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Marketing Automation – How GetResponse is Changing the Game

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Marketing automation is something we hear about all the time, but all too often we find such solutions are extremely confusing, too expensive or just way too complex to implement into our existing businesses. At the same time, many of us are using multiple networks and platforms to perform different content creation and marketing tasks. Just take a look at all of the different components bloggers, site owners and content creators deal with on a daily basis.

  • WordPress – Content creation and management platform.
  • List Hosting – Where all of your email subscribers are stored.
  • Subscription Forms – Tools and services to increase email signups.
  • Tracking Tools – Google Analytics and other 3rd party tools.
  • Affiliate Networks / CMS – Multiple platforms to track ROI.

While all of these solutions are great in their own way, it would be great to have the option to integrate many of these features into one single platform or solution. We’ve actually seen this come together with a few different platforms over the past year or two, but again — they are either too expensive or confusing for most people to deal with.

For most individual bloggers and online marketers, building up your monthly costs can quickly kill any profits you have coming in. With list hosting services costing above $149 a month for lists of 10,000 or more and tracking solutions usually costing at least $69-$149 a month, you are already looking at roughly $300 a month in costs. Throw in an advanced tracking solution and web hosting of your own and you could easily be into the $500+ range, simply for tracking and managing your site and business.

GetResponse, a veteran in the email marketing field, is the latest company to throw their name into this mix and when releasing their new marketing automation solution, costs were definitely a high consideration of theirs. Even when looking at their basic list hosting rates, they are quite competitive in comparison to other names out there.

To quickly show what’s possible through the use of GetResponse’s new marketing automation platform, I highly recommend you check out the short video below.

As you can see from the short video above, there are a lot of great components within this one solution. Now let’s take a look at three of the best features you can start using within your own marketing and outreach.

Features within GetResponse Marketing Automation

As mentioned earlier, as entrepreneurs and small businesses, we deal with a lot of moving parts. The more control we have and the fewer different platforms and solutions we have to deal with… the better ROI and campaign results we should see. With all of that in mind, let’s take a three at three of the most talked about features within GetResponse’s new Marketing Automation solution.

Scoring and Tagging

In previous years, if you wanted to run a successful business or ad campaign, all you needed to do was pull a profit between your costs and revenue numbers. Now it’s all about digging as much into your visitor and customer data as possible. Through the use of Scoring and Tagging, businesses can now track their audience on nearly all aspects, while focusing on turning them into profitable customers and leads. Scoring allows you to build individual subscriber profiles, while also offering points to each user based off their behavior. Tagging then takes your existing subscriber data and allows for sorting through the use of tags, segment groups, follow-up actions and more.

Scoring and Tagging

Web Traffic Tracking

Sticking with the importance of data mining and knowing how your audience acts when they are at your site, GetResponse’s “Web Traffic Tracking” is ideal for improving conversions and your bottom line. Simply add a line of Javascript to your site and start tracking like never before. Take a look at the screenshot below to see how you can start viewing your audience based off URLs visit, subscriber interests, scoring points and building mailing lists for individual pages. If your site has customers purchasing through you, the tracking features are even more indepth — with post-purchase thank you pages, follow up thank you messages and more tagging and point rewarding options.

Web Traffic Tracking

Cart Abandonment

One of the absolute best ways to increase revenue and profits for a business is to lower their cart abandonment numbers. In fact, when it comes to shopping cart abandonment, nearly two-thirds of all online shopper fail to complete their online purchase. Through the use of GetResponse’s Cart Abandonment tools there is no reason why any brand shouldn’t be able to drastically cut those numbers down. Shopping cart recovery features include the ability to set time frames on possible abandonments, assigning tags to inactive shopping and getting them active again, removing scoring points from customers who haven’t purchased in a while and also the ability to tag inactive shoppers and moving them along to a more aggressive retention campaign.

Shopping Cart Abandonment

Your Business Needs Marketing Automation to Compete

No matter what industry your brand or business is currently in, you need to have aggressive marketing tools in order to compete. Having the ability to automate your marketing and track your audience and performance at the level of what GetResponse now offers is even better!

Click here to learn more about GetResponse and how you can start automating your marketing efforts today.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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5 Tools to Kick-start Your Coaching Blog

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If you are a coach and you do not have a website it is about time to create one. You might think that it is hard, requires programming skills and takes a lot of time. Moreover, people might tell you that it is not worth it or isn’t cost-efficient. However, I can assure you that these days having an online blog for your business is a crucial thing. Nowadays, there are various tools which allow you to create your own website without any prior programming experience or huge sums of money in the bank. People have created hundreds of applications to help one kick-start his or her online business website in a matter of hours or even minutes.

If you still think that this is unmanageable and difficult to do, I encourage you to try. For this, I collected 5 amazing tools which will lend you a hand and make your blog creating experience faster and easier.

