Google rolled out a lot of animal updates including Penguin, Pigeon, Panda, Hummingbird etc. Out of all of its updates 3 algorithms had significant impact on Google search results. They are: Hummingbird, Panda and Penguin.
In this post, we’ll discuss about how you can get rewarded whenever Google rolls out these 3 updates. Before diving into the details, let’s talk about what these updates are actually all about.
What is Google Panda all about?
Panda update is all about content. Thin content gets punished and websites with quality content gets rewarded.
What is Google Penguin?
Google Penguin is all about the links. It penalizes the sites with bad links. It rewards the sites with high DA (Domain Authority) and quality links pointing to a site.
What’s Hummingbird update?
Hummingbird update is about improving search results by using semantic search. It means this algorithm was launched mainly to give top results to the web pages that use semantics or meaning to the relevant keywords rather than stuffing their pages with the same keywords.
Let’s now talk about what you can do to improve your search rankings after getting hit by these 3 Google updates.
Improve your rankings with semantic keyword research
Whenever you are researching keywords for your blog posts, make sure to focus on finding “buyer keywords” that are relevant to your audience instead of finding most popular keywords.
Find out a list of semantic keywords if you want to drive relevant visitors to your blogs or websites. Semantic keyword research is determining what users mean when they type in a certain keyword on Google search results.
Semantic keywords are usually the synonyms of keywords. For instance, if a visitor typed in “car” do they mean:
- Do they want to buy a car?
- Upgrade their cars?
- Or do they want to sell their cars?
Usually people use long tail keywords while typing on Google instead of single keywords like “cars”. This is where semantic keywords come into place, if you type “second hand cars” on Google, it will show up the results related to “second hand cars + [your city]”
So how can find semantic keywords?
You can usually use Google advance search. Just type in a keyword like “car painting rates” and click “show search tools”
Always write for your readers first not search engines. Remember, people will buy stuff from you and share what you create, not search engines. And then click “related searches”, you will now be able to see all the semantic keywords related to the query you typed on Google.
You can also use “Google Instant” for finding more relevant semantic keywords.
Give readers what they want
Define your target audience and readers first. Ask yourself what questions they might type on Google to solve their problems. And create content around that.
It’s not easy as it sounds, but it can give the most effective results as you go. It not only sends you the most qualified buyers to your sites but you can build a loyal readership around your blogs.
Did you know one of the simplest ways to find what your readers want?
Ask. Ask your readers what type of content they want to read on your blogs. You can make use of your own blogs, email newsletters, social media, surveys etc., to do this.
It’s not about what you think is great, it’s about what your readers really want. So give your readers what they want and you will be able to create the most useful content that naturally attracts incoming links, social shares and lots of traffic search engines.
Don’t build links, earn them
Whether you know it or not, backlinks are the key stones for any successful website that drives massive traffic from search engines. If you want to grow your organic traffic, make sure to focus on building backlinks. Unfortunately most bloggers focus their time and energy on quantity but not quality when building backlinks.
It’s not about the number but it’s mostly about the quality of backlinks that help you boost your search engine rankings. 1 link from an authority site is equal to 100’s of backlinks from ordinary blogs. I hope now you get the point, here how to attract quality links from the web.
- Create a blogger outreach strategy. When you write a piece of great content on your blog, don’t sit back and relax. Go and reach out to other bloggers and tell them to tweet or link to your articles. While doing this, make sure to link to their articles first. This way you’ll increase the chances of getting links from other blogs.
- Frequently write for other top blogs in your niche. Guest posting is the surefire way to acquire quality backlinks. Whenever you have a great article, think about posting on other blogs instead of yours to get more subscribers, traffic and links.
- Create infographics on the latest trends. They usually attract more eyeballs than any other form of content creation. Spend time to learn how to design infographics if you don’t have enough budget to outsource.
Final thoughts about increasing your search traffic after every Google update
Don’t worry if you lost a lot of search traffic when a new update from Google is rolled out. Just make sure to follow the tips mentioned in this guide and you’ll get the best rewards when new updates are rolled in.
