When it comes to building a successful web site or blog there are many ways to track how well you are doing. Some people will focus on traffic, revenue or even Google PageRank, but many people also like to look at the Alexa ranking. Alexa is the service that tracks all of the web sites on the internet and assigns them a ranking based on various factors such as traffic, incoming links, social sharing and many other stats you might be looking at as site owners.
Alexa is currently ranking over 30 million web sites world wide from over 125 different countries. For most web site owners, it’s usually a big deal when you break into the top 1,000,000 on Alexa, but the real treasure is when you get in the top 100,000 sites.
When I first acquired BloggingTips.com a few years back it was in the 12,000 range, then I found myself not being able to dedicate as much time to the site as I would have like. At the high point it fell to around 18,000 on Alexa.
Once you get in the top 25,000 rankings of Alexa, it’s much harder to rank higher and very easy to fall back. In 2013 I made it a goal to get back into the top 10,000 Alexa (for whatever it’s worth), but it’s more of a personal goal than anything else. The best way to do this is through quality articles that get shared, linked and commented on.
You can see an Alexa ranking chart for BloggingTips.com to the right over the past two weeks. It’s nice to see that the blog is continuing to rank higher every single day. Special thanks to SiteRankHistory.com for the stats.
Through March the blog was able to jump another 1,000+ up in the Alexa rankings. It will be interesting to see how quickly the site continues to rank, as it will continually be harder to rank among authority sites and blog.
Does Alexa Score Matter?
Before we jump into the tips for how to get better Alexa score rankings, let’s first ask the question of does Alexa really even matter? In so many words… no, it’s doesn’t matter! While it’s an awesome way to keep track of your site performance, it really doesn’t mean much. Alexa is just a score and at the end of the day it doesn’t mean much. I actually have a few sites in the 1 million+ and few hundred thousand on Alexa and they are making almost more money than BloggingTips.com, so it’s definitely not a good way to measure the financial value of a site.
However… metrics are king and ad companies and businesses love stats. If your site is ranking in the top 10,000 on Alexa, you will probably get a lot more notice from ad companies and services looking to advertise or work with your site. Alexa is a fun way to rank and track the performance of your site, but at the end of the day it really doesn’t mean much.
Quick Tips to Improve Your Alexa Score
Now that I’ve upset everyone by saying Alexa doesn’t matter, let’s talk about how we can increase your score anyway! (haha).
Below is a list of some of the most well known and effective ways to improve the overall traffic, quality and growth of your site while improving your Alexa rank at the same time. I’m not doing anything special or amazing to continually increase the BloggingTips.com score, it’s all based off growing the site and my audience.
Install the Alexa Toolbar
I personally don’t use the Alexa toolbar, but there has always been a lot of talk about how effective it is to get people using the Alexa toolbar to browse your site. Obviously since you are visiting your site the most, and if you have the Alexa toolbar installed, then the toolbar will track a lot of visits to your site. This is one of the many reasons why tech and webmaster related sites rank so well, many of the site visitors have the Alexa toolbar already installed since they are interested in the stats it can provide.
Claim Your Web Site or Blog
Over the years Alexa has grown into much more than a ranking system, they now offer advertising through their site, toolbar and advanced tracking for paid members. Another great way to increase your Alexa score is to claim your site using their system. Doing so will allow you to:
- Easily update your site’s contact information
- Update your site’s title and description
- Respond to user reviews of your site
Place the Alexa Badge on Your Site
Again, Alexa loves getting all the attention. If you use their toolbar it will help your rankings… claiming your site will also help, and so will pushing their badge on your site. There isn’t much detail on how much this will actually help, but if you love Alexa and want to show your ranking to the world, you might enjoy using this feature anyway.
Get Reviews for Your Site on Alexa
Again, not sure of the importance or value, but having reviews for your web site does go a long way with many directories and services. When logging into your Alexa account you can leave reviews for other web sites and blogs on the internet. You can see in the screenshot below you can see the Alexa review option.
Click here if you’d like to leave a review for BloggingTips.com.
Link to Alexa within Your Blog Posts
It never hurts to link back to Alexa within your content, as this will lead to more people finding out about their toolbar, downloading it and visiting your site, while also allowing Alexa to see that they are getting backlinks from your site.
The Biggest Alexa Score Ranking Factors
Update Your Blog Often with Quality Content
As mentioned, I’m not worrying about any of the methods used above, all I really care about is growing out the site with quality content that provides value to my audience, gets them to share the content and link to it from their site.
The better the quality content on your site and as long as you are posting on a consistent basis, this will greatly help in your mission to increase your alexa score. Don’t forget to always link to other content from within your articles and don’t spin articles or create garbage backlinks… this doesn’t help anyone at the end of the day and could also get your tossed out of the Google search engine.
Increase Your Social Reach and RSS Syndication
As less more are using the search engines and more people are relying on social networks, this should also be a major focus of yours. Make sure your blog content is being spread across Twitter, Facebook and Google+. You should also create a fan page for your blog if you haven’t already.
Even though Google Reader is going away, rss syndication and your blog update feeds are still going to be an important method for distribution and link building to your site.
Any more Alexa Score increasing tips?
There are many ways to increase your Alexa score and some work better than others. Be sure to share your opinion and tips in the comments section below.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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