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Using Your Personal Blog As A Niche Blog, Big NO NO

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I have come across exceptional bloggers who are not only good at what they write about but also have a regular following. The only problem is that most of these exceptional bloggers come with personal domain names. I never came around to telling them to move to a new domain name but thought it would be more appropriate talking about it here at Blogging Tips.

I personally started blogging about technology on my personal domain but realized within a couple of months that it was not working out as expected. The first thing I did was to buy a domain related to the niche I wrote about. From then till now I have had lots of things done for my new blog. I am even able to put a plan in place where I can expand the blog with new authors contributing.

Taking Blogging Tips as an example it has numerous people writing for it. Would you be able to do that if you owned a personal domain? The biggest problem with having personal blog that targets a niche is that when you tend to expand it never works out.

Talking about things, I would want you to know why personal domain name should not be used as niche blogs. Having a focus on a long term plan is the best way to avoid problems when you are peaking in the blogging world.

Personal Blogs Cannot Expand In The Niche

Well coming to a critical point when you want to expand your personal blog how do you do it? What will you pitch to advertisers? Can you expect advertisers to put up advertisements on blogs that have your personal name in it.

Advertisers are always looking for keywords and they would rather advertise on a blog that has those.

Also would it make sense to have a forum on a personal blog? Can you create sub-domains for them? There are quite a lot of questions that go unanswered. Quite a few bloggers like John Chow and JohnTP have taken personal domain names to a new level, but everyone is not equipped with marketing skills as John Chow has and not all can expand into a new vertical.

When you use personal blogs to write about niches be aware that you can not cross verticals that would have been possible using niche related blogs with non personal domains. To justify what I am saying look at other blogs in your niche and see how they are expanding. Now try to get to use the same solution for your own personal blog. Isn’t it difficult?

Personal Blogs Should Be Personal

When you start a new blog with your own name in it, keep it personal. Never use your personal blog to promote your niche. Remember one thing once you do that you are stuck with it. One fine day you would think "hey I want to do something new for this niche" but how? Can you promote the new idea to users who want to hear about the niche?

I use my personal blog as a place where I write about anything under the hood. Sometimes when I want to write about atrocities I use my own personal blog. To keep it short I use my personal blog to let out my feelings.

I will never use my personal blog to write about a niche and also want to advocate to you that if you are trying to start blogging never use your personal blog for blogging about a niche.

Users Don’t Take Personal Blogs Seriously

When you are writing about a niche and land up in Search top pages many users would be inclined to click on links that have a related keyword in the domain.

For example a personal domain called keithdsouza.com talks about using a particular recipes and another result which has recipes in the domain name. Which result would you click on the personal blog one or the domain related to the recipes?

Making it more simpler users would not want to look at solutions on personal blogs they tend to find it more on niche related blogs. You may have a regular reader base and that may be where it ends.

Social Networking Abuses

If you have ever had your personal blog land up in social networking site check out the comments specifically Digg. The users there tend to abuse when any interesting information comes from a personal blog.

This may not always be true but if your post gets dugg make sure to check the comments.

Summarizing

Talking about personal blogs I am of a strong opinion that you should never build personal blogs as niche blogs. Mind you there may be quite a lot of following and quite a lot of comments but when the time comes to expand it you will never get through. There are quite a few personal blogs that are much more than what you call popular but my opinion about them is that they are stuck and cannot expand.

Having a niche related blog allows you to expand seamlessly without having to worry about things. To state a reality if your personal blog talks about potatoes and there is a domain that only talks about potatoes and is dedicated to only talking about it, which site would be able to easily move to talking about potatoes from various countries?

Think about it, if you are new to blogging you can easily avoid a problem you will eventually face when you have been established. As per me never use a personal blog to write about a niche.

Whatever I have said above is my own opinion and I am not against having personal blogs as niche blogs. I only quoted from my own experience.

If you feel I wrote something wrong there is a comment form just one scroll below use that to shower your abuses on me. I mean don’t use bad words you will be blocked out by the spam filter but do let me know your opinions. I am just another blogger who has his own thoughts, listening to yours makes me happy. So whatever you want to say use the comment form and I will try to respond to each of the comments.

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A technology blogger who fell in love with WordPress the day I started using it

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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