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3 Insanely Simple Ways to Increase Website Traffic and Conversions

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Fotolia_9213230_XSTraffic is the life blood of any website or blog. No matter how many visitors you get per day, you still want to attract more. Because more traffic means more opportunities to earn money and find clients.

But equally important is the traffic conversion rate on your blog. You don’t just want traffic, you want traffic that engages with your website in different ways. You want people to convert into subscribers, comment on your blog posts, share your content and contact you for your premium services.

If you get 1000 visitors every day but your conversion rate is only 1%, you get only 10 subscribers/day. What if you simply focused on increasing your conversion rate from 1% to 3%? That’ll give you 30 subscribers/day without any increase in traffic.

But what if you could do both – increase traffic and conversions? That’s the ideal scenario, right?

Here are three simple ways to achieve both these objectives without changing much.

1. Leverage Long Tail SEO

As a blogger or webmaster, you obviously spend some portion of your time optimizing your content for search engines. SEO may have changed drastically over the last few years, but it’s still very important for attracting regular traffic from Google.

Everyone likes to rank for popular search terms like “guest blogger”, “seo agency”, seo services” etc. But you know these keywords are highly competitive and it takes a lot of effort to rank on them.

However, an easy way to attract traffic from search engines is to leverage long tail keywords. Google Analytics doesn’t show your traffic keywords any more, but you can see them in Google Webmaster Tools. If you look closely, you’ll notice that you get moderate traffic on many long tail keywords. They don’t get as much traffic as the high profile keywords, but if you rank on many long tail keywords, their combined traffic can be much higher (and easier to get).

So how do you take advantage?

Go to your Google Webmaster Tools dashboard, and click on Search Queries (under the Search Traffic label)

googlewebmaster

Here, you’ll see a list of keywords that you rank for. It will include both long tail keywords and head keywords (phrases with one or two words). Take one of the head keywords and search it on Google. When you get the search results, scroll down to the related search terms.

For example, I took a head keyword “guest blogging” from my keyword list and searched for it. I get some traffic on this keyword but since it is highly competitive I’m nowhere near the first page. Here are the suggested search terms Google shows for this keyword.

suggested

These are the long tail keywords that Google thinks are relevant to the highly competitive head keyword, guest blogging. To leverage long tail SEO, I just need to take some of these keywords and use them in my content where relevant. This will not only improve the rankings for the head keyword but also send traffic on the long tail keywords. You can do this with every blog post you publish (or have published in the past).

Neil Patel increased his monthly blog traffic by more than 50,000 visitors using this technique. It’s easy to do and doesn’t require any additional effort on your part. Traffic from long tail keywords also has a better conversion rate since the users are using detailed queries to searching.

Note: This will only work if you have the basics of SEO already covered on your blog. You can read more about setting up a solid SEO foundation in this post.

2. Write Longer Blog Posts

Another simple way to boost your traffic, rankings and conversions, is to write longer blog posts. If you search for any competitive keyword on Google, you’ll find that the majority of results on the first page are blog posts with more than 2000 words.

Google loves in-depth and well researched content. It ranks longer blog posts higher than shorter posts on the same topic. SerpIQ released their findings on how length affects rankings.

contentlength

Here’s another graph showing the average content length of the first 10 results on Google Search.

wordcountgooglesearch

Longer posts also get more social shares (as apparent by these stats released by BuzzSumo)

socialshares

So the next time you’re writing a 1000-1500 word post, extend it to 2000+ words and make it more valuable by adding more examples, images and links to resources. Make your posts more comprehensive and deliver more value. Use a combination of standard 1000-1200 word posts and long form 2000+ word posts. To help you with content creation, you can hire high quality bloggers on job boards and content sourcing websites like Elance, ProBlogger Jobs and MyBlogU.

Longer content also tends to get more conversions, since it demonstrates your authority on a topic and differentiates you from the others.

3. Promote Content and Intelligently Engage Readers

If you’ve been blogging regularly for a few months, your blog should have at least a few dozen posts on it. Once a post is published, it initially gets social shares and comments. But as the content gets older, it slides back into the archives and doesn’t get a lot of attention from your readers.

By simply promoting this content and giving it exposure at the right times, not only can you increase the time readers spend on your website, but also attract regular social shares and comments even on the older posts.

You can do this in a number of ways.

You can use Evergreen Post Tweeter, a free WordPress plugin, which automatically Tweets your archive posts to your Twitter followers. You should also display related posts at the end of every blog post so that your readers can discover more content.

Another great way is to use intelligent social sharing, marketing and content engagement tools like Trendemon. It shows you which content to create and where to promote it, and then maximizes engagement by optimizing your traffic once the content is published on your blog.

The objective is simply to expose your content to your blog audience so that it keeps on getting the same kind of engagement that it got in the early days.

Conclusion

Generating traffic and triggering conversions on your website does not require thousands of dollars in investment and implementation of complex algorithms. You can increase conversions and traffic by simply fine tuning the existing structure of your blog content. Not only are these methods more cost effective but also have a long lasting effect.

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Jawad Khan is a digital marketer and a freelance blogger for hire. Follow him on his blog Writing My Destiny and Twitter.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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