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Search Engine Optimisation

6 Biggest SEO Mistakes Every Blogger Should Avoid to Boost Their Traffic

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big seo mistakes to avoid

Why do some bloggers get hundreds of thousands of visitors to their sites every month while you’re struggling to get even a handful of them?big seo mistakes to avoid

Why are you not getting enough traffic from Google even if you are creating great content regularly? Have you ever thought about it?

You probably are making few dumbest SEO mistakes mentioned in this page. Try to avoid them to build a highly successful blog that gets a TON of traffic and sales.

If you are blogging for a while, you already know the fact that SEO is a HUGE ocean. Even the SEO experts like Rand Fishkin and Matt Cutts spend thousands of hours to understand SEO basics and Google algorithms.

For the rest of us, it’s simply impossible to use all the SEO strategies mentioned on the Internet. We should learn and implement few proven SEO tips, learn from the mistakes and focus on what works.

The intention of writing this detailed article is just that. To find and fix few SEO mistakes most bloggers make.

Are you curious to find them out? Let’s get started.

Avoid these SEO mistakes to increase your traffic

#6. Not attracting backlinks

Let me tell you one thing quickly. Google don’t trust NEW blogs. Google crawlers trust authoritative blogs with lots of quality links.

It is the reason why an authority site in your niche quickly gets massive traffic even for the high traffic keywords.

Did you know that 90% of the SEO is backlinks?

Without backlinks, it’s impossible to increase your blog’s overall domain authority, page authority and trust factor. If you have a new blog, instead of focusing on creating new posts day-in and day-out, find ways to attract quality links.

If you are struggling to build quality links to your sites, let me help you. Try these proven link building strategies to attract a ton of links.

  • Create link worthy content. There’s no other better way to build hundreds of links other than creating content that naturally attracts links. Find out what’s working in your industry. Analyze all the top blogs. Use SEMrush to find the best performing keywords. Start spending more time on create great content that your audience wants to share and link out to.
  • Use Skyscraper technique. Find the most popular content in your field. Create evergreen and top notch content around it. Promote it to the right people. In a nutshell, that’s what the Skyscraper technique is all about.
  • Write long form of guest posts. Guest blogging is still a great way to build quality links. Don’t write short and crappy guest posts just for the sake of links. You need to add as much value as possible with your guest posts. It happens only when you write detailed guest posts. The one you are reading now is a mammoth 2000 word guest post.
  • Do email outreach. Whenever you create content, link out to other bloggers often. Make sure to email them whenever you do so. Sooner or later they will also start linking out to you!
  • Repurpose your content. Why publish a text format blog post and relax? If you want to quickly build links to your content, find various ways to repurpose your content. Turn your posts into videos, podcasts, Infographics, memes etc.

#5. Not using long tail keywords

How come someone will find your site from Google if you are not targeting the right keywords?

Most bloggers make a biggest mistake of NOT doing any keyword research.

They often come up with some random blog topics and post them without actually targeting any keywords. It doesn’t work!

If you want to boost your search engine traffic, start doing keyword research. Not just any keywords but long tail keywords.

If you are wondering why should you use long tail keywords, have a look at the below screenshot.

short-vs-long-tail-keywords

Did you see that? Short tail keywords are almost impossible to rank for whereas it’s much easier to target long tail keywords and get first page search results on Google.

Long tail keywords are

  • Easier to rank
  • Easier to increase your traffic
  • Easier to boost sales
  • Easier to dominate Google search results
  • Easier to build backlinks

If you are looking for proven ways to find highly profitable yet low competition long tail keywords, you should read this guide.

#4. Not optimizing for search bots

You don’t have to be an SEO expert to optimize your blog posts or pages perfectly for search engines. Even if you are a beginner who knows nothing about SEO, you can still master the art of keyword optimization.

How? The answer is: use WordPress SEO by Yoast (free).

It is one of the very few WordPress plugins that’s used by almost 95% of the SEO enthusiasts worldwide. It’s easy to use and helps you quickly optimize your pages for your targeted keywords.

