Blogging Tips http://www.bloggingtips.com Blog Themes, Blog Design & Daily Blog Tips Mon, 02 Mar 2015 16:07:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 How To Run Effective Webinars Even If You’re a Newbie http://www.bloggingtips.com/2015/03/02/effective-webinars-blogging/ http://www.bloggingtips.com/2015/03/02/effective-webinars-blogging/#comments Mon, 02 Mar 2015 13:29:57 +0000 http://www.bloggingtips.com/?p=36076 Content is king – I know you’ve heard this a million times. But who said your content only needs to be a blog post, an eBook or an email course? How about running a live webinar with your audience? It’s great for your brand image, connects you with your audience at a more personal level and helps you build dozens of new connections and relationships. Niche leaders and industry gurus like Neil Patel leverage webinars regularly for lead generation. In fact, Neil generated 74,381 visitors, 16,394 leads and $1,638,000 in revenue from webinars in 1 year. These are serious numbers and, of course, beyond the reach of most bloggers early in their careers. But even if you’re a newbie blogger, webinars might just be the shortcut you need to skyrocket your growth. You can use webinars to connect with influencers and establish yourself as an authority. So if you’re thinking ...

The post How To Run Effective Webinars Even If You’re a Newbie appeared first on Blogging Tips.

]]>
webinar

Content is king – I know you’ve heard this a million times.

But who said your content only needs to be a blog post, an eBook or an email course?

How about running a live webinar with your audience?

It’s great for your brand image, connects you with your audience at a more personal level and helps you build dozens of new connections and relationships. Niche leaders and industry gurus like Neil Patel leverage webinars regularly for lead generation. In fact, Neil generated 74,381 visitors, 16,394 leads and $1,638,000 in revenue from webinars in 1 year. These are serious numbers and, of course, beyond the reach of most bloggers early in their careers.

But even if you’re a newbie blogger, webinars might just be the shortcut you need to skyrocket your growth. You can use webinars to connect with influencers and establish yourself as an authority.

So if you’re thinking of conducting a webinar, here are a few tips to help you get going.

1. Develop a Webinar Plan

Conducting webinars is similar to holding real life presentations. Both can make you panic and both can make you look awkward if things go wrong.  So you need to be well-prepared before you actually kick off your first webinar. I recommend attending a few webinars yourself first. See how the top guys in the industry are using webinars to engage their audience, what’s their tone, how much content they are presenting, what’s the duration of their webinar etc. Based on your learnings, develop an outline for your webinar and list the main points that you plan to cover.

2. Focus on One Problem Only

Focusing on one burning issue of your target audience and then addressing it comprehensively is the key to successful webinars. It’s similar to how you create an eBook. You choose one issue and then dissect it for your audience. As a newbie, it’s easy to get overawed by the occasion and divert from the core topic. Don’t make that mistake. But since webinars are interactive platforms, you might get questions or requests that are not directly related to the core content of your webinar. Share your email address with the participants and respond to such queries after the webinar. You can also share links to reliable resources that can help your audience (here’s a good example) or free tools that can give them immediate value (like this business tool)

3. Choose a Flexible Webinar Platform

I’ve seen many potentially great webinars go wrong just because of the webinar platform. Choose your webinar wisely because the wrong selection can ruin all your hard work. Here are the key things to consider.

  • It should have a simple registration process
  • Your audience can be anywhere, using any devices. So your platform should support both mobile and desktop users.
  • It should integrate well with social media so that you can get the word out.
  • It should integrate with your mailing list and blog.
  • You should be able to record the webinar for later use
  • You should get detailed stats of your webinar participants so that you can draw further actions from them.

Google+ Hangouts On Air is a free platform that can be used for webinars. It does have some limitations but it’s a great place to start if you’re a newbie. But if you’re looking to provide a more professional webinar experience to your audience, with customized branding and many other webinar specific features, ClickWebinar is also a great option that is used by some of the top bloggers and corporations. Whichever solution you choose, make sure it provides a smooth and error free webinar experience to your audience and puts you in their good books.

