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9 Ways To Increase The Exposure Of Your Content

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Let me guess… You just published a high-quality content and are trying to figure out how to get more traffic to it?

Let’s talk about how you can increase the reach of your content by over 500%.

According to eMarketer, 60% of marketers create at least one piece of content each week. But how many of these contents see the limelight?

Very few.

You can’t publish a piece of content and expect the world to see it when you consider the fact that over 2 million blog posts are published daily.

So how can you maximize the exposure of your content?

How can you ensure that your content gets links, shares, leads and sales?

1. Syndicate Your Content

James Clear used content syndication to take his blog from zero to 250,000 unique visitors per month. All in less than 2 years.

Content syndication works like this:

  • You publish a post on your blog
  • Then you republish it on an established site in your niche or sub-niche

For example, James Clear published Lessons on Success and Deliberate Practice from Mozart, Picasso, and Kobe Bryant on his blog.

Then, he tweaked the article a bit and republished it on Lifehacker.

Content syndication is a very powerful promotion strategy that makes your content works harder for you.

2. Do A Pre-Outreach For Your Content

In an AMA chat on Inbound.org, Brian Dean (the founder of Backlinko) confessed to emailing at least 100 people before his post goes live.

And it works for him.

Today, most of his posts rank on the first pages of Google for their target keywords.

Alex Turnbull used pre-outreach to get 1,000+ subscribers from a single blog post in 24 hours.

Turnbull created an influencers list four weeks before launch. He reached out to those influencers and tell them about his first blog post. 83% of the influencers he contacted shared his post.

Doing influencers pre-outreach can increase the exposure of your content.

Influencers hold the key to the readership kingdom. Just a single tweet from an influencer like Jeff Bullas could send massive visits to your blog post.

3. Boost Your Content With Paid Promotion

Most viral posts have thousands of social shares. You may not be aware that most of them were pushed with paid promotion on Facebook and Twitter.

For example, Viral Nova averages 100 million visits per month and was sold for $100 million. This is a business that was being run by just 3 people.

The secret to their traffic is Facebook ads. They create a blog post and push it through advertising on Facebook.

You’ll often see contents with thousands of shares on ViralNova. It’s because they promote their posts with Facebook ads.

Facebook advertising is an effective way to promote your blog post to the right audience.

4. Repurpose Your Content Into Different Formats

Repurposing your content is a new way to breed new life into it. Your content will be exposed to a new set of audience.

There are many ways to repurpose contents:

  • Webinars
  • Combine a set of blog posts and turn them into an ebook
  • Slideshare presentations
  • YouTube Videos
  • Podcasts
  • Infographics

If you’ve written a nice blog post, you can turn it into a video. Doing this will enable you to reach video lovers who might not read your blog post. The same thing applies to other content formats like webinars, podcasts and infographics.

5. Republish Your Content On Medium

Medium is a great community that can expose your contents to a passionate group of people who would share it with their networks.

Benji Hyam said that republishing his blog post on Medium generated 10k views in 4 days.

Smart bloggers are using Medium to get into authority publications like The Huffington Post, Business Insider, Forbes and Entrepreneur.

If your content is successful on Medium, you can just reach out to these publications and ask if they can republish your post.

These authority sites are always looking for contents that have been successful on Medium. They believe that if your content is successful on Medium, then there’s a great chance that their audience would like it. It’s a win-win deal for both parties.

6. Use Your Content To Answer Questions On Quora

Quora is a question and answer platform like Yahoo Answers and Stack Exchange. But it has a better community feature than both.

Quora is full of passionate people just like you. It’s a place where President Barack Obama can directly answer people’s questions.

Quora is a nice place to build up your profile and communicate with your target audience.

Many of your ideal customers are posting their questions on Quora. Quora lets you answer these questions and you can even use your blog post as answers. Just copy and paste and link back to your blog. Doing this will enable you to drive traffic and leads back to your blog.

7. Start Guest Blogging To Promote Your Post

Guest blogging is a powerful marketing strategy that helped Buffer acquired its first 100,000 users. It also helped Danny Ivy turned his blog into a 7-figure business.

Guest blogging is a nice way to build a business.

But what about using it to promote a blog post?

Matthew Barby used guest blogging to promote a content he published on his blog. As a result, the post got 247 backlinks from 91 domains. This helped the post ranks for highly competitive keywords on search engines.

You can use guest blogging to boost the backlinks to your blog post. As you know, links remain the number one ranking factor on Google.

8. Contact People Who Had Shared Similar Contents

Nothing beats direct outreach with people who had shared similar contents before.

As you know, Google and Bing uses social shares in their search algorithms.

Some people care a lot about the topic you’ve written about. Why not reach out to them telling them about your content?

It’s much easier to get someone to share your article than it takes them to link to your blog post. They can quickly login into their Twitter or Facebook account and share your link with their network. This exposes your content to more people which would lead to more shares, then links.

If people are sharing your contents, naturally, links will begin to follow.

9. Get Your Content Featured In Weekly And Monthly Roundups

Weekly and Monthly Link roundups are a great place to get links while exposing your content to a new group of people.

For example, Ana Hoffman publishes weekly roundups on her blog, the Traffic Generation Cafe. This is a great place to get links assuming you’re in the marketing niche.

Getting featured in a link roundup helps you establish yourself as an expert in your niche. The more you’re getting featured in roundups, the more people would start to pay attention to your blog.

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Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Blogging

Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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Blogging

What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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