It allows you to quickly put your primary keywords in title, meta description, URL, body text, image alt tags etc so you will find it easy to improve your rankings. So what are you waiting for? Go, download it and start using Yoast plugin for better search rankings.

Make sure to target a primary keyword (preferably a long tail keyword as discussed above) before writing a post on your sites. Instead of repeating the same primary keyword again and again in your text, make sure to find and use all the relevant keywords to rank higher in search results.

Always remember one thing before optimizing your content for search engines. Focus on the best stuff to your target audience by targeting the right keywords. Google will take care of the rest. Give it some time and you will reap the rewards.

#3. Using a bad hosting service

Your web hosting plays a HUGE role.

Your website speed, user experience, uptime, server times and bandwidth – almost everything depends on the web hosting service you choose.

Don’t go for a cheap or free hosting just to save a few bucks. It will cost you a lot in the long run. And you don’t have to rob a bank to get a reliable and secured hosting service.

There are a lot of hosting options like Bluehost, HostGator, WP Engine come at an affordable price tag and offer excellent features like speed, security and performance.

That being said, here are 3 important factors to check before picking a hosting service to run your WordPress sites.

  1. Average customer rating: Before picking a hosting service, make sure to search about it on Google. Find out the opinions of other customers who are already using it. You will easily know the pros and cons about it then. Doing a simple keyword search like “hosting reviews” can help you find the right option for your business.
  2. Pricing: Don’t pick an expensive hosting especially when you are just starting out. Go small but pick the reliable option. I would advise you to give a try to Bluehost as it is being used by over 2 million sites worldwide and it is also affordable.
  3. Support: How fast the customer support staff will respond to you when you face any issues related to hosting? You must ask yourself that question before choosing a hosting service. Pick those that offer 24/7 customer support through email, chat and phone.

#2. Not optimizing your site for mobiles

Google is giving top priority to the sites that are mobile responsive.

People are now using their mobiles and tablets to browse information online more than over.

In fact, there are currently over 3.65 billion global users who are using their mobiles to browse and buy stuff online. Have a look at the screenshot below.

mobile internet stats

So now you know how important it is for you to create a mobile friendly website to increase your traffic and sales. Here’s how you can quickly make your site mobile responsive.

Use WPtouch plugin (free). I know most of you are using WordPress (if not, migrate to WordPress as soon as possible, it’s the #1 platform for sites), WPtouch plugin helps you turn your site into a mobile responsive site with just a few clicks.

The best part is, it costs you NOTHING and it’s a lightweight plugin that means your site speed won’t affect much by using it.

#1. Not fixing your website issues

Are you wondering why your site is not getting enough traffic from search engines and better rankings on Google even after creating great content?

It might be mainly because of your site issues. Fix them as soon as possible to improve your search rankings. That being said, here are few of the common issues most sites have.

  • Duplicate content: Duplicate content not necessarily means you are stealing content from others. It might be even include duplicate title tags, meta description etc. So take care of writing unique titles from now on.
  • Keyword stuffing: No one likes to read a blog post that’s filled with keywords. Not even Google bots. Make sure to include relevant keyword phrases instead of stuffing the same keywords again and again.
  • Broken links: Find all the 404 error pages and dead links on your sites. They are killing your readership and resulting in bad search results on Google. Use tools like Broken Link Checker to find and fix all the broken links from your sites.
  • Avoid shorter articles: Any article that’s below 400 words is useless. It’s better to write a 1000 words article twice a week than writing 3 shorter articles (400 words). You can add more value, target more keywords and give better experience to your readers with long form of articles.

Conduct a site audit if possible (to find and fix all your site issues). There are a lot of SEO tools available such as SEMrush, Seoptimer, Raven tools etc to do a thorough audit of your websites.

Also quickly analyze whether your site is mobile responsive or not. Figure out if you have any title tags that are over 65 characters. By fixing all these site issues, you can quickly notice a huge boost in your search rankings.

Final thoughts about the top SEO mistakes

Creating a WordPress blog is really easy but getting traffic from Google is not.

It usually takes  a lot of time, efforts and money to get massive traffic from search engines. After all, 99% of all the marketers and bloggers want more traffic and sales.

