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The Right SEO Keywords for Your Blog

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Anyone can target keywords, but there is a lot more to it than that. If you write a blog on laptops, do you want people visiting who are seeking information on parenting? Probably not. Sure, it’s a page view. But it isn’t a quality page view, and it could result in a bad bounce rate (or the percentage of people who visit your site, only to bounce right back out).

Follow these steps to ensure you are targeting the right keywords for your blog.

List Your Blog’s Appropriate Keywords

First off, you need to decide what keywords do fit. This can be a nice master list to consult when you’re writing a blog post. Do a little keyword research, either through a keyword research program or Web sites.

I like the Google Adwords Keyword Tool, which includes the ability to scan your blog and suggest keywords. You can also see which terms on your site have the most Adwords competition and search volume.

Examine Current Inappropriate Keywords

You should look at your site’s statistics to examine the keyword phrases people are using to get there.

If you see phrases that have nothing to do with your site’s topics, figure out which article is pulling people and revise the title and the targeted keyword phrase. If you find keywords that are a good fit, look for alternative keyword phrases or similar subjects that fit for future posts.

If you see a particular keyword phrase is driving a lot of traffic to your site or a particular post, edit that post to include more internal links. If this is a popular landing page, you want to give people a reason to stay.

Look for Indirect Keyword Phrases

This can be a little trickier, but it isn’t always bad to get traffic from a keyword phrase that isn’t the precise topic you cover. You may want to leave it alone if it’s working.

What you should consider first is whether the people seeking that information would also be interested in your information. If you run a blog that appeals to teens but is about MTV, you could be introducing readers to your blog even if they found you while searching for information on MySpace.

Why Keywords are Important

You want your blog read by people who are interested. You want people who will visit again, and who will comment and link to it. You might get a quick hit out of a popular phrase that isn’t related, but those won’t be quality visits.

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Search Engine Optimisation

Top Reasons Why You Should Hire SEO Consultant for Your Blog

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There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

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Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

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It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

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Search Engine Optimisation

Essential Tips For Completing SEO In Record Time

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7 Easy On-Page SEO Tactics that Bloggers Need to Do

In your quest to build a successful online business, you’ll often find marketing experts recommend that you improve your website’s search engine optimization, also referred to as SEO. This is the process of improving your website’s visibility on major search engine results pages. Although there are several search engines, the holy grail of SEO is to rank at the top of Google for your chosen keyword because this will result in the greatest influx of traffic to your website.

If you find the task of improving the relevance of your website so that it’s indexed and ranked on the first page of major search engines overwhelming, you’re not alone. This, however, doesn’t mean that you’ll have to give up on the idea of doing well with SEO, just that you’ll have to decide whether to put in the time and effort to learn how to do it on your own or work with an agency like HigherVisibility to get the work done.

Whether you decide to find a way to do it right or hire a digital marketing firm to do it for you, the five critical areas to pay attention to when doing SEO are keywords, domain name, page title, meta tags, and headlines.

Image SEO

Pick the Right Keywords

When you choose a keyword, you need to be specific, using long-tail keywords that describe your page contents. So, for example, if you’re selling protein supplements, don’t pick “protein supplements” but “organic protein supplements to build muscle and burn fat” or “fast absorbing protein supplements for hard-core bodybuilders.”

There are three reasons that you should prefer long-tail keywords over broader, more general keywords:

  1. First, you’ll target web surfers that intend to make a purchase.
  2. Second, the more specific your keyword or keyword phrase, the less competition you’ll face and the higher your chances of ranking well in the search engines.
  3. Third, you will still be able to get traffic from people who are doing a broad search.

Choose a Good Domain Name

When choosing a domain name, pick a name that includes your relevant keyword, that’s related to your business, and that’s easy to spell. It should also be memorable. Finally, if you have a choice, always select dot com, as most people default to using that when entering a domain name in their browser.

Optimize Page Titles

Your page title is part of the HTML of your website page, specifically, the tag.

Some basic rules of thumb to remember when it comes to page titles is to keep them short, accurate, and relevant. They should also be unique to each page of your website. If possible, include a call to action and make the page title as close to your headline as possible. One thing you should avoid doing is keyword stuffing.

Enhance Meta tags

When it comes to your meta tags, avoid repeating any keyword more than three times and use the same keywords in your keyword and description meta tags.

Create Engaging Headlines

The headlines you write should serve two purposes: to entice readers to read your content and to give search engine spiders relevant information on how to index your page.

You serve readers by writing headlines that give a hint about your content. For instance, if you use a headline like, “Can’t Keep Up? 10 Ways to Simplify Your Grocery Shopping” you are attracting the attention of people who are always busy, who hate wasting time buying groceries, and who are looking for a way to simplify and speed up this necessary chore.

This headline will also work for SEO if your long-tail keyword is “simplify your grocery shopping.” In addition, you should use headline tags like H1 to suggest that the keyword phrase is a headline, not a subhead or regular text. Another thing that will help identify your headline as a headline is putting it at the top of your page before any images or any other text.

In closing, it’s important to realize that the rules of SEO change when search engines change their algorithms. While the basic ideas outlined here about long-tail keywords, headlines, and so on are evergreen, the weight of various SEO elements will shift in importance and new factors may come into play that will determine how well your websites rank in the search engines.

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