More traffic, more money? Wrong!
There was a story about the fake Steve Jobs blogger who revealed his real identity in 2007. The New York Times wrote about him. Almost every news outlet wrote about him.
The New York Times article sent him half a million visitors in a single day.
Do you know how much he made from that traffic?
Just a hundred dollars!
He made $1,039.81 for the entire month from Google AdSense. Disappointed! Daniel Lyons the fake Steve Jobs became a celebrity blogger and all he could show for it is $1,039.81.
I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn’t one of them.
I disagree with Lyon.
Blogging can make huge amounts of money. I know bloggers who are making thousands of hundred dollars from their blogs every month. Pat Flynn is one of them. Darren Rowse is one of them. Neil Patel is one of them. These guys do the right thing, monetizing the right ways.
Please, forget about AdSense. Forget about building a site and populating it with ads. There are different and better ways to do it.
Johnny B. Truant described his experience with AdSense in this blog post on Copyblogger:
Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.
That first cent was exciting, because it proved that you really could make money online in the way it seemed that everyone said you could — by creating sites populated with ads, and then sitting back and letting the earnings pile up. Then, if the gurus were to be believed, it was only a matter of time before I would be living in Hawaii, while bikini body girls used the Mona Lisa to wax my Lamborghini.
But that dream never came true with AdSense. It was only an illusion that never materialize with AdSense. In fact, Truant was disappointed with AdSense.
Then he changed course.
Truant built a funny blog where he writes funny blog posts. He offered website development service on the funny site. This felt like a real business.
Nine months passed. He was building his 180th website for a client when his first ever AdSense check came in from Google. It was $111.
Imagine $111 for a whole year? Isn’t that crazy?
Maybe he could have done better. But even if he made $888, it still doesn’t worth the effort.
Let’s assume he charged $1,000 for each website he built. He would have made $180,000 at the end of the year. Or, maybe he charged $500, he would have made $90,000 at the end of the year. Compare that to $111, you’ll see that it looks idiotic to stick with AdSense.
I’m not criticizing AdSense. I still see AdSense as one of the quickest ways to make money online. But not a huge money your living can depend upon.
The problem with AdSense has nothing to do with its ability to make money. So many people have made a bunch with it. Zac Johnson is an example.
The problem with AdSense is you have no control over your earnings. You can increase your site’s traffic by 1,000% and still be making the same amount you were making before. You may even make lower than that.
You need something you can call a business. Blogging can surely give you that. But monetizing your site with AdSense isn’t a business model. It doesn’t add value to your blog. You can do 500 times better than AdSense.
There are five best ways to monetize your site. Whether it’s a low or high traffic site, you can monetize it and build a source of income you can depend upon through your blog.
I will like to say that it’s always good to have a high traffic site that’s getting at least 500, 1,000 to 2,000 visitors per day. If you have this kind of site, then congratulations to you. But if your site isn’t getting that much traffic, then you can learn how to build a high-traffic blog here.
So, what are the five best ways to make money from your blog?
1. Create Membership Sites
A regular monthly income, nonstop. How would that feel like?
You’ll feel good, of course. You can travel the world, see different amazing places and still have enough time to be with your loved ones. That’s the kind of life I wish for you. Creating your own membership site can give you that.
Copyblogger is doing it with their Authority membership program where they teach people how to become better content marketers. Ali Luke is doing it with Writers’ Huddle, a membership program where she teaches writers new writing techniques, help them get inspired to write and share their work with the world.
The membership fee for Writers’ Huddle is $19.99 per month. That may not sound a lot for each member, but when you calculate that by 1,000 members, she could be earning $20,000 just from that membership site alone.
Imagine your membership site only has 500 members each paying you $10 per month, how much is that at the end of each month?
This is better than having over a million of web users hit your site, and you have less than $500 to show for it at the end of the month.
You can learn how membership site works from sites like Copyblogger and Writers’ Huddle. Join them! Learn how they deliver their contents, how they treat each member. Learn what makes them good, what makes people like them and keep paying each month. Learn how they market their membership program.
