You can’t remember everything, but the Evernote tool is a system that can remember everything for you. Having raised another $10 million in funding earlier this month, the mental bookmarking tool plans on further building out its service. For bloggers, Evernote is a tool that helps you become a better writer in the professional sense. The capabilities around future Evernote updates an the evolution of the space entirely will make for a great partnership between Evernote and bloggers in the coming months.
Evernote operates by letting you bookmark your real life, organizing it into folders fr you to access at a later date. The beauty of Evernote is that it operates the same way your brain does; contextually. This makes the retrieval of content easier on the human level, enabling Evernote to become an extension and digital representation of our memory.
It’s the contextualization of your bookmarked content that makes Evernote so useful as a personal service. For bloggers, that means that Evernote can be quite handy for jotting down notes to yourself, sparks of inspiration, ideas for future articles, etc. It also means that there is a centralized location to keep all the web clippings you want to save for later. In this way, Evernote becomes a research tool, letting you track stories pertaining to a topic of interest or a collection of services to use for your next “Top 10 Best…” list articles.
See a billboard on your way to a meeting, and you think would make for a good article on mobile phone marketing? Take a snapshot with your mobile phone and send it to Evernote. After your meeting, you exchange business cards and send a mobile snapshot of your new acquaintance’s info to Evernote. The text from the billboard and the business card are saved in your Evernote time line, and the text is recognized and is used by Evernote for tag words when you do a search. When you go back to remember the address of your business acquaintance but don’t’ remember his company name, you can do a search for that billboard you saw because you recall that you saw the billboard on your way to the meeting. The clippings for the billboard and the business card are connected through the context of your activities that day.
The ability to capture the contextualization of our brains in this manner is how Evernote can help you as a blogger. The main point of my previous post on stockpiling content for your blog was that your inspiration does not have to be lost, but it can be captured, saved and utilized on an ongoing basis. This continual process helps you in your writing and clears up a great deal of time and stress that would otherwise interfere with the time you have designated to work on your blog.
Evernote has been a recommended tool on BloggingTips, but this past year has been particularly significant for Evernote. A number of updates to its service and a strong mobile initiative has made Evernote even more useful to you as a blogger. The mobile-specific apps are going to be a major point for Evernote moving forward, and bloggers will also find that they will be increasingly able to utilize their phones for blogging purposes. As I mentioned, Evernote’s even more recent funding shows promise for the growth of this necessary tool.
But will Evernote be the ultimate tool? Only time will tell. There are competitrs in the space, and those that are playing around with semantic web concepts could eventually one-up Evernote. Twine is one service that collects bookmarks from individuals and turns it into a shared plane of data that can be accessed in order to answer your questions. The bookmarks can be shared on multiple levels, with auto-organizing by Twine in order to create that searchable archive. Associated with the human context of tags, notes and other aspects of web interaction, Twine hopes to answer your search quieries instead of merely redirecting you to another area of the web.
Google Applications are some other opportunities for Evernote to be threatened. The combined effort of various Google Apps that work together across multiple devices is an even more personal an relevant point of access to a user’s life once aggregated. As Google moves from the web to the desktop and the mobile phone, it is clear that Google is hoping to become that point of access for contextualizing much more than the web clippings and mobile photos we can’t let ourselves forget.
1 Key Concept to Grasp to Go from Full Time Employee to Pro Blogger
My journey from fired security guard to professional blogger got bumpy sometimes.
I expected this.
I programmed myself to be an employee. Go to work. Listen to my boss. Do what they told me to do. Spend 5-6 days weekly at work. Get a paycheck every Thursday.
The process felt quite comfortable to me. Simple and quite easy. Although I was unhappy at the time.
I did understand making the leap from employee to entrepreneur would be uncomfortable, thank goodness.
I filmed a Facebook Broadcast today discussing this key concept to grasp:
While writing my eBook I put myself in employee shoes. I worked a handful of jobs before I became a professional blogger. Doing the 9-5 bit felt pretty comfortable because all appeared to flow in orderly fashion.
The split second I was fired, I tasted freedom. After taking a few months off I enjoyed spending time how I wished to spend it. Sweet. But the moment I chose to become a blogger – after this stretch of no work – I instantly felt many deep, uncomfortable fears arise in my being.
I became my own boss, which scared me. Would I be lazy? Or would I work when I needed to work? How about this blogging deal? What would I do? Who would teach me? How would I make money?
Uncomfortable torrents of feelings flowed through my being. Being an employee felt comfortable, but confining. Being an entrepreneur felt freeing, but uncomfortable, sometimes. Totally different ballgame, totally different feelings, between my employee days and entrepreneur days.
I circle the globe as a pro blogger. Dealing with uncomfortable feelings was beyond worth living this fun, freeing lifestyle.
My wife snapped this photo during our trip to gorgeous Paekakariki, New Zealand.
For me, there is no other way to live.
But you need to know what’s in store before you choose to make the transition from full time employee to professional blogger.
