Effective blog design includes the design of a blog itself, its navigation elements, and its communication tools. Blogs have a lot of standard elements, articles, comments, categories, and archives; all of which need to be presented well within the blog template design.
Those elements put a lot of constraint on what is possible with a blog design. You should be focusing on making sure your blog is easy to navigate to find the content and easy for visitors to connect with the blogger.
- Blog creative look – Some people do not put a lot of effort into the look and feel of their blogs. This might be because they did not have the resources to create a highly designed look for their blog, but there is some thinking in the blogosphere that a highly designed blog might cause some blog readers to question its credibility. The choice of design really must depend upon your audience and the impression you wish to present.A plain, simple, and creative look makes sense for a highly technical audience that is very interested in any technical details you wish to provide. For other bloggers, a more complex and compelling blog design might be important. Consider your audience when it comes to building a design that is right for your blog. How blog readers find articles within a blog is very important to the success of your blog—make the navigation very intuitive and easy to use for blog readers.
- Categories – Consider what are the most important topics you write about, and include them in your categories. Blog readers can click on an individual category and review all related materials. Each category also creates a separate page. If you develop a lot of categories, having a long list gets confusing after awhile. Consider installing a category cloud widget for your category navigation; Your readers will be able to pinpoint the main themes of your blog with a quick glance. The cloud navigation may also give you a reminder to write more articles on themes you want to concentrate upon.
- Blog roll – There is a strategy in Internet marketing that if you make your website really useful, more people will visit and link to it. Providing a blog roll of your industry will encourage more people to bookmark your website. In addition, blogging is about reciprocity; linking to other people in your community will help you establish relationships with other bloggers in your community, who may think to return the link.
- Recent comments – Blogs allow people visiting your site to comment on your articles. People are interested in what other readers have to say about your work. Consider installing a recent comments widget to display and encourage comments on your blog. This will demonstrate to readers you have an active community and also entice readers deeper into your blog.
- Blog search box – Some people click on links to navigate a blog, whereas others use the search box; thus, make sure you have a search service on your blog; otherwise, many blog readers will not search any deeper into your site than the home page.
- Search engines – Make sure your website is fully optimized for the keywords your audiences use and your brand keywords. Include the keywords in your categories, tags, title articles, and the body of your content. Also include those keywords in your meta-tags, description, keyword lists, and the title of your blog. Targeting your keywords will help blog readers to find you through search engines if you manage to get highly ranked on your keywords. Be careful to Avoid Keyword Stuffing though. You don’t want your site penalized and mistaken for this spamming tactic.
- Comments – If commenting is turned on and/or comments are moderated, make sure that it is functioning properly, and always answer comments you receive, as this is one of the most important things a blogger can do to encourage conversation and dialogue on their blog. This will give your readers the impression you care about what they have to say, and it increases your comment count which will help demonstrate to new users you have an active community.
- Email subscription – RSS feeds are standard on blogs. However, not every reader uses them, so id definitely recommend you provide an email subscription box for people who prefer to receive email updates of your latest posts.
- Using trackbacks – The best way for a blogger to alert another blogger that he has mentioned his work in a blog post is to use a trackback. Trackbacks send a notification to a blog that another blogger has written a post citing a blog article. Most blogging software automatically sends a trackback when you post your work, but in some cases, the blogger has to copy and paste a trackback URL from a blogger’s article into the ping field of a blog content management system.
These suggestions are but a few to get you started. The secret to making it work from the beginning is to do a bit of planning up front. If you visit other blogs, I’m sure you will see some nice blog designs that catch your eyes. You could go down the route of free blog templates, which will set you up with a nice design, however, very often, the good templates have tens of thousands of downloads, which means that you will just blend in. I personally recommend you commission a custom design to distinguish yourself from the crowd. I know that when i moved from free templates to a custom design, my traffic and subscriber count increased tenfold.
What are your ideas on the topic? Free templates or custom design? Let me know by leaving us a comment.
4 Essential Elements of Web Design (No.3 Will Shock You!)
If you’re a small business owner take note of these four elements of web design. They’re essential for boosting your online presence. Click here for more info!
Have you ever wondered why most business websites tend to look the same? It’s like you’ve seen one and you’ve seen them all.
The truth is a lot of business owners prefer the easy route. That means going for a website builder, which offers templated designs.
If you want something different, you’ll have to go custom. But that takes a lot of time. Plus, you’ll have to look for a skilled designer/developer.
