Whether you want to take a stab at being the next big video blogger or just want to supplement your current content with some video, you don’t need fancy hardware or software. What you do need, though, are some ideas. Well, here are ten easy-to-shoot and easy-to-edit video blogging ideas to help inspire you to realize your video blogging dreams, no matter how grand or modest they are.
The Video Rant
Just because the rant is the easiest and most common video blog format, that doesn’t mean that it’s an instant success. Rather, a video rant should be (1) timely, (2) topical, and (3) between 30 and 90 seconds in length. You can go as high as 120 seconds, but the most successful online video rants are about 30 seconds long.
Here’s a good example of a video rant from Loren Feldman. It was cut around the time Facebook was really gaining popularity, is about how Loren doesn’t get why it’s so popular, and is 58 seconds long. And as you can see, the only editing is inserting a pre- and post-roll.
The How To Video
Videos that show audience members how to do something are great for both helping your audience achieve some goal, as well as generating more search engine traffic. When shooting how-to videos, you should include step-by-step shots of what you’re showing.
This video on how to escape from handcuffs is a great example of a how-to video. It’s short (1 minute, 12 seconds), and it features plenty of close-up shots of how the host escapes from the handcuffs. This helps viewers easily understand a mimic the video’s instructions.
Another variant of the how-to video, a screencast is super simple to pull off and is great for either showing your audience how to do something technical or for marketing a service or piece of software. Also, screencasts can be as long as you like, but you should really try to stick to the basic steps of what you’re trying to demonstrate. A good way to do this is to break your demonstration down into steps in advance, and maybe rehearse it a few times before recording your final product.
Here’s one excellent example of a screencast from the Google Analytics YouTube channel. In less than 60 seconds, it shows you how to grant other users access to your Google Analytics account.
Video Event Coverage
Covering events that are relevant to your audience can also be a great way to engage viewers. It allows you to (1) appeal to those who couldn’t be there, and (2) connect with those who were.
The easiest way to cover and event is to take footage throughout the event and then cut it into a montage of the event’s highlights. And an easy and fun way to get a lot of great event footage without missing out on the event itself is to pass your camera around to people you trust. This way, you’ll get a lot of different perspectives of the event, and even get to be in the video yourself.
Here’s an example of just such a video. It’s montage of the opening party of the first ever Podcamp Montreal. The inaugural Podcamp featured attendees that ranged from super-geek execs from Seesmic to rock star David Usher, so it was fun to (1) share the opening party with those who couldn’t make it and (2)document it for those who were there.
The Video Interview
Conducting video interviews on topics relevant to your audience is not only a great way to produce easy-to-edit video content, but also to attract links from both the interviewee and others who watch and share the video. It’s important, however, to make sure that both the interviewee and the what you discuss with them stays relevant to your audience.
This is an interview with Marc Poirier, founder of Acquisio, a company that develops PPC software and bid management tools. In it, Marc discusses PPC trends in 2009, and we shot if for the NVI search marketing blog, so it it was specifically tailored for it’s audience — i.e. we’re two search marketers discussing search engine marketing. Because it was also shot at SMX East 2009, a search marketing conference, it also doubles as even coverage.
The 5×5 Video
A video blog genre also known as the 5×5 Vignette, it consists in stringing together 5 shots that are 5 seconds long (hence the “5×5” ). There’s often some underlying theme that ties the five shots together, like a particularly day in the video bloggers life, and this makes them great for creating supplemental content for you blog.
This is a 5×5 of a cooperative exercise between the Dutch, German and Belgian police forces, but you can find all kinds of 5x5s to inspire you on the 5×5 Vimeo Channel.
The Lip Dub Video
There are some pretty darn famous lip dubs out there, and I don’t mean Milli Vanilli. The Harvey Danger Flagpole Sitta lip dub is just one that comes to mind. Produced by the staff of Vimeo to market the video sharing site, it was a viral success and launched the site into the main stream.
The potential of lip dub videos is that they give you a chance to show off your personality, and as a result, really help build a bond with your audience. Here’s one my own favorite lip dubs of Melanie’s “Brand New Key.” Not only does it show how lip dubs don’t need to have the production crew behind them that the Flagpole Sitta one did, but that they are also a great way to help people smile when they’re feeling down in the dumps.
