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Meet Tom Fang of



One of my favorite things about running a business on the internet is that you can meet with people all over the world and discover new ways to make money every day. In addition to blogging, I’ve done a lot of advertising through major social networks like Facebook and Plenty of Fish. Tom Fang has become a master at advertising through POF and has also done well with helping others in the process, thanks to his blog. Be sure to read the full interview below and also read up on our previous meet the bloggers series to learn how others are monetizing their traffic and advertising online.

1.) Please tell us about yourself and how you got into blogging?

Tom Fang

My parents and I were first generation immigrants (I was 9 years old).  They divorced soon after I came to the US, and I remember a time when my single mother was making $400/month to support us because she couldn’t get a real job with a student visa.

I just worked really hard, and because of the opportunities in this country and the free education and healthcare it provided me as a child, I was lucky enough to get into Wharton, where I studied finance and real estate.

After some time spent in real estate private equity, I decided to take a huge pay cut and try to start my own business.  I practically grew up on the internet and eventually ended up in the performance marketing space.

I have a deep passion for technology, so I decided to start a company, iPyxel Creations, that built technology for performance marketers to make ad buying more efficient and hassle-free.  The iPyxel blog I started was inbound content marketing, and I was surprised that it became relatively popular in a few months.

2.) What is the focus of your blog and why did you choose that niche?

The blog’s focus is to provide actual learning through tutorials, case studies, and specific tips and insights for digital marketers to improve on their marketing repertoire, which includes topics on creating landing pages, copy-writing, conversion optimization, data-analysis using, Excel, and traffic source-specific tips.

A lot of people think our blog only focuses on the POF traffic source, but in reality, most of our posts apply to any performance marketer.  Most of our case studies is on POF, and that’s because our first technology product, POFpro, is a specialized ad buying platform for POF.

When starting the blog, I thought there were enough news sites, income report blogs, and personal blogs that wrote about people they met and places they went.  We wanted our blog to truly add value as an actionable learning resource.

3.) How are you currently monetizing your blog traffic?

We don’t. I think maybe we used an affiliate link in one of the posts before, but I honestly don’t remember.  We turn down requests to do paid posts and actually do them for free if I think it’s a product that will help our readers.  I’ve turned down all requests to do banner advertising.

With our blog, the one and only purpose is to create value for readers so that we hopefully get their trust, mind share, and maybe someday they will try our products.  If they do, they will love it and hopefully spread the word.  I want readers to know that we’re never getting paid to do or say something.

iPyxel Blog

4.) What do you know now that you wish you knew when you first started blogging?

I wish I knew the importance of networking with other bloggers and actually catering posts to bloggers rather than just readers.  If you write a great post that other bloggers like, they will retweet to their followers, which is equally as important as getting visitors through Google.

Most of the bloggers I know are way better than me at garnering a following, and I feel really thankful that I have had the support of many of them.  There is no way our blog could have grown without the support of these guys, and I will remember them as having done me many favors.

5.) What are three blogs that you visit almost daily?

AdExchanger, TechCrunch, AffPosts (not a blog, but a blog aggregator).

6.) Can you give us three recommended tools/services that you use with your blogging?

Like I mentioned, most of the good bloggers I know are way better than we are at doing these special tweaks and using special tools.  We just come up with topics that we think marketers can benefit from, usually because it’s something we wish we knew before we knew it.

We use pretty basic stuff: WordPress (with Disqus, Feedburner, All in One SEO Pack plugins), Buffer for posting to Twitter/Facebook, and Photoshop.

7.) What advice would you have for someone who is just starting with their first blog?

Pick out a specific audience and really focus on exactly what type of resource you want to be.  You should try to be better than everyone else at that specific niche or type of resource.  If you’re just writing the same kind of stuff everyone else is, no one would need to come to your blog.  Also, become an expert at something, and especially in the beginning, guest blog!  Give your best content to the best blogs you can guest blog at.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

That’s a hard one because there are so many, but I have to reiterate the importance of guest blogging.  A lot of blogs have readers, but blogs take a lot of time and energy.  If you can just hand over an awesome piece of content to a blog with readers who will be interested in what you have to say, that is a no-brainer for the blogger.  Don’t target the biggest and best blogs as they probably have too many requests.  There are a lot of mid-sized blogs that people just don’t try to blog for.

9.) If you only had $100 to start a new blog, how would you use it?

I’d probably pay someone on Elance to create a simple product, software or info, that would be easy to use and valuable for my targeted readers.  I would give that away for free to collect emails and gain readership.  This is actually exactly one of the things I did.  I hired someone from the Ukraine and paid $100 to make an Excel spreadsheet that allowed you to copy and paste a couple reports and crunch the data to compare ad performance.

10.) How can readers of the blog get in touch with you?

Twitter:  @ipyxel

Thanks again Tom for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

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1 Key to Blogging Happiness and Success



In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.

Maybe the news seems to magically draw you in to negative, toxic headlines.

I have a little secret that keeps me happy most of the time.

Goodness knows following this secret promoted my blogging success.

The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.

This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.

Why Doing this Makes You a Happy and Successful Blogger

Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.

Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.

If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.

Happiness and Success Is an Energy Thing

Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.

I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.

Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.

Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:

  • generous
  • prolific
  • helpful
  • an energetic networker

Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.

But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.

You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.

Surround Yourself with Loving, Generous Bloggers

Loving, kind, generous bloggers promote your blogging success by showing you the way.

These folks also lift your spirits, making you a happier blogger.

Seek them out. Promote successful bloggers. Comment on their blogs.

Be happier, healthier and wealthier.


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1 of My Secrets to Being Kinda Prolific



I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

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How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck



I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.


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