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How Google Hummingbird Will Affect Guest Blogging

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The internet is flooded with articles relating to the Google’s Hummingbird update and this blog would perhaps help you in understanding and hopefully educating you as to how the Hummingbird would be affecting bloggers particularly.

The Google’s Update

The Google’s Hummingbird update was launched on August 30, 2013 and this brand new algorithm from Google aims at making blogging more transparent and perfect. So basically all websites are sorted in a particular order and the company does it through an algorithm, from now on it shall be the Hummingbird algorithm. Google claims that this algorithm would return the best search queries and answers to all the searches. In some ways, you might think of it to be analogous to some spell. It has a combination of various elements which would be needed to be concocted in order to produce the results desired.

Google Hummingbird Update

Again another algorithm!

Many people have been afraid of this and as you might already know, Google designs these new algorithms such as Hummingbird, Penguin and Panda so as to improve the quality that the search results return. Although Penguin and Panda might lead to the numerous changes for various bloggers and website owners, Google claims this Hummingbird to be possibly the best algorithm and their biggest since the early 2000s. One among the best analogies that Hummingbird has to have is to come across the comparison of the engine of a car. While the car engine might work just fine, it did not offer the output and the efficiency that some new engine out-of-the box could provide. If one believes that the old algorithm as the engine which is old being talked about and the new engine is the Hummingbird algorithm, one would get an insight into what this new algorithm is that we are talking about.

As a user, if you wonder what happened with the much talked Panda and Penguin algorithms, then you might be pleased to know that these are being use still as a part of the Hummingbird algorithm. Basically the Hummingbird would be making use of the parts of old algorithms that worked completely fine and replaced certain parts which Google thought as were imperfect and were built atop the earlier versions. So the parts from Panda and Penguin would be used in parts for the Hummingbird algorithm. Google aims that this new one would be capable of serving the ever growing demands of searching and cater to their daily queries. Naturally the number of queries that Google has to handle has grown a lot with time and has probably increased times over, with every passing year as compared to the scenario a decade ago.

Date of Launch

The company pretty well carries out this act of being a little sneaky and appeared to get away with the launch in August with one being wiser that it was until October.

Purpose of the Hummingbird algorithm

Google designed this algorithm for dealing with the various long-tail queries for searches and have become more widely used with time. These have become more and more usable with time and various other developments such as voice-activated technology have been more influential with the need for the search engine to be able to handle the queries that are more conversation-like. Whilst this early stages in handling the long tail search queries and other ones that are a lot more conversational type search queries. The aim that the Hummingbird should be able to do is return the search results of high quality which would have a relevance to the geographical location of the user too.

Benefits of the Hummingbird

The greatest benefit of the Hummingbird algorithm lies on its ability to handle the more conversational oriented queries. The rise in the usage of mobile internet over the last few years has majorly influenced greater number of people to do their searches conversationally instead of typing the phrases in the search box. Hummingbird has been specifically designed so as to focus on the meaning that these spoken words actually mean and matching the various pages to their meanings instead of simply matching these words by themselves. By considering these words in a particular search query instead of the single keywords, they should be able to produce a more accurate as well relevant result to these searches.

Changes with regard to SEO

This new algorithm would usually send content creators and website owners into state of panicking, have not been indulged in any report that would suggest that what is being done, could dramatically changed. Google’s guidelines for the creation of high quality, unique content have since remained similar. The social signals also turn out to be extremely relevant and important actually. So keeping this in mind while creating content for the blogs, would result in producing blogs that are both engaging and interesting as well. Such articles would captivate the attention of the readers and as well influence them in sharing the blogs with their peers through various social media.

SEO Marketing

Things for the bloggers to remember

With respect to the new algorithm as well as the improvements in the conversational search querying, bloggers must be aiming at tailoring the content for meeting the basic intentions and needs of the readers. In order for the writer to produce a unique content which addresses the needs of the users particularly, one needs to have a clear idea regarding the people whom they are targeting with the content and the set of things that they tend to require from the writer or blogger. If the content stands to have better chances of showing up among the search results that one needs to present oneself to showcase as an expert in the field. While the Google signals to have a role to play in this, they only help in creating content with depth on particular subjects that can also influence the authority as being a blogger.