4. Use Outreach To Maximize Webinar Attendance

There are thousands of blogs on the web with millions of combined readers. But very few blog owners get the time to offer free products or trainings to their readers. You can take advantage from this. Shortlist the most relevant blogs in your niche and reach out with your webinar offer. In my experience, targeting the mid-range bloggers (those with a higher social media and blog following than yours) gets you the most responses. Don’t go for the top influencers. They’re already short on time and receive such offers every day.

Send an outline of your webinar to your target bloggers and ask them to share it with their followers. Highlight how your webinar will give value to their readers. If you also plan to sell a product at the end of your webinar, offer affiliate commissions to your target bloggers on every referral sale.

5. Add a Bit of Humor to the Mix

Nobody likes listening to boring lectures. Your webinar needs to engage your audience in a fun way. So maintain a light tone from the start. It’s natural to be nervous in your first webinar. Just share your feelings with the audience. There’s nothing wrong in telling them that it’s a big occasion for you. As long as you deliver the content that you promised, your participants won’t care if you’re a bit nervous.

6. Summarize the Key Points and Encourage Discussion

Webinars can drag easily and it’s important to stick to your agenda. Ideally, it should not exceed the original time limit. But still you can’t always guarantee that everything will go according to plan. So it’s important that you clearly summarize the key points and takeaways of your webinar at the end. Tell your audience in bullet points what their next actions should be. Tell them how they can use this information to achieve their business objectives. At the same time, encourage discussion and answer as many questions as you can. This is a great opportunity to interact with your audience in real time and understand their key issues.

7. Use the Webinar for Future Content

Conducting webinars is a two way learning process. It’s not just your audience who’re there to learn. You’d also get to learn a lot of new things about your target audience, their needs, their actual problems and how you can resolve them. After you’re done with the webinar, structure this information and use it to extract future content ideas for more webinars and blog posts. You can share your learnings in a series of blog posts, or create an eBook or a case study for your audience. In short, use every webinar to create more useful content.

Conclusion

Content marketing has been evolving rapidly over the last few years. Many leading bloggers are now shifting from just written content to visual media. By integrating webinars in your content strategy, you can brand yourself as a niche leader, build a much closer relationship with your audience and develop a dedicated blog following much more quickly than simple text based blogging. Even if you’re a newbie, this can open new opportunities for you – try it!

The post How To Run Effective Webinars Even If You’re a Newbie appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/03/02/effective-webinars-blogging/feed/ 0
How to Monitor Online Brand Mentions in 7 Steps http://www.bloggingtips.com/2015/03/01/monitor-online-brand-mentions-7-steps/ http://www.bloggingtips.com/2015/03/01/monitor-online-brand-mentions-7-steps/#comments Sun, 01 Mar 2015 20:16:57 +0000 http://www.bloggingtips.com/?p=36071 Online reputation management is quickly becoming one of the most heard phrases in the blogging and internet marketing space. If you haven’t heard of it already, you probably will soon enough. In the past, all you needed to worry about was making sure you “had a presence” online. Now you need to worry about where that presence, who is saying it and what they are saying. Now many top bloggers, brands and individuals are looking at online reputation as a way to monitor what others are saying about their names online. This also has a lot more to do with just SEO and getting your own sites to rank, as mentions around your brand can happen anytime and anywhere. For instance… sites like Yelp, TripAdvisor and Google Local are almost always going to outrank other content and will likely appear at the top of the search results. This is one of the ...

The post How to Monitor Online Brand Mentions in 7 Steps appeared first on Blogging Tips.

]]>
Online reputation management is quickly becoming one of the most heard phrases in the blogging and internet marketing space. If you haven’t heard of it already, you probably will soon enough.

In the past, all you needed to worry about was making sure you “had a presence” online. Now you need to worry about where that presence, who is saying it and what they are saying.

Now many top bloggers, brands and individuals are looking at online reputation as a way to monitor what others are saying about their names online. This also has a lot more to do with just SEO and getting your own sites to rank, as mentions around your brand can happen anytime and anywhere.