The Karaoke Video
Of course, if you have the pipes to back you up, you might forego the lip dub and strut your stuff, in hi def. To help you along in with your internet karaoke stardom, Online Karaoke Channel offers the largest library of karaoke downloads — some are free, and the rest are pretty reasonably priced. And if you’re not quite sure that you want to invest in a karaoke library yet, their karaoke YouTube channel features a few hundred uploads to help you acquire a taste for digital karaoke.
In addition to entertaining your viewers, doing karaoke will also help you content get found by new users searching for videos of popular songs. And as this rendition of Lady GaGa’s “Poker Face” demonstrates, it doesn’t take much editing at all.
For video bloggers who are bit more “in your face,” there’s the parody. Now, with parody, you have to be careful what country you’re in, but the last time I checked, parody is protected by law in the US (where YouTube servers are housed). Now, I am not a lawyer, but from what I understand, this means that unless you say something that’s explicitly untrue and venture into the world of libel and slander, uploading your parodies to YouTube shouldn’t get you into any legal trouble.
When done well, moreover, parody can be a great instigator and piece of linkbait. It is also a genre that Loren Feldman has run with quite a bit. Although known more for his ock-puppet parodies of Shel Israel, he’s also done Dave Winer, Michael Arrington, and as this recent clip demonstrate, Microsoft CEO Steve Ballmer.
The Video Prank
Finally, there’s the video prankster. This doesn’t require any real editing, but it does take some imagination and planning. You also need an opportune place to hide the camera – somewhere where it (1) won’t be seen, (2) will have a good view of the victim, and (3) will be able to pick up everything being said. And if done right, you can end up with tons of views (like how the one below has over a million).
3 Compelling Types of Blog Video Content That Are Easy to Create
Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.
At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:
‘Talking head’ video blogs
A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.
Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.
Interviews or discussion panels
Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.
In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.
One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.
Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.
One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.
With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.
If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.
How to Launch an Effective Video Marketing Strategy
There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.
First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.
Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.
Know Your Audience
For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –
- The type of content your current readers love to read
- Time on your website
- Where they are coming from
- Who referred them to your website
- And other custom data you want to gather
Once you know your audience, you’ll be able to create a video which converts well with your readers.
Understand Importance of Video Marketing
The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.
After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.
For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.
In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.
Testing & Budgeting
These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.
Final Thoughts on Creating an Effective Video Marketing Strategy
Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.
Free Webinar – How to Make a Killing with Affiliate Marketing and Webinars
As bloggers, many of us like to write text content as our main source of traffic and revenue. While this is still a working and effective model, there are better ways to up your game and profits in the process. One such method is through the use of online webinars. It doesn’t matter what you are selling or promoting, webinars can increase engagement with your audience, while also helping you build a massive mailing list in the process.
That’s exactly what I’m going to be talking about in my upcoming webinar next week on May 10th and 12 pm EST. Best of all, it’s free to attend and I would love to see you there.
How to Increase Sales and Revenue with Online Webinars
I’m sure you’re already familiar with the concept of online webinars, and you’ve likely even attended one or hosted one for yourself. At the same time, I’m sure you’ve seen them being advertised throughout your Facebook update stream on a daily basis. You know why you are seeing such paid advertisements from top names and marketing experts around the world? Simply answer… webinars works like crazy!
In my upcoming webinar, I’m going to show you not only why webinars are working so well for so many people, but also how you can start using webinars to increase revenue and lead generation for your own blog, brand or business as well. I also know that many bloggers and individuals marketers might not have products or services of their own, so I will also be showing you how to use webinars to promote affiliate marketing based offers as well.
You can see a quick run down of my upcoming webinar below. I hope to see you there!
1. Zac’s background and how he built his online business
2. What affiliate marketing is and how it works
3. How affiliate marketers are becoming their own brands/products
4. Why webinars are a great way to sell products
5. Webinar listing building and advertising methods
6. How to structure a webinar for value and monetization
7. Examples of best products to sell through webinars
8. Live Q&A
DATE: May 10th at 12 pm EST
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