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Search Engine Optimizing your WordPress installation

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If you’re obsessive about SEO you likely already have a domain name that contains one relevant keyword, an entire keyword phrase or even a targeted search term. This is a great practice if you have a website that is highly targeted to one topic or set of keywords, but there is a lot more you can do that will help to boost your search engine ranking position (SERP) and possibly outrank the sites that DO have your keyword in their domain name.

The keyword appearing in the URL is important, but more important than that is the keyword appearing in the title tag. Somewhere in between or just underneath is something called the H1 (which is not surprisingly followed in importance by H2). Naturally your keywords should also appear in the content here and there (not everywhere). If you write about your keywords on a daily basis you are probably already on top of your SEO situation, but if your blog is more relaxed topically and you like to drift and touch on anything you like, then you may benefit from doing a few SEO best practices for WordPress.

1) Title Tags

The title tags are the most important thing. It may not be most important to the Search Engines, but it certainly is to the reader. Even if something is the #1 result in Google, a reader wont likely click on a title that has nothing to do with what they are searching for. That is why it is good to serve your post headline in the title tag instead of just the blog name.

You can do this by editing your header.php to include the appropriate WordPress template tags within the HTML Title tag. This may also mean using an IF statement to determine what type of page is displaying and what tags to use.

2) The H1 Tag

There is a high degree of confusion circulating the web on the proper use of h1 tags with WordPress. The basic purpose of h1 is to let the search engine know what a page is about. The last thing you want is more than one h1 on a page. This confuses the heck out of search bots and, as a result, drops your SEO score.

The typical belief is that serving your blog title in the H1 tag is proper. This makes sense because you have your keywords in your blog title, but what about the individual posts? Aren’t the post titles more relevant than the name of your blog?

If you have a post on your blog about “99 Ways to skin a cat” isn’t that particular page about skinning cats rather than your blog’s title, which may be “catskinners.org”?   The solution here is that you want to have your post titles on the single post page inside the H1 tags. Since there shouldn’t be more than one H1 per page, this means you need your title or logo inside a div.

If you have more than one post on your homepage (which most people do) then you should place your post titles’ inside of H2 tags and your logo in an H1. This tells the SE’s that your homepage is about whatever your title is, and the post headlines are the next most important thing. Once a user clicks through to a single post the most important thing becomes the title of that post.

3)Inbound/Outbound links

A huge part of blogging is sharing the link love and creating conversations between one blog to the next. It is typical in the blogosphere to see someone quote a post from another blog, add their own 2 cents and then link the blog where the topic started. This is a fine thing to do and it will even help you gain a few links yourself as your own sharing attitude encourages others to share. You just have to be careful not to have too many links out and balance it with your links from your blog pointing to your own blog.

People often forget that a link to your blog from your blog still counts as a link to your blog (how was THAT for a sentence?). Since one of the best things you can have linking to your blog is some good relevant anchor text that contains your keywords, why not go ahead and link any of those words within your posts back to your homepage?

Here are some more things you can do to make the best use of your internal links:

  • Linking from your posts to older posts (when relevant)
  • Linking from your posts to your homepage (whenever possible)
  • Keep your navigation consistent across the whole site
  • Link every page to your homepage at least once (more is ok too)
  • Use a sitemap template that includes all your single posts and pages as well as the date and category archives

4) Anchor Text and Keywords

You probably already know at this point that one of your main goals in offsite SEO is to get links with your keywords in the anchor text (the text that makes up the active link). This is one of the single most important factors to both your SE for your determined keywords and your PR. The more links you have, the better your PR. The more links you have containing your keywords, the better your SERPs for those keywords are. It is healthy to mix them up and use different combinations of your keywords to help monopolize your grip on a given topic.

We’re almost finished. There is one more important spot we need to place our keywords. If I were a keyword where would I be? In this blog post! You can have all the SEO you want on your WordPress template but it isn’t going to matter much if you don’t talk about your keywords in your blog posts. You obviously don’t want to come off as a spammer so be wary not to simply randomly throw in long and short-tail keywords in every single sentence. However, there is nothing wrong with using your full keyword search term whenever the opportunity arises. For instance, if you have the option to use a pronoun or the actual keywords you should choose the keyword.

