Did you know why few blogs get tons of traffic from search engines?
Social media? Email list? No. It is content.
Content is the reason why people like Rand Fishkin, Brian Clark, Neil Patel have been able to build million dollar online businesses.
Gone are the days where you could bring more search traffic by posting 500 words articles. They now won’t add any value either to your audience or Google search crawlers.
You have to create long form of content if you want to build a loyal readership and increase your search rankings. In this detailed guide, let’s talk about how to create such in-depth content without boring your readers.
A word of precaution
Before we get into the details of writing lengthy content to increase your social and search engine rankings, let me clarify you one thing.
Don’t aim for 2000 words. Aim for quality. If you have some insights, cover them in a detailed way. Otherwise, writing lengthy posts just for the sake of filling words don’t add any value to your audience. If your readers are not happy with your stuff, they won’t share your content and it won’t attract any comments or backlinks.
So there’s no point in writing detailed content if you don’t have anything to say.
Pick an interesting topic that your readers care about and fill it with the detailed information without any fuss.
Now, let us talk about how you can create in-depth high quality content without frustrating your readers. Are you ready? Let’s dive into the details without further ado.
How to write detailed content that ranks well in search engines
Don’t write for thousands of readers, write for ONE
One of the biggest mistakes almost 90% of the bloggers make while creating content is they write for everyone. What happens when you target everyone with your content?
Your content simply appeals to no one.
Sounds strange? But it’s true. If you other hand focus on pleasing ONE reader at a time, you can create much stronger impression with your content.
Not only your content quality improves but it actually helps you give best information or solutions to the reader you are targeting.
So while creating detailed content next time, make sure to find your targeted reader and create content just for him.
While creating content, imagine your target reader is sitting in front of your couch and write like you talk.
That way you can avoid jargon and use simple yet most effective words to create awareness about the stuff you want to promote.
List out all the questions that ONE reader might have
Once you figure out that one reader whom you want to target, list out all the problems he might have.
Turn those problems into questions and then into your blog post ideas.
That way you will be able to create problem solving content that your target reader is craving for. You will also be able to use tons of long tail keywords that increase both your search traffic and sales.
This is the exact strategy used by the top online marketer Marcus Sheridan to create the most profitable online business called “The Sales Lion”.
See how can you help your ONE reader with your posts.
While creating content, always remember to give top priority to serving your audience NOT Google. If you help you readers with your content, you will get more social shares, links, sales and comments.
If Google crawlers see more user engagement (in terms of social shares or comments), it will automatically gives you better search rankings for the keywords you are trying to rank for.
How to write 2000 words articles?
Recently when SerpIQ conducted a survey, they found out that the average content length of top 10 search results have over 2000 words.
That means, Google is giving more and more importance to the web pages that have more words on them. You will definitely get an edge if you start creating content with more than 2000 words.
I myself have been using this strategy while creating contents for my blog at BloggersPassion. Surprisingly, my traffic went really up over the last one year and I’m also noticing the increase in my website sales.
So how to write 2000+ words articles that rank well in search results? Here are 5 simple yet most effective tips for writing lengthy content easily.
- Do more research. Average article writers who write 500 – 600 words usually don’t do much research. The quality and quantity of your content really depends on your research. If you have discovered a lot of topics from your research, you can certainly create long form of content.
- Think about various ways to expand your idea. Once you get a blog post idea, don’t just sit and start writing. Instead, brainstorm how you could expand that idea to make it more detailed and much useful for your target audience.
- Outline your content. Make sure to include the beginning, meat of the content and the summary of your content. If you cover these 3 things, you usually end up writing detailed and long form of content no matter what your niche is.
- Tell stories. One of the most effective ways to write engaging long form of content is to tell your readers stories that connect with them instantly. Think about various ideas on how can you tell them stories that are relevant to your products or services.
