Connect with us

Search Engine Optimisation

Guide to Increasing Organic Traffic through CTR Optimization

Published

on

Like with every classroom, there is the quite kid who sits in the back and everyone else just doesn’t seem to notice him.

The ironic thing is – often that kid is worth noticing. 

Perhaps he is really smart, or has some power that others don’t posses and its not until many years later when is a millionaire, that his ex class mates actually take notice.

In the world of SEO/Content Marketing that kid is definitely CTR on SERP’s.

Even on this awesome blog, I only found 2 articles that relate to this topic directly, and frankly speaking they are a little superficial.

Improve your ad copy”. Well, yes…but how?

Careful use of keywords”. Right.

Everyone knows the kid exists, but the ‘Build Quality Links‘ & ‘Write Awesome content‘ kids are just that much louder.

Some people even know this kids name, but no one really knows where he lives or what he does.

Here is a detailed guide on how to improve your CTR & drastically increase your traffic (potentially).

Lets go make friends with the kid.

Step 1: What To Optimize? 

To make this article more actionable and clear I will use a clear case study of one of my biggest projects: diveadvisor.com

Head over to our good old WMT tools > Search Traffic > Analytics.

Make sure to have CTR, Impressions, Positions and Pages selected in the filters.

Next, export all that goodness into a Excel File and get ready for some little hacks that I have recycled, aggregated and improved.

Webmaster Analytics Tools

I am big believer in the power rule and thus I like to just focus on the inputs which can bang out the biggest outputs.

For instance, DiveAdvisor has around 40,000 pages and I’m not really interested in all of them.

This is what I want to get: Pages which ALREADY rank on page 1, have a large search volume (induced through number of impressions) and have poor click through rate.

Through the use of Filters in Excel, we will dig out the gems.

Here are the rules that I have set for myself.

  1. Position must be less than 10
  2. Impressions must be more than 200
  3. CTR must be under 50%

I ONLY want to weed out pages which fulfil all those criteria.

This can be done in under 2 minutes through the use of filters, see GIF below.

Weeding Out Data

That was quick and easy – pat yourself on the back – what you have in front of you is the lowest hanging fruit for improvement in the entire SEO game.

For more advanced users I’d like to add a little note – this article will be focused on a ‘page’ basis i.e: finding pages which rank but don’t convert to traffic, however if you want to take this even further – you should repeat the process with QUERIES and correlate the too. 

For example, diveadvisor.com/mexico might have a high CTR for Queries like ‘Scuba Diving in Mexico’, but a low one for ‘Cheap Diving in Mexico’ EVEN if it ranks at the top for both.

That is very time consuming but literally that document will the holy grail of CTR wisdom for your site.

Step 2: How To Optimize?

Naturally, your priority, or rather the order in which you work through this list should start from the terms for which you have the highest position but the lowest CTR, i.e: Position 1 and CTR of 0%.

Now – be realistic with yourself, if you have a large site this task isn’t something that you can whip up in an hour – and most importantly don’t rush it.

So, what next?

Conventional ‘wisdom’ will tell you to A/B test. 

Lets be real with ourselves. 

That’s an enormous amount of work!

It implies creating new meta stuff for each page, coming back to it months later and endlessly working on the CTR.

Not happening, atleast for me.

Here’s a little trick that has helped me.

Run the KW in a google search and be happy seeing yourself at the top of the pile.

There are a few things that you may see here.

The first thing you might find is that either through your laziness, carelessness or a problem with your CMS, the results look crappy.

Perhaps you never bothered to craft a custom Title & Description, perhaps its too long etc. 

Either way, this is good news, in this case simply creating custom on page meta tags you will make a massive improvement.

On the other hand, if you are seeing what you want to see and everything is tidy, you will need a ladder to eat that banana, and that ladder is PPC mixed in with a little empathy.

Here’s the logic.

If someone is paying daily for clicks, you best be assured that he will find the time to A/B test, or atleast spend more time on crafting his AD than you did on your meta title/description.

Use this as a creative stimulant.

BE WARNED: changing your title tag may actually throw you back in the gutter for your result so be very cautious.

Most likely, the keyword which you are ranking for, or a synonym/variation of it is in your meta title. You need to identify this and make sure that it stays there.

Next, look to your PPC results on the same page for qualitative analysis. 

Step 3: Lets Optimize Something Already!

So through some basic analysis I have identified the first target.

diveadvisor.com/indonesia ges a whopping 5000+k impressions ranks on page 1 always but has a puny 0.03% CTR! 

So frustrating to see that, since just having a higher CTR would bring in 1000’s more visits to that single page!

(Note: its ok to let out a little curse word out loud at this point just to focus your chi).

For e.g if I run a search ‘Scuba Diving in Indonesia’ I see a PPC ad with this meta.

Resorts, dive cruises and courses Hassle Free Dive Planning!

Searching Through PPC Ads

This tells me that perhaps a stronger emphasis must be placed on ‘booking’ and ‘dive planning’ i.e: that someone searching for Scuba Diving in Indonesia isn’t just interested in reading about – but is looking for more actionable mechanisms.

My own results (title):

Complete Guide to the Best Scuba Diving in Indonesia

I guess the people running those queries are not interested in a ‘guide’, they are looking for a way to book their diving.

My Description:

Situated in the middle of the Coral Triangle, scuba diving in Indonesia means you are diving in the world’s epicenter of marine biodiversity.

One thing I’d like to add here is use a little ‘empathy’. A word very rarely heard in the SEO space but is perhaps the most important of all.