You can optimize your WordPress for search engine rankings quite simply by sticking to some of the concepts we’ve covered here. It can be done over time or all in one shot. However, it would be handy to come back to this little guide each time you are setting up a new installation of WordPress. Remember that not all WordPress themes are search engine optimized so you may have to get your hands dirty and shine up the code of each template you use on your blog.  A good start is making sure the markup is semantic and Google recommended.

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Ryan is a full-time freelance writer for hire and WordPress fanatic from Ontario, Canada. When he is not working with words or press he can often be found playing guitar or paying the occassional bit of attention to his ever-so patient girlfriend.

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6 Reasons Why WordPress is a Great CMS for Your Brand

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Talking about the versatility of the web stage, the examination guarantees that consistently, the quantity of WordPress clients develops by multi year-on-year. One of the significant purposes of this amazing number is the open source form that has permitted web engineers to send WordPress rapidly. Its free-form empowers web experts to quicken time-to-go on the web. What’s more, WordPress facilitating as an administration has likewise earned trust due to a few factors, for example, strong move down security, the speed of administration, technical support and so on. In an offer to pick the best WordPress hosting, it winds up basic to lay spotlight on what has settled on WordPress a favoured decision for utilization among web experts. This article will lay accentuation on those seven factors that will disclose to you why.


Improved client administration

WordPress is produced on a stage that utilizations modern programming dialects, for example, PHP, SQL and JavaScript. However, keeping in mind the end goal to utilize WordPress, it isn’t vital that you know every one of these dialects. This is on the grounds that you can physically introduce WordPress from WordPress.org to profit a WordPress site for yourself. When you get a WordPress site for yourself, you don’t have to stress over programming and security refreshes since they are programmed. As for client abilities, WordPress enables in excess of one client to deal with the CMS. Along these lines, on the off chance that you need to deal with altering or distributing duties to a colleague, this should be possible effectively. Besides, since WordPress is an easy to understand interface, the time taken to adjust to the CMS is likewise less. Every one of these variables are in charge of making WordPress easy to utilize.

Incredible for SEO

WordPress has empowered its clients with the favourable position to climb in Google’s SERP ( web index comes about page). As a stage, WordPress has enabled clients to deal with essential components, for example, HTML markup, Permalinks, Headings and Title labels, Optimized pictures and substance curation. As for HTML markup, WordPress makes straightforward pages in HTML which can be deciphered via web search tools. To the extent permalinks are concerned, WordPress has been produced with a characteristic capacity to peruse posts and pages containing watchwords for web crawlers to lift them up. This enables clients to control the substance inside the connection. Title labels and headings enable Google to extract the data on the page though, with pictures, WordPress enables you to streamline the same further with ALT labels and additionally portrayals.

Simple to utilize CMS

In an offer to make content distributing substantially less demanding, WordPress has enabled clients with stunning capacities. As a stage, it isn’t just straightforward as far as usefulness yet additionally has a plenty of choices to upgrade content curation. Allow us to clarify how. Right off the bat, it has given clients a one next to the other visual-to-content dashboard with a specific end goal to flip between composed forms. When clients are finished written work content, they can tap on the review catch to get a look at the same. Also, the substance composed gets auto-spared in the CMS. In this way, in the event that there is a power disappointment, the client can continue composing content from the last spared case. Further, as you make and create more substance, WordPress encourages you to streamline and upgrade the nature of the substance. This can enable you to make a superior work process for the substance of your site. Besides with modules like Editflow, you can likewise scale and improve your substance generation.

Adaptability and smoothness of plan

At whatever point you are utilizing a dashboard, your slightest desire is that its plan ought to be sufficiently straightforward to enable you to explore with no issues. Nonetheless, WordPress has surpassed those desires. In the event that you purchase a premium or even a free record, the dashboard’s plan components are predictable and don’t switch layers or hues like most CMSes do. Regardless of whether you include advanced additional items or reconciliations. Talking about reconciliations, WordPress enables you to embed client advantageous modules like WooCommerce to enable you to adapt. Likewise, let us not overlook the parallax plan that makes route less complex through the CMS and the simplified component which facilitates document and substance transfers on the CMS. The greater part of this is conceivable in light of the fact that WordPress’ plan is simple and adaptable. Presently, to the extent overseeing documents is concerned, WordPress as a CMS does not require an FTP not does it require HTML supervisor to alter, erase transfer, download any records or recordings through the site.