Find what your readers are craving for and create useful content around it. Give top priority to your audience rather than Google. Search engines are giving more value to the sites that are user-focused than keyword-focused!
Also create a natural link building strategy where you can attract incoming links. And use blogger outreach strategy to your advantage to explode your link building strategy. The only way to convince others to link to your blog posts is to first feature them. Then, use social media sites to build solid relationships.
So what are your thoughts about Google updates? Do you love when Google rolls out new updates or do you hate? Express your views in the comments.
Are You Selling Income Claims or Something More?
See me in that featured image guys?
The spot is Arthur’s Pass, New Zealand. My eBook-paperback had to make an appearance.
I have retired to a life of island hopping through smart blogging.
I never once made an income claim on Blogging From Paradise.
Retiring to a life of island hopping through smart blogging depends on:
- your energy
- your generosity
- your service
Even though I make money and spend money, the only reason I made money is because I allow it in through my energy, my generosity, and my service.
My life does not suck. I live in places like Fiji, Bali, Thailand, NYC, New Zealand and Costa Rica for months at a time.
Before you fell asleep at night, if you are not living a life of long term travel already, you would at least consider dreaming about living in New Zealand for 3 months or Fiji for 4 months, as I have.
Or maybe 2 years in Thailand sounds about right, so you can snap selfies on the beach in the Land of Smiles as I have.
But I doubt you would dream about a stack of money before you fall asleep because money is just a means to an end. Useless, in and of itself.
Billions of means exist to reach certain ends.
I am house sitting in Queens, NYC now. Rent-free, 2 week sit in a million dollar home located in one of NYC’s best neighborhoods. Did I need money to live in Queens for 2 weeks? Nope. All me and my wife do is care for sweet little cats.
Sure we make money through our blogs. But my wife and I offer something more than income claims; through our blogs, we help you make your spectacular dreams come true.
Making Income Claims
If you are clear on making income claims you can build a thriving blogging business using this strategy.
Unfortunately, most bloggers are unclear on making income claims because they fear that without making the claims that few folks would read their blog and buy their stuff. Their fear attracts 2 types of folks; desperate bloggers and greedy bloggers. Desperate bloggers are generally broke and have not money to buy your stuff. Greedy bloggers call you a scammer if they do not make $10,000 a week by next month after following your advice.
As a rule, unless you feel 100% clear aka 100% fear-free in choosing to make income claims, avoid taking this route
If you want to take things to the next level guys, sell something even bigger than money. Sell a dream.
Selling a Dream
I have been featured on some of the world’s most famous, iconic sites because I help folks freely, I live a dream life and I sell a dream. Forbes, Fox News, Virgin and Entrepreneur featured me because I know my stuff and because I patiently built up an eye-popping brand, helping people retire to a life of travel through blogging. Quite a dream.
Contributors from these world famous sites do not tend to feature bloggers who focus heavily on making income claims because doing so would sully their reputation. Do you really think Richard Branson and his brand would want to align with a guy whose 1st or 2nd search result on Google is “Name + Scam”? Hell no.
At the end of the day, nobody dreams about fat stacks of money other than Scrooge McDuck and the mentally ill because money is worthless in and of itself. Dust collector. You dream of an experience. You dream of something more.
Selling a dream inspires your readers to leave their comfort zones, to do scary but freeing things and to patiently but persistently create helpful content and to build strong connections, so your readers can live their dreams too.
Selling income claims alone? Kinda lame guys. Unless Scrooge McDuck follows your blog.
You want an experience that may or may not require money for its manifestation.
Sell a dream.
Share your blogging journey.
Enjoy the ride and connect with high energy, like-minded folks who empower one another to live their dreams.
4 Tips to Continue Blogging When No One Reads Your Blog
I had 3 visitors a day to my old blog nearly 10 years ago.
Today I’ve a few more visitors peeping my blog every day.
You may have zero blog visitors daily. Right now. Been there guys.