1.       Shopify’s Online Logo Maker

Every new online business needs a nice and simple logo. Having a beautiful, sleek and appealing logo is crucial for your brand. Keeping that in mind, Shopify has created an Online Logo Maker just for you. This tool allows you to create a logo without requiring any prior design knowledge. This online logo maker will not only save your time but also will not break your budget because it is free to use. Moreover, as the tool has many options for fonts, icons, and frames you will be able to make a unique and stunning brand logo in no time.

Shopify’s online logo maker will not require a lot of time, money, and effort from you. It will enable you to easily create an amazing logo for your online business and you will be able to focus more on the important things.

2.       Lighten WordPress Theme

Also, for your website, you will need a content management system as well as a theme for it. The most popular and probably the best choice for the CMS is WordPress. It has a friendly user-interface and it costs nothing. For the website design, you ought to choose the Lighten WordPress theme. It is probably the best life coach wordpress theme for female coachers.

This theme will provide you with the possibility to easily sell your coaching programs as well as services online. The beautiful design will definitely be appealing to all of your visitors. It contains all the features you might need. The theme supports WooCommerce, has a responsive design and it is optimized to be successful audience capture tool.

3.       CaptainForm

For better blog marketing and user data collecting, you will need some kind of form plugin for WordPress. Here, comes the CaptainForm. Their slogan says “Turn WordPress Form Building Into a Super Power”, and it surely does what it says.

This WordPress form plugin will easily let you create forms for your newsletter sign-up widget and will allow adding more functionality to your regular WordPress forms. It has a drag-and-drop builder, which lets you build your forms right within your WordPress form plugin dashboard without any hassle. Furthermore, the CaptainForm provides you with more than 30 free form templates, easy data management possibilities and advanced security options for your form with SSL encryption, password protection or CAPTCHA.

4.       Word Counter

In writing your blog post or social media post you will need to know the number of words and other things. For this problem, WordCounter.io is a great solution. This online tool, as you might have already understood, is word counter. Nevertheless, it has many more useful features.

The tool itself is easy to use and provides you with statistics on the character, word, sentence, paragraph or word count in real time. You can either copy paste all the text there or write directly in their text box. Moreover, this word counter provides you with statistics of your keywords in the text which is pretty useful in doing SEO. Besides the counter, their website is filled with useful tips and blog articles on writing which might be useful to see for everybody.

5.       Novoresume

Another key thing in your coaching blog is how you are presenting yourself. One of the most important things for people in choosing a mentor is their qualification. To show your competence you can build a resume, and a Novoresume guide to the resume format might lend you a hand in making the best one.

This resume format guide will help you to understand main principles of the resumes as well as provide with some useful tips to improve yours. You will get to know what kind of types of resumes are there. Consequently, it presents the advantages and disadvantages of one another. Finally, will help you to decide which one is the most applicable to you.

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How Business Analytics Can Help Your Online Business Grow

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Starting a blog on the internet is easy enough, but what starts to happen when your site makes real money and turns into a nice little side business of its own? When it comes to this point, you may want to start considering your options with better analytical data and understanding who your audience is. At the same time, with data analytics so accessible these days, it would be foolish to not take advantage of the many different software solutions and business management tools now available.

When you own a business, it’s important to make sure you take the time to do everything you can to ensure it succeeds. Using real-time analytics to track the progress of your business can be a great way to know if there are issues that need to be addressed within your business and how the business is thriving. The following guide walks you through a few different types of business analytics that can be used to ensure the success of a business.

Statistical Analytics

Statistical analytics is the practice of using software to track statistics for a company so that finances and production can be accurately accounted for. The same can also be said of site traffic and usage, thus provided through solutions like Google Analytics. Not all statistical data needs to be in reference to finance or have a monetary valye, however, hnowing how much money is coming in and going out every month helps you track future financial decisions. You can also track which things you are doing that work for the business and which ones you might need to improve upon.

Prescriptive Analytics

Prescriptive analytics use different forms of simulation to help you learn what the outcome might be of a specific decision you are considering. This can help you see consequences you might not have thought of and then determine if the benefits of that decision outweigh the risks. There are many times when analytics of this type can help business owners realize that there are more risks involved with their decision than they originally thought.

Descriptive Analytics

Descriptive analytics help you learn how business is going for other companies. You’ll be able to learn if the way they handle their business has helped them to be profitable and what strategies they used to be successful. The studies help to determine if you are making mistakes that other businesses have made in the past so that you can avoid similar outcomes, as well.

A good example of description analytics in action, is to take a look at an existing email marketing campaign and having the ability to measure where your ROI is, then reporting such data to your clients and advertisers. For more information on this, you can view this list of top ways to monetize an email list through remarketing. Again, the more data you have, the better you can track your audience and campaign performance, to ultimate create and serve the best campaigns possible.

