YouTube is the name of fun & entertainment, getting billions of views across the globe to watch nonstop videos. YouTube is the third most visited website and first on the rankings of video websites.
All these outstanding statistics of YouTube has significant implications for the ever changing business world, the young & thriving social media industry. With YouTube, business can promote their brands & products to a diverse number of visitors throughout the world.
More importantly, social media managers cannot ignore YouTube presence as videos are becoming the favorite source of information of online visitors.
Therefore, one should dedicate fair pool of resources to YouTube in order to divert high amount of traffic to their Blog/Website and to increase the bottom lines.
Beside allocating resources for YouTube and producing eye-catching videos, the one challenge that is not easily attainable is to optimize YouTube video in search results.
5 Ways to Optimize YouTube Videos for Smart Search Results
Here, in this post, I will unveil simple & effective tricks of optimizing YouTube videos.
1) YouTube Keywords
Like SEO, YouTube search optimization is not free from targeting the proper keywords.
If you really want some great return of your efforts & investment put on producing quality videos, you cannot ignore the selection of right keyword. Otherwise, you have to go after black hat methods (Paying people to visit your video) that cannot provide you optimal results.
There are many premium YouTube keyword search tool that you can use; however, soovle.com is one free tool that offers you free keyword research option. YouTube also offers built-in keywords search tool.
2) YouTube Title, Description and Tags
YouTube videos suggest title to the search engine while compiling the results for searched queries. Video title can be long phrased; however, short title of less than 70 words is highly preferable for videos. Title should be relevant to the video and should include the targeted keyword.
Video description and tags are also used by search algorithm; therefore, these two options should also be filled with much care.
Add short & compelling description and most appropriate tags with every video you upload. It is always beneficial to add link to your blog or website within the description. However, description should be between 140-160 words. YouTube allows selecting 20 tags with each video so you should utilize all of them to increase the video visibility.
3) YouTube Video Annotations
YouTube video annotations add user friendly information to the videos. Annotations make videos more interactive and cover other informative aspects that are usually not covered inside the video.
Inside annotations you can include the address of your website or blog, address to another related YouTube video, highlight specific part of video and add required details etc. Information on six different types of YouTube video annotations (Speech bubble, Note, title, Spotlight, Label and Pause) also helps YouTube and Google searches to accumulate and present the search result to the users; thus, increasing your chance of improved visibility.
YouTube playlists provide the album of related videos to users. With the playlist you can add relevant videos to your YouTube channel. Playlist of most relevant videos decreases user deviation from your channel as they can find all relevant stuff at one place.
Therefore, before targeting any keywords to produce YouTube videos you should select closely related high search keywords, on which you can produce quality videos. The title, description, and category part of YouTube playlist should also be filled with most relevant information.
5) High User engagement
One of the most effective factors in YouTube optimization is the number of views, likes and shares. That’s the reason we see so many websites offering YouTube video views and share offers.
However, these factors are considered as black hat methods and therefore can’t help you to get the maximum output. But, if you are successful with producing high quality video that really solves the problem of viewers or add value to them then getting more views and engagement is not a big deal.
For increasing video engagement you can follow these actions.
- Produce video with quality camera and video recorder because YouTube loves quality videos without resolution or voice problems
- Brand your YouTube channel by customizing YouTube channel layout and by developing customized banner.
- Produce video addressing the problems of viewers instead of directly marketing your brand or product.
- Do commenting on the videos of related channel.
- Add videos to your blog and share them on other social media sites.
- Use annotations to encourage your visitors to subscribe to your YouTube channel.
YouTube is a really awesome resource to grab eyeballs. Why are YOU letting it pass away?
3 Compelling Types of Blog Video Content That Are Easy to Create
Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.
At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:
‘Talking head’ video blogs
A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.
Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.
No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.
Interviews or discussion panels
Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.
In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.
One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.
Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.
One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.
With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.
If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.
How to Launch an Effective Video Marketing Strategy
There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.
First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.
Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.
Know Your Audience
For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –
- The type of content your current readers love to read
- Time on your website
- Where they are coming from
- Who referred them to your website
- And other custom data you want to gather
Once you know your audience, you’ll be able to create a video which converts well with your readers.
Understand Importance of Video Marketing
The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.
After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.
For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.
In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.
Testing & Budgeting
These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.
Final Thoughts on Creating an Effective Video Marketing Strategy
Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.
Free Webinar – How to Make a Killing with Affiliate Marketing and Webinars
As bloggers, many of us like to write text content as our main source of traffic and revenue. While this is still a working and effective model, there are better ways to up your game and profits in the process. One such method is through the use of online webinars. It doesn’t matter what you are selling or promoting, webinars can increase engagement with your audience, while also helping you build a massive mailing list in the process.
That’s exactly what I’m going to be talking about in my upcoming webinar next week on May 10th and 12 pm EST. Best of all, it’s free to attend and I would love to see you there.
How to Increase Sales and Revenue with Online Webinars
I’m sure you’re already familiar with the concept of online webinars, and you’ve likely even attended one or hosted one for yourself. At the same time, I’m sure you’ve seen them being advertised throughout your Facebook update stream on a daily basis. You know why you are seeing such paid advertisements from top names and marketing experts around the world? Simply answer… webinars works like crazy!
In my upcoming webinar, I’m going to show you not only why webinars are working so well for so many people, but also how you can start using webinars to increase revenue and lead generation for your own blog, brand or business as well. I also know that many bloggers and individuals marketers might not have products or services of their own, so I will also be showing you how to use webinars to promote affiliate marketing based offers as well.
You can see a quick run down of my upcoming webinar below. I hope to see you there!
1. Zac’s background and how he built his online business
2. What affiliate marketing is and how it works
3. How affiliate marketers are becoming their own brands/products
4. Why webinars are a great way to sell products
5. Webinar listing building and advertising methods
6. How to structure a webinar for value and monetization
7. Examples of best products to sell through webinars
8. Live Q&A
DATE: May 10th at 12 pm EST
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