I know how frustrated and flat out angry you may feel now but taking smart steps boosts your traffic slowly but steadily.
Focus on the solution, not your lack of blog traffic.
All established, pro bloggers continued to blog when nobody read their blog. We all have audiences of zero from Day 1 because new blogs are new blogs.
Traffic flows in – along with engaged readers – organically and steadily if you patiently follow a few steps.
Follow these tips to keep blogging when no one reads your blog.
1: Build Friendships
Blogging buddies are my #1 traffic builder.
Example; I genuinely commented on Enstine Muki’s blog for a while. I also promoted his posts via my blog and social media accounts.
We became friends. Enstine promoted me, endorsed me and graciously invited me to guest post on his blog.
Nearly 60 guest posts later I have seen a steady flow of traffic through his site.
I drive traffic through 600 plus guest posts on Blogging Tips too.
Guys; make blogging buddies. Help people. People will be reading your blog soon.
2: Write Your Next Blog Post
You may be caught up in a scarcity mindset guys.
After writing and publishing a blog post you try to squeeze as much promotional juice through the post, marketing the sucker for weeks on end, checking traffic stats. Fear goads you because if you don’t promote the post for weeks you won’t get enough traffic, you believe. You don’t write and publish a post again until next month. Not good.
Meanwhile, since I don’t do the scarcity mindset thing, I published 120 blog posts, promoting each post modestly, during the same time frame. Who do you think people will notice first if we are in the same niche? Me of course; quality plus quantity beats quality plus scarcity every time.
Write and publish your next blog post today. Readers will flock to your blog. Be abundant; hit the publish button frequently. You have helpful content to share with the world. Ship. Publish. Drive warm bodies to your blog.
3: Write Your Next Guest Post
I noted guest posting gigs on Enstine’s blog and here on Blogging Tips earlier in this post.
Go wild guest posting guys.
Build blogging friendships. Improve your writing skills by publishing posts frequently. Eventually blogging friends will invite you to guest post on their blogs.
Gobble up these opportunities. Leverage your presence by helping large, targeted audiences of readers.
Be generous with your knowledge. Observe how many new, interested people begin following your blog.
4: Keep Meeting New Bloggers Daily
This is the secret tip.
Few bloggers meet new bloggers daily, being lulled to sleep in their networking comfort zone, hanging with old blogging buddies.
Even if you attract a few people to your blog every day you find few people reading your blog, commenting on your posts and promoting you on social media unless you wander into new blogging friend networks daily.
I open Tweet Deck, create a #blogging column and scan 1 by 1 through blog posts. I click, read and comment genuinely on posts, taking advantage of the endless stream of new bloggers gracing my feed every day.
Guys; keep meeting new bloggers. Be patient, believe in yourself and your blog grows exponentially over the long haul by following such an approach.
Keep going guys.
Follow these tips.
People will begin reading your blog if you get through challenging times.
Blog readers are on the way.
Blogging About the Americans With Disabilities Amendments Act
No matter your type of business, chances are the Americans with Disabilities Amendments Act applies to your building, employees, and visitors. While this is something that many corporations and businesses know about, it’s mostly something is focused on in the human resources area. Today, as a blogging platform, we wanted to shed some light on an issue that affects millions of people in the workplace, and those who have the opportunity to work or blog from the comfort of their own home.
But do you know if you’re in compliance? It’s worth taking a look at some facts and reviewing your company’s policies. Penalties for non-compliance include fines and lawsuits.
The ADA protects people with physical and mental disabilities in the workplace and through public accommodations.
Find out if your business has the information it needs to comply with Americans with Disabilities Amendments Act.
What is the ADA?
The original Americans with Disabilities Act (ADA) became law in 1990. It’s a civil rights law that doesn’t allow discrimination against anyone with physical or mental disabilities.
The law covers all areas of public life, including school, jobs, and transportation.
In 2008, the law was updated with the Americans with Disabilities Amendments Act. The most significant changes included updates to the definition of “disability.”
