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Use Added Elements to Instantly Improve Your Blog Post

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When you get to the end of a blog post and you are just about to hit the submit button — think again. Your work isn’t done yet.

Before you cross the finish line, consider if you can elevate the quality of your post by simply using an added element. An added element is the cherry on top. It is the extra feature or formatting or bit of information that can take a blog from mediocre to great.

Bolded Words

Bolding words is the easiest element to add because you don’t need to add anything to the content. You only neeed to sprinkle in some formatting.

As you know online readers like to scan through content, so by bolding words or phrases that include key takeaways, you are taking your post up a notch and making it more reader-friendly.

I did this in a recent post, “CopyPress Community Is Turning Creatives Into Media Making Entreprenuers.” When I finished the post, I realized that a lot of my major takeaways were hidden at the end of the post wedged between other text. So I bolded the most important phrases of the bullet points.

This way, readers will get the picture even if they don’t view the whole gallery.

bolding

Block Quotes

When writing a post that uses quotes or information from other sources, highlight those statements using block quotes.

As with bolding, this helps highlight the important message of the blog for readers interested in just scanning the article.

Don’t think that by making your blog post scannable, you are telling the reader it’s okay not to read the rest of your words. Instead, think of it as a lure to pull the reader into the body of your post. Highlighting a strong quote, especially when delivered by an authority or thought leader, is giving readers a little nibble of content to draw them in.

Be a Freelance Writer did this in a recent post, “Here’s What Real Blog Editors Look For in Your Pitches.”  They used block quotes to highlight specific inforamtion tied back to the subheading and title. This made it easy for readers to get all of the information without needing to read every word.

(This post had a double added element — it includes bolding in the quotes too.)

quotes

Highlighted Tips

When including tips (or main takeaways) in a post that has a lot of supporting information, make sure that tip is straightforward, blunt, and easy to find. You can do this by featuring the tip:

  • in a bulleted list
  • with numbers
  • with bold introductory phrases
  • in subheadings

The body of a post may be lengthy in order to explain a concept to a reader who doesn’t fully understand the topic. But consider the reader who doesn’t need an explanation, the reader who just wants the solution. Make it easy for the reader to find what they are looking for by adding the extra element of the highlighted tip.

Copyblogger did this in a recent post. The post “9 Persuasion Lessons from a 4-Year-Old” used anecdotes in the body of the content to explain the topic, then provided bolded, numbered tips that made it easy to grab the main point.

highlighted tips

Unifying Theme

There is a theme to every piece of content, so look for a way to pull that theme out and bring it to the forefront.

This works best for posts that have many sections or is in a list format. Look through your information and identify ways to show the relationship of each section or concept in a larger way. You could do this by ranking and categorizing information in an interesting way.

This post, “Six Rules of Dating You Can Apply to Customer Service” on the CopyPressed blog, uses a theme that shows a dating rule up against a client rule for each section. This added element makes the post more interesting by adding a unique hook and noticeable takeaway.

theme

Subheading Supporting Information

If you are at the end of a blog post and find that you used vague or short subheadings, go back and see how you can better support those subheading. You can do that by adding:

  • Superlatives (that show the best attribute of the element)
  • Specific Supporting Information (for example, in “The Highest Grossing Apps of All Time,” the subheadings should include the amount earned by the app)
  • Cues that Tie the Subheadings Together (numbers for steps, years for timelines, descriptions for phrases, reason why the element is in the list, etc.)

In this CopyPressed post “Your Email Subject Line Will Save Your from Zombies,” Andrea does a great job at adding an extra value to the subheading by immediately listing an example right after the subheading.

What’s even better about this is that she pulls together a unifying theme as the message in the examples flow from top down so it feel like we are reading the messages from an actual email about a zombie appocalype.

subheadings

Examples, Screenshots, and Strong Visuals

The added element of this post is the examples and screenshots that I used to show each point.

This post could have existed without them. I could have created a complete message by simply explaining what I meant in each section. But the examples and screenshots of each article made this article better.

Don’t believe me? View this article without the examples and screenshots and tell me if you think I’m wrong.

lesser

Added elements can be the difference between a post that falls flat and a blog post that creates a lasting impact, so don’t waste your work by failing to add that push at the finish line. It’s worth it.

What other ways to you add elements to your blot posts to kick them up a notch? Tell us in the comments below?

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Blogging

1 of My Secrets to Being Kinda Prolific

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I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

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Blogging

How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck

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I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.

 

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Blogging

1 Clever Way to Find Blogs for Reading and Commenting

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Have you missed me?

I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.

A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.

The Problem

Do you feel stagnant, blog-reading-wise?

I did. For a minute.

Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.

If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.

Enter a cool method for identifying new blogs for reading and commenting.

Google Image Search

The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?

5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.

The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.

I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.

Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.

Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.

Why this Strategy Is So Powerful

I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.

This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.

Downsides

Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.

Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.

Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.

The Verdict

I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.

If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.

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