Impressive security bolster

What could be superior to anything a powerful security bolster that sweeps malware and naturally refreshes the framework often? WordPress has a solid tech group that works towards making the stage a projected goal. Since they comprehend the significance of a safe stage, they have facilitated the procedure of reconciliation computerized security endorsements like SSL. Alongside security refreshes, WordPress advises its clients of programming refreshes which has the most recent form of insurance abilities. In addition, the joining of Distributed Denial of Service (DDoS) assault mitigator SiteLock and reinforcement apparatus CodeGuard has made the stage secure than any time in recent memory. In this way, in the event that you ever consider purchasing the best WordPress facilitating, inquire as to whether he enables you to incorporate SiteLock and additionally CodeGuard to anchor your WordPress site in the most ideal way that is available.

Inventive incorporations

WordPress has investigated every possibility opposite its highlights. In any case, they didn’t stop with highlights. WordPress broadened this use through additional items and reconciliations also. One of the key mixes that has surprised the web network are microinteractions. Microinteractions are minute intelligent components that are utilized to improve WordPress sites in totality. This component, predominantly utilized as an instrument to draw in clients has ended up being a differentiator for some WordPress site proprietors. Likewise, VR (Virtual Reality) based topics have additionally been coordinated much of the time, on account of WordPress’ developing innovation.

Conclusion

WordPress’ decent variety and adaptability makes it a favoured CMS for web experts world over. With an ever-increasing number of individuals joining the WordPress people group, we anticipate that the number will ascend to 40% of clients worldwide in the following couple of years. Extraordinary compared to other best WordPress hosting suppliers that have helped clients move to WordPress around the globe are ResellerClub. Their WordPress facilitating plans are justified regardless of a take and meet worldwide models as far as administration.

Along these lines, here is trusting that WordPress advances further as it has been developing and keeps on astounding its clients and improve things less complex and.

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10 Best Alternative Energy Templates to Build Your Eco-Friendly Website

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Are you an alternative energy company striving to minimize the ecological footprint of humans? Tap into the online client pool with a top-notch eco-friendly website. In this post, you’ll find 10 best alternative energy website templates that help you build a conversion-rich web presence.

Why are these alternative energy templates the best ones?

  • First of all, they make it to the top thanks to unparalleled builder-enhanced customization ease.
  • Secondly, these alternative energy templates help you foster an eco-friendly website with rich UI that incorporates social integration, newsletter subscription, Google Map, Contacts page and form, etc.
  • Moreover, in this top list, you’ll also find free alternative energy templates that let you build your site not spending a penny on a ready-made design. Fortunately, the designs of free alternative energy templates are as well-though and thoroughly coded as the premium ones. So, you’re welcome to enjoy building your eco-friendly website with one of them!

First things first, it’s time to review the nominees of our top list. Getting to know the best alternative energy templates, pay attention to the links that come below the screenshots. These links help you uncover the greatness of these alternative energy templates to the fullest!

Solarento: Lighting Website Template for Solar Light Company

Details | Demo

Solarento is a responsive lighting website template that serves as a trouble-free solution for building a solar light company website. First of all, you can customize this theme within MotoCMS builder. This requires no programming knowledge or coding skills. Secondly, the theme is enhanced with creative icons, pricing tables, 4-column footer and Parallax.

EngGroup: Website Template for Environment-friendly Energy Company

Details | Demo

If you want to create a powerful energy company website, use EngGroup theme that has all the much-needed pages and UI elements that fit your niche. The theme turns your website into an impressive catalog of accomplished and upcoming projects. Moreover, it incorporates mentioning all the means and ways of getting in touch with you. Last but not least, EngGroup theme is fully visually customizable and incorporates the imagery as a bonus!

GreenTech: Sustainable Energy Company Website Design

Details | Demo

Green Tech is a template of absolute quality. With the help of it, you can launch an eco-friendly energy company site in 3 days. With Moto CMS template, you can create your converting website with no web coding knowledge. Moreover, with the visual editor, you see every change implemented instantly, which save lots of customization hours. Needles to say, GrennTech theme delivers you a rich collection of UI widgets. On top of this, you get a chance to turn your site into an e-store within minutes.