- Analyze all the detailed posts that are frequently published on the top blogs such as Moz, QuickSprout, NeilPatel.com, Buffer etc. You will find there’s a common content creating framework can be seen on almost all of them. Find out how these top bloggers are hooking their readers. Find out how they are using emotional triggers to persuade their audience with their content. Use the same content creation framework when you are creating your own posts.
How to get better search rankings for your content
Writing long form of content is one thing and making it rank well in search engines is another thing. Here are few essential ingredients you need to implement if you want to get better search rankings for your long and in-depth content.
Start using long tail keywords
Long tail keywords usually contain more than 4 keywords on it. For instance, “iPhone 5s best reviews” is a 4 word long tail keyword.
Identifying the right long tail keywords for your content is the key to increasing your search traffic and sales. If you are still wondering why you need to start focusing on long tail keywords, here are three good reasons.
- They increase your overall search traffic quickly because they are much easier to rank for.
- They increase your website sales because people who use long tail keywords while searching are more tend to buy your stuff.
- They create awareness about the products or services you promote.
You can use tools such as KeywordTool.io, Long Tail Pro etc for finding profitable long tail keywords within minutes.
Just make sure to select the long tail keywords which have the competition between 100 to 2000. That way you can be able to use less competitive long tail keywords which can help you easily rank higher and faster in Google search results.
You can also use tools like SEMrush if you want to beat your competitors by deeply analyzing the best keywords they are already ranking for. Here you can find more about how to use SEMrush to find great keywords that increase your traffic.
If you spend some time in finding the right long tail keywords, you will be rewarded with more search traffic from Google. Moreover, getting traffic from long tail keywords won’t take much time.
Don’t forget to do on-page SEO
Your on-page optimization influences your search rankings directly. If you are not keyword stuffing and using the right combination of long tail keywords at the right places on your web pages, they will definitely rank higher in Google search results.
Whether you agree it or not, proper on-page SEO is the key to faster Google search rankings.
Here are few places you should definitely use your primary seed keywords if you want to see boost in your search engine rankings.
- Image alt tags: Using your primary keyword in your image alt tags is the surefire way to increase your traffic from “Google Image” search results. Don’t use random names or file names or numbers while optimizing your images. They don’t add any value either to your readers or Google search crawlers. Take time to properly optimize your images.
- Headline: Make sure to use your primary or secondary keywords in your headlines to make your blog posts rank well in search results.
- Sub headings: Use your primary seed keywords in your h2 and h3 sub headlines to improve the chances of ranking well for your desired keyword combinations.
- Beginning of the text: It is proven that if you use your targeted keywords within the first 100 words on your article, your content ranks better for such keywords because of the improved visibility to the crawlers.
- In your page URL: Use short and sweet URL’s and optimize them for your desired keywords.
- Meta description of the post: Never forget to include your main keywords in your meta description. They help you quickly boost your overall search rankings for the keywords you are targeting for.
Make sure to come up with at least one primary keyword for each blog post you create if you want to increase search rankings for all of your web pages. With the proper on-page SEO it becomes really easy for you to create SEO friendly content.
User keyword rich headlines
Last but not the least, spend quality time on writing powerful headlines that capture your audience’s attention.
Don’t forget to include the primary keywords you want to rank for in your headlines. After all, keywords in your headlines contain a lot of weightage while crawling your content by search crawlers.
Don’t write lengthy headlines, often search engines show headlines not more than 60 to 70 characters. So write short, powerful and compelling headlines within 65 characters.
Final thoughts about creating long content that ranks wells in Google
Writing long form of high quality content takes a lot of time. Once Pat Flynn said he usually takes around 7 to 10 hours to finish one post.
If you are aiming to build a top quality blog, make sure to spend most of your time on researching and creating your content. Decrease your blog posting frequency if you have but publish something on your blog only when it’s truly epic and helpful to your audience.
Editing is the key to make your lengthy content go viral in search engines as well as social media. Never publish a post without proofreading and remove all the unwanted words that sound like a jargon.
What do you think about writing long and quality content? Do you agree long form of content with more than 2000 words usually ranks well in search engines? Please let me know your thoughts in the comments.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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