What is a Disability?
There are three main areas to consider when making accommodations for a person with a disability.
Someone falls under the definition of “disability” if:
- He or she has a mental or physical impairment that significantly limits one or more major life activities
- He or she has documentation of an impairment, or
- He or she has a known impairment
A person can have any or all of these qualifications as a person with disabilities. But there is no requirement that a person shows proof of having a disability for protection through the disability act.
Who Must Comply?
The short answer is that any public place or employer with fifteen or more employees must comply with the ADA.
The American Disabilities Act is in place to make sure anyone with a disability has the same opportunities and rights as anyone else.
But what does it look like to make sure the opportunities are available? The details and case-by-case scenarios can get tricky.
Let’s look at a few major points for compliance within the five Titles of the ADA laws.
Title I Employment
Employers must provide a reasonable accommodation that helps any employees with a disability perform their job duties. This Title also applies to schools and colleges.
- Handicap access for your building and facilities
- Providing a reader for a blind employer or student
- Adjusting a workspace to help an employee.
Note the word “reasonable” comes with making these accommodations. An employer is not required to provide anything that causes an undue hardship on the business or on other employees.
“Undue hardship” includes significant expense depending on the size and financial resources of your business. But an employer must provide an accommodation even if there is some expense that doesn’t qualify as “undue hardship”.
To get an accommodation, an employee must ask for help. They’ll need to tell the employer the nature of the disability and what they need.
Title II State and Local Government
The government must also accommodate people with disabilities.
At events or facilities, government agencies must provide methods of communication for people with hearing, vision, or speech disabilities.
Agencies also cannot discriminate anyone from programs or activities due to a disability.
Title III Public Accommodations
Some businesses fall under Title III as well as Title I.
If you run a hotel, transportation company, museum, bank, library, or other similar institution open to the public, you must comply with the ADA.
Restaurants and shops fall into this category, too. Reasonable accommodations for Title III places include ADA-compliant signage.
Knowing exactly what you need and where to place it can be difficult. But help is available to determine the types of signs and factors for compliance for your business.
Image360 provides a simple guide to understanding the requirements for your business signage. Everything from braille specifics to signage height and location is important.
Title IV Telecommunications
For compliance under Title IV, internet and communication companies must provide a way for people with hearing or vision impairment to communicate using their resources.
For your business, make sure any employees with vision or hearing disabilities have equipment for using computers and phones.
Title V Miscellaneous Provisions
This last category is the catch-all for any business or entity that doesn’t fit neatly into any other category.
This Title also allows for the recovery of attorney’s fees in the event of a lawsuit. And Title V also notes that drug or alcohol abuse is not a disability.
Discrimination or Harassment
ADA-compliance is only one part of the American Disabilities Act when it comes to Title I and businesses. People with disabilities are also protected from discrimination and harassment under the ADA.
- Firing an employee or refusing a promotion solely based on a person’s disability
- Assuming someone can’t perform job duties because of a disability
- Refusing to hire someone with a disability who is otherwise qualified for the position
Harassment includes making disparaging remarks about or to a person with a disability.
Be sure your employee handbook includes a detailed anti-harassment policy. This protects your business and your employees, and it helps comply with the ADA.
If an employee feels they are a victim of discrimination or harassment, their best course of action is filing a complaint with the EEOC (Equal Employment Opportunity Commission).
Since 2006, the ADA documents enforcement of violations for Titles I-V. The EEOC joins with other government agencies to investigate and enforce reports of discrimination in the workplace.
Protect Citizens Through The Americans with Disabilities Amendments Act
The Americans with Disabilities Amendments Act is in place to protect our citizens with disabilities.
Providing signage, accessibility, and other resources help make a business, school, or public area usable for everyone.
Don’t risk fines or punishment. Work to accommodate needs and create a positive office environment that your employees love.
Building a positive culture supports people with any ability or disability. Happy employees are the best employees.
Be a business that accommodates the best talent for each role, no matter their physical or mental abilities.
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