Getting people to read your blog is hard work. There are millions of blogs out there, so readers have an enormous choice. This means that when someone visits your blog for the first time, you need to do everything possible to make sure they come back. It isn’t rocket science – but you need to know what you’re doing. The trick to making your blog “sticky” is to give your readers compelling reasons to come back again and again. Successful bloggers know how to do this – and you can too by following these six great strategies.
This one is obvious. Readers follow blogs because the content is great. However, producing great content week in week out isn’t as easy as many people think. Some days it’s difficult to find inspiration, so you end up writing boring blog posts or rewriting old ones just to create more content. This is guaranteed to drive readers away.
One good approach to creating content is to plan ahead – sit down for a few hours and come up with a set of topics to write about over the next month. If you do this, you’ll be surprised how easy it is to get the creative juices flowing – and you’ll never be stuck for something to write about on the day.
Also, there’s nothing wrong with scouring the web for interesting things to post. For instance, if you find an infographic or video that would interest your readers, share it with them. As long as it’s relevant and you give credit to the source, your readers will thank you.
Share Your Personal Thoughts
People don’t just read your blog for information – if that’s all they wanted, they could buy a magazine. They want to connect with you on a personal level and feel that they know you. There’s no better way of creating this connection than by sharing personal experiences. If you do this, your readers will see you as a human being – they’ll feel empathy because they can see themselves in the same situation. Don’t be afraid to talk about your goals, passions and fears – this will strengthen the relationship even further. Above all, be honest at all times – if readers trust you, then they’ll want to know what you have to say.
Build A Community
A blog isn’t a one-way street. You need to have a conversation with your readers. There are too many blogs out there that shut off reader comments, killing any chance of building a community where people feel that they belong. Make it easy for your readers to share their thoughts with you – and with other readers. Respond quickly to them – and don’t just answer their questions. Ask their opinions, and find out what they would like to see on your blog. Have friendly debates, and don’t assume you’re the only expert in the room. If you do this, people will come back to keep the conversation going – and you’ll get great content for free as well.
Create A Series
Think about your favorite television program. Why do you watch it every week? The chances are that it’s because you want to find out what happens next. You can do exactly the same with your blog. Write a series of blog posts about a particular subject, and tell people in advance what the next post is going to be about. Mix this up with other content, and people will come back to read the next installment – and get caught up on your other posts at the same time.
Post High-Quality Product Reviews
Your readers value your opinions – or they should do. They want to know what you think about things, including whether or not they should buy particular products. If you write great product reviews, you can turn your blog into a reader magnet. But you need to put in the effort to do this – if you just rewrite existing reviews, you’re not adding any value.
The best approach is to get in touch with manufacturers and ask for product samples that you can review. Sites such as Tomoson are a good place to find manufacturers who want to do this. Once you have a sample, try it out. For instance, suppose you’re reviewing a hiking jacket. Don’t just read the label and say the fabric is waterproof. Put the jacket on and go for a walk in a rainstorm. Did any rain come in through the zipper? Could you move easily, or did you feel like you were in a straitjacket? Does the jacket breathe easily, or did you end up in a pool of sweat when you wore it? If you talk about your real experience with the product, you’ll keep your readers waiting eagerly for your next product review.
Invite Other Experts
Don’t be afraid to open up your blog to other experts. Your readers want good content and advice, no matter where it comes from. When you invite other knowledgeable bloggers to post guest articles, you’re giving your readers another point of view – and another reason to come back. When you do invite a guest blogger, the chances are that they’ll ask you to post something on their blog in return – which is a great way of reaching new readers. Keep in mind that you’re not really competing – if both blogs have unique and interesting content, then readers will follow both.
You should also interview industry experts who may not be bloggers at all. For instance, if you run a snowboarding blog, then an interview with a snowboard designer is going to fascinate your readers. You can write up the interview in a blog post – but why not make a video instead, post the video on YouTube and embed the video on your blog? Best of all, this will be a way of attracting a whole new set of readers who originally find the video via YouTube.
This article was written by Jeff Foster, who is the co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.
Are You Selling Income Claims or Something More?
See me in that featured image guys?
The spot is Arthur’s Pass, New Zealand. My eBook-paperback had to make an appearance.
I have retired to a life of island hopping through smart blogging.
I never once made an income claim on Blogging From Paradise.
Retiring to a life of island hopping through smart blogging depends on:
- your energy
- your generosity
- your service
Even though I make money and spend money, the only reason I made money is because I allow it in through my energy, my generosity, and my service.
My life does not suck. I live in places like Fiji, Bali, Thailand, NYC, New Zealand and Costa Rica for months at a time.
Before you fell asleep at night, if you are not living a life of long term travel already, you would at least consider dreaming about living in New Zealand for 3 months or Fiji for 4 months, as I have.
Or maybe 2 years in Thailand sounds about right, so you can snap selfies on the beach in the Land of Smiles as I have.
But I doubt you would dream about a stack of money before you fall asleep because money is just a means to an end. Useless, in and of itself.
Billions of means exist to reach certain ends.
