Connect with us

Search Engine Optimisation

SEO Tips and Tricks for Beginners – 17 Ways to Make Google Notice You

Published

on

SEO can be intimidating for new bloggers, but it doesn’t have to be. Below I am going to share with you 17 SEO tips and tricks for beginners that you can easily use to get your content ranked on the first page of google.

When you start a blog, you are very excited to get started and you just start publishing posts because you have a lot to say.

I remember this well. I was the same way when I started. The problem with that approach is that nobody is searching for what you’re writing about.

I’m sure many of you remember the movie “Field of Dreams”, unfortunately, build it and they will come does not apply to blogging and websites.

Before we get into the SEO tips and tricks for beginners, lets make sure that you understand the meaning of SEO

What is SEO

SEO stands for search engine optimization. It is the process of optimizing your blog post or web page with the proper factors so that the search engines will find your content highly relevant and will list your content in the top search results.

It sounds pretty simple, but doing these things correctly can literally be the difference between a thriving blog with tons of visitors and a blog without any visitors that dies a slow, agonizing death.

Now that you know what SEO is, let’s take a look at the SEO tips and tricks for beginners and how easy it is to implement them into your blogging routine.

SEO

1. Keyword Research

This is one of the SEO tips that most beginners often overlook, and unfortunately, it is one of the most important.

The first tool that many beginners turn to is the google keyword planner. The google keyword tool is very valuable if you are doing a pay per click campaign, but for the kind of in depth keyword analysis that we need, the google keyword tool does not have the capabilities.

You need to choose keywords for your post or article that are not only searched for, but are fairly easy to rank for. The second part of that sentence is the most important.

You must have a reasonable chance to rank for the keyword.

That means long tail keywords and the best tool for finding and analyzing long tail keywords that a beginner can easily rank for is Long Tail Pro.

Let’s take a look at Long Tail Pro.

seo tips and tricks for beginners

This is a look inside Long Tail Pro. At the top you will see the keyword “best pocket knife”.

Continuing across the top, you will see that this keyword gets 9900 monthly searches and has an average keyword competitiveness score of 26. Anything under 30 deserves further analysis.

Clicking on the keyword will show the top ten results in google and this is where we can gain more insight into the keyword.

The keyword that each page is targeting is in bold in the results. We can see in this example that many of the results are not targeting “best pocket knife”. That is a major weakness that we can exploit.

Next we look at the keyword competitiveness column. I like to see at least 3 scores under 20 and we have that here.

Now look at the juice links column and you can see multiple results with 0 juice links.

If you were in a niche related to knives or camping, or the outdoors, you could very easily rank on the first page of google for this keyword.

You can’t get that kind of information from the google keyword planner.

Now that we have our keyword, let’s look at how to use it on our page. I like the Yoast SEO Plugin to help with on page SEO.

2. Use Your Keyword in the Title

You want to optimize your title by including your exact keyword, preferably in the beginning of your title. Use the rest of the title to convey exactly what the page is about.

use keyword in the title

This is a great example of a perfectly optimized title.

  • The keyword is at the beginning of the title.
  • The title is between 40 and 60 characters long.
  • The title accurately describes what the page is about.

3. Use the keyword in the page URL

Use the exact keyword for the page URL.

For example – www.mysite.com/best-pocket-knife

If you are using WordPress, you can go to settings/permalinks and choose post name. WordPress will automatically use the post name as the page URL.

4. Use the Keyword in Your Meta Description

You should use the keyword in your meta description. Also make sure that your meta description is an accurate depiction of the content of your page.

Write your description with an active voice and use a call to action.

For Example – Looking for the best pocket knife? We’ve got the latest reviews and ratings from the top sources in our ultimate guide to pocket knives. Check it out today!

Try to keep your meta description between 150 and 156 characters.

5. Use the Keyword in the First Paragraph

Use your keyword in the first paragraph of your page. This helps to make the content of the page clear to the search engines and shows the correlation between the title and the content.

6. Use Proper Keyword Density

You should strive for a keyword density of 1-2%. I like to keep it closer to 1%.

That means in a 1000 word article you should use your keyword 10 – 20 times.

7. Use the Keyword in Headings

Use your keyword in at least one heading and more than one if you can.

Proper use of h1, h2 and h3 tags will also help with the readability of your page.