For instance… sites like Yelp, TripAdvisor and Google Local are almost always going to outrank other content and will likely appear at the top of the search results. This is one of the reasons why it’s so important for everyone to create a web site, blog and social media accounts for both their personal name and their brand name. By doing this, you’ll be creating additional properties that will continue to rank higher and also be owned by you (giving you the ability to control what is being shown on these sites).

In addition to what appears in the search results, you also need to be looking at what is being said and where it’s being posted as well. This can be anything from social updates, customer reviews, complaints or individuals recommending your product and brand.

When it comes time for you to monitor your reputation online, you have a few different methods to choose from. No matter what method you choose, you should make sure you know the following before getting started.

  1. Identify your reputations – what type of keywords, products and names you are going to monitor?
  2. Quantify your audience – are you more worried about competitors or customers searching you online?… or maybe both?
  3. Understand your goals – what methods will you have in place to measure the progress of your reputation online?
  4. Specify your needs – what tools are you going to use and what type of content will you be monitoring? (social, search, content)
  5. How will you monitor? – what alerts and monitoring methods are you going to use to automate changes?
  6. Who will monitor the conversations? – will you be monitoring your own reputation online or going with an outside agency?
  7. Reaction – once you’ve found content, reviews or complaints around your brand, how are you going to address the situation?

Special thanks to Trackur for creating the infographic below.

Ultimate Guide to Monitoring Your Online Reputation

The post How to Monitor Online Brand Mentions in 7 Steps appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/03/01/monitor-online-brand-mentions-7-steps/feed/ 0
Main Step to Relaunch a Dead Blog http://www.bloggingtips.com/2015/02/25/main-step-relaunch-dead-blog/ http://www.bloggingtips.com/2015/02/25/main-step-relaunch-dead-blog/#comments Wed, 25 Feb 2015 12:41:43 +0000 http://www.bloggingtips.com/?p=35961 The title is slightly misleading because re-launching a dead blog requires a lot of effort in time and some financial investment. You need a detailed guide to makeover a dead blog and make it relevant. However, THE one step which is crucial to re-launch a dead blog and is the subject of this discussion today is clearing backlink profile. Backlinks is one of the core aspects of a blog. When the blog was active, it created many inbound and outbound links. Checking the relevancy of these links will be one of the prime objectives while getting the blog ready for a re-launch. The depth of this activity is dependent on how long the blog remained inactive and how the blog niche changed during the period of inactivity. Checking Outbound Links Profile These links are those connecting to other domains from your links through comments, sponsored and non-sponsored content. Checking the ...

The post Main Step to Relaunch a Dead Blog appeared first on Blogging Tips.

]]>
The title is slightly misleading because re-launching a dead blog requires a lot of effort in time and some financial investment. You need a detailed guide to makeover a dead blog and make it relevant.

However, THE one step which is crucial to re-launch a dead blog and is the subject of this discussion today is clearing backlink profile.

Backlinks is one of the core aspects of a blog.

When the blog was active, it created many inbound and outbound links. Checking the relevancy of these links will be one of the prime objectives while getting the blog ready for a re-launch. The depth of this activity is dependent on how long the blog remained inactive and how the blog niche changed during the period of inactivity.

Dead Blog Relaunch

Checking Outbound Links Profile

These links are those connecting to other domains from your links through comments, sponsored and non-sponsored content.

Checking the relevancy of the outbound links is important. First, use the Broken Link Check tool to find a complete list of links to be totally removed from the blog.

Second, remove all paid links as it might bring Google penalty in future.

Third, review non-sponsored outbound links and see if they are still relevant to the content. You can retain external links connecting to authority pages and ‘nofollow’ all those linking to website homepages.

Doing this task manually is recommended because while you are at it, you have to review the content too. You can trash irrelevant blog posts or update it with new information.

The process is slow but worth the effort if you really want to enliven the dead blog.

Checking Inbound Links Profile

These links are those connecting to your domain from other URL’s. Login to Google Webmaster Tools (GWT) and download the inbound links profile.

You will find a detailed list. The best method is to take a print of this list and manually check the relevancy of these inbound links.