Axtivax: Solar Energy Website Template

Details | Demo

Have you been looking for a premium design for your alternative power website? With Activax, creating such a website is amazingly easy thanks to the drag-n-drop site creator. The Activax template incorporates all you need to advertise your solar power business and score well on search engine result pages. Moreover, thanks to the free 14-days trial, you’ve got a chance to try the product before you buy it. So, you’ll be sure you enjoy your experience with MototCMS before you spend a penny.

GreenLine: Solar Energy Website Theme for Green Companies

Details | Demo

GreenLine is a clean and minimalist solar energy business website. This template will be an ultimate match for any green energy businesses. The template is fully customizable within Visual Composer. You just have to choose the needed blocks and drag-n-drop them to your pages. What’s more, this theme brings you Parallax effect, ready-made newsletter subscription functionality and attractive social media widgets. The latter help you gain cult following in social networks, introducing new audiences to your accounts in social media.

Apollo: Solar Power Website Design for Alt Energy Companies

Details | Demo

This fully-fledged theme for green energy sites features premium design, underpinned by the customization magic of MotoCMS builder. With it, you can add content and blocks, resize the UI elements and trim options in visual mode. Being fast and reliable, this template knows no loading delays and no new visitor drops. Thanks to audio, video, embed and iframe widgets, you can add the content of literally any kind to your site within a couple of minutes.

Organixine: Green Biofuel and Eco Industries Website Template

Details | Demo

Organixine theme has an accomplished design of shades of lush green and content-first minimal blocks. First of all, the template has an uncompromising responsiveness, fitting any screen size and form factor. The template also delivers you the breathing, immersive Parallax. This effect increases user engagement and forms positive browsing experience. Moreover, Organixine brings you more than 10 ready-made pages for every need of your future site.

EcoLife: PV System Website Design for Green Energy Website

Details | Demo

EcoLife is a PV system site theme with captivating design and full responsiveness. With it, your site will have a solid look on all modern devices. Moreover, with it, you get a pre-loaded website creator. Visual Builder offers you code-free site building with intuitive drag-n-drop. What’s more, this template boasts of an admin panel full of options, each of which is accompanied by an explanatory tool. So, it’s impossible to get lost building your website with EcoLife.

SolarNRG: Website Template for Solar Panel Producers

Details | Demo

SolarNRG is a simple and attractive theme with visual builder and comprehensive set up. With it, it takes just a couple of hours to launch your professional website. With SolarNRG, you’ll be able to manage your website right in the web browser without any coding or site creation expertise. Moreover, thanks to the responsive grid system, the theme fits all imaginable screen resolution and Retina screens.

EMpower: Solar Website Design for Alternative Energy Services

Details | Demo

If you want to build a sound alternative energy niche web presence, give a try to this responsive, business-minded solar energy website design. Firstly, Empower theme comes with a fast and hassle-free installation. Secondly, visual builder and site admin panel can be accessed right in any browser from any of your devices. Moreover, Empower theme brings you a thick package of front-end widgets and highly customizable interface elements.

Now, you’re familiar with the most outstanding eco-friendly themes of the summer 2018. You can try creating your website with any of them for a 2-week period absolutely free. Then, if you like the experience and make a purchase, your site customization progress will be saved. So, you can simply carry on and go life with your new web presence!

If we haven’t answered some of your questions, feel free to voice them in the Comments section below. Stay tuned for more!

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SEO WordPress Themes: What You Need to Know

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Choosing the right WordPress theme

Every day, a lot of people use WordPress CMS for running their blogs. However, one certainly has got to be pretty meticulous about Choosing the right WordPress theme and all the various important aspects of it and one such aspect are obviously the theme.

Choosing the right WordPress theme can create a magical difference in a whole lot of ways and on the contrary, a bad choice of theme can hamper the performance of your website to a very large extent. There’s no denying the fact that every user tries to find the most powerful theme for one’s website but chances are that they end up making the wrong choice.

Well, in the most of the cases, it’s either inexperienced or a hasty decision that leads to a terribly wrong choice of theme and it can certainly get things pretty frustrating for your website. This is why we thought of coming up with this amazing post wherein we will enlighten you about the 5 Things to Consider before Choosing the right WordPress theme.

Choosing the right WordPress theme

Things to Bear in Mind While Choosing the right WordPress theme

We are pretty much aware as to how difficult a choice making can be in general and this holds true for WordPress Themes as well. In fact, the excitement about the fact that you are actually going to start a website and at the same time, the various stunning themes presented in the most exclusive way in front of you can pretty easily get you deluded and let you choose a perfectly wrong theme for your website.