Though many bloggers as well as content creators fear these new algorithms, they should equally embrace these newer techniques and methods since they only help in filtering the spam out of these terabytes of data across the entire web and help the users in accessing that is appropriate to the person’s search. So if the writer can actually write the content keeping in mind the right set of audience he wants to target and this content to be found out during their searches, with Hummingbird it shall be possible and will be easier than ever to be found out. Hence this new algorithm only ensures in receiving the quality answers to the various search queries. As bloggers, people should be looking more into adapting with the new technique since it shall aid them in finding out their blogs even when there is a conversational search and people with mobile phones are relying more on the speak button than the search button since typing is cumbersome on phones of any size.

Hence the keyword strategies should be conversational oriented too, focusing on the Hummingbird product more as an authoritative and relevant content shall help in keeping up with the requirements of not just Hummingbird, but the readers as well. Thus, adapting is the best change that can be made.

Lalit Sharma is the founder of an elite organization Ranking By SEO and loves to share his vast knowledge and experience in the field of SEO. You can connect with him on Facebook or Twitter.

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My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Search Engine Optimisation

Need to Know SEO Tips and Tricks Every Blogger Should Follow

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Search engine optimization (SEO) is essential if you want to compete with other sites within your niche. There’s a lot of hype surrounding SEO, but what are some of the parts that you need to know when you’re beginning?

While most people think ‘creating content’ is how you rank in the search results, it’s actually much more. One needs to realize that there are over a billion active websites and blogs on the internet today, all of which are creating content daily or weekly. At the same time, Google only has ten organic search rankings for each term. Sadly, if you aren’t ranking on the first page of Google, you might as well not rank at all.

The trick to ranking new and fresh content in google comes down to the following:

  • Creating really great content that has at least 1,200 to 2,000 words
  • Sharing your content across all social platforms
  • Linking to authority resources and including visuals
  • Focusing on your backlinks and article promotion

Once you start implementing each of these methods, then you will really start to see some movement in the search results.

We’ll give you some “need to know SEO” that will set you straight on your path to web optimization. Take notes, get started, and watch the traffic roll in.

Need to Know SEO for Beginners

Every site’s SEO platform is bound to be a little different, but there are some qualities that remain the same throughout. Every site needs an SEO platform. That’s why there is SEO for franchises, small businesses, and everything in between.

Here are our top SEO tricks and tips.

1. Understand Search Engines

Everything in search engine optimization, even the name, revolves around search engines. All engines are run on an algorithm that determines the relevance of your site in relation to a user’s keywords in a search.

Say that you typed “golden cheeseburger fingers” into Google for some reason. Google would then search through its archives and find the sites that seem most relevant to those keywords, based on a number of factors.

Oddly enough, if you do perform this search, you end up with a bunch of fast food chains and burger recipes!

2. Design a Clean Site

One thing that will help you rank is something called site architecture. This is essentially the flow of your site and the arrangement that it holds. The general rule is to keep your arrangement as clean as possible and avoid complicated designs and page layouts.

To better understand this process and how to properly lay out your own site content, be sure to check out the visual below.

The easier it is for a person to find every single page on your site, the better your site architecture will look to search engines.

3. Keep Up With Keywords

One of Google’s main factors is the presence of relevant keywords. You should be producing regular content (we’ll talk about that next) that is optimized with keywords that are popular at the moment.

While you may think you have a knack for guessing the right keywords, no person can anticipate exactly what phrases are trending at the moment. There is a great deal of research done to identify how popular specific phrases are, and you can have access to that research for a nominal fee.

It would be wise to buy keyword research access and use it to dictate how you optimize your posts. If you don’t have the budget for advanced SEO an keyword research tools, start by see what ‘recommended keywords’ Google provides you with at the bottom of the search results. These are usually long-tail and much easier to rank for.

4. Keep a Regular Blog

People argue about how much is too much when it comes to posting blogs on your site, but two per week is a conservative estimate that will certainly do you some good.

The content you post should be based on the keywords that you find through your research. If your demographic is searching “hot pocket warriors” and “how to swim” you should post content about those topics, optimizing those articles with those keywords.

You should also promote ideas and products that are related to your site. If you sell basketballs, for example, definitely write a few articles about basketballs! It’s important that you post regularly because keyword trends change and Google ranks your pages based on how recent and fresh they are.

Need Help Producing Content?

