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How to Reel in More Readers with 2 Simple Steps

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Imagine opening a web page on The Onion to find a serious, staid article?

Now imagine opening a web page of The New York Times to digest a humorous, irreverent article lampooning some political prey?

Bizarro world, right? Confusing too. Things would be in reverse. Because The Onion is all about the silly satire while The New York Times is a serious, reputable website trusted by discerning newshounds.

It’d be like seeing a fish sandwich on a Pizza Hut menu. Something’s off.

Blogging Blunder

I mucked my old blog up. Big time. Twas only for 6 years. Phew! Thank the lucky stars.

My blog was like The Onion trying to be a trusted news source. Or Pizza Hut trying to serve a delectable, tartar sauce smothered, omega fat rich sandwich. Something was off because…….my blog lacked top down alignment.

AlignandShine

When you go to Pizza Hut you expect all things to be aligned with Italian food, preferably pizza. From the menu to décor to the smell in the kitchen, if you smell pizza, all is good. They do 1 thing. They do it darn well. You trust ’em. So Pizza Hut reels in customers. But the split second the Pizza Hut brand deviates from their niche, they confuse their customers. You don’t go to *Pizza* Hut to buy a fish sandwich.

MOBbin it

MOB – My Old Blog – was a mob, or a veritable jambalaya of niches: make money online one day, online business the next, personal development the following day. Even worse: my blog design reflected my chaotic mental state.

My mind felt like the Holland Tunnel at rush hour. Thoughts and feelings sprinted through my noggin’ at a breakneck pace. This mental pablum leaked into my blog. And it wasn’t pretty.

Top Down Mis-Alignment

My domain name aligned with 1 niche. My blog title, the same niche. Then I jumped the shark. From my tag line to my blog posts to my sidebar to my pages to my ads to my footer, my blog was The Variety Hour. My blog confused my readers. Because I tried to be everything to everybody. Posts related to 23 niches (I am not kidding), pages to another niche, ads to yet another niche, and so on and so on.

What could I offer readers? Everything under the sun, it seemed. Which didn’t make sense. Because Pizza Hut would not be Pizza Hut if Pizza Hut sold fish sandwiches, delivered mail, fixed cars and offered wedding cakes.

Based on my old blog design, and on my content, I could effectively cover 36 niches in great detail. Wow…..a specialist!

Imagine if Tony Robbins said, “Yeah, I’m the Why Guy. A self help coach. But I also shine shoes. I’m a part time garbage man too. Only part time, though. On the side, I remove slugs from gardens. Here, check out this slug removal ad on my blog……”

If that sounds absurd…..it is. But why did I make the dreaded mis-alignment mistake for years? Why do many bloggers fall victim to the same error?

I didn’t follow these tips.

Step 1: Blog About 1 Topic (You Feel Passionate about)

I go gaga over travel. I go bonkers over blogging.

So I hatched Blogging from Paradise.

I blog about how to retire to a life of island hopping through smart blogging.

I align my blog – top-down – around that 1 topic. No confusion. No mis-alignment.

Think about it; you can only align a blog around 1 specific topic. Once you deviate from 1 topic, you break alignment.

During the lean years I blogged about 32 different things. I am not kidding. My tag cloud (God I can’t believe I posted one on my sidebar) looked like a crime scene. Total chaos. I was a jerk of all trades. Now I’m a master of fun. And, a master of 1. 1 topic.

What can you talk about all day long? Blog about it. That’s it. That’s your topic. That’s where your passionate energy lies. That’s where your success lies.

Step 2: Align Your Blog Top Down

The easy part. Fish in a barrel.

Align your blog with your 1 topic. Top down.

Start at your domain name. Does it align with your topic? It does? Good.

Proceed down your blog. Analyze every element. Does every single THING on your blog align with that 1 topic? Or are you trying to sell fish sandwiches at Pizza Hut?

Analyze your blog title.

Analyze your blog header, scouring over this branded logo.

Assess your blog posts. Assess every element in your sidebar.

Assess your pages.

Check every single element on your blog, from your domain name to your footer. Leave no blogging stone unturned.

Get down and dirty. It’s OK to have dirt under your blogging fingernails as you carefully, thoughtfully mine each ad, banner, image, word and heck, every piece of content on your blog.

If every single item aligns 100% with your 1 topic, you’re golden.

Top Down Alignment Mistake

My beloved Thailand is the origin of intriguing shops. 12 in 1 shops. Shops that are: food stalls/motorbike rental spots/internet cafes/print spots/tour operators, and toss in 4 other functions to round out possibilities. Multi purpose. Many possibilities. But you remember the “jerk of all trades” line. Confusing, right?

If I want a bowl of delicious mixed vegetable curry I’m heading to the Buddhist vegetarian restaurant. And believe me, Kelli doesn’t need to hold a gun to my head to make this happen. The food is amazing. Cheap. Delightful.

Because the Buddhist veggie restaurants do 1 thing, and do it well.

I don’t even think about the 14 in 1, multi purpose shops if I want my veggie fix. Too confusing. You can’t do 14 things well. Even if you’re an affluent octopus who’s invested in a 6 arm transplant.

During my rookie/intermediate/veteran but idiot days I allowed greed, fear, and a lack of clarity to cloud my mind.

I added blog elements just to make a few pennies. Said elements were about as aligned with my blog as Kim Kardashian is aligned with wearing burkas.

Example; I posted Google Adsense ads to my old blog. Ads ranging from buying images for pennies, to real estate stuff to other crap totally not aligned with my 1 blog topic. I tried to sell logistics services out of a pharmacy.

People showed up for drugs. Legal drugs, of course. I tried to sell them on shipping pet food to their grandma in Dubuque, Iowa (Note; if this is you, understand there are cheaper ways to ship pet food to Iowa than through using a logistics service).

Put your peepers here:

Blogging from Paradise

Review my blog with a fine-toothed comb. Everything you see, from domain name to footer, aligns 100% with how to retire to a life of island hopping through smart blogging. No deviating. No confusion. Aha!

How the “Reeling in Readers” Part Works

Rewind a bit. Review the prior 2 sentences. Ignore the “aha!”. Dwell on “no confusion.”

Readers crave clarity. Readers crave aligned blogs. Blogs covering 1 specific, clear, focused topic.

Most well-meaning but unclear bloggers add non aligned stuff to their blogs. Irrelevant ads. Off topic posts. Non sequiters. Confusion. Exit blog.

BUT……the few bloggers – check out Blogging Tips (Zac knows what time it is) for a fabulous example – who demand that every single *thing* on their blog aligns with their 1 topic find that readers come a’biting every day.

Zac reels in readers by tossing an attractive, shiny, non-confusing lure in the form of a clear, aligned blog. People ain’t gonna see anything but “blogging tips” here. So they show up. They bite. They go for the lure. Again and again.

Readers solve their blogging tips themed problems with aligned, practical, beneficial content. More lives changed.

More readers. More fun. More business. Both parties prosper.

Toss an irresistible lure. Align your blog top down.

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his eBook.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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