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10 Smart Onsite Marketing Tips for Your Blog



marketing tips for your blog

When it comes to marketing tips for your blog, onsite techniques seem to be the bratty little kid in the family.

Everybody likes the well-behaved older child – offsite, commonly followed marketing tactics – but the onsite stuff is annoying, agitating and generally ignored by most bloggers.

If you neglect the bratty little kid you can expect big problems down the road.


Marketing Tips for Your Blog


Ditto for ignoring your onsite blog marketing.

Follow each tip below to increase organic, passive promotion on your blog.

If you publish a polished, easy to share post you won’t have to go batty promoting it across hundreds of channels. Your raving readership will do that for you.


1: Market Other Bloggers by Linking to Trusted Resources


Link to trusted resources to market your blog.

marketing tips for your blog

Linking to trusted, relevant blogs from your niche:

  • Encourages influential bloggers to market your blog, expanding your reach
  • Makes your blog by shareable by boosting your credibility

I bring along 2 to 5 influential bloggers for the ride every time I write a guest post or post on Blogging From Paradise.

Blogging big dawgs make your blog look good and also will freely promote you to their massive, engaged, targeted followings.


2: Align Your Blog


Align every element on your blog with your topic.

A “blogging tips” blogger needs to align their:

  • Domain name
  • Blog title
  • Blog tagline
  • Posts
  • Pages
  • Ads
  • Footer
  • Sidebar
  • Images

…and anything on their blogs with their topic.

Readers tend to promote aligned, clear blogs centered on one specific topic.


3: Pay for a Professional Looking Blog Theme


Invest your money in a marketable blog.

Pay a professional designer to craft an eye-catching blogging brand.

I recently had my blog redesigned to create a more professional-looking brand.

During this period 3 of my blog posts reached page 1 of Google, 2 for the competitive keywords:

  • “How to rank on page 1 of google”
  • “How to submit a guest post”

Clean up your presentation to nab more social media and bookmarking site shares.

Invest in professional design.


4: Write 1000 Words a Day


Set aside time to write 1000 words daily in a Word doc for practice.

Practice your writing to hone your voice.

Readers freely promote well-written, quality blog posts.

Make your blog share-worthy. Practice writing to add power to your words.


5: Write for One Reader to Target Your Audience


Visualize your ideal reader before writing your blog posts.

Resonate with the one individual who hangs on your every word by hitting on their pain points.

See the wants, needs and problems of your perfect reader. Address this person by speaking specifically to them through your posts.

Attract a raving fan base of brand advocates by helping one person with a clear set of needs each time you publish a post.

Brand advocates will expand your online reach far and wide.


6: Be You and Write from this Authentic Space


Writing 1000 words daily is not enough to make your blog shine like a beacon in the night.

Integrate your story into your blog to make your cyber real estate more marketable.

John Chow delivers with a simple, powerful, in your face writing style seen nowhere else online. He built a world-renowned blogging brand by being an authentic blogger.

Be you. Write how the genuine you wants to write. Release your deep fear of criticism. Obliterate your fear of failure.

Your readers want to promote a one-of-a-kind blog.

Give your readers want they want.


7: Share Social Proof


Show off social proof to inspire readers to promote your blog, to join the party.

Tim Ferriss works social proof into his blog. His currently listed exploits include 80,000,000 plus podcast downloads and 2.500 5-star podcast reviews.

Screenshot 2016-08-20 at 12.28.51 PM

Getting your blog shared is easier if you sway readers to share it with ample social proof.

If you’re a new or struggling blogger with no social proof to share double down on tips 1-6. Dedicate yourself to building a successful, marketable blog to draw in more readers, features and guest post opportunities.


8: Give Away Freebies to Grow Your Email List


Offer freebies to grow your email list.

List subscribers read your posts.

If the posts deliver you’ll see an increase in social shares.

I give away a free blogging eBook every Friday.

As my list grows I am recruiting an army of promoters who share my posts on social media.

One of my recent posts generated 353 social shares because readers are increasingly receiving my posts through email so they can read and promote my latest articles.

Entice your readers with your free giveaway.

Does your list freebie address their specific pain points? Match your free eBook, webinar or report with your reader’s most pressing problems to grow your list.

Market your blog by attracting a group of email subscribers who happily promote your blog for you.


9: Build a Resource


Create a thorough, in-depth resource for every post you publish.

Resources get shared most frequently.

Astoundingly thorough blog posts generate a dizzying number of social shares.

Neil Patel drives his promotional campaign by publishing in-depth, carefully-researched resources. He never scrimps.

Since his readers enjoy sharing his valuable posts on social media he never lacks for social shares.


10: Call Readers to Share on Social


Promote your blog by asking readers to promote your blog.

Clearly ask for shares on sites like Twitter, Facebook, Google Plus, LinkedIn and Pinterest at the end of your blog posts.

Nudge your audience to market your blog for you.

Adding a clear call to action boosts your social shares easily.

Marketing your blog the right way doesn’t need to be a Herculean task.

Follow these onsite tips to boost your shares before you even do any off site legwork.

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1 of My Secrets to Being Kinda Prolific



I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

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How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck



I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.


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1 Clever Way to Find Blogs for Reading and Commenting



Have you missed me?

I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.

A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.

The Problem

Do you feel stagnant, blog-reading-wise?

I did. For a minute.

Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.

If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.

Enter a cool method for identifying new blogs for reading and commenting.

Google Image Search

The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?

5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.

The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.

I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.

Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.

Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.

Why this Strategy Is So Powerful

I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.

This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.


Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.

Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.

Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.

The Verdict

I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.

If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.

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