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Monetizing Your Blog Through Affiliate Marketing



So you’ve been blogging for a while. You’ve chosen a niche a topic that you’re passionate about and you’ve optimized your blog posts. You’ve become an authority blogger who generates organic traffic, and your visitors leave comments. But one questions still looms: how do you monetize your niche content?

If you’ve built your blog into the community of readers that a blog is supposed to be (and not vacuous content portal), then affiliate marketing might be your ticket to monetizing your content. Affiliate marketing offers bloggers an opportunity to promote products/services that are relevant to the community of readers they have built, and receive a commissions on any sales that they generate.

What is Affiliate Marketing?

Simply put, affiliate marketing is a performance-based marketing model. This means that publishers are rewarded for actual results. That is, publishers receive a commission for any sales or sign-ups that they refer to the advertiser.

Affiliate marketing aligns advertisers with the right publishers because there is no incentive for publishers to promote a product that their readers aren’t interested in. It’s a low-risk strategy for advertisers because their marketing budget isn’t consumed by invalid clicks or un-targeted impressions. It’s a great opportunity for bloggers because they can earn commissions by giving their readers the information that they’re looking for.

Bloggers and Affiliate Marketing

Unlike other webmasters, bloggers don’t just have visitors, they build communities. Blog readers come to you blog for niche content that they trust. When you blog about something, they know that you’re an independent third-party, and not a corporation with a loaded agenda.

This means that you have influence. You can use that influence to inform your readers about products/services that are relevant to them.

Making an online purchase is often daunting for consumers because there are so many alternatives. Between competing manufacturers and competing merchants, choosing what to buy and from where can be overwhelming.

As a blogger, you’re able to profit from helping in that purchasing decision. Simply:

  1. Locate the products that you are willing to put your name behind.
  2. Find a merchant that sells that product and has an affiliate program.
  3. Then whenever you blog abour that product (either as a review or in a passing mention) use an affiliate link.

Affiliate links often lead to pages where users can buy the product or similar one. By virtue of referring the user to site, you’ll make a commission on any purchase that that user subsequently makes.

Since you have a rapport of trust readers, endorsing a product will likely stimulate the reader’s interest in the product. That interest is much more likely to convert into a sale than simply placing a banner ad or button in your sidebar.

Also, blogs are so SEO friendly, so you’re also likely to pick up some organic traffic of visitors researching the product in question. Since those users are already looking into making a purchasing decisions, your endorsement can sway them one way or another, and you can subsequently make a commission off that sale.

Things to Watch Out For

The first thing to bear in mind as an “affiliate blogger” is that the affiliate marketing potential of a blog lies in trust. Consequently, if you explicitly endorse a product, you want to make sure that you’re comfortable putting your name behind it. After all, it can end up ruining your reputation

The second thing you need to remember is that you’re a blogger, not a salesman. Never allow product promotion to overrun your regular blogging mandate.

Your readers trust you because you’ve helped keep them informed. Once you stop doing that, they’ll stop coming. You must strike a balance, then, between product reviews and regular posts. You can, of course, always place affiliate banners and buttons in your sidebar, for example, under a heading such as “Products I Like” — just make sure you really like them.

Finally, affiliate marketing does not work with every blog topic. In fact, it works best with fast moving consumer goods.

A blog about travel could promote vacation packages or luggage, and a fashion blog could promote clothing. If you’re blogging about technology or blogging, however, it might be more challenging to products that your readers will be interested in buying while they’re on your site. You should always consider, then, what your readers are looking for when they’re on your blog and what moood they are in before you go out of your way to join affiliate programs and populate your blog with their links.


CT Moore (@gypsybandito) is the founder of Socialed, a Montreal-based consultancy that specialized in digital startegy, including SEO, content strategy, and inbound marketing. He also heads up Search and Social at Publikit, a boutiqe web dev agency. CT has worked with both start-ups and multinational brands in the tech, entertainment, ecommerce, and travel industries, including Microsoft Canada, WatchMojo, American Apparel and Luxury Retreats. His favorite feature of the Acquisio platform is the Facebook ad tracking module and you can ready his personal blog here.

