Your blog probably already has a ton of traffic, but at the same time, your mailing list is probably growing as slow as a snail crawls by. However, other sites on the internet seem to bring in thousands of new subscribers to their list daily… but how?
The secret lies within the bonuses they are offering and the methods they are using to get people to join their list.
In this article, I’m going to show you the hottest method for getting your audience to subscribe to your mailing list like crazy while also using one of the top free tools in the process.
The reason why welcome mats are working so well in comparison to other popup and subscription methods, it that they welcome your audience by taking over the whole browser screen and not just a portion your site. They are also great because of the amazing branding and customization features they offer.
To best understand how welcome mats work and how easy they are to setup, feel free to watch the short video below.
One of the best ways to make money online or to discover what’s working in different niches is to learn from other successful bloggers within your space. This is something I previously did when I highlighted 32 top bloggers and showcased the different popup call-to-action phrases and gifts they were giving away to get people onto their lists.
Now it’s time once again to look at some of the top blogs in the industry and see what they are doing to increase mailing list signups through their customized Welcome Mats.
7 Mind-Blowing Examples of Sites Using Welcome Mats
As an active blogger or online marketer, you’ve probably already come across a wide range of sites that are using welcome mats to increase subscribers to their mailing list. From the hand selected ones shown below, you will notice each of them has their own unique call to action while also offering an incentivization or bonus to taking action.
Feel free to leave a comment at the end of the post to let me know which of the welcome mats featured was your favorite.
Darren Rowse is the man behind the scenes at the world’s most famous blogging resource site at Problogger.net. I had the opportunity to speak on a panel with Darren while in Las Vegas years ago, and through his blog he’s been able to teach and inspire millions of people about the power of content creation and blogging.
Once again, Darren is teaching us all how to not only build a better blog but also how to bring personal branding and increase conversions to our sites through his excellent looking welcome mat. What I like most about his subscribe form (besides the high-quality picture and personal branding) is that his call to action is simply to “Build a Better Blog” — which means anyone who joins his list is genuinely interested in getting his mailings.
Cats are a funny thing… whoever would have thought that one day they would pretty much take over the interest and consume an endless amount of time through funny pictures and videos — let alone result in millions of advertising dollars and revenue for sites like icanhascheezburger or even grumpy cat!
Yes, cats are a great way to grab attention and Andrew Lock of HelpMyBusiness.com is using his cat to get people on his mailing list like never below. “Subscribe to the Show or the Kitten Get It!” isn’t just a call to action… it’s funny and keeps his audience engaged!
When coming up with a call to action for your site, think about how you can use humor and keep it entertaining.
Thinking that a welcome mat or popup window is only good for getting people on your mailing list, is simply thinking inside-the-box. StellyBelly, an ecommerce site focused on children’s clothing brings the concept of call-to-action and engagement to a whole new level with their welcome mat.
At first you might think it looks like every other popup or subscribe form, but then at second glance you will realize there is no subscribe form at all — it’s actually a TEXT call to action.
We all know how effective email marketing is… now think about the engagement and conversions that can be seen when marketing through mobile!
[thrive_link color=’blue’ link=’https://www.bloggingtips.com/sumome’ target=’_blank’ size=’medium’ align=’aligncenter’]Click here to setup your Welcome Mat for Free![/thrive_link]
You don’t need to be a top blogger or even have an internet marketing based site to have a high converting welcome mat displayed on your site. A perfect example of this can be seen at the MaidNHouston site, which is a cleaning based service and is looking to attract new customers through their welcome mat.
If you end up on their site, there is a good chance that you are looking to hire someone to clean your house. With that being the case, MaidNHouston is offering a 15% off discount for their audiences first clean — all they have to do is add their email address and they will then have access to a coupon.
Imagine the conversion rate and earnings on their end for first-time visitors hitting this welcome mat and putting their information in? I bet it’s great!
In each of the previous welcome mat designs, we’ve seen a lot of colorful images being used and also the representation of the people behind the sites as well. In the case of Matthew Woodward’s site, we simply see a play on color design that grabs our attention.
This is a perfect example of keeping things plain and simple — while also offering a powerful call to action in the process. Once you see the CTA of “Unleash My Personal SEO Strategy – Get instant access now”, it makes you want to join the list… as everyone accessing the site is interested in learning how to increase traffic and rankings to their site.
You can learn more about this and his case study here.
As bloggers, we simply love traffic… and more often then not, we are willing to do anything to get as much of it as we can. In the case of Robbie Richard’s blog, he has one of the most attractive call-to-actions of them all.
“Want to send 200,000 people to your site?”… of course we do! All it takes is a simple email submit and you will be on your way 🙂 — This type of welcome mat and call to action is what drives subscriber numbers through the roof.
The takeaway here is to know your traffic and offer them what they want the most!
[thrive_link color=’green’ link=’https://www.bloggingtips.com/sumome’ target=’_blank’ size=’medium’ align=’aligncenter’]Click here to setup your Welcome Mat for Free![/thrive_link]
AppSumo is one of the most well-known sites and resources for online marketers and site owners around the world. The creator of AppSumo, Noah Kagan, also has a personal blog of his own at OkDork.com. Should you end up on his site, you will usually be looking for his advice, case studies or anything else good he might have to offer.
This is exactly what you will find through his welcome mat at well — yet, still having no idea what it is, unless you sign up for it! Noah’s call to action of “I wanna send you something.” is both engaging and intriguing — you can only guess how many people sign up just to find out what it is… I know I did!
How to Setup Welcome Mat on Your Site… for FREE!
As mentioned at the beginning of the article, few things are more important than getting new traffic and subscribers to your site. The best way to keep your audience coming back for me, is to get them to submit their email address on their first visit.
Up to now, there is nothing more effective than Welcome Mats… and you can clearly see how some of the top sites on the internet are using them to their advantage in the examples below.
Now it’s time for you to put these same resources and tools to use for your site — and best of all, it’s free!
How to quickly setup Welcome Mat on your site for free:
- Create a free account with SumoMe
- Install the free SumoMe WordPress Plugin
- Click on the Sumo Store icon and click the “Welcome Mat” app to install.
- Create your Welcome Mat within the plugin
- Publish, Split Test and Increase Signup Conversions Immediately!
After downloading the WordPress plugin and activating it with your site, you will find that SumoMe has a lot of advanced tools and features they offer. Should you upgrade your account to the next level you’ll have access to even more tools, customization and advanced reporting.
No matter if you start with trhe free application or premium version, you can still access the free tools that AppSumo has to offer, while also increasing your mailing list signups and conversions in the process.
1 Key to Blogging Happiness and Success
In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.
Maybe the news seems to magically draw you in to negative, toxic headlines.
I have a little secret that keeps me happy most of the time.
Goodness knows following this secret promoted my blogging success.
The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.
This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.
Why Doing this Makes You a Happy and Successful Blogger
Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.
Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.
If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.
Happiness and Success Is an Energy Thing
Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.
I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.
Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.
Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:
- an energetic networker
Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.
But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.
You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.
Surround Yourself with Loving, Generous Bloggers
Loving, kind, generous bloggers promote your blogging success by showing you the way.
These folks also lift your spirits, making you a happier blogger.
Seek them out. Promote successful bloggers. Comment on their blogs.
Be happier, healthier and wealthier.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
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