Majority of the bloggers still rely upon AdSense, affiliate programs, banner ads etc to make money from their website traffic. The problem with these traditional monetization methods is that you need to bring a lot of traffic from search engines.
And even if you get massive search traffic, your income mainly depends on the CPC (if you run AdSense) or your blog’s niche (if you promote affiliate products). At the most, you would make $1 to $2 for every 1000 visitors you drive to your blogs. That’s really one of the worst ways to make money from blogging.
You are not only giving a bad experience to your blog audience by pasting ads all over your sites but you are also killing your website reputation. What if there’s another way to make money?
In this detailed guide, let’s talk about how you can make money the smart way by setting up a proper blog monetization model.
Setting up the right blog monetization model is not a rocket science.
Of course, making money from a blog is hard until you treat it as a business. The #1 reason majority of the bloggers don’t make money from their blogs is they don’t consider it as a serious business. They fail to invest both money and time.
If you want to make money from blogging, you need to remember one important fact: blogs NEVER make money, businesses do!
Now, let’s talk about how you can set up the right monetization model for your websites in 5 easy steps. Are you ready? Let’s get into the details without further ado.
How to create the right blog monetization funnel
Step 1: Invest money on your blog design
Here’s why your blog design is in step 1: “first impression is the last impression when it comes to online”.
If your blog design is not unique and compelling, your blog visitors don’t find it interesting to read your stuff. Blog design is the king when it comes to capturing the audience attention. Here are two things you should focus on.
Theme: Invest in your blog design. Either hire a professional designer or buy a premium framework such as Thesis, Elegant or Genesis. Don’t use free themes, never! They not only add cheap look to your design but they don’t give you theme updates or additional features like SEO friendly design, mobile responsiveness, easy customization etc. It doesn’t matter if you want to make more affiliate sales or increase your revenue, your design should be impressive.
Logo: The first thing noticed by your blog visitors is your logo design. Don’t use messy logos, if used right, having a compelling logo can easily create a huge impact on your audience. Make sure to get a professional looking logo. If possible, clearly use your elevator pitch or a tag line under the logo to make it easy for your audience to know what your site is all about within seconds.
Go mobile: Google is always rewards the sites with better user experience. After the mobile related update from Google, majority of the sites that are mobile responsive have increased their traffic. This is because Google started showing up “Mobile Friendly” feature under the title of the links on Google search results (so people can easily decide whether or not to click on the links).
Step 2: Define who you want to attract
Nichify your blog topics: You can’t jump into an ocean full of niche and become an expert. It’s really impossible to establish as an authority in a broad topic or niche. To make more sales and gain trust online, you need to become a go-to guy in a small area. Make sure to nichify your blog topics.
For instance, instead of talking everything about marketing, you could focus on covering “affiliate marketing tips for yoga experts”. You can make much more sales and build rapport with the target audience in that way. Are you getting me? Nichify your blog and you will quickly become an expert by creating problem solving content!
Aim for the beginners: Any blog that aims at the beginners won’t fail to make money. It’s much easier to educate beginners and make money by offering them your services or products than targeting the advanced audience. So if you want to make money from your blogs, make sure to focus more on targeting the beginners always.
Step 3: Create the right content framework
Your blog’s monetization model majorly depends upon the content you create.
You can’t attract more audience to read, like, comment, share or linking to your stuff without creating captivating content. You need to learn the art of creating amazing content that goes viral.
Majority of the bloggers spend 80% of their time on creating content and 20% or less on promoting it. If you are one among them, stop doing right away. Reverse engineer the process and start spending 80% of your time on promoting your stuff and remaining on creating it.
So how to create content that creates a lot of buzz? “Create content that’s already proven to go viral”. Wondering how?
Use Skyscraper technique.
This was originally coined by Brian Dean from Backlinko. According to this strategy, this involves in 3 simple steps.
- Finding content that’s already popular: You shouldn’t guess the content that might goes viral. You should spend your time on finding content that is PROVEN to create a lot of buzz in your industry. To do this, you can use tools like Buzzsumo. Enter any keyword relevant to your blog’s topic and it will give you a list of most popular posts. Then, choose one topic among them to create content around it.
- Making it even better: Once you find the most popular blog post idea that’s proven to work, you need to make it more detailed, better and insightful. For instance, if “5 writing tips for professional writers” is your theme, you should write something around “51 writing tips for professional writers to make money”. The idea here is to take a post that’s already worked well in the past and making it even more compelling, detailed and up to date.
