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How to Improve Your Website Traffic After Every Google Algorithm Update

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Google rolled out a lot of animal updates including Penguin, Pigeon, Panda, Hummingbird etc. Out of all of its updates 3 algorithms had significant impact on Google search results. They are: Hummingbird, Panda and Penguin.

In this post, we’ll discuss about how you can get rewarded whenever Google rolls out these 3 updates. Before diving into the details, let’s talk about what these updates are actually all about.

Google Algorithm Update

What is Google Panda all about?
Panda update is all about content. Thin content gets punished and websites with quality content gets rewarded.

What is Google Penguin?
Google Penguin is all about the links. It penalizes the sites with bad links. It rewards the sites with high DA (Domain Authority) and quality links pointing to a site.

What’s Hummingbird update?
Hummingbird update is about improving search results by using semantic search. It means this algorithm was launched mainly to give top results to the web pages that use semantics or meaning to the relevant keywords rather than stuffing their pages with the same keywords.

Let’s now talk about what you can do to improve your search rankings after getting hit by these 3 Google updates.

Improve your rankings with semantic keyword research

Whenever you are researching keywords for your blog posts, make sure to focus on finding “buyer keywords” that are relevant to your audience instead of finding most popular keywords.

Find out a list of semantic keywords if you want to drive relevant visitors to your blogs or websites. Semantic keyword research is determining what users mean when they type in a certain keyword on Google search results.

Semantic keywords are usually the synonyms of keywords. For instance, if a visitor typed in “car” do they mean:

  • Do they want to buy a car?
  • Upgrade their cars?
  • Repair?
  • Or do they want to sell their cars?

Usually people use long tail keywords while typing on Google instead of single keywords like “cars”. This is where semantic keywords come into place, if you type “second hand cars” on Google, it will show up the results related to “second hand cars + [your city]”

So how can find semantic keywords?

You can usually use Google advance search. Just type in a keyword like “car painting rates” and click “show search tools”

Always write for your readers first not search engines. Remember, people will buy stuff from you and share what you create, not search engines. And then click “related searches”, you will now be able to see all the semantic keywords related to the query you typed on Google.

You can also use “Google Instant” for finding more relevant semantic keywords.

Give readers what they want

Define your target audience and readers first. Ask yourself what questions they might type on Google to solve their problems. And create content around that.

It’s not easy as it sounds, but it can give the most effective results as you go. It not only sends you the most qualified buyers to your sites but you can build a loyal readership around your blogs.

Did you know one of the simplest ways to find what your readers want?

Ask. Ask your readers what type of content they want to read on your blogs. You can make use of your own blogs, email newsletters, social media, surveys etc., to do this.

It’s not about what you think is great, it’s about what your readers really want. So give your readers what they want and you will be able to create the most useful content that naturally attracts incoming links, social shares and lots of traffic search engines.

Don’t build links, earn them

Whether you know it or not, backlinks are the key stones for any successful website that drives massive traffic from search engines. If you want to grow your organic traffic, make sure to focus on building backlinks. Unfortunately most bloggers focus their time and energy on quantity but not quality when building backlinks.

It’s not about the number but it’s mostly about the quality of backlinks that help you boost your search engine rankings. 1 link from an authority site is equal to 100’s of backlinks from ordinary blogs. I hope now you get the point, here how to attract quality links from the web.

  • Create a blogger outreach strategy. When you write a piece of great content on your blog, don’t sit back and relax. Go and reach out to other bloggers and tell them to tweet or link to your articles. While doing this, make sure to link to their articles first. This way you’ll increase the chances of getting links from other blogs.
  • Frequently write for other top blogs in your niche. Guest posting is the surefire way to acquire quality backlinks. Whenever you have a great article, think about posting on other blogs instead of yours to get more subscribers, traffic and links.
  • Create infographics on the latest trends. They usually attract more eyeballs than any other form of content creation. Spend time to learn how to design infographics if you don’t have enough budget to outsource.

Final thoughts about increasing your search traffic after every Google update

Don’t worry if you lost a lot of search traffic when a new update from Google is rolled out. Just make sure to follow the tips mentioned in this guide and you’ll get the best rewards when new updates are rolled in.

Find what your readers are craving for and create useful content around it. Give top priority to your audience rather than Google. Search engines are giving more value to the sites that are user-focused than keyword-focused!

Also create a natural link building strategy where you can attract incoming links. And use blogger outreach strategy to your advantage to explode your link building strategy. The only way to convince others to link to your blog posts is to first feature them. Then, use social media sites to build solid relationships.

So what are your thoughts about Google updates? Do you love when Google rolls out new updates or do you hate? Express your views in the comments.

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BloggersPassion.com blog which is owned by Anil Agarwal, is the only place to find unbiased reviews about different blogging products like Bluehost, Long Tail Pro, WPX Hosting, Hostgator and SEMrush. He also owns BHCouponCodes.com, a site dedicated to deals & discounts.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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