Predictive Analytics

Predictive modeling is used to help you anticipate the future of your business. The studies will help you make an educated guess as to where your business is headed financially and if you can anticipate any growth in the near future. You need to be able to anticipate growth to ensure that you plan financially for it. Some businesses try to grow too quickly and end up getting themselves into trouble because they can’t keep up with the high costs of doing business.

Many Companies Use Business Analytics

There are many companies who have to use business analytics on a regular basis to ensure that their business will thrive. Lenders often use predictive modeling to determine if they should give a loan to someone based on the statistical information provided to them. It helps them to determine the likelihood of the person repaying the loan.

When you’re ready to hire a company to help you with your business analytics, you need to be sure to use one that has experience working in the field your business is in. This will ensure that the specific information they provide to you is fact-based and pertains to your business. It’s important to incorporate this information into your business model to better your chances of being as successful as possible.

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5 Types of Online Businesses That Need Cyber Insurance ASAP

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To the extent that all modern businesses maintain websites and have a presence on some part of the internet, every business is now an online business. Going online exposes a business to hacking and data breach risks that were never fathomed as recently as 25 years ago. The nature of some businesses, however, makes them more susceptible to those risks, and accordingly more in need of mechanisms and insurance to protect against them.

Ecommerce companies are the clearest example of the type of business that is exposed to heightened cybersecurity risks. For example, hackers breached eBay’s network and accessed the financial and personal information of more than 145 million eBay customers before the hack was shut down. Companies that sell products over the web and collect and store payment information about their customers are tantalizing targets for hackers, if for no other reason than the value of the information that they maintain.

Social media sites are an equally attractive hacking target. Subscribers to these sites often divulge personal information that hackers can use for more advanced identity theft. A business’s social media presence can also provide an easy pathway for hackers to insert malware into a corporate network.

Businesses that rely on services from virtual assistants are similarly at risk. The rise of the freelance gig economy has popularized the use of remote personnel who do everything from answering telephones to finalizing major contracts and agreements. A business might have taken all steps necessary to protect its internal systems, only to discover that a virtual assistant has failed to follow suit.

Online financial services companies are a specialized subset of freelance virtual assistants that face their own cybersecurity issues. Many of these companies use automated financial systems to advise and make recommendations to their clients, typically in response to client data and input. Any company that utilizes another entity’s financial data and profile will naturally be at a heightened risk for cybersecurity breaches, as hackers will focus their efforts on misappropriating that type of data.

A Look at Cyber Security in the World Today

In a recent report and infographic created by Netwrix, it was reported that “65% of organizations don’t have a dedicated person or department responsible for cybersecurity”. At the same time, “87% of organizations do not use any software for information security governance or risk management.”. This in itself is more than enough reasons for hackers to continue their efforts on attacking vulnerable companies, as it seems they simply don’t learn, nor have the precautions in place.

This is one area where bloggers and site owners continually have security and precautions in place. This is usually due to the fact that most sites are running off the WordPress platform and makes it easy to install security plugins like Sucuri, which can help with the following open vulnerabilities and attacks on a site at any given time:

  • Sucuri is one of the best defenses against DDoS attacks.
  • Sucuri cleans up hacked up websites. If your site has been blacklisted by Google or flagged for malware, these problems can be reversed after you install Sucuri and get the problems resolved.
  • Sucuri identifies and disables brute force hacking attempts.

Premium content subscription services are a hybrid of ecommerce and social media companies. These services provide subscribers with regular access to specialized online videos and information in exchange for a monthly subscription fee that is usually $10 or less. Like ecommerce and social media sites, subscription services maintain customer profiles and payment information, as well as personal preferences and interests. This combination is a mother lode of information that will entice every hacker and cyberthief.

Online businesses can implement any number of steps to reduce the cybersecurity risks they face, including:

  • Implementing backups and redundant servers to protect against outages due to distributed denial of service (DDoS) attacks;
  • Increasing awareness of encrypted cyberattacks that take advantages of known weaknesses in SSL communications;
  • Enhancing cyber protection over any Content Delivery Networks that the online business uses to deliver content to its customers;
  • Improving awareness of digital fingerprinting technology to avoid cyberattacks that spoof legitimate IP addresses;
  • Developing a strategy to respond to cyberattacks when they happen.

This last step of developing a responsive strategy recognizes that preventing every cyberattack will not be possible, and that some data breaches are bound to occur regardless of other protective mechanisms that a business may employ. A business can best protect itself against financial losses and liabilities that result from a successful cyberattack with cyber liability insurance. That insurance can provide financial resources to help an affected business to recover lost data and to replace damaged software and systems. It can also help mitigate liabilities to third parties whose personal and financial information has been lost through a cyberattack, and to reimburse a business for any fines that may be levied by regulatory agencies for failure to better protect that information.

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