relationships before building their profits to dizzying levels.
What tips can you add to this list?
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
Search Blogging Tips
Blogging11 months ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Blogging1 month ago
3 Tips on How to Grow a Local Trade Business with a Blog
Blogging1 month ago
1 Clever Way to Find Blogs for Reading and Commenting
Blogging1 year ago
How to Become a Nimble Blogger