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How to Increase Customer Sales with Ecommerce Cross-Selling Best Practices



“Congratulations, that’s one of the best wireless keyboards on the market. It’s lightweight, easy to pair and the keys respond nicely. It’s very smart purchase. Would you like some batteries to go with it?”

That’s cross-selling in action.

Whatever your customer buys, there is going to be a complementary ancillary item. You might as well offer it at the same time. In fact, a really good ecommerce theme already has this function built-in.

Read on to learn ecommerce cross-selling best practices.

Appeal to Their Logic

If you buy a wireless keyboard, you’re going to need batteries. If you buy a digital SLR you’re going to need memory cards. If you buy a new smartphone you’re going to need a cover. Always point out the logic of the purchase when you provide a cross sell opportunity. This makes it easier for the buyer to make the purchase decision. After all they’ll reason, they’re going to need it anyway, so they might as well go ahead, get it now and be done with it.

Consider The Customer’s Needs

This basically ties back into the practice above. If the customer doesn’t need the item you’re presenting cross-selling won’t work. If you get to know your customer and can determine how they’re going to use the core item, suggesting ancillary merchandise becomes easier. If you know they’re buying blender because they like smoothies, you can offer smoothie mix to go along with the blender. However, if they’re buying it to make cocktails a smoothie mix offer will fall flat.

This is something many bloggers and brands are likely already familiar with — especially if they are creating infographics and ad creatives for existing campaigns and social media engagement. At the end of the day, you need to create the best content possible and using visuals is a great way to accomplish this.

If you do this well, you will actually increase customer satisfaction. After all, you’re doing them a solid by showing them what else they’ll need to get the best performance out of their purchase. When you do this according to their specific needs, you come across as caring enough for them to try to ensure their experience is positive. This has the potential to enhance the loyalty of that customer, as they feel they can trust you to look out for their best interests.

Keep it Simple

The last thing you want to do is have your customer get all the way to checkout and realize they’re going to have to buy something they have no idea how to operate to make their purchase work right. If your cross-sell item introduces complexity—regardless of inexpensive it may be—it will tank your sale. Make sure the ancillary items you offer are easy to use. The idea is to enhance the customer’s enjoyment of their purchase, not complicate it.

Present The Offer Checkout

Most experts agree cross sell opportunities are best presented as a last-minute thought at checkout. A good ecommerce theme already takes this into consideration. The reasoning goes they’ve already decided to make the purchase at that point, so now you’re simply showing them something they’re probably already knew they were going to need anyway.

In other words, you’re adding value.

You’re saving them the trouble of casting around to find the supporting merchandise after they’ve bought the core item. With that said, you have to be careful with the valuation of the secondary product. In many cases, customers will delay the purchase if it increases the total price of the order by more than 20 percent.

Take Advantage of Remarketing

Remarketing is one of the most effective ways to upsell and increase conversions on the internet today. In short, when someone visits your website and leaves, you can then have advertisements shown to them (via platforms like Facebook Ads and Google Adsense) when they are on other sites. The benefit here is that users on your site are already seeing ads for something they are familiar with, and might not have convert on the first time around.

While this process might sound complicated, it’s actually very simple. For most site owners and brands, all it takes is placing a simple pixel on the site and then letting advertising platforms like Google and Facebook stat doing the work for you. If you haven’t tried remarketing yet, learn how to get started with your first campaign in this paid traffic reference guide.

The Bottom Line

You must know your customer well enough to understand their wants and needs. Ecommerce cross-selling best practices dictate offering items that are pertinent to the main product, less expensive than the primary item and don’t require instructions to operate. You want to make the add-on a logical decision—without discouraging the main purchase.