8. Highlight the Keywords Throughout your Page

Using bold and italics to highlight the keywords on your page will help with SEO and will emphasize your focus to your reader.

9. Only Use the Keyword for One Page Or Post

Never use the same keyword for more than one page or post. If you have an idea for a post, but you’ve already used the keyword, take the opportunity to improve the original post.

10. Use the Keyword in the Alt Tag of at Least One Image

Use images in your post and use your exact keyword as the alt tag for an appropriate image.

Also use names for your images that are relative to your post. The name best-pocket-knife.jpg is much better than img1234.jpg.

11. Content Must be High Quality

Your content must be high quality, easy to read, and 100% original. Google is very good at finding duplicate content and will not rank your content if it is copied.

  • Keep your content easy to read.
  • Use one thought paragraphs of no more than 3 or 4 sentences.
  • Break up your content with sub headings.
  • Use bulleted and numbered lists.

12. Size Does Matter

Publishing longer blog posts is good for SEO as long as it is quality content presented in an easy to read format.

Research has shown that google loves long posts, as long as they are high quality.

length of posts
As you can see in this chart, the average length of the top 10 google results is in excess of 2000 words.

You should strive to produce in depth informational posts consisting of 1800-2500 words.

13. Use the Keyword in the Last Paragraph

Always write a good conclusion and include your keyword in the last 100 words of your post.

14. Link to External Content

You should always have at least one link to related external content. You may use more as naturally fit your content.

15. Internal Linking

Internal linking is linking from one page or post on your blog to another. This trick has the advantage of not only benefiting SEO, but also can help with your bounce rate.

Bounce rate is the percentage of visitors that leave your site after visiting only one page. The lower your bounce rate, the better for SEO.

Here is a strategy that I use to pre-plan for internal linking. This is a little more advanced, but I will share it in my SEO tips and tricks for beginners.

When doing your keyword research, make a list of 10 – 20 related keywords.

Then create 5 – 10 related posts, each one focused on one of the keywords.

Use the related keywords in the post and link from the related keywords to their respected posts.

I try to use at least 4 internal links in each post. I make sure to use the exact keyword in the link to the post using that keyword.

Let’s look at an example to clarify.

Keywords to Target

  • SEO Tips
  • SEO Tips and Tricks for Beginners
  • Image Optimization Tips
  • On Page SEO
  • Off Page SEO

We could write a post for each of the keywords listed above.

We will use the other 4 keywords in the content of each post and link the keyword back to the post it is targeting.

We will end up with 5 articles, each with 4 internal links to the other posts.

While it is not as valuable as quality backlinks, it is very important to SEO. I wish that I had this SEO tip when i was a beginner.

That’s a pretty thorough look at on page SEO.

Now let’s look at some off page SEO tips and tricks for beginners.

16. Be Active on Social Media

Social media is becoming more and more of a factor in SEO and you need to be actively engaged in the major social media channels.

You need to have a Facebook account with a Facebook page dedicated to your website or blog. You can find instructions for creating a Facebook page here.

You should be sharing every blog post on your Facebook page. Also share posts and content from others that may provide value to your followers.

You need a Twitter account so that you can build a following and you should be tweeting regularly about your content, as well as other things that may interest your followers.

You need a Google+ page for your website or blog and you should be sharing your content on your page.

You should have a Pinterest account and share your images and infographics. Pinterest is often overlooked, but people love to share images and infographics and that equals links back to your blog.

Make sure that all of your social media accounts are linked to your website or blog.

17. Backlinks

This is another more advanced strategy, but I wanted to include it in the SEO tips and tricks for beginners because the earlier you learn to implement back linking, the faster you will climb the google ladder.

Here are some methods that you can use to generate backlinks to your website or blog.

  • Blog Commenting – Blog commenting can be a great way to build backlinks. Focus on blogs in your niche and make sure that you are providing value with your comment. You can do a google search for commentluv or keywordluv blogs to find blogs with do follow links.
  • Forum Posting – Forum posting can be another good way to get backlinks, but you should establish yourself first as a regular contributor and strive to always provide value in your posts.
  • Guest Blogging – Guest posting is a great way to build backlinks. Make sure you are providing real quality content and target authority blogs in your niche. Here is a list of sites that allow guest posting.
  • Infographics – People love visual data and more importantly, they love sharing visual data! Create high quality infographics and share them on Pinterest and other social media. If you would like to have a professional infographic created for your site, check out MarketingInfographics.org.