Steal their strategies. You can use it in a different niche your blog is about. You can even do it better than them.
One thing is certain:
You’ll have a reliable income source that allows you to work from anywhere in the world.
2. Create And Sell Information Products
Information products are hot cakes online, especially ebooks.
Nathan Barry made $12,000 within 24 hours of launching his ebook. In fact, Barry’s blog was only receiving around 100 visitors per day. He only had 100 RSS subscribers.
Barry went on to make $85,000 that year from selling just two ebooks. 2012, that was his first year of being self-employed.
You can sell your own information products on your blog. And you can make thousands of dollars doing just that. You don’t even have to quit your job to get started. If you can write in your spare time, then you can do this.
Your blog is a good place to start from. You don’t need to have thousands of monthly readers before you can begin making money selling information products like ebooks and video tutorials. As you can see from above, Nathan Barry only receives around 100 daily visitors on his blog.
You have to create something people can’t wait to buy. How do you know what people can’t wait to buy on your blog?
If your blog has a decent traffic, you should look for the most popular articles on your blog. What are they about?
If people are reading a particular blog post on your blog, it means they are interested in that topic. You can turn that blog post into an information product like an ebook. It has to be a high-quality resource that people will be willing to pay for. Release your ebook on your blog, reference it in your popular blog posts and others, and watch the sales roll in.
You just have to write, create that information product.
You can also self-publish your ebook on Amazon through their KDP program.
Even if an ebook generates $400 per month and you have like 10 ebooks, that would produce $4,000 per month.
3. Promote Affiliate Products On Your Blog
Long ago back in September 2007, Yaro Starak reported he made $10,899.83 in that month alone. $4,400 of that came from affiliate sales.
Take a look at the image of that income report:
Today, affiliate marketing still remains one of the lucrative ways to make money from blogs.
Pat Flynn reported he made $144, 777.37 in the month of September 2015, and $101,998.49 of that came from affiliate marketing.
He made $70,350 as an affiliate of Bluehost.
You can see the full details of his affiliate income in the image below:
You can do it!
4. Sponsorship: Make Money From Brands
Brands are always willing to work with bloggers who have a relevant and an engaged audience.
Whether you’re popular on Instagram, Pinterest, Twitter, Facebook, many brands will want to do business with you. The same is true for Blogging and Podcasting.
In the month of September 2015, John Lee Dumas had a gross income of $271,612.50. $110,402 came from sponsorships. Though this is podcast sponsorships, but it applies to blogging too.
You have to build an audience. Brands don’t work with bloggers that have zero or little audience. So you need a relevant and an engaged audience if you want to make money through sponsorships.
Helen made $7,360.10 from her blog in the month of September. And as you’ll see below, $1,275 of that came from writing sponsored posts.
Doesn’t look too interesting, but it tells you that you can make money from writing sponsored posts on your blog.
5. Email Marketing
Email marketing has an ROI of 4,300% according to a study conducted by Direct Marketing Association.
You’ll often hear internet marketers say that “the money is in the list”. It is true.
Your email list is your most valuable asset as a blogger. The biggest mistake you can make as a blogger is not building your own email list.
Email helps you connect deeper with your blog readers. But people won’t just give you their email address for nothing. You have to bribe them. You have to give them something valuable for free. I mean something they can’t get for free elsewhere.
Just putting your opt-in form on the sidebar of your blog and asking people to subscribe for nothing won’t work.
Imagine you have like 10,000 people on your email list and you decide to release a product, and 200 people ended up buying the product at $50 each. That would net you $10,000 at the time of launch.
With your an email list, you can sell again and again.
Email marketing isn’t a product or a service itself. It only gives you the privilege of marketing to your readers anytime you want.
No doubt, blogging can help you quit your boring job and become self-employed. You have to do the right thing by monetizing the right way.
These five methods are great ways to monetize a blog that makes over $5,000 per month.
Don’t wait to get started! Get started today. Right now!
Have you been making money with your blog? What are you doing right?
Tell me your answers in the comment.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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