Instead of focusing on trying new SEO strategies, it’s always better to focus on the mistakes you are already making. By fixing the SEO mistakes you’re making, you can improve your chances of getting better search results really quickly.

Conduct a site audit regularly, focus on creating long form of content, use the right SEO tools to quickly boost your search engine traffic and website sales.

Please share this post with others if you find it useful.

So what are the SEO mistakes you are making from the above? Do you have any questions? Share your thoughts in the comments.

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BloggersPassion.com blog which is owned by Anil Agarwal, is the only place to find unbiased reviews about different blogging products like Bluehost, Long Tail Pro, WPX Hosting, Hostgator and SEMrush. He also owns BHCouponCodes.com, a site dedicated to deals & discounts.

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4 Quick and Easy Ways to Improve Search Rank High for Local Searches

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Google is the leading search engine and dominates the market. In April 2018, it processed 11.28 billion searches. It’s closest rival, Microsoft, processed less than half of that at 4.27 billion. So, when it comes to search engine optimization, it could be better to optimize for Google before any others.

In the past, this would mean keyword stuffing and get as many links to your site as possible. Nowadays, though, things have become a lot more complicated. Google’s algorithm has been evolving with an eye on quality content.

It has become better at recognizing the signs of SEO tactics being used, and may even mark you down for these if it feels your site is spammy. The basic upshot is that getting that top position has become much more difficult, as search engines become harder to fool.

How To Get The Top Spot

First of all, it is time to re-evaluate what the top spot means to you. If, for example, you are selling informational, digital products, ranking at the top for all your keywords would be a worthy goal. This is because you can sell your products to anyone at any time.

But, what if you are a plumber working in Somerset in the South West of England? A top SERP for the keyword “plumber” would be difficult and expensive to maintain and not likely to do you as much good as you would like. Everyone from anywhere looking for a plumber would be able to find your site.

Which is great if they are in the South West of England, but not quite so useful if they are in New York. It would be better for you to rank high in a local search instead. Another reason you should focus on this is that, according to a study curated by SEO Tribunal, 46% of all searches are local, with the goal of finding a product or service physically close to the searcher.

Using Visuals to Increase Social Sharing and Engagement

When it comes to content creation, we all know that there is definitely more out there than we need. With over a billion active sites creating content on a daily or weekly basis, it’s overload to the max. With all of this in mind, more content creators and brands need to focus on the power of visual content.

A great resource for this can be seen in this Gifographics guide, which highlights how to best use visual content and images to increase visibility and engagement for your site or blog. Social media also tells us that text content is making its way out the window, and that visual is here to stay.

How To Rank High In A Local Search

Quality Content

Providing top quality content is the first step. That means ensuring that the content is flawlessly written. Search engines are becoming adept at interpreting natural language, so make sure that your content fits the bill for your area.

Write it with the end readers in mind. Make it interesting for them so that they will spend more time on your page. The longer they spend on the page, the more credible your site appears to a search engine.

Use the natural language that your readers are more likely to understand. Throw in some slang here and there that is specific to your area, and make references that locals will understand.

Drop The Click Bait

There was a cute little meme on Facebook which said, “See a blonde pole dancer.” You clicked through, and there was a picture of a golden retriever pup holding onto a pole. It was very cute and quite clever, but serves as a perfect example of clickbait.

People thinking that they were going to see a sexy, human pole dancer, might not have been amused and would probably have clicked away from the site quickly.

And, while this might increase the number of hits your website gets, it can do more harm than good, because Google and other search engines also factor in the bounce rate of your website when determining credibility.

The next time that someone uses the search phrase, your site may appear far lower in the results or not be included at all as a result.

Be honest to people about what they are getting if they click through by using a great meta-description. It might result in fewer clicks, but will enable you to have more engaged visitors which is what you want anyway.

Conclusion

Provide content that is high quality and that is useful to your target audience. Let them know what to expect from your site and watch your bounce rate decrease. Over time, attention-grabbing gimmicks could do more harm than good and you should avoid them.

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Top Reasons Why You Should Hire SEO Consultant for Your Blog

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There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

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9 Ways to Optimize Your Business for 2018

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It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

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