Did you that consumers in the US spent more than 5 billion dollars in 2014 purchasing eBooks? This number sounds insane, but according to Statista it is expected to swell up to 8 billion dollars by 2018.
With the number of smartphone users on the rise, eBooks have become a convenient way for people to learn about new skills and stay updated on the topics of their interest.
People are willingly consuming more content than ever before.
As a blogger, you’re clearly missing out on a highly lucrative market if you don’t sell eBooks.
Your blog has a dedicated following, and there are people out there who’re willing to pay you if you can share your knowledge with them.
Publishing and selling eBooks is easier than ever before thanks to dozens of user friendly tools that are available online.
So what’s holding you back?
In this post, I’ll share exactly how you can create, design, launch and sell an eBook that not only earns you big bucks, but also attracts more subscribers to your email list (so that you can make more sales).
1.Develop and Fine Tune Your Buyer Persona
Before you start writing an eBook, you need to identify your ideal reader. Research indicates that marketing campaigns that are targeted towards particular buyer personas are 2 – 5 times more effective than generic campaigns. Similarly, targeted email campaigns have a 14% higher open rate and 10% higher conversion rate.
So clearly, you need to identify your ideal reader before proceeding.
In order to develop the right personas, here are some of the questions you need to ask yourself.
- Who is your ideal reader?
- What information is he looking for?
- What’s his professions?
- What’s his career level?
- How can your eBook add value to his business?
- How desperate is he for the solution you’re offering?
- How much money is he willing to pay for that solution?
You can go on and on with this. The more clarity you have about your ideal buyer, the more targeted and valuable your eBook will be.
You can find out more about your ideal buyer by looking at your most popular blog content, comments on your posts, running surveys etc.
This infographic by HubSpot describes the process of constructing an ideal persona
2. Identify Topics That Your Audience is Dying to Learn About
Once you have more clarity on your ideal buyer, you need to come up with an initial list of topics for your eBook.
These topics will be primarily based on your understanding of what your potential buyer is looking for. List down all the ideas that come to your mind.
Research on industry specific forums, Quora and LinkedIn Groups. Study competitor blogs and see what they’re offering to their readers.
Amazon is another great place to research titles. Search Amazon for eBooks related to your industry and identify the ones that have lots of reviews and sales.
Don’t try to find the perfect idea just yet. Just list down relevant titles.
3. Get Specific, Develop Focus and Go Deep
Now that you have a long list of titles to choose from, identify the ones that are closer to your expertise. But don’t confuse expertise with perfection.
No expert is perfect, and every expert has room for improvement.
You don’t need to create a perfect eBook. You just need to tell your readers what they don’t know yet.
Things that are common knowledge for you might be expert advice for someone else. That’s how it goes.
So don’t fall prey to the perfectionist syndrome.
Identify the topics that are closely related, focus on one problem, go deep and share as much value as you can.
For example, instead of creating an eBook on “How to Make Money with Blogging”, try narrowing it down to “How To Create a Profitable Blog with Affiliate Marketing” or “The Only Traffic Strategy To Take Your Blog from 0 to 100,000 Visitors per Month”.
4. Make a Plan, Set Deadlines and Start Writing
This is the stage where most bloggers struggle. Coming up with the right eBook topic isn’t that hard. But disciplining yourself, planning your eBook and then holding yourself accountable isn’t easy.
But you have to do it if you want to complete your eBook in time.
Start with a content plan. Break down your main topic into sub topics. Make a table of content for your eBook. Decide the number of chapters or the main sections of your book.
Now set deadlines for each chapter on your list, and hold yourself accountable if you don’t meet them.
Make a daily writing plan and follow it religiously. In my experience, an initial commitment of 500 words every day is manageable.
Once you get in the flow, increase this to 1000 or even 2000 words per day.
Along with text content, add relevant images and snapshots to your eBook. To create your own images, you can use Canva. In fact, you can also use it to create the title of your eBook once it’s completed.
5. Create a Distraction Free Landing Page
An effective sales landing page can be the difference between a wildly successful eBook and an average one.
No matter how valuable your eBook is, if your landing page is not optimized for conversions, you’re likely to find visitors bouncing away from your landing page.
Everything on your landing page should be focused on making the visitor click on the Buy Now button, enter his payment details and make the purchase.
The whole process should be distraction free and completely seamless.
Lead Pages is a good option for creating distraction free and mobile responsive landing pages for your eBook.
Another great option, and one that I particularly like, is Selz.
Using Selz you can create a minimalistic landing page that already has major payment processors and email marketing tools, like MailChimp and AWeber, integrated with it.
Or you can create simple product widgets that can be placed in your blog sidebar or a dedicated landing page.
The reason I like Selz is that it offers a seamless buying experience that does not involve any redirections, and completes in the same window. The landing page, the product widgets and the checkout phase are all mobile responsive.
This significantly impacts the shopping cart abandonment rates.
You may also want to look at GoSpaces, a dedicated landing page app for selling eBooks and digital products.
The key point to keep in mind here while creating a landing page is that it should minimize clutter, provide a seamless buying experience, and should be optimized for conversions.
Along with placing your eBook on the landing page, you may even consider offering a summary of your eBook or a blue print of your strategy for free, just to get visitors on your email list. Once they become your subscribers, you can work on them with a series of emails and convince them about the value of your eBook.
6. Generate Momentum with Testimonials and Pre-Launch Emails
Designing, writing and publishing your eBook is just one part of the equation. In order to execute a successful book launch, you need to create early momentum and engage your audience in a variety of ways.
First up, start getting in touch with some of the other authority bloggers in your niche and offer them a free copy of your eBook. Instead of targeting the biggest names in your niche, focus on bloggers who have a considerable following but have not reached celebrity status yet.
Ask these bloggers to have a look at your eBook and request their feedback. Use the positive reviews as testimonials for your sales campaign.
Also try building partnerships with other bloggers by offering them commissions on your book sales.
Develop a series of pre-launch emails for your email subscribers, and describe the problem that your eBook solves. Offer exclusive pre-launch discounts to your subscribers who sign up early.
In short, build momentum before the launch.
7. Aggressively Market Your eBook with Facebook Ads
Once you launch your eBook, use the power of Facebook advertisements to target your ideal buyer personas.
Facebooks ads is a powerful and cost effective way to get your message across to potential buyers.
While choosing the target audience in your ad campaigns, target people who’re following some of your closest competitors and their products.
Start with a small budget and test 3-4 different ad sets with high quality images and enticing headlines.
Track the results, make changes to your ads, and finally run a full-fledge campaign using the best performing ad.
In all your ads, route buyers to your sales landing page, so that they immediately see your message and sign up for your eBook.
Here’s a detailed guide on setting up effective Facebook ads.
The demand for eBooks is increasing exponentially across the globe (especially in the US). In order to take advantage, you need to stop planning and take action. The steps I’ve shared in this post should provide you a general guideline on how to create, design and launch an eBook. However, you need to launch your first eBook ASAP in order to practically understand the demands and needs of your target audience.
So my advice is simple, you have the right tools to create an eBook, and you enough knowledge about your niche to provide value to your readers.
It’s time you stop doubting yourself and take action.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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