Most New Bloggers Have No Idea What it Takes to Be a Pro
I know many full time employees who dive into blogging with no idea of the uncomfortable but freeing feelings they will experience on this journey. Many employees feel writing a blog post and publishing that sucker leads to success, totally avoiding the freeing but uncomfortable feelings of:
- writing eBooks
- creating products
- broadcasting live on Facebook
- patiently learning blogging
- delaying gratification in the form of delayed profits
- rendering service to people without expecting anything in return
- learning how to develop blogging posture with your product and service pricing
- learning how to deal with critical readers
- learning how to process terrible product or eBook reviews
Guys; unless you work a particularly high level, prestigious job, you never have to explore all of these uncomfortable emotions as an employee. After you dive into blogging and decide to grow your blog into a full time venture, you better believe you will face, embrace and release many uncomfortable fears to see greater and greater blogging success.
The upside, guys? Wading through uncomfortable feelings:
- frees you
- helps you become comfortable with being uncomfortable
- boosts your blog traffic
- increases your blogging profits
- connects you with inspired, successful bloggers, as you move up in blogging circles
- attracts profitable ideas to you
- makes you unstoppable
Be realistic, guys. Employees are used to taking orders, working for a set period of time weekly and getting a steady paycheck. Pro bloggers give themselves orders, work a lot more than the average employee and do not see steady paychecks for quite a while.
Of course, being free and seeing paychecks that dwarf most employee paychecks are the ultimate rewards for dealing with fleeting but sometimes highly uncomfortable feelings.
How To Create International Blog Content & Help New Audiences
As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr!
Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging.
But what if other countries who speak your language still need that niche topic or idea!?
By simply tailoring your how-to post (for example) with keywords and imagery for a specific country, you can enter into a whole new and unsaturated arena.
In this post we’ll look at just one example of how I took a saturated U.S. topic and brought it to India, with hopes of reaching new audiences far and wide. Let me know if you think it will work out or not!
What Niche Ideas Can You Bring to Other Countries?
Note that by “bring” I don’t mean you have to pack your bags and hop on board a flight, but you could!
There are always some niche ideas that translate better across borders than others. For example jokes about Kelly Anne Conway might not be too funny in Japan. But how to make Swiss Chocolate truffles or how to beat level 5 of Mario, now those are topics people will want everywhere and probably translate.
Topics that blog well across borders:
- How-to gaming
- How-to tech
- Latest fitness advice
- Cooking how-to
- How to make money online
- Travel guides
There are obviously many more topics which people will want to read about regardless of the country you’re in. But if you’re looking to both help internationally and increase blog traffic on the home front, you’d be smart to pick topics that appeal widely or combine popular things.
If you look at the list above you can combine a few topics like SEO, how-to tech, and how to make money online into the topic of “how to make a website”, which is exactly what I chose to do for the Indian audience.
I wanted to attract as many viewers as possible and sometimes a certain angle like “how to make money through ads” leads people to actually be interested in your website tutorial, or gaming tutorial, or whatever it is. You gotta be your own salesman!
So here’s a little more into the bread and butter, the research and execution of how I think you can create blog content for an international audience.
8 Steps to Make Your Content Internationally Friendly
1. Find a contact living there
Your journey to make content that does great with a new audience starts by simply finding one of your friends of business connections living in that particular country. If you can’t find someone in your immediate network, Google the topic you want to focus on and connect with local bloggers, or even do a joint post! In my case, I was connected with a few super nice contacts at HostGator India who told me what hosting packages Indian uses like the most, and also explained places, themes and styles people in their city are proud of.
2. Establish the need
Your next step is to really understand the need for what you’re writing, filming etc. Do people need guidance on your topic? Which people? When do they need it? This kind of understanding is a bit of legwork up front but will make it so much easier to understand what you need to actually make once you start the fun process of creating. In my case there are very few tutorials to help people make a WordPress website in India, but there is a vast growing presence of WordPress websites in general, up to 47% of all websites using a CMS. Ideally you have the lack of content and the heavy need, but it’s not mandatory.
3. Research current competition
Once you have a contact giving you some inside info and know what people need, you should see who else is making your type of content so you don’t do the same thing (and so you can do it better!) Tools like ahrefs show you detailed competitor backlinks, rankings and other strategies they might be using, but simply knowing how to read the SERPs in Google and YouTube is often enough. Can’t say my competition here, but watch out 🙂
4. Hunt down all the necessary tools
Okay so you’ve realized your competition isn’t too stiff and you see an opening for your amazing new blog post or video. Before you just start creating, see if you can use local tools to get the job done. If you’re cooking, go out and buy exactly what that person in that country would be using to make it easier on them. In my case, we chose to go with a #HostInIndia trend and use HostGator, one of the largest web hosts in India with offices in Delhi and Mangalore. It was a bit tricky signing up from Minnesota onto their India servers, but it had to be done to show the process, and it actually went incredibly smoothly. It was crucial we go with Indian servers as their are faster for local audiences, often times cheaper, are paid for in rupees and these servers use Softalicious as opposed to Quick Install (if we had used Quick Install that would have potentially confused people).