If you want some mentions and trackbacks removed, contact the site owner with a request remove the inbound link. Most webmasters comply easily.

Endnote

At the end of the task, you will have a blog devoid of unnecessary inbound and outbound links. Again, this is a very time consuming task and if you are involved in other projects, it can take more than 2 months to accomplish this perfectly. Not only the links, you are reviewing the content also.

The post Main Step to Relaunch a Dead Blog appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/25/main-step-relaunch-dead-blog/feed/ 5
How to Use Guest Blogging to Build Quality Links, Relationships And Traffic http://www.bloggingtips.com/2015/02/24/guest-blogging-build-quality-links-relationships-traffic/ http://www.bloggingtips.com/2015/02/24/guest-blogging-build-quality-links-relationships-traffic/#comments Tue, 24 Feb 2015 16:39:20 +0000 http://www.bloggingtips.com/?p=36057 Guest blogging isn’t dead as most people said. Only spam link building through guest blogging is dead. If done right, guest posting on other blogs not only gives you traffic but you can nurture relationships with other bloggers as well. Still most people are not able to harness the power of guest blogging. If you’re one among them, this article is for you where I’m going to share about few strategies to use guest blogging to build links, increase traffic and relationships. Google always loves content rich sites. So make sure you are aiming to publish your guest posts only on the sites that have top notch content. Image Credit: HowtoMakeMyBlog.com Don’t try to land on the blogs with thin content just to build links for your sites. It will hurt your site rankings more than help, so spend your time wisely by guest posting on the sites that have ...

The post How to Use Guest Blogging to Build Quality Links, Relationships And Traffic appeared first on Blogging Tips.

]]>
Guest blogging isn’t dead as most people said. Only spam link building through guest blogging is dead. If done right, guest posting on other blogs not only gives you traffic but you can nurture relationships with other bloggers as well.

Still most people are not able to harness the power of guest blogging. If you’re one among them, this article is for you where I’m going to share about few strategies to use guest blogging to build links, increase traffic and relationships.

Google always loves content rich sites. So make sure you are aiming to publish your guest posts only on the sites that have top notch content.

Guest Blogging Benefits

Image Credit: HowtoMakeMyBlog.com

Don’t try to land on the blogs with thin content just to build links for your sites. It will hurt your site rankings more than help, so spend your time wisely by guest posting on the sites that have engaging readers.

Let’s dive into the details without further ado.

Building Quality Links

Most quality links can be built with relationship building. Make sure to use guest blogging for building relationships rather than just links.

Why would anyone link to your posts? No one links to strangers. Create relationships with other bloggers in your niche, start linking to their posts and provide value by helping them.

One of the best ways to build quality relationships with other bloggers is through guest blogging. Whenever you write a guest post, make sure to link to few other sites that have relevant and high quality information.

Once your guest post goes live, email the blog owners to whom you linked and ask them read or tweet your posts. Most of the time, they will at least tweet your posts, that way your guest posts will get more visibility. That increases traffic to the blog owner’s site where you have guest blogged, and also relationships with you.

Increasing Your Website Traffic

Guest posts not only helpful for building relationships but they also bring more traffic to your blogs. The tip to get more traffic from guest posts is NOT to use your links on author bio. Most of the time, the people who read your guest posts don’t often read author bio’s and click on your website links.

So try to link to your own website posts (make them relevant) while writing your guest posts. Before linking to your posts, take the permission from the blog owners who you’re guest blogging for.

How to research the BEST sites to write guest posts? Most beginners to guest blogging ask questions like “how to find the sites that accept my guest posts”. You don’t have to land your guest posts on any blog, you have to make sure to write guest posts on relevant blogs to get more out of your guest blogging journey.

Here are few search queries you can start typing on Google to get better results for finding blogs to guest post on.

“guest bloggers” [topic]
“guest blogging” [topic]
“guest posting” [topic]
“write for us” [topic]
“contribute” [topic]

For example, if your blog is a marketing blog, you could search for terms like “write for us” [marketing], this way you’ll be able to find number of sites that accept guest posts.

Once you find the sites, you can check their stats like number of subscribers, social media followers, blog comments per post etc to know the quality of their sites.

