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Guest Blogging – How to Make It Count

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When I got into this thing called blogging six months ago, I quickly realized that the best thing I had going for me was an experienced mentor who was willing to tolerate my inane questions

I knew absolutely nothing.  And I had a million questions.  The first of which was, how do I grow my new website?

One of the first things he told me with regard to growing my new baby blog was that if I wrote it well enough, other bloggers might invite me to appear on their sites as a guest blogger.  And that of all the strategies for attracting readers and new subscribers, this would be the most productive.

Having tried all the strategies by now, I have to conclude he was right.

A Comment on Commenting

I’d done my share of commenting on other sites – the blue collar growth strategy of blogging – and it works to some slow extent if you offer edgy and value-adding  content. 

Here’s what I didn’t expect, though, based on his prognostications.  My inbox wasn’t exactly deluged with invitations to post articles on the sites of others.  Only one, actually, and from one of the biggest writing sites on the internet.

Made my mentor look like a genius.

But the others – and there have been well over 30 guest appearances thus far, a pace of well over one per week – I had to make happen on my own. 

Scoring a guest gig is like selling a magazine article.

First you write a query letter, you submit samples (that’s easy in our game, we simply provide our URL), you pitch an interesting angle for content their readers will appreciate, and you take your chances.

Having sold a big fat bundle articles in my day, I knew how to play that game.

Very quickly, though, I realized how different things are here in Blogland.   Because while magazines aren’t really interested at all in who you are, those who host guest posts actually care about that stuff.

Why?  Because the central theme of blogging is community.  Hosting site owners are as interested in you as they are in what you’d like to write about.  Provided, of course, it delivers value to their readers.

The Central Strategy of Guest Blogging

Here’s the most empowering thing I’ve learned about guest posting thus far.

Don’t be afraid to write a core article about the most fundamental essence of your blogging brand. 

A guest blog is like being introduced to an auditorium full of people who accept you because the host has already endorsed you.  This is your chance – perhaps your only chance – to make an impression. 

So do you talk about what your host is up to, or what you’re up to?

The answer might surprise you. 

The best strategy – one that serves you and your host – is to deliver your core message, rather than trying to shape content that seems to fit with the host’s brand, or worse, is something anybody could put out there.

How To Be Somebody

The objective is to evolve from nobody to somebody, without going anywhere near being perceived as just anybody.

I recently had a post on Problogger.net, thanks in no small part to mentioning the host by name right here on Bloggingtips.com, prompting the fellow who runs that site to get in touch and throw open the door.

So did I write about what Darren is doing there?  Not exactly.  He didn’t need me – and didn’t ask me – for that purpose. 

Instead, I wrote about my thing, which is called The Six Core Competencies of Successful Storytelling, a developmental model for fiction writers.

Why would Darren allow me on his site for that

Because I found a way to make it relevant to his readers.  And in doing so, presented a clear picture of what my site is all about.

That’s the secret to successful guest blogging.  Don’t try to become your host, remain true to yourself and your brand and write about that

If you can show how your core message adapts to and benefits the host’s readers, they’ll not only accept your self-invited guest post, they’ll have you back. 

Larry Brooks is the creator of Storyfix.com, an instructional website for novelists and screenwriters.  He is the author of Story Structure – Demystified, which is one of two ebooks on writing available through his site.

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1 of My Secrets to Being Kinda Prolific

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I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

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How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck

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I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.

 

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1 Clever Way to Find Blogs for Reading and Commenting

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Have you missed me?

I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.

A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.

The Problem

Do you feel stagnant, blog-reading-wise?

I did. For a minute.

Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.

If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.

Enter a cool method for identifying new blogs for reading and commenting.

Google Image Search

The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?

5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.

The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.

I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.

Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.

Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.

Why this Strategy Is So Powerful

I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.

This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.

Downsides

Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.

Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.

Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.

The Verdict

I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.

If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.

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