I am house sitting in Queens, NYC now. Rent-free, 2 week sit in a million dollar home located in one of NYC’s best neighborhoods. Did I need money to live in Queens for 2 weeks? Nope. All me and my wife do is care for sweet little cats.
Sure we make money through our blogs. But my wife and I offer something more than income claims; through our blogs, we help you make your spectacular dreams come true.
Making Income Claims
If you are clear on making income claims you can build a thriving blogging business using this strategy.
Unfortunately, most bloggers are unclear on making income claims because they fear that without making the claims that few folks would read their blog and buy their stuff. Their fear attracts 2 types of folks; desperate bloggers and greedy bloggers. Desperate bloggers are generally broke and have not money to buy your stuff. Greedy bloggers call you a scammer if they do not make $10,000 a week by next month after following your advice.
As a rule, unless you feel 100% clear aka 100% fear-free in choosing to make income claims, avoid taking this route
If you want to take things to the next level guys, sell something even bigger than money. Sell a dream.
Selling a Dream
I have been featured on some of the world’s most famous, iconic sites because I help folks freely, I live a dream life and I sell a dream. Forbes, Fox News, Virgin and Entrepreneur featured me because I know my stuff and because I patiently built up an eye-popping brand, helping people retire to a life of travel through blogging. Quite a dream.
Contributors from these world famous sites do not tend to feature bloggers who focus heavily on making income claims because doing so would sully their reputation. Do you really think Richard Branson and his brand would want to align with a guy whose 1st or 2nd search result on Google is “Name + Scam”? Hell no.
At the end of the day, nobody dreams about fat stacks of money other than Scrooge McDuck and the mentally ill because money is worthless in and of itself. Dust collector. You dream of an experience. You dream of something more.
Selling a dream inspires your readers to leave their comfort zones, to do scary but freeing things and to patiently but persistently create helpful content and to build strong connections, so your readers can live their dreams too.
Selling income claims alone? Kinda lame guys. Unless Scrooge McDuck follows your blog.
You want an experience that may or may not require money for its manifestation.
Sell a dream.
Share your blogging journey.
Enjoy the ride and connect with high energy, like-minded folks who empower one another to live their dreams.
4 Tips to Continue Blogging When No One Reads Your Blog
I had 3 visitors a day to my old blog nearly 10 years ago.
Today I’ve a few more visitors peeping my blog every day.
You may have zero blog visitors daily. Right now. Been there guys.
I know how frustrated and flat out angry you may feel now but taking smart steps boosts your traffic slowly but steadily.
Focus on the solution, not your lack of blog traffic.
All established, pro bloggers continued to blog when nobody read their blog. We all have audiences of zero from Day 1 because new blogs are new blogs.
Traffic flows in – along with engaged readers – organically and steadily if you patiently follow a few steps.
Follow these tips to keep blogging when no one reads your blog.
1: Build Friendships
Blogging buddies are my #1 traffic builder.
Example; I genuinely commented on Enstine Muki’s blog for a while. I also promoted his posts via my blog and social media accounts.
We became friends. Enstine promoted me, endorsed me and graciously invited me to guest post on his blog.
Nearly 60 guest posts later I have seen a steady flow of traffic through his site.
I drive traffic through 600 plus guest posts on Blogging Tips too.
Guys; make blogging buddies. Help people. People will be reading your blog soon.
2: Write Your Next Blog Post
You may be caught up in a scarcity mindset guys.
After writing and publishing a blog post you try to squeeze as much promotional juice through the post, marketing the sucker for weeks on end, checking traffic stats. Fear goads you because if you don’t promote the post for weeks you won’t get enough traffic, you believe. You don’t write and publish a post again until next month. Not good.
Meanwhile, since I don’t do the scarcity mindset thing, I published 120 blog posts, promoting each post modestly, during the same time frame. Who do you think people will notice first if we are in the same niche? Me of course; quality plus quantity beats quality plus scarcity every time.
Write and publish your next blog post today. Readers will flock to your blog. Be abundant; hit the publish button frequently. You have helpful content to share with the world. Ship. Publish. Drive warm bodies to your blog.
3: Write Your Next Guest Post
I noted guest posting gigs on Enstine’s blog and here on Blogging Tips earlier in this post.
Go wild guest posting guys.
Build blogging friendships. Improve your writing skills by publishing posts frequently. Eventually blogging friends will invite you to guest post on their blogs.
Gobble up these opportunities. Leverage your presence by helping large, targeted audiences of readers.
Be generous with your knowledge. Observe how many new, interested people begin following your blog.
4: Keep Meeting New Bloggers Daily
This is the secret tip.
Few bloggers meet new bloggers daily, being lulled to sleep in their networking comfort zone, hanging with old blogging buddies.
Even if you attract a few people to your blog every day you find few people reading your blog, commenting on your posts and promoting you on social media unless you wander into new blogging friend networks daily.
I open Tweet Deck, create a #blogging column and scan 1 by 1 through blog posts. I click, read and comment genuinely on posts, taking advantage of the endless stream of new bloggers gracing my feed every day.
Guys; keep meeting new bloggers. Be patient, believe in yourself and your blog grows exponentially over the long haul by following such an approach.
Keep going guys.