The topics above are the general points in your “need to know SEO.”

There are difficult parts, though. It’s not always easy to write a blog. There are a lot of things to consider when you’re writing a good one, and it’s easy to draw blanks on what to say next.

If you’re looking for tips and tricks on how to write a great blog, we’ve got the information you need.

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Search Engine Optimisation

Four Essential DIY SEO Tips for Landscaping Contractors

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Given that the average small business is set to spend around $75,000 on digital marketing this year, it can be hard to budget for extras. That budget could get depleted quickly, leaving you to handle some do it yourself SEO.

However, when you take SEO into your own hands, you not only have more control but you can learn more about how business is conducted online.

Here are four ways you can improve SEO for your landscaping company.

1. A Better Domain Age

If you want people to go to your landscaping website, you need to look great on search engines, probably one of the easiest things to fix is your domain’s age. If your domain is set to expire in a few weeks, search engines could see you as less serious.

While search engines heavily factor in your past and current state, they also consider where you’ll be in the future.

Check out your domain expiration date either at the company where you hold your domain or at whois.com. If it’s set to expire this year, renew it for two years.

When you buy a new domain, buy your domain for several years. This says to search engines that find you that you’re serious about your business and plan to stick around for a while.

When you have a strong and steady domain age that you can maintain for years, you’ll win respect and climb up the rankings. By buying for years in the future, don’t expect to jump from number 300 in your results to number 1. However, it will still factor into your search engine profile.

2. Use Local Keywords

When people search for businesses and services online, search engines often assume that they’re looking for a product closest to them. If you don’t believe it, go ahead and test this algorithm out. It’s easy.

Type in “pizza” and start your search. You won’t be directed toward the history of pizza or a website called pizza.com. Search engines will try to figure out where you want pizza from that’s nearest to where you’re searching from.

The way that search engines can find your landscaping company is if there are local keywords all throughout your website. You’re probably aware of the importance of using keywords on your website, but you might not realize that it’s more than just littering your page with terms. You need to add some specificity.

You need to define your most important target region for service and buckle down. Your terms should talk about what city you’re in, which neighborhood, which ones you want to serve, and what’s nearby. If you’re near a major highway or a massive landmark, let your potential customers know via your keywords.

To maximize your ROI and make sure you aren’t losing visitors who come to your site and quickly leave, every site owner and brand should be investing time and money into their remarketing efforts. This will bring high-quality traffic back to your site at a fraction of the cost of acquiring a completely new visitor.

When they’re in that area searching for businesses like yours, you’ll come up high in the results.

3. Better Title Tags

When search engines are looking through the information on your site to decide whether or not you’re a good match for a search, they see more than you do. There is metadata that can be cleverly hidden or scattered throughout your site that can reveal things about your site. Your site itself has a title tag that should be around 50 characters long.

With these tags, you can tell search engines what they’re looking at, what type of content you offer, and where you’re located. If you’re based in Beverly Hills and specialize in exotic flowers, a title tag like “Beverly Hills exotic flower tropical garden landscaping” is an ideal choice.

Title tags can be added to images that you have as well as every page. If you have a photo of a lovely bird of paradise, don’t just leave the photo on its own. Add a title tag that says “bird of paradise Beverly Hills landscaping” so that search engines can send you more visitors.

Use the meta descriptions that are placed at the top of every HTML page as well. In these descriptions, which should be around 150 characters, write short descriptions about your pages. Search engines will display this information below your URL to let visitors know what they’re about to click on and whether it’s relevant.

Do your research so that you know more about websites than your competitors.

4. Take Advantage of Directories

Since very few cities are bothering to deliver you a printed book of the yellow pages anymore, it’s important that you take the digital replacement seriously. Online business directories like Yelp, Google My Business, and Yahoo! Even better, is if you take the time to get extremely niche focused with you directly, like what is being done at CBD Hemp Finder and Canada Bridal Directory. The more niche you can get, the better you audience targeting, and also the easier it will be to rank your site. Local are the next best thing for local business owners. They offer more information via maps, photos, open hours, and even customer reviews.

When most users look for products and services in their area, they’ll get results that point them to these directories. If you’re not taking advantage of them, claiming your listings, and verifying all the information on them as true, drop everything and take care of that now.

