Kevin
07-28-2008, 03:28 PM
David Peralty from XFEP wrote a good article a few days ago about the difficulties blog networks face in getting advertising.
Many blogs have created or joined a network so that they are in a better position to negotiate with advertising networks. With the blogs collectively having more impressions it should put them in a good position to get a deal but as David explains, it isn't always the case.
It's an interesting article and I recommend checking it out :)
Blog Advertising Difficulties: Blog Network Doesn’t Mean Big Money (http://xfep.com/advertising/blog-advertising-difficulties-blog-network-doesnt-mean-big-money/)
Many blogs have created or joined a network so that they are in a better position to negotiate with advertising networks. With the blogs collectively having more impressions it should put them in a good position to get a deal but as David explains, it isn't always the case.
It's an interesting article and I recommend checking it out :)
Blog Advertising Difficulties: Blog Network Doesn’t Mean Big Money (http://xfep.com/advertising/blog-advertising-difficulties-blog-network-doesnt-mean-big-money/)