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3 Technical SEO Changes That Will Sky Rocket Your Search Rankings

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Being a blogger can be really frustrating some times, especially when you’re trying to boost your search engine rankings.

Despite following all the expert SEO advice you still find your blog ranked below your competitors, even though your content is better and offers more value.

Before you start banging your head against the wall, let me solve this for you.

There’s high probability that your blog has a weak “technical SEO” structure.

But don’t worry, it’s not as complex as it sounds.

A strong technical SEO structure ensures that search engine spiders can easily crawl your site and index your content. It’s different from on-page and off-page SEO.

Even if you don’t want to go too deep into technical SEO, you can boost your site’s search engine rankings by making just three basic changes.

Note: I’m assuming that you already have strong on-page and off-page SEO. If not, then technical SEO alone won’t be able to help you rank higher.

SEO

1. Increase Your Website’s TTFB

One of Google’s primary objectives is to provide a seamless, accurate and valuable search experience to its users.

Slow websites and blogs are a big hurdle in that objective. Slow loading speed kills user experience and wastes valuable time.

That’s why Google has now made Page Speed a key element in search rankings. You just cannot afford to have a slow website anymore.

According to a Moz, Google doesn’t take into account the complete page load speed while ranking sites. Instead, it focuses on TTBF (Time To First Byte)

TTBF is the amount of time it takes to download the first byte of your webpage. The quicker it is, the better.

So how exactly do you speed up your website?

Well, first of all you need to see where you stand by using Google’s Page Speed tool.

pagespeed incapsula

This tool will give you an out of 100 score based on the speed of your website. Anything above 80 is good. But you can improve your speed further by following the recommendations of this tool.

Apart from the website specific recommendations that you’ll get from Google’s Page Speed tool, follow these steps to make sure your blog loads quickly.

Get rid of any unnecessary and inactive plugins and scripts on your blog. Identify the most useful and necessary plugins and get rid of the rest.

Use a modern content delivery network (CDN) for your static files and dynamic HTML scripts. Many bloggers use CDNs for their static and HTML files.

But here’s the problem

Most HTML files are marked as dynamic because of which traditional CDNs don’t really know how to deal with them. Because of this, website speeds remain slow despite using a CDN.

So make sure your CDN is actually optimizing the dynamic HTML files as well. This fact is highlighted in this infographic by Incapsula, a modern CDN used by companies like Moz and Newsweek.

pagespeed incapsula1

 

Use a well-known, fast and dependable web hosting service (Zac recommends HostGator which is a great hosting service).

If your web hosting server is slow, your website will always take more time to load no matter what you do. So it’s important to get this step right.

Also make sure that the server uptime for your hosting service is above 95% over 1 month. You can monitor server uptime by using Pingdom. It will send you alerts every time your server goes down.

Use the WP-Smush plugin to automatically optimize the size of all the images you upload. Also make sure that most of your images are in GIF and JPEG format. These are easier to optimize as compared to PNG and BMP.

2. Use a Mobile Friendly Website Design

One of the major changes to technical SEO this year has been Google’s increased focus on mobile friendly websites. Google rolled out its mobile friendly update this year which ranks sites with a mobile friendly design, higher in search results.

As a blogger, you need to make sure that your website either uses responsive web design or has a separate mobile version.

responsive

To check whether your website is mobile friendly or not, you can use Google’s Mobile Friendly Test

mobile friednly

As I said, you should either have a separate mobile version of your blog, or use a responsive website design. A responsive design adjusts according to the browser and device.

In my opinion, using a responsive design is much better as compared to having a separate mobile website.

Most of the new WordPress themes are responsive so you should not have a big issue switching to a responsive design.

Another great option is to hire a freelance website designer and convert your existing design to a responsive design. 99Designs is a great place for all such tasks since it allows you to request proposals from thousands of designers from which you can choose the best one at the most optimized price.

Whichever route you take, make sure your blog provides a pleasant user experience to mobile visitors. Failing to do so can impact your search rankings despite having valuable and share worthy content.

3. Strengthen Your Website’s Architecture

One of the oldest, yet extremely important, rules of technical SEO is to make it as easy as possible for Google spiders to index your website.

This can be done by strengthening three key elements of blog’s architecture.

– Add an XML Sitemap

An XML sitemap gives Google spiders the starting point for crawling and indexing your website. It’s not supposed to be shown to your website visitors. For humans, you can create a separate HTML sitemap.

Most bloggers use a single XML sitemap for their blog. However, the better strategy is to create separate sitemaps for each type of content (video, images, articles etc.)

If you have a popular blog, you might need to create multiple XML sitemaps for each content type, since one XML sitemap can have up to 50,000 URLs of 50 MB.

For WordPress users, creating an XML sitemap is simple. You can use the popular Google XML Sitemap plugin, or create a sitemap with WordPress SEO by Yoast plugin.

Once you create a sitemap, make sure you submit it to your Google Search Console account (previously Google Webmaster Tools).

sitemap1

Also don’t forget to add a sitemap to Bing.

sitemap2

You also need to add your sitemap location to your robots.txt file. You can find this file in the root folder of your website when you access it from FTP.

Your robots.txt file should contain a section like this listing all your sitemaps.

User-agent: *

Sitemap: http://website.com/my-sitemap1.xml

Sitemap: http://website.com/my-sitemap2.xml

Here’s a snapshot of Google’s own robots.txt file

googlerobot

– Organize Your Content in Different Categories

Another way to simplify crawling for Google spiders, is by distributing your content into logical categories that are easy to navigate. This not only helps Google spiders, but also improves your blog’s user experience.

For example, here on BloggingTips, the content is divided into different categories like Social Media, Blogging, Email Marketing etc.

  • http://bloggingtips.com/category/conversion-optimization/
  • http:// bloggingtips.com/category/email-marketing/
  • http:// bloggingtips.com/category/blogging-for-business/
  • http:// bloggingtips.com/category/ecommerce/

Each category link has posts related to that category. This allows Google spiders to visit the homepage of your blog, index the category links and then crawl all the content related to that category.

– Eliminate Crawl Errors

Another key architectural change is to make sure that your blog has as few crawl errors as possible. Crawl errors occur when something on a particular page prevents Google from crawling it.

You can find all your crawl errors in Google Search Console (previously Google Webmaster Tools)==>Crawl==>Crawl Errors

Check this regularly and eliminate any errors you find (here’s a useful guide for resolving crawl errors).

Wrapping Up

Technical SEO is a broad topic and there are many other things that I could’ve mentioned in this post. However, I shortlisted the three most important tips that can be easily implemented by most bloggers even if they’re not technical experts.

Have you ever studied technical SEO in detail? What other things do you recommend to your fellow bloggers? I’d love to hear your thoughts.

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Blogging

4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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