- Promoting it to the right people: Once you create your masterpiece, you need to promote it to the right people to increase your blog’s exposure. How can you do that? You can use free tools like Topsy to find out the relevant posts around your blog topic and find out who tweeted it. Go and reach out to all of them telling about your new content. If they find it useful, they will definitely give you a shout out.
If you are a beginner to using this technique, I highly recommend you to check out this beginner’s guide to Skyscraper technique.
Step 4: Collect your visitors emails
All the above 3 steps are the pillars of a profitable site that makes money. But all the money you make from your blog or website really depends on step 4 and 5. So make sure to NOT miss these two things.
An email list is the surefire way to increase trust and sales no matter what your niche is. By having an email list, you can not only educate your subscribers about the content you promote but you can promote the products you really believe in.
This way you will make more money by creating awareness about the products you promote or create. Here are few simple ideas on increasing your email subscribers without irritating your audience.
Create a lead magnet: A lead magnet is nothing but a free incentive such as eBook, video, plugin or a theme given away in exchange of your subscriber’s email. A freebie is the most effective way to double or even triple your email subscription rates. You can either write an exclusive report around the topics your audience are interested in or compile all of your popular posts at one place and turn that into an eBook to make it as a lead magnet.
Create dedicated landing pages: Most bloggers who build their email lists don’t usually use specific squeeze pages or dedicated landing pages. But the people who use landing pages usually notice huge growth on their email lists or sales. It’s because landing pages are golden, they don’t give your audience too much distraction. More importantly, they always focus on just one call to action. So if you want to boost your email subscribers, use landing pages. I highly recommend you to check out LeadPages as they have few of stunning pages that convert like crazy.
Show more email opt-in forms: If you want to double your email subscription rates, double your email opt-in forms. Put your opt-in forms on your about page, footer section, top of the sidebar, above your logo by using Hellobar, end of the every post. These are the most visible places on any blog and if you place your opt-in forms on them, you will see huge subscription rates every single day.
Step 5: Create a blog sales funnel
Now, this is the final step of your monetization model that makes money. Have you ever wondered why few top blogs don’t use ads at all but still make thousands of dollars every single month? Because they all use blog sales funnel that help them make more money by running in the backend. I’ll tell you how.
Create an email autoresponder series: Once you started building an email list, don’t stop it there. You need to create a broadcast or an autoresponder series that sends automatic emails to your subscribers every week (or whenever you want).
The key point here is not to send any sales pitches but to build awareness and educate your subscribers about the type of products you want to promote. For instance, if you want to promote SEO related products, instead of pitching directly to your subscribers from day 1, educate them about how they can increase their traffic and sales using SEO.
Then, once you got their attention after a month or so (after sending 5 to 7 emails), you can start recommending them paid SEO tools that you personally use. You can then send them to your own product review pages so they can decide whether or not to buy your products. This is the most smart selling strategy that helps you increase your sales without sounding like a sales guy. Make sure to increase your affiliate product sales by promoting them on special days like Cyber Monday, Black Friday etc.
Build rapport with your subscribers: Without creating an awareness, trust and rapport with your subscribers, no one likes to even open your emails. You should make them wait to read your emails. It happens only when you create extreme value to them by sending epic newsletters.
Ask them to buy: Once you got their attention and trust, you can ask them to buy your products. If they really find your emails useful, they will start liking you and they genuinely think you are helping them by promoting the products you love. This is where the money rolls in. Don’t pitch too many products. Only recommend the products you personally use and believe.
The money you make from your blog’s sales funnel majorly depends on the products you promote. If you have your own products, you can really make a lot of money when compared to making money from affiliate products (where you will only earn small commission). The key here is to provide as much value as you can before even sending any promotional sales letter.
We spend a lot of time in creating blog posts but we often forget to create the monetization sales funnel which is the most powerful factor in creating a profitable blog online.
If you are one among them, start focusing your time on defining your audience and setting up the right monetization channel to increase your sales.
In online, the money you make is directly proportional to the people you help. If you remember that simple thing, you are ready to roll!
If you like this article, share it with at least one of your friends so they can benefit. Let me know if you have any questions, I’d be glad to respond to you in the comment section below.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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