Try and visualise the person who is searching for that KW and the questions he may have. 

E.g: “What is the best place to scuba dive in Indonesia?”

“How much does it cost?”

“How do I get there?”

“How can I book a dive trip?”

Based on the insight from the PPC results and my 30 second meditation of empathy I will update my meta tags to:

Title: Scuba Diving in Indonesia: Dive Advice & Business Directory

Description: Learn about the best places to dive in Indonesia, how to arrange your logistics & get a directory of all Dive Shops & Liveaboards for hassle free dive planning.

Conclusion

People in the SEO/Content Marketing Space sometimes are a bit zombie like, and follow some mantras collectively, often ignoring some basics which are right under their nose.

Finish the food on your plate before you go back to the buffet table for the next link building guide book.

Bonus Section

Since this is my first post on bloggingtips.com I want to really tickle some bellies (or fail trying).

This little tricky has helped me in the past and I very rarely see posts on how to do this, despite it being so common sense.

The traffic jump between being the top result on the 2nd page and the last result on the 1st page is HUGE.

Even the difference between being on the bottom of the first page and the top of it is huge.

Here is what I like to do. 

Look through your list that you made and find some gems.

  1. Avg. position around 9,10 or 11.
  2. Search Volume – significant.

Next, once you have identified which page on your site the KW ranks for, you need to build some juicy internal links.

For me, the easiest way is to open AHREFS, run my own site and click ‘Top Content’.

Next, I simply create links from those top content pages to my page which is on the verge of breaking through.

Hope you found that useful! Would be glad to help out in the comments section below!

 

  • 10
  •  
  •  
  •  
  •  

Timur is an entrepreneur in a variety of spheres, with a heavy focus on Internet Marketing & Business Process Re-Engineering. Currently, he runs a Digital Marketing Consulting Company, a Tourism Business & the Founder of DiveAdvisor.com. He lives & hustles in Dubai.

Continue Reading

Search Engine Optimisation

4 Quick and Easy Ways to Improve Search Rank High for Local Searches

mm

Published

on

Google is the leading search engine and dominates the market. In April 2018, it processed 11.28 billion searches. It’s closest rival, Microsoft, processed less than half of that at 4.27 billion. So, when it comes to search engine optimization, it could be better to optimize for Google before any others.

In the past, this would mean keyword stuffing and get as many links to your site as possible. Nowadays, though, things have become a lot more complicated. Google’s algorithm has been evolving with an eye on quality content.

It has become better at recognizing the signs of SEO tactics being used, and may even mark you down for these if it feels your site is spammy. The basic upshot is that getting that top position has become much more difficult, as search engines become harder to fool.

How To Get The Top Spot

First of all, it is time to re-evaluate what the top spot means to you. If, for example, you are selling informational, digital products, ranking at the top for all your keywords would be a worthy goal. This is because you can sell your products to anyone at any time.

But, what if you are a plumber working in Somerset in the South West of England? A top SERP for the keyword “plumber” would be difficult and expensive to maintain and not likely to do you as much good as you would like. Everyone from anywhere looking for a plumber would be able to find your site.

Which is great if they are in the South West of England, but not quite so useful if they are in New York. It would be better for you to rank high in a local search instead. Another reason you should focus on this is that, according to a study curated by SEO Tribunal, 46% of all searches are local, with the goal of finding a product or service physically close to the searcher.

Using Visuals to Increase Social Sharing and Engagement

When it comes to content creation, we all know that there is definitely more out there than we need. With over a billion active sites creating content on a daily or weekly basis, it’s overload to the max. With all of this in mind, more content creators and brands need to focus on the power of visual content.

A great resource for this can be seen in this Gifographics guide, which highlights how to best use visual content and images to increase visibility and engagement for your site or blog. Social media also tells us that text content is making its way out the window, and that visual is here to stay.

How To Rank High In A Local Search

Quality Content

Providing top quality content is the first step. That means ensuring that the content is flawlessly written. Search engines are becoming adept at interpreting natural language, so make sure that your content fits the bill for your area.

Write it with the end readers in mind. Make it interesting for them so that they will spend more time on your page. The longer they spend on the page, the more credible your site appears to a search engine.

Use the natural language that your readers are more likely to understand. Throw in some slang here and there that is specific to your area, and make references that locals will understand.

Drop The Click Bait

There was a cute little meme on Facebook which said, “See a blonde pole dancer.” You clicked through, and there was a picture of a golden retriever pup holding onto a pole. It was very cute and quite clever, but serves as a perfect example of clickbait.

People thinking that they were going to see a sexy, human pole dancer, might not have been amused and would probably have clicked away from the site quickly.

And, while this might increase the number of hits your website gets, it can do more harm than good, because Google and other search engines also factor in the bounce rate of your website when determining credibility.

The next time that someone uses the search phrase, your site may appear far lower in the results or not be included at all as a result.

Be honest to people about what they are getting if they click through by using a great meta-description. It might result in fewer clicks, but will enable you to have more engaged visitors which is what you want anyway.

Conclusion

Provide content that is high quality and that is useful to your target audience. Let them know what to expect from your site and watch your bounce rate decrease. Over time, attention-grabbing gimmicks could do more harm than good and you should avoid them.

  •  
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

Top Reasons Why You Should Hire SEO Consultant for Your Blog

Published

on

There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

Published

on

It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

  • 9
  •  
  •  
  •  
  •  
Continue Reading

Trending