We examined a few such cases and finally, came up with 5 amazing points for you to bear in mind while you are looking to find a perfect WordPress theme for your website. Even though there can a whole lot of points to consider while choosing a WordPress theme, we listed 5 most important points to help you make the right choice.

These points will not just help you find the perfect theme but also, keep you relaxed and pretty sure of everything you do about your WordPress Site. Without much ado, let’s get straight to the points

Look for a Simple Theme

Even though you will find a lot of WordPress themes with complex layouts, extravagant colors, lots of animation, widgets and more, there’s actually nothing better than a simple theme. On one hand, it saves you a lot of time by keeping you away from dealing with the complexities of the layout and design and on the other hand, it helps you stay focused.

Instead, you may look for a theme that would pretty much help you convey the message of your site clearly to the audience. A simple theme actually makes a lot of room for customization which eventually can help you give your website the most suitable design.

Look for a Responsive Theme

No matter you intend to run a blog or a website, nothing is successful without a decent traffic, right? Also, we are no stranger to the fact that a large portion of the internet users is actually Android and smartphone users.

It is important to read all the specifications of every theme pretty carefully to check if the theme is responsive which means if the theme will work equally well on all the devices. A theme with a responsive design can help you to a massive extent in getting traffic from all the available device platforms. As a matter of fact, every successful website nowadays actually uses a responsive theme.

Without a responsive theme, users certainly wouldn’t have a smooth experience as they visit your website from their mobile phones. Over the years, a lot of e-commerce websites, as well as blogs, have attained excellent success in terms of conversion because of their brilliant responsive themes.

Browser Compatibility

How do we all react to slow loading web pages? Nobody ever enjoys wasting one’s time waiting for a website to load, right. The next best thing we could probably do is leave that site and look for an alternate website. Chances are that we will never get back to the former website ever again.

Different users may use different browsers to visit the same site. However, a site owner must try to offer a brilliant website performance irrespective of what browser a user chooses to visit one’s website. This is actually a bit tricky and it’s not possible if one doesn’t check the browser compatibility prior to Choosing the right WordPress theme

Even though WordPress developers test the browser compatibility of their themes, this may not hold entirely true for all the free themes which are why it is absolutely important to test one’s theme on the various popular browsers to check its browser compatibility and then take a decision.

Choice of Plugins

We are pretty much aware as to what makes WordPress so powerful apart from being an unimaginably ‘easy to manage’ CMS. It’s none other than its plugins that can to a large extent help you with extended functionalities. As a matter of fact, there are thousands of plugins that are free yet very powerful.

However, it is equally important to choose the theme that gets along well with your favorite plugins else things might get frustrating in terms of your website’s performance if ever a plugin tends to get in conflict with the theme in use.

Hence, one needs to be pretty wise about the choice of theme and its compatibility with your favorite plugins so that no plugin-theme conflict ever comes in the way of the website’s growth and performance.

SEO Friendliness

Search Engine Optimization or SEO is an aspect that can never be overlooked if at all you want your website to achieve great success. In fact, this is what a website needs in order to get more visible to the web traffic. A website with a perfect SEO would always hold its position on the SERP or the Search Engine Result Page.

Hence, it is a factor that should never be skipped when looking for a theme for your website. Even the theme with the most exquisite looks may generate poorly coded HTML which may eventually affect the page loading in an adverse way and we are pretty much aware as to how much the page loading aspect matters of a website in SEO. The faster the page loading, SEO will work better for that website.

This is why it is important to check if a theme is SEO friendly prior to choosing it. You can do it by checking it with the W3C Markup Validation service to see if the theme has a proper HTML5.

Image SEO

Conclusion

It is always wise to go slow and we are certainly no stranger to the hard work it takes to have the most successful website. Choosing a proper theme for one’s WordPress website is certainly the most crucial aspect and we can’t afford to go wrong with it since changing the theme over and over again could be pretty painful.

The five points that we shared in this post are good enough to help you choose the most appropriate theme for your WordPress website provided that you bear them in your mind while Choosing the right WordPress theme and not get carried away by their extravagant looks.

It is absolutely important to go right with the basics to have a strong foundation for your website. Ending up with a wrong theme and changing it over again will only divert you from the core business.

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