Conclusion

Successful bloggers know that their content must be optimized for search engines so that their pages appear on the first page of google.

If you implement the 17 SEO tips and tricks for beginners outlined in this article, you will begin climbing up the google ladder and it will only be a matter of time until you are dominating your targeted keywords in your niche.

Please leave your comments 17 SEO Tips and Tricks for Beginners below.

  • 52
  •  
  •  
  •  
  •  

John VanDerLaan is a blogger and Internet Marketer with a passion for helping others. His favorite tool for SEO is Long Tail Pro. You can follow him at JVanderlaan.com and LiveaWellBalancedLife.org.

Continue Reading

Search Engine Optimisation

4 Quick and Easy Ways to Improve Search Rank High for Local Searches

mm

Published

on

Google is the leading search engine and dominates the market. In April 2018, it processed 11.28 billion searches. It’s closest rival, Microsoft, processed less than half of that at 4.27 billion. So, when it comes to search engine optimization, it could be better to optimize for Google before any others.

In the past, this would mean keyword stuffing and get as many links to your site as possible. Nowadays, though, things have become a lot more complicated. Google’s algorithm has been evolving with an eye on quality content.

It has become better at recognizing the signs of SEO tactics being used, and may even mark you down for these if it feels your site is spammy. The basic upshot is that getting that top position has become much more difficult, as search engines become harder to fool.

How To Get The Top Spot

First of all, it is time to re-evaluate what the top spot means to you. If, for example, you are selling informational, digital products, ranking at the top for all your keywords would be a worthy goal. This is because you can sell your products to anyone at any time.

But, what if you are a plumber working in Somerset in the South West of England? A top SERP for the keyword “plumber” would be difficult and expensive to maintain and not likely to do you as much good as you would like. Everyone from anywhere looking for a plumber would be able to find your site.

Which is great if they are in the South West of England, but not quite so useful if they are in New York. It would be better for you to rank high in a local search instead. Another reason you should focus on this is that, according to a study curated by SEO Tribunal, 46% of all searches are local, with the goal of finding a product or service physically close to the searcher.

Using Visuals to Increase Social Sharing and Engagement

When it comes to content creation, we all know that there is definitely more out there than we need. With over a billion active sites creating content on a daily or weekly basis, it’s overload to the max. With all of this in mind, more content creators and brands need to focus on the power of visual content.

A great resource for this can be seen in this Gifographics guide, which highlights how to best use visual content and images to increase visibility and engagement for your site or blog. Social media also tells us that text content is making its way out the window, and that visual is here to stay.

How To Rank High In A Local Search

Quality Content

Providing top quality content is the first step. That means ensuring that the content is flawlessly written. Search engines are becoming adept at interpreting natural language, so make sure that your content fits the bill for your area.

Write it with the end readers in mind. Make it interesting for them so that they will spend more time on your page. The longer they spend on the page, the more credible your site appears to a search engine.

Use the natural language that your readers are more likely to understand. Throw in some slang here and there that is specific to your area, and make references that locals will understand.

Drop The Click Bait

There was a cute little meme on Facebook which said, “See a blonde pole dancer.” You clicked through, and there was a picture of a golden retriever pup holding onto a pole. It was very cute and quite clever, but serves as a perfect example of clickbait.

People thinking that they were going to see a sexy, human pole dancer, might not have been amused and would probably have clicked away from the site quickly.

And, while this might increase the number of hits your website gets, it can do more harm than good, because Google and other search engines also factor in the bounce rate of your website when determining credibility.

The next time that someone uses the search phrase, your site may appear far lower in the results or not be included at all as a result.

Be honest to people about what they are getting if they click through by using a great meta-description. It might result in fewer clicks, but will enable you to have more engaged visitors which is what you want anyway.

Conclusion

Provide content that is high quality and that is useful to your target audience. Let them know what to expect from your site and watch your bounce rate decrease. Over time, attention-grabbing gimmicks could do more harm than good and you should avoid them.

  •  
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

Top Reasons Why You Should Hire SEO Consultant for Your Blog

Published

on

There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

Published

on

It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

  • 9
  •  
  •  
  •  
  •  
Continue Reading

Trending