5. Use societally accepted methods and standards wherever possible
Next, any purchases done in your tutorial (you might not have any, or may buy things on your own) need to be done in the local currencies with local providers. In my case we paid rupees through PayPal which redirected us to the Indian site merchant, who then exchanged our dollars for rupees and made it all work happily.
6. Offer people choices
Now that we’ve done the grunt work and made our purchases, it’s time to setup content and what better format of content than have some user-friendly choices! Would you users like to good a vegetarian option or use meat? Would they like the 7, 30 or 90 day health plan? Simply structuring your content with options can lead to a lot more traction from the start and definitely over time than just taking people down one path and telling them what to do. In my case I let people choose to make a Indian website for free with the Elementor theme, which works great anywhere around the globe, and offered people a super premium plus option to go with Divi by Elegant Themes.
7. Pick the right time to launch
With your content tied down and edited to perfection, you lastly should be sensitive to when you launch. Gathering peoples attention is essential to a successful lifelong piece of content, and if you miss it you might think you create the wrong stuff when really it was just a timing issue. Right seasons, days of the week, and times of the day all factor in here. In our case, my deadline was Nov 1 as this is about 1 week before Diwali begins. My launch timing wasn’t great, it was midday Thursday U.S. time so people go the content Friday morning in India. If anything, I’d have rather launched it for their Monday morning! Oops! But hope it works anyways.
8. Share, Share, Share!
Last but not least, connect with your original contacts and create a gameplan for sharing! Go to the blogs, local sites even newspapers to get the word out. Just because you wrote it or filmed it, does not mean they will come! You have to get your content in front of eyeballs and even setup giveaways and other opt-in-centives if need be! Be aggressive and don’t let your hard work go unnoticed.
So What Was Our Final Product?
In the end, using the above 8-step plan I was able to create two videos and start a movement we are calling WP4India designed to help the India WordPress audience dominate in all shapes, sizes and forms!
Here is what we made:
And here is the free India website tutorial.
Of course what you create may not be a video about WordPress, you can think of things far more original to bring over seas! I hope this guide helps inspire you when you’re out of blog ideas in your national niche – sometimes none of it has been covered for people abroad, so get to it!
Do you create content that does well internationally? Please let us know a few of your strategies below!
How Committed Are You to Your Blog and Business?
I have been working on and off since 8 AM.
- wrote and published 1 blog post
- publish 1 video post
- broadcast two, 40 minute long Facebook live videos
- chatted with my friend Alonzo Pichardo for an hour on his podcast
I could turn it in, watch Netflix and hit the sack in a few hours.
But I am committed to blogging and my business.
Being committed means putting in hours of work every day.
I treat blogging like a job; not a hobby.
You can listen to our podcast chat here:
I come across some bloggers who mean well but simply do not put in the time. Bloggers who treat blogging like a passing hobby, or a fad.
How do you expect to succeed with blogging if you are not fully committed to blogging? How do you expect to outshine bloggers like Alonzo and I if we work 7 days weekly, for hours daily, and you publish a blog post every 3-4 weeks, and call it a week?
Some bloggers literally blog for 1-2 hours weekly and expect to see a full time income through blogging. Are you serious? Imagine walking into a job, sitting down for an hour, working, leaving the office and expecting a pay check every Thursday? You’d be fired, instantly. In the blogging world, you essentially fire yourself, failing and quitting because you made no real commitment to blogging.
Blogging Is a Job
Blogging is a job.
Meaning you set aside hours daily to devote to blogging. Even if you work full time, you better be spending hours daily at least, for 5 days a week, to build the foundation for a thriving blog. Then ramp it up to 5-8 hours daily on the weekend. Gotta put in the time.
I suggest setting up a work space in your home, specifically designated for blogging. Act like a professional. Enter your blogging work space daily. Get to work.
Learn from Pros
Being committed to blogging and your business begins with learning how to blog from established, pro bloggers. Follow their blogs. Invest in their courses. Take notes on their insights. Study the notes. Put the notes into action through your daily blogging work.
Sure; sometimes, you would prefer spending all of your Sunday watching football. But if you are new to blogging you gotta understand that every day counts. Especially if you work full time and only have 1-2 days off each week.
Giving up a few afternoons of football and being 100% committed to blogging helps you lay the foundation for a fun, freeing lifestyle. I got rid of cable a decade ago. I saved some scratch but more importantly, devoted much of my free time to building my blog and learning how to succeed with blogging.
I circle the globe as a pro blogger these days. Trashing cable helped me free up my time and energy so I could commit fully to blogging. Committing fully to blogging helped me create a fun, freeing lifestyle to where I could become a full time blogger who travels the world.
Fun, freedom and joy await the committed blogger. But you need to be honest about your blogging effort.
Be genuine; have you learned blogging from top shelf bloggers? Have you spent hours daily following advice from pro bloggers? If you have not fully committed simply be honest about your lack of effort and step it up, guys. If you have been all in from day 1, good for you. Expect to run circles around most other bloggers in your niche.
Blogging is good to you if you are good to blogging. Stop treating blogging like a hobby, or passing thought. Be all in so you can live a fun, freeing life as a successful blogger.
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