If you’ve just started blogging in last few months, get ready, because you’re going to crash.
You began blogging full of enthusiasm, and what a rush it was to see your words on the internet! You’re leaving comments on other blogs, you’ve created social media profiles on what seems like ten different services, you’re reading feeds like mad, checking your visitor stats and AdSense reports every day (probably more than once per day), writing post after post and then…
You crash. Your blogger’s euphoria is whipped away like mist in a strong gust of wind. You feel disappointed and disillusioned in the idea and ideals of blogging.
And that’s a good thing!
Your First Moment of Blogging Truth
When you experience your blogging crash, you have reached your first real moment of truth with blogging. You will ask yourself if it’s worth it to continue. You will re-examine your actions for clues about what you can do better. Without this, you cannot advance to the next level of blogging skill and competency, so that’s why I say it’s a good thing. It is a test, a problem that contains within it the seed of a greater benefit down the road. You will be stronger and better when you get through this (not that it’s a big tragedy, but I remember feeling pretty down when it happened to me and I’ve seen people take it kind of hard).
So how do you get over your blogging crash and get back on track? By following these steps:
1. Accept that you feel this way
Okay, so you feel down. I wasn’t exaggerating when I called it a blogging crash. Everything in life is defined partly by its opposite. You can’t feel blogging bliss all the time, although you certainly feel it when you first get into it. Eventually, you’re going to feel down. To constantly feel the same way is like stretching a rubber band — it snaps.
When people first get into blogging, they are often tremendously excited about it. But reality sets in and they just can’t maintain that constantly high level of excitement. It’s a lot like being in a relationship with someone and experiencing that moment when the infatuation wears off and you have to seriously ask yourself if you’re in the relationship for the long term.
2. Understand this happens to just about every blogger
As I said in the previous point, you’re going through a natural cycle of highs and lows. The more excited and enthusiastic we feel about something, the more intense our disappointment is when reality sets in. This has happened to so many bloggers that I think it’s safe to say it happens to nearly every blogger. In other words, you’re not alone.
3. Don’t blog about how you feel
What? That’s what I said. Don’t. For two reasons. First, nobody wants to hear from you when you’re feeling down and disillusioned. This is partly why you feel alone in this — nobody hardly ever talks about it, because their readers wouldn’t want to read it. Imagine going into work and having a coworker say to you, “I’m really having doubts about myself, right now! Would you like to hear all about it?” You wouldn’t, so your readers don’t want to hear about yours. Keep them to yourself. The second reason not to blog about how you feel during your blogging crash is that it would likely take your blog off-topic, and that would make this one mistake compound into two mistakes.
4. Assess your expectations — were they realistic?
Although this happens to just about every blogger, that doesn’t mean you shouldn’t use this as an opportunity for a bit of self-reflection. People often begin blogging with stars and dollar signs in their eyes. Their expectations aren’t realistic. They think things are going to happen faster. They think they’re going to make oodles of money a day in ad revenue, not barely enough pocket change to buy a candy bar.
Some blogs really do take off quickly, but the vast majority do not. Some questions to give yourself a reality check:
- Did you do keyword research into your blogging niche? If so, and you feel you’ve chosen a strong niche, then this is something you can feel good about as you examine your other assumptions. If you didn’t do any real research into your niche’s keywords, then, I’m sorry to say, you have no reason to hold high expectations. Come back to earth and take a sober look at your blog niche. Maybe you’re in the wrong niche, but it’s more likely you just need to get smarter and change your game up.
- How unique and original is your niche and content? Did you start another blogging tips bog? Another money blog? Good luck with that! If your blog is another “me too” blog, don’t expect much. Originality is surprisingly difficult, but it’s the biggest differentiator. Can you put a twist on a saturated, popular topic? Can you be controversial, or “zig” when everyone else is “zagging”?
- Why would anyone what to read your blog? Ooh… that’s a tough one, I know. Are you providing value that makes people want to subscribe and stick around for more? Are you providing valuable resources to your readers in the form of content and links?
5. Assess your blogging goals — you do have goals, don’t you?
If you don’t have goals, then your blog has no direction. Choose goals that are percentage-based, rather than number-based. What I mean by that is to pick a growth rate instead of a target number. This is because once you reach your target fixed number, then you have to keep making up higher numbers. If you say your goal is $100 a month in ad revenue, then when you hit that you have to crank it up to $200. Instead, create a goal of, say, 10% growth in revenue every month.
6. Compile a list of best practices and steps to move you closer to your blogging goals
Figure out what you need to do to hit your goals. If you have traffic-growth goals, do some research on tips for growing traffic and make yourself a list of tips and methods to try. If you want to increase your subscriber count, read up on how to do that. If your goal is to write better content, learn how to do that.
7. Understand that every blogger’s timeline is different
You may feel you’re moving too slowly, but you might be moving along much faster than many others. We often have a warped perspective of our own experiences. It may seem like “everyone else” blogging is doing better than you. The truth is only a few other bloggers are in this position. A great many more are probably doing worse than you, not better.
Don’t worry about comparing yourself to other bloggers. If you create rate-based goals for yourself, you can effectively compete against yourself. As long as you’re doing better this month than you were last month according to your goals, who cares what another blogger is doing? You are on your own timeline, and no one else’s.
8. Create a blogging plan that matches up your goals to the best practices you listed in the previous steps
Take the best practices list you made in step 6 and use it as the basis of your blogging plan. Make a task list from them that you can check off. Put it in a to-do list on NetVibes or Remember the Milk or something like that. Or write it on a good ol’ sticky note and slap it on your monitor.
9. Do the first step in that plan — nothing overcomes depression like action
Do the first thing in your plan NOW. Physical action clears emotional cobwebs in a flash. You will feel a million times better by your accomplishment. If you make a plan and put it aside and tell yourself you will start it later, chances are you will never start it. Start it immediately upon creating it. Give yourself no excuses. By giving yourself a kickstart to begin, you will help generate the momentum you need to keep going.
10. Keep going
Don’t stop executing your plan. Use your momentum to propel you forward through the steps of your plan. Before you know it, you will be on the other side of your blog crash, and you will be a better blogger than you were before!
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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