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5 Ways Freelancers Work Hard But Aren’t Productive



There are many great reasons to be a freelancer. Unfortunately, there are also some challenges you must be prepared for as well. Knowing how to manage your time well is one of the biggest issues you will need to figure out.

Being good at the services you provide isn’t going to be enough to make a steady income being self-employed. You must also know how to manage your time wisely. You don’t have the luxury of having a boss provide the structure you need to meet your goals. This is something you’re going to need to figure out on your own, which requires you to identify ways that you are using your time inefficiently.

Unfortunately, it isn’t always clear when you are wasting your time. Many freelancers spend a lot of time on tasks that keep them busy, but don’t help them reach their long-term professional and financial goals. They often rationalize dedicating time to these tasks, since they keep them busy.

One of the biggest lessons that you were going to need to learn is that your priority should not be keeping yourself busy. You need to focus on improving productivity and meeting your milestones.

Here are some ways that you may be wasting time without even realizing it.

Marketing to the wrong potential clients

There are two types of potential clients that you will run into:

  • People that will eventually have a decent amount of paying work for you.
  • People that will never actually hire you, but like to talk a big game and waste your time.

Sadly, the second category of potential clients is a lot more prevalent than we would like. These people may not genuinely intend to waste your time. A lot of them are simply in denial about how fast their business is growing and how much they are going to need to outsource. You may also want to focus on clients that you know have money, or are already in a profitable niche.

Otherwise, you may end up dealing with potential clients will sit down with you for a couple of lunch meetings and talk about how great your relationship is going to be in the future. Some will boast about how fast their company is growing. Others won’t have even officially launched their company yet, but will be convinced that they will have lots of customers and need to outsource a lot of work for you as soon as they open their doors.

Here are some things to look for during your conversations to avoid this mistake:

  • Avoid clients that talk too much about their success. They are usually overcompensating for the fact their company really isn’t growing as fast as they would like.
  • Talk to clients that have projects they need you to start working on right away.
  • Get clients from referrals that you trust. If one of your contacts has a good track record for referring paying customers, you should put those referrals at the top of your list.

You need to keep in mind the 80/20 rule. This means that 80% of your business is going to come from 20% of your clients. You will have a lot more time when you avoid working with people that waste your time with endless meetings and email exchanges without delivering any paying work.

Avoid networking events that do not pan out for you

I don’t mean to knock networking events in general. They can be a great way to drum up business. However, they are not equally beneficial for your business. Some of them will be a great investment, while others will be a total waste of your time. Also, just because they work well for some professionals does not mean they are appropriate for your business model.

A number of self-employed professionals have said that they get over 70% of their business from BNI networking groups. They have a proven track record of helping people get high quality leads. But does this mean they are worth your time?

One freelance writer was invited to review a couple BNI groups, but found they wouldn’t really help with their business goals. This freelancer primarily worked on retainer for large marketing agencies. They had enough clients to stay busy for long periods of time. It didn’t make sense for them to invest so much time and money in BNI when they already had as much work as they could handle.

You also need to keep in mind that many networking groups are really more focused on building social connections. Rotary and 20-30 our groups don’t typically have a great reputation for bringing in paying customers. It is fine to join them if you want to make social connections, but you are likely to be disappointed if you sign up solely for growing your business.

A better alternative to this might be to simply run your own online webinar and connect with potential clients through more detailed and longer one-on-one sessions. When you think about webinars, you likely think of the ones you commonly see on Facebook that are always pushing products and sales. However, there are actually several webinar meanings and how each of them can be setup and used to a freelancers advantage.

Here are some questions to ask yourself before joining a networking group:

  • How well is this networking group working for people in a similar line of business? If your colleagues aren’t able to get paying clients from them, then they probably aren’t worth your time.
  • What types of clients are you looking for? If you specialize in serving companies in a specific industry, then you are going to want to find a networking group that caters to them. For example, some web designers specialize in designing websites for wineries. It might make more sense for them to spend time at networking events for wine professionals than other web professionals that have never talked to a winery owner.
  • How many long-term clients do you already have? If you are already on retainer with enough clients to keep you busy for the next few months, then you shouldn’t waste your time going to networking events to meet potential clients that you don’t have time to serve.