Whatever route you choose, you need to understand the elements of web design. After all, it’s your website. If you choose to hire a pro, you need to know what to ask for.
And if you opt to DIY it, then you can steer clear of cringe-worthy web design. That said, here are 4 web design elements that will help boost your online presence.
1. User Journey
You can scroll through countless website design guides and you’ll never see one that says, “ignore what users think.”
Consider mobile apps. Would you download something that’s hard to use and has a lot of annoying ads?
When you design your website, put yourself in your visitors’ shoes. Is your website hard to navigate? Does it load fast?
But how do you know if your user interface is good? Aside from consistency, it has to be simple, intuitive, responsive, and flexible.
This is why it’s good to test different designs first before committing to one. It saves time and eliminates the need for major changes later on.
Designing for the web doesn’t stop when you have a “pretty” website. Sure, your target customers will appreciate nifty graphics and all. But if your content doesn’t offer value, users will leave your website.
Now, this doesn’t mean huge blocks of text that will drown your visitors with information. Opt for conciseness. Give your target audience content that’s easy to digest so they can process it better.
Depending on what CMS you are using, content creation is usually the easy part. This is especially the case when using platforms like Weebly, WordPress or Wix. Since most of these platforms are drag and drop, it’s simply a matter of getting familiar with each platform, and knowing how to create great content. There are no programming or design skills required.
Did you just check the title again? If yes, you may be wondering why this would be shocking. Shouldn’t this be part of any website designing guide?
The thing is there are plenty of websites that use low contrast for text because it’s trendy. But you have to take into account users who have vision problems.
There has to be enough contrast between text and background. And you also need to choose your colors well. You don’t want to alienate color-blind and blind users who use assistive technologies.
Some people approach website design as a separate entity from search engine optimization. But there’s a way to be strategic about the process so that design elements improve the SEO of your site.
The easiest way would be to outsource to an all-in-one design company such as https://www.databerry.com/. When they build your site, they also take care of the backend coding stuff. This ensures your title tags, meta tags, etc work for better search ranking.
Want to Know More About the Elements of Web Design?
Knowing the elements of web design is your first step to a website that looks and functions well. But getting them all right takes a bit of trial and error.
For more web design tips, don’t forget to check out our other blog posts.
Defining the Best Colors, Style and Design for Your Brand Logo
Have you ever thought about why some companies and brands are more successful and well-known than others? In many cases, it comes down to the products or services they offer, but the actual look and feel of the company brand can play a huge part in this as well.
A great example of this would be every brand that currently has a well-known logo design or identity, even though it doesn’t have the actual name of the company within the logo. Names like Nike, Target, Apple, Microsoft, and Starbucks come to mind. Billions of people from around the world can recognize these brands simply by seeing their logo… and they don’t even need to see a name associated with it. You can see some of the most popular brand logo designs and changes they’ve made over the years in this famous logos reference guide.
With all of that in mind, it’s important to create a logo design for your business that not only represents what you do but also one that resonates with your audience as well. To give another example of the many different ways an industry can influence the way logo are created to relate and brand with an audience, let’s take a look at some of the top online survey sites from a site like SurveyClarity.
What do you notice about each of the popular survey logo designs below? Not only are they mostly text-based, they are all different variations of GREEN! WebPageFX.com says the following about the color green in logo design:
Green is Youthful and Earth-Friendly: Health – Tranquility – Freshness. Green represents growth, and evokes a feeling of relaxation and healing. It is the color of healthy vegetation, so it reminds viewers of nature and health. It is also associated with money and wealth.
This is something you will see in many different markets. Another great example is the banking or make money space. Many of the banks will have a green or blue feeling to them — which both represent calm, financial, and fresh feelings and emotions. However, many other brands like Twitter and Dell are using BLUE to represent their compani\y logo and brand as well.
Now that you likely have a better understanding of what different colors are being used in logo designs today, you might be thinking about the different styles, variations, and colors you can use within your own company or site design and branding.
Thanks to the “What Type of Logo is Right for You?” infographic below (provided by Designhill), we are going to break down the many components and choices of logo design, and how to best represent your brand.
To get started with the process, you should first decide on if you want a font-based logo or a graphic design. No matter which option you choose, you can tweak both design types to work with whatever style you’d like to go with.
A “Word Mark” logo design is one that is made up of a stylized type font, yet is also original in design. A few good examples of this would be the HBO, NASA and CNN logo. At their core, they are text fonts — but also with a unique and custom design in the process.
