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The One Page of Your Blog That Everyone Wants to Read (And How to Optimise It)!

What page of your blog gets the most views?

On the vast majority of blogs and websites, the “About” page is second only to the front page in terms of traffic.

When someone’s on your website and they like what they see, do you want them to find out more or do you want them to drift away?

Find out more, of course! Yet every day I visit blogs where the About page is neglected, to say the least.

Sometimes there isn’t one at all. Sometimes it’s there, but it says so little it might as well not exist. Sometimes it’s hidden away without a clear navigation link. I’m amazed that so many bloggers apparently don’t want me to learn more about them. 😉

Here are 3 simple tips to make your About page work for you…

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The One Page on Your Blog That Everybody Wants to ReadWhat page of your blog gets the most views?

On the majority of blogs and websites, the “About” page is second only to the front page in terms of traffic.

When someone’s on your website and they like what they see, do you want them to find out more or do you want them to drift away?

Find out more, of course! Yet every day I visit blogs where the About page is neglected, to say the least.

Sometimes there isn’t one at all. Sometimes it’s there, but it says so little it might as well not exist. Sometimes it’s hidden away without a clear navigation link. I’m amazed that so many bloggers apparently don’t want me to learn more about them!

Here are 3 simple tips to make your About page work for you…

1. Make Your About Page Easy to Find

If your reader finds the first page or post they land on interesting, they want to know more about you. So they skip over your carefully-laid navigational trails, ignore your list of related posts, and scroll back up to the top looking for a link that says “About”.

They’re looking for that exact word, because anyone who’s been using the world wide web for more than a few weeks starts to expect certain standard navigational features and layouts. The About page is a long-standing web design convention, so why break with tradition?

Call it “About” in your navigation menus. Or “About Us”, “About [Brand Name]”… you get the picture. You can use custom menus to do this even if your on-page title is something else. For example, you can see in this screenshot of my freelance writer website that the page is titled “This Is Me”, but the navigation menus still say “About”.

This Is Me: Sophie Lizard, Freelance Writer

2. Get Real About Who You Are

Show your visitors a real human face! Add a short video clip to introduce yourself, or, if that strikes terror into your soul, then at least give people a photo of yourself or your team. Your logo may be nice to look at, but it doesn’t engage your audience’s emotions in the same way as a genuine image of a real live person.

Be conversational, and avoid writing about yourself in the third person. Instead of “Sophie Lizard is a freelance blogger and copywriter. She has extensive experience and is extremely reliable,” write “You need a freelance writer you can rely on. That’s me –  I’ve been blogging and writing copy for years.”

3. Give Them A Next Step

Add a simple contact link or form at the end of your About page, so that interested readers won’t have to hunt around for a way to get in touch with you. On my About page I have a contact link at the bottom of the page and my contact details in the sidebar, just to be sure they can’t be missed!

Alternatively, give your readers a way to connect with you even if they’re not ready to make direct contact. Links to your LinkedIn profile. Facebook page, Twitter and so on are a good way to do this.

Or you could give them a link to yet more information about you, like maybe your resume. The best next step for your About page depends on what you’re blogging for and who your readers are.

Benefit More from Your About Page

These 3 tips are very basic and simple, but you’ll be surprised how much more useful your About page becomes to you when you make it human and engaging with a clear call to action.

You’ll get more interaction with people who are truly interested in what you’re doing.

You’ll get more approaches from potential customers, advertisers or sponsors, and more offers of paid freelance blogging work.

You’ll be glad you took a few minutes today to get your About page ready for action!

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Sophie Lizard is a successful freelance blogger on a mission to help bloggers increase their income by blogging for hire. Grab a free copy of her freelance blogger's cheat sheet, The Ultimate List of Better-Paid Blogging Gigs: 45 Blogs That Will Pay You $50 or More, and take a look at the free "How to Make A Living Blogging" Expert Interview Sessions!

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Blogging

4 Blogging Lessons Learned in Bali

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I have spent over a year collectively on the Island of the Gods.

Bali is a special place.

This popular island in Indonesia teaches you 4 clear blogging success lessons too.

Let’s dive in guys.

1: Expect the Unexpected

During a house sit at a huge villa in Jimbaran I:

  • faced down and helped slay a spitting cobra
  • dealt with a chicken killing dog
  • lost 2 of the pets (1 to cancer and 1 to likely thievery)

This list could go on forever. From this sit alone.

Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.

I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.

When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.

Expect the unexpected with your blog guys. It will happen.

2: Learn to Celebrate Everything

Balinese are an appreciative people who celebrate everything.

Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.

Even cremation ceremonies are lavish, eye-popping celebrations of life and death.

Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.

I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.

3: Step Away from the Herd to Be Heard and Seen

Kuta is a tourist trap. Ubud town center can be a bit too much.

But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.

My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.

Blog in your voice. Tell your story. Be genuine. Blog from the heart.

Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.

4: The Best Experiences Happen Outside of Your Comfort Zone

We rented a villa in the rice fields outside of Ubud once.

We had to ride a motorbike 5 minutes into the rice fields to reach the villa.

Save 1 other human living on the other side of the compound no people existed for miles around.

The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.

I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.

A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.

All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.

Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.

What blogging lessons have you learned recently?

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Top 5 Most Competitive Niches for Bloggers

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Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.

Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.

Travel

Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.

Gambling

Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.

Health & Fitness

For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.

Lifestyle

Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.

Blogging

With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.

Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.

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Blogging

Do You Really Know Your Readers?

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See the featured image up top guys?

I know readers dig my eBook. Said readers dig my paperback too.

Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.

But during lean years I did not know my readers because I:

  • did not listen to my readers
  • did not ask my readers questions
  • did not spot my reader’s pain points
  • did not read my reader’s comments carefully
  • did not spot patterns among my readers

Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.

Reader Red Flags

You do not know your readers if:

  • traffic stalls or disappears
  • blogging profits stall or disappear
  • engagement dies on your blog
  • nobody seems to reach out to you on social media

These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.

Do You Know Your Readers?

I mean; do you really know your blog readers? Be genuine before you answer the question.

I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.

The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.

I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.

Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.

Knowing your readers genuinely requires you to be:

  • compassionate
  • empathetic
  • heart-centered
  • loving
  • caring
  • observant
  • present

Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:

He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.

Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.

If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.

Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.

Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.

Listen. Ask. Observe.

Prosper.

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