Joining a networking group may or may not be a good use of your time. Don’t be afraid to walk away from one that isn’t worthwhile.

Webinar tools

Reading all emails in detail

Poor email management is one of the biggest times sinks for any business owner. According to a survey by OfficeTime, the majority of business owners spend over an hour a day going through emails. Nearly a quarter of them spend at least two hours a day.

You need to have a sister to minimize the time you waste with emails. It isn’t a good idea to read every single word in every email you got. Know how to categorize them and delete any that clearly aren’t worth your time.

“Marketing” on social media

You have probably read statistics about how great social media can be for expanding the reach of your business. While these statistics are certainly on point, you can also spend more time than is necessary on social media.

Its not just about how much time you are spending on social media, it’s also about how effective your content is as well. For example, if you are marketing on Twitter, it’s best to focus on their current trends. With Instagram, it’s all about using popular hashtags.

You may find that you only need to spend half an hour a week composing posts and replying to social media replies. If you are spending more time creating too many posts or commenting on feeds that don’t get any visibility for your business, then you are simply wasting your time.

You also need to be objective about how many leads you are getting from social media. It can be great for some freelancers, but others find that almost all of their business comes from face-to-face marketing. If engaging with people on Facebook or Twitter isn’t paying dividends for your company, then you may not want to spend any time on it at all.

Writing daily blog posts

When you are a professional blogger, your blog is obviously your business. You should be creating a blog posts every day to increase traffic to your website. However, you don’t need to be a business to have a profitable blog. Take a look at any of these success stories and you will be amazed at how some individuals have found success through blogging.

That same rule does not apply for freelancers. Freelancers often don’t make money from their blog itself. They are going to see diminishing returns from additional blog posts. It may be worth writing a post every other week or even once a month just to keep it fresh.

When looking at your options with content creation and blogging, you need to decide if you want to write and build a blog for the long term, or write for others and make your earnings up front.

Be Productive. Not Busy.

We live in a very fast-paced society. People pride themselves on working long hours and even boast about how much time they invest in their business. The problem is that clocking long hours doesn’t necessarily bring you in more money, especially if you are self-employed and wasting your time on non billable work. You need to recognize tasks that turn out to be a waste of time and avoid them like the plague.

The world of freelance writing is a fun, exciting, and profitable one — but you need to make sure your content and writing is better than the competition, and that you are putting in the time and effort to acquire new clients. With so many freelancers in the world today, it’s way too easy to fall into the crowd and find your side business suffering in the process.

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3 Steps to Remember Before Launching a Digital Product



I used to work with a bootstrap startup that was launching a new dashboard that would be used for remote teams needing to coordinate across international lines. It was a solid final product, with great features and no noticeable bugs. It had been UX tested, AB tested and performance tested. Early release users had been thrilled with it and were already looking forward to the next version and what new features might be coming along in the future.

Everything sounds perfect, right? Sadly, no. It wasn’t the product itself that had a problem, it was the digital marketing strategy that was poorly planned and hence weakly executed. The result? Obviously, the launch went largely unnoticed and hence the tool enjoyed little to no attention and coverage.

It’s sad when a great product doesn’t get the exposure it truly deserves.

My client could have really benefited from double checking that particular step, but he was too focused on the primary product. Had he put more attention onto the digital marketing strategy he could have avoided a disaster.

Here are the steps to take prior to launching your digital product, be it an eBook, a course or an online tool:

1. Research Competitors and Their Weak Points

You may have already done this (prior to deciding to create the product), but don’t stop there. Monitor your competitors, identify their weak points and adjust your future marketing strategy based on that.

