RSS Subscribers ... Churn Rate?

[wahmsuzanne]

Does anyone know any stats either from their site personally or on the net ... about the churn rate for RSS subscribers? In other words, what percentage of your subscriber base can you expect to be unsubscribing either per month or per year? There's usually an industry standard for each industry ... so I was just wondering ... *SmiLes* Suzanne

[narendra.s.v]

i don't get you?! :confused:

[Kevin]

I'm not too sure Suzanne. I think it's difficult to monitor something like this. As you say, I think it will be different in every industry.

It's difficult becayse you could be losing subscribers but gaining 3 times as many new subscribers so you don't really notice it.

[navjotjsingh]

Its impossible to record this. And also no feed monitoring tool records this type of activity. One major reason for this can be since feed readers can't be tracked down to the user. You can keep a tab on types of readers used but not the users using them. So how will we know how many unsubscribed today or how many we gained today. Though you can definitely track email feed subscribers and going by that ratio, I have never seen any of my email feed subscriber leaving me...which is kind of motivating sometimes. :D

[wahmsuzanne]

Yes, I can see what you guys mean on this. With the pager customers I had a customer managment/billing software and it tracked it for me. Not really a concern ... was just drawing off of past experience and thinking about how frustrating it became when my business became "stagnant" when that happened. I was making great money once it grew ... but then I had a really hard time growing BEYOND that point due to churn.

I remember going to a conference with the big pager companies and they were going over the different reasons why customers would cancel ... some you could control and some you couldn't. They gave us ideas on how to combat the ones we could control ... and on that list was cancelation due to "death." I remember thinking, "Huh, yea right." Well sure enough I had a handful of customers pass away and their family would call and say to shut off the pager that they died. Now with my freelance writers site a subscriber said she wasn't going to renew because she is dying of cancer ;(

The point is there are things we do can do to help control the subscriber rate ... in our business mostly good writing, consistent posting, networking with other blogs, cross-promoting, contests, and anything that HELPS our SUBSCRIBERS ... not ourselves! *SmiLes* Suzanne