Follow these tips.
People will begin reading your blog if you get through challenging times.
Blog readers are on the way.
Blogging About the Americans With Disabilities Amendments Act
No matter your type of business, chances are the Americans with Disabilities Amendments Act applies to your building, employees, and visitors. While this is something that many corporations and businesses know about, it’s mostly something is focused on in the human resources area. Today, as a blogging platform, we wanted to shed some light on an issue that affects millions of people in the workplace, and those who have the opportunity to work or blog from the comfort of their own home.
But do you know if you’re in compliance? It’s worth taking a look at some facts and reviewing your company’s policies. Penalties for non-compliance include fines and lawsuits.
The ADA protects people with physical and mental disabilities in the workplace and through public accommodations.
Find out if your business has the information it needs to comply with Americans with Disabilities Amendments Act.
What is the ADA?
The original Americans with Disabilities Act (ADA) became law in 1990. It’s a civil rights law that doesn’t allow discrimination against anyone with physical or mental disabilities.
The law covers all areas of public life, including school, jobs, and transportation.
In 2008, the law was updated with the Americans with Disabilities Amendments Act. The most significant changes included updates to the definition of “disability.”
What is a Disability?
There are three main areas to consider when making accommodations for a person with a disability.
Someone falls under the definition of “disability” if:
- He or she has a mental or physical impairment that significantly limits one or more major life activities
- He or she has documentation of an impairment, or
- He or she has a known impairment
A person can have any or all of these qualifications as a person with disabilities. But there is no requirement that a person shows proof of having a disability for protection through the disability act.
Who Must Comply?
The short answer is that any public place or employer with fifteen or more employees must comply with the ADA.
The American Disabilities Act is in place to make sure anyone with a disability has the same opportunities and rights as anyone else.
But what does it look like to make sure the opportunities are available? The details and case-by-case scenarios can get tricky.
Let’s look at a few major points for compliance within the five Titles of the ADA laws.
Title I Employment
Employers must provide a reasonable accommodation that helps any employees with a disability perform their job duties. This Title also applies to schools and colleges.
- Handicap access for your building and facilities
- Providing a reader for a blind employer or student
- Adjusting a workspace to help an employee.
Note the word “reasonable” comes with making these accommodations. An employer is not required to provide anything that causes an undue hardship on the business or on other employees.
“Undue hardship” includes significant expense depending on the size and financial resources of your business. But an employer must provide an accommodation even if there is some expense that doesn’t qualify as “undue hardship”.
To get an accommodation, an employee must ask for help. They’ll need to tell the employer the nature of the disability and what they need.
Title II State and Local Government
The government must also accommodate people with disabilities.
At events or facilities, government agencies must provide methods of communication for people with hearing, vision, or speech disabilities.
Agencies also cannot discriminate anyone from programs or activities due to a disability.
Title III Public Accommodations
Some businesses fall under Title III as well as Title I.
If you run a hotel, transportation company, museum, bank, library, or other similar institution open to the public, you must comply with the ADA.
Restaurants and shops fall into this category, too. Reasonable accommodations for Title III places include ADA-compliant signage.
Knowing exactly what you need and where to place it can be difficult. But help is available to determine the types of signs and factors for compliance for your business.
Image360 provides a simple guide to understanding the requirements for your business signage. Everything from braille specifics to signage height and location is important.
Title IV Telecommunications
For compliance under Title IV, internet and communication companies must provide a way for people with hearing or vision impairment to communicate using their resources.
For your business, make sure any employees with vision or hearing disabilities have equipment for using computers and phones.
Title V Miscellaneous Provisions
This last category is the catch-all for any business or entity that doesn’t fit neatly into any other category.
This Title also allows for the recovery of attorney’s fees in the event of a lawsuit. And Title V also notes that drug or alcohol abuse is not a disability.
Discrimination or Harassment
ADA-compliance is only one part of the American Disabilities Act when it comes to Title I and businesses. People with disabilities are also protected from discrimination and harassment under the ADA.
- Firing an employee or refusing a promotion solely based on a person’s disability
- Assuming someone can’t perform job duties because of a disability
- Refusing to hire someone with a disability who is otherwise qualified for the position
Harassment includes making disparaging remarks about or to a person with a disability.
Be sure your employee handbook includes a detailed anti-harassment policy. This protects your business and your employees, and it helps comply with the ADA.
If an employee feels they are a victim of discrimination or harassment, their best course of action is filing a complaint with the EEOC (Equal Employment Opportunity Commission).
Since 2006, the ADA documents enforcement of violations for Titles I-V. The EEOC joins with other government agencies to investigate and enforce reports of discrimination in the workplace.
Protect Citizens Through The Americans with Disabilities Amendments Act
The Americans with Disabilities Amendments Act is in place to protect our citizens with disabilities.
Providing signage, accessibility, and other resources help make a business, school, or public area usable for everyone.
Don’t risk fines or punishment. Work to accommodate needs and create a positive office environment that your employees love.
Building a positive culture supports people with any ability or disability. Happy employees are the best employees.
Be a business that accommodates the best talent for each role, no matter their physical or mental abilities.
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