Use BrandMentions to get alerted whenever your competitor is mentioned on the web. It is an awesome tool that looks at every single corner of the web and pulls out even more obscure mentions that you might have missed the first time around with other tools. For small businesses that only need to mention a single brand they start at $49 per month. As you grow you can escalate to new plans with more features.


Another great tool to use here is GoFish which is a custom Google Search Engine allowing to search 40 (and counting) complaint websites at a time. Run your major competitor’s name through the search and see if there’s a marketing opportunity for you. What problems does your future product solve that are being most actively discussed by your competitors’ customer?

MeWe is a great example of the launch with solving major competitor’s problem at the base of their marketing. Being launched right on the wave of Facebook privacy scandal, the startup talks about privacy on all their social media channels:

MeWe Instagram

2. Set up an Effective Landing Page

Set up your landing page in advance, prior to the actual launch. Think of how your best selling points will be clearly explained on it. Avoid the clutter but make sure you can answer the question: “Why would anyone want to download / give it a try?”

Let’s take a look at some statistics:

  1. A survey found that 92% of marketers asked found landing pages to be at least somewhat effective, and around half of those found them to be very effective.
  2. The Whole Brain Group has reported that they see sustained conversion rates of around 45% monthly from their landing pages.

Sadly, getting landing pages built is one of the top challenges faced by B2B marketers and most businesses are finding it hard to optimize their content on landing pages, which means most aren’t seeing the benefits they want to through these handy tools.

Get inspired by an example: Take a look at this landing page that is very minimal while bringing several important points across. It distinguishes between three actions very effectively:

Example of landing page

Further reading: Learn more about calls-to-action over at Digital Eagles blog

This site is a great example of a content-based landing page that does a good job engaging customers:


Note: While CTAs are important, don’t forget to optimize your landing page for search engine traffic!

One of the most effective ways to generate more leads from your landing page is to generate more search engine traffic to it.

You need to do a basic SEO inspection to make sure you are getting the most out of your optimization. Has it been created to really attract search engine results?

Keyword usage is especially important on landing pages because there is less content for it to attract people with. Just look at a blog with its constant update of new posts, each of which can be optimized to draw in traffic. A landing page is a single page that has to utilize fewer words that are updated far less often.

Get your SEO planned, then make sure your landing page is following it.

3. Plan Your Marketing Strategy after the Launch

All of the above is about that time just before launch. What happens after that has been done? These are the beginning and middle periods of your launch and they are just as important as the preparation for it. You could do everything perfectly and still fall flat if you don’t keep up your momentum.

You need to plan your budget, time investment, delegation tactics and overall team schedule before the launch, because after that you are hopefully going to be too busy for that!

Some tips for getting through those beginning and middle bits include:

Think which additional platforms you’ll be using to sell your digital product

Your own site must be all set at this point but how about additional channels that may bring in extra sales? There are platforms like E-junkie and ClickBank that aim at helping you reach wider audience.

Follow up with new customers

Your product has been bought and too often the buck stops there. You shouldn’t leave them alone… follow up! After a few days send an email (or provide an in-product message if you have a system in place) asking them to fill out a small survey of their experience so far.

Address concerns

Not everything will have run smooth for everyone. If your follow-up brings on concerns from the customer make sure you address them personally. That personal touch can make all the difference in how your brand is perceived and your ability to build loyalty from the very beginning.

Search social media for mentions of your product

Reputation management is crucial at this stage. You have been hyping up your product for weeks, you don’t want word of problems to get out. But beyond that, it is a chance to thank people for saying good things, as well as offer the curious a chance to try your product themselves (this is a great time to offer influencers free access).

Give them something unexpected

I knew a founder who had created fifty small gift baskets. After the launch he took the first fifty sign-ups and sent them a basket as a thank you. It didn’t cost that much, was full of promotional material and it got a fair bit of buzz on social media because the first twenty of those adopters had been individually invited influencers. No one expected the baskets so they had a real impact.

Have you ever launched a digital product? Share your experience in the comments!

Featured image source: Pixabay

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