After you’ve given some thought to the different colors, design types, and styles of logos you can create, we recommend you take a look at the new AI-powered logo maker from Designhill. Not only is the tool free to use, it can create an unlimited number of logo designs for you to choose from. Keep scrolling through the designs until you find one that you like, then complete the process by purchasing the fulicensednced version of your logo design, which also comes in a wide range of file types.
How to Find the Right Logo Design for Your Band
As shown in the infographic below, we can answer a few simple questions to see what type of logo you might want to focus your efforts on for your brand. Depending on how you answer each of these questions, you will find a different result for your brand identity.
- Is your business well established?
- Is your business internationally known?
- Do you plan to remain a small business?
- Does your company have a long name?
- Do your company contain a unique word?
11 Homepage Design Features That Will Boost Traffic
It’s never been easier to create a website — and it’s never been harder to get people to stay there. With mere seconds to capture a visitor’s attention, your homepage needs to clearly and concisely state your value, and convince the visitor that your business is worth their time.
One of the biggest website-related challenges for businesses is increasing traffic, whether that comes from organic search, a referral or a marketing campaign. Sometimes encouraging more people to visit your site is as simple as incorporating appealing design elements.
To boost traffic, 11 members of Young Entrepreneur Council share key design features to include on your homepage.
1. Information on the Solution to a User’s Problems
Visitors come to your site in search of solutions to a problem. Information about where they’ll find that solution should be the first thing they see. Too many businesses fill their homepage with irrelevant information that doesn’t help the visitor solve their immediate problem. Evernote’s homepage is a great example of this done well: clear copy, clean design and a signup form above the fold.
2. A Mailing List Sign-Up Form
It’s no secret that a mailing list is one of the best ways to attract regular visitors and customers online. Having a clear link to a contact form on your front page can be the most effective means of increasing traffic. It’s even more effective if you find a way to incentivize visitors to sign up through exclusive offers or opportunities.
3. Your Target Keyword in the Page Title Tag
Whenever I see a website with the word “Home” or “Welcome” in its page title tag, I see a missed opportunity to drive more website traffic. Why? Because the page title tag is an important (and easy) thing to address to optimize a website for SEO. Avoid making this mistake by identifying your most valuable, descriptive keyword, and include that in your homepage title tag.
4. Easy Navigation
If someone is visiting your website, they don’t want to have to search for the content they came there for. Make it easy on them, and you’ll find them coming back for more.
5. Blog Content
People share relevant, interesting content, not homepages. Your homepage is rarely going to be the main traffic source for your website. What brings in traffic is quality content, so you should be funneling people into that. Content will get shared and drive traffic to your website, which will inevitably spill over to your homepage as people seek to learn more about your company.
6. Google Tag Manager
You can’t increase traffic if you don’t know what traffic sources are best. Google Tag Manager is going to give you a much more simplified tagging and management process for your analytics.
7. A ‘Contact Us’ Form
If you’re not getting any leads from your website, then what is the purpose of having one? Implementing a call-to-action form is critical for turning a prospect into a hot lead. If they’re visiting your website, that means they’re interested. Make it easy for them to contact you with a “contact us” form so that you can add them to your mailing list.
8. Client Testimonials
Studies have shown that consumers trust online reviews and testimonials, so showing your social proof is a powerful way to get new customers to trust and believe in you. Rotate new client testimonials often and, if possible, get reviews from known influencers in your niche. These testimonials can improve user engagement signals, which in turn improves traffic and rankings
9. Calls to Action on Every Important Page
Your homepage should be all about funneling people to the rest of your site. Think of your homepage like the lobby of a hotel — a series of well-lit and clearly labeled paths to the things that matter. As a result, your homepage should feature calls to action to every important page or subpage on your site to help people find what matters to them.
10. ‘As Seen In’ Media Logos and Copy
If you’ve been featured in the business section of your local paper or had a profile done on your company in an industry trade journal, consider including an “As Seen In…” section on your homepage that includes a brief excerpt from the story and the logo of the media outlet. By including these proof points, you’re establishing credibility with current and prospective customers.
11. Social Media Buttons
Facebook, Twitter, LinkedIn and other social media sites are fantastic channels for traffic. Make it super easy for your existing traffic to share articles or your homepage. Simply add a text widget and format social media buttons on a sidebar or footer as well as various content articles on the homepage.
How to Create the Best Content and Site Design Possible
When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. The same can be said about your site design and how users can navigate it. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. At the same time, you also need to consider the different ways users might be visiting your site, such as through mobile, tablets, and desktops. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.
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