If someone has a problem with Franklin Landscaping and you run Franklin and Sons Landscape design, there’s a possibility your information could get mixed up. Someone could have entered information about your company under Franklin Landscaping or vice versa. This might seem trivial, but not when you start considering that the other Franklin could be getting bad reviews.

If you don’t clear things up, someone getting bad service from Franklin could take your ratings down. To prepare for this and to build strength for your own business, ask your best customers to rate you on Yelp, Google, and Yahoo.

Do It Yourself SEO Is Easy

If you’re worried about the prospect of do it yourself SEO, you’ll find that it’s much easier than you thought. With a few quick google searches, you can find a few ways to fix up things on your site, hammer out the kinks, and prepare yourself for much more traffic.

If you’d never considered it before, you might be surprised at how you can increase your business by blogging. Check out our guide to find out more.

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Search Engine Optimisation

4 Keyword Research Mistakes that Will Permanently Haunt Your Blog

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Almost every blogger depends on organic search traffic from Google to drive steady traffic to their sites. They can’t depend on that without a solid SEO strategy, which requires thorough keyword research. Keyword research is the foundation of your SEO campaigns. Your blog will thrive or die based on how well you research keywords for your niche.

Unlike most other aspects of SEO (like link building and keyword usage), there aren’t many guides on keyword research. Many bloggers tend to wing it, which leads them to make a number of mistakes. Here are some common mistakes to look out for.

1 – Vetting Keywords Based on the Competitiveness Metric on the Keyword Planner

The Keyword Planner has a column for the keyword’s competition score. Many bloggers make the mistake of thinking that this is a good indicator of the competition they will face with their SEO campaign. Unfortunately, it isn’t always accurate.

The competition score indicates the competition that AdWords advertisers will face. A keyword with little competition in the AdWords network may be very difficult to rank for in organic search. You need to do a more thorough keyword research to know.

2 – Focusing Mostly on a Small Set of Generic, High Volume Keywords

Every blogger obviously wants to have a lot of traffic to their site. They often try to accomplish this by targeting a small number of very high traffic keywords. This doesn’t work well for a couple of reasons:

  • They are missing out on hundreds or even thousands of lower volume keywords that would drive at least as much traffic. Around 50% of all search queries are at least four words long, so you are limiting yourself by not targeting them.
  • Very generic keywords tend to be more difficult to rank for, since hundreds of blogs in your niche is going to be targeting them. You will find that focusing on smaller volume keywords will usually be the path of least resistance.
  • You will have much higher conversion rates by targeting the right buyer focused long-tail keywords.

The only downside with adding a larger list of smaller volume keywords to your arsenal is that you are going to need to dedicate more time to keyword research. Don’t let that dissuade you. You are going to save yourself countless hours of frustration in the future by choosing keywords that you can rank for.

3 – Failing to Consider the Implications Keywords Will Have on Your Content Marketing Strategy

You will choose keywords based on their competitiveness, relevance and volume. However, some keywords hit all of those points, but still will cause problems for you in the future. This is often the case when it comes to your content marketing strategy.

Some keywords are going to be more controversial, which makes it difficult to optimize for them off-site. The CEO of iNet Ventures, says that sometimes you need to choose some additional keywords that are going to be easier to build content that you can syndicate. One example is if you are building a blog about payday loans. Due to the controversial nature of payday loans,  you might want to build some other keywords around terms like “installment loans.”

4 – Neglecting to Target Buyer Focused Long-Tail Keywords

Highly focused long-tail keywords tend to convert better than broader keywords. The average conversion rate of a long-tail keyword is 36%, compared to only 11.45% of most organic search traffic. However, you need to look at them in full context to see whether they are likely to convert. Some long-tail keywords are very off-topic to your niche.

While looking at your keywords, you should assess the mindset of people that are using them in the search engines. Here are some examples of buyer-centric long-tail keywords that could convert well:

  • “{product type} bargain”
  • “best {product type}”
  • “{brand name} alternatives”
  • “buy {product type}”
  • “cheapest OR cheap {product type}”
  • “deals on {product type}”
  • “free {product type}” (This kind of keyword wouldn’t work well for selling right away, but might be good for attracting email subscribers with free ebooks or other lead magnets and they might be valuable followers later)
  • “product type for men OR women OR seniors”

There are a lot of keywords that target people that are eager to make a purchase. You just need to dig deep and find them.

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