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6 Tips to Consider When Building a Service-Based Blog Business

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get clients from your blog

If you’re struggling to make money from your blog, you might want to consider leveraging a service-based income model.

So, instead of waiting to build a popular blog and then monetizing it by displaying ads, you take things to the next level by identifying services you can offer to others as a freelancer or consultant, and by clearly showcasing this service(s) on your website.get clients from your blog

This approach is much more effective, perhaps the fastest way to make real money blogging, and you don’t need boatload of traffic to get results if you use it.

Two great examples to the effectiveness of this approach:

  • Through a blog designed to attract clients for my services business, I started getting clients barely a month after starting it and I was making 4 figures monthly with an average of 600 visitors monthly to the blog.
  • This lady is making four figures monthly with less than 100 visitors to her blog monthly, by focusing on directing her traffic to her services business.

Do I need to say more?

If your aim is to get clients to your services business through your blog, it is very important to consider the 6 tips below:

Also, to allow you to better implement the suggestions in this article, I have prepared a checklist that you can use to audit your blog to ensure you are on the right track. I’ll be sharing the link to download it at the end of this article.

1. Be Specific

You’ve probably heard the blogging advice “choose a niche” before?

When your blog is aimed at powering your services business, this advice can’t be more invaluable!

Whether you’re offering freelancing services, consulting services or some other type of service, you want to position yourself as an expert in your field, as this will significantly increase your chances of success. The best way to do this, is by defining your niche and ensuring you only blog about a core group of inter-related topics.

There’s always the temptation to write about a lot of different topics so as to be able to cover a lot of ground, but that’s a fallacy many bloggers easily fall into.

You have a higher chance of success, both in terms of blog growth and revenue to your services business through your blog, by focusing on a small niche.

Also, it is important to make sure this niche is connected to the service you offer, and that it is a niche your potential clients are in.

2. Clearly Outline Your Services

The next step is to make sure details about services you offer are not in any way obscure on your blog.

A lot of service professionals make this mistake; they maintain a very good blog, but there’s no reference to the services they offer or the fact that they can be hired on their blog. Don’t make this mistake.

Create a hire me/services page outlining and detailing the various services you can offer, the benefits clients get by hiring you and various ways they can reach out to you.

Make sure this page isn’t obscure on your blog; feature it prominently in your blog navigation bar, and pay attention to point 6 in this article for a tip to further promote this page.

3. Have a Defined Content Schedule

A blog is rarely effective in achieving its goals – whether that goal is to generate traffic, get subscribers, get clients, or increase sales – if it isn’t properly updated.

Don’t expect your blog to be very effective in sending clients to your services business when you have just 2 – 4 articles on it. That won’t work.

For guaranteed long-term results, you need to define and stick to a content schedule.

For example, you can decide you want to be updating the blog once or twice a week, but make sure you have a schedule; don’t publish 5 articles this week and then ignore the blog for the next 3 months.

This is especially important if your blog is new; define a content schedule and stick to it.

4. Identify Key Articles You Need to Regularly Create

While you’d have to write a lot of articles on your blog to grow it, you need to realize that some types of articles are more effective than others in attracting clients.

It is very important to identify these key articles, and focus on creating more of them.

Sometimes, you will publish an article and then realize that the article is very effective in getting traffic to your blog and clients to contact you. It is important to do more of these types of articles.

I have found 3 different types of articles to be effective in getting traffic and clients, and I’ll recommend doing more of these types of articles:

  • The resource article: This features a list of resources people can use right away after reading your article. They don’t need to go through any other step, do any special Google search; they can’t start using the resources in the article right away. This article featuring 110 websites that pay writers is a good example. This list of blogs accepting guest posts is another example of a resource article that has resulted in five figures in freelance income for me.
  • The ultimate guide: This is aimed at being a definitive guide to something. The article basically focuses on a subject people want to learn about in your niche, and it covers it with as much details as necessary; including screenshots, visuals, relevant examples and links to other resources that complement the article. This post is an example of an ultimate guide on guest blogging.
  • Case studies: This is aimed at demonstrating your expertise with a particular thing, and showing potential clients what your process involves for successfully achieving a particular task. Case studies might not end up being as popular as the other two examples above, but they have massive potential for sending clients your way. This post by Neil Patel is a very good example of a case study. This is another case study showing how I got 1,200 subscribers in 2 months, and it is quickly becoming the second most popular article on my blog in no time.

So, amongst other types of articles, try to give the above articles some attention as well; doing them on a regular basis will not only increase your traffic but will actually result in clients for your services business.

5. Ensure Your Articles Effectively Reference Your Services

After creating a services page outlining the services you can offer to potential clients, the next step is to make sure you give this page maximum exposure.

One of the best ways to consistently and effectively promote your services is by referencing it in majority of the articles on your blog.

There are two ways to do this:

  • Subtly; by occasionally hinting at your services, or subtly mentioning your services, and linking to your services page inside the body of your article.
  • Explicitly; by clearly including a call to action below your article telling people about the services you offer and asking them to reach out to you.

Here’s a screenshot of what explicitly referencing your services in an article looks like:

 

direct mention of services

Both examples are good, and I recommend a healthy combination of both.

If you run a personal development blog and offer counseling services, for example, you can easily update an article giving people life improvement tips with a call to action below the article to use your counseling services; this is explicitly referencing your services.

If you’re a freelance writer talking about the need for quality content, and you subtly hint at hiring an expert writer to solve clients’ content needs, and you link to your services page while doing that, you’re using the subtle approach.

6. Have a Clear Outreach System

The final step, which is just as important as every other step listed approach is outreach.

Even if you have a blog that is a massive resource, you won’t achieve much through it unless people are aware of it.

There are two key ways to go about letting people know about your blogs and they are:

  • Paying to advertise your blog
  • Leveraging successful platforms to freely promote your blog

The first option is definitely not available for most people, and it is not really recommended unless you have a system designed to maximize every dollar spent.

I’ve found option 2, however, to be very effective. Look for other successful blogs and publications that have the audience you want, and look for a way to get them to refer their audience to you.

A great way to do this is by offering to write high quality articles for them, in exchange for a link back to your blog in your bio. This process is called guest blogging, and there are several amazing contributions by expert Blogging Tips writers on guest blogging that you can get started with.

Conclusion

The above are 6 really important tips you should consider when building a service-based blog business. What other tips have worked really well for you that you want to add?

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Bamidele Onibalusi is a successful entrepreneur and freelance consultant who has been featured in Forbes, Huffington Post and Digital Journal amongst others. He shares practical business ideas that work on his blog at Effective Business Ideas. Follow him on twitter - @youngprepro.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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