Note: Here’s a great compilation of 200+ websites that accept guest posts.

Building Healthy Relationships with Other Bloggers

The ONLY way to succeed in guest blogging is to nurture your relationships with other bloggers. Networking is the key to make more out of guest blogging. If you’re writing guest posts just for the sake of links, you should probably stop it. Instead focus on bringing more value to the blogosphere by crafting great guest posts.

Once your guest post goes live, promote the hell out of it to reach wider audience. Ask your followers to share it on their networks, also email your lists about your guest posts, and ask influencers to promote it.

Respond to each and every comment your guest post receives, build a rapport with their audience and ask for an honest feedback about your guest posts. This way you’ll be able to harness the power of guest posting to land more subscribers, traffic and sales.

Send a personal email to the blog owner where you’ve landed your guest post and thank him for publishing it. Most of the time, you will get a reply. Even if not, there’s nothing to worry, keep on writing guest posts for other bloggers and rinse and repeat the same process.

Outreach is the Key to Successful Guest Blogging

If you’re aware of it or not, outreaching with others is the most effective way to increase your traffic and links from guest blogging.

If you want to improve your chances of getting your guest posts accepted, learn how to pitch emails with the blog owners. Likewise, once your guest post goes live, send a simple thank you email to grab their attention. This email outreach is the key to successful guest blogging.

If you’re not sure what to send, here’s a sample email pitch to get your guest posts accepted.

Hi [name],

I’m an avid read of your blog and I must say you’ve top notch content.

I know you’re a busy blogger, so I want to keep this email short and simple. I want to write a guest post for your audience.

[Insert the guest post topic]

Here’s my previous writing work just in case if you want to know my blogging
abilities. [insert your previous guest posts links or your own blog posts]

Let me know your thoughts about it. Keep up your awesome work!

Regards,

Your name

That’s it! The above email pitch is really simple and if the blog owner likes your topic, he would be glad to publish your guest posts.

In a nutshell: Start considering guest blogging as a “relationship building” medium instead of thinking it like a link building strategy. The more quality guest posts you publish the more traffic and incoming links you will get. Make sure to keep in touch with other bloggers to succeed in blogging world.

Let me know your thoughts about guest blogging? Do you have any more guest posting tips?

The post How to Use Guest Blogging to Build Quality Links, Relationships And Traffic appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/24/guest-blogging-build-quality-links-relationships-traffic/feed/ 8
How to Generate Blogging Revenue? 7 Proven & Guaranteed Ways http://www.bloggingtips.com/2015/02/24/generate-blogging-revenue/ http://www.bloggingtips.com/2015/02/24/generate-blogging-revenue/#comments Tue, 24 Feb 2015 13:23:32 +0000 http://www.bloggingtips.com/?p=36051 Let’s understand one thing clearly. A sustained blogging revenue source takes years to build. Blogging can’t give quick revenue unless you’re into event blogging. Over the years, I have seen bloggers who had good potential to become authority figures quit blogging because they couldn’t generate sustained blogging revenue. What if we could eliminate the reason why bloggers quit? What if we could have a blueprint to generate blogging revenue? In this article, I am going to draw on 5+ years of blogging experience and tell you proven ways to generate blogging revenue. 7 Proven Ways to Generate Blogging Revenue….Guaranteed Let’s begin. 1) Sponsored Links Let’s not debate whether a blog should accept sponsored links or not BUT accept that it is a high return-worthy revenue stream. I wouldn’t go and decide whether you should accept sponsored links or not; its ultimately your call. If you do accept sponsored content / ...

The post How to Generate Blogging Revenue? 7 Proven & Guaranteed Ways appeared first on Blogging Tips.

]]>
Let’s understand one thing clearly. A sustained blogging revenue source takes years to build. Blogging can’t give quick revenue unless you’re into event blogging. Over the years, I have seen bloggers who had good potential to become authority figures quit blogging because they couldn’t generate sustained blogging revenue.

  • What if we could eliminate the reason why bloggers quit?
  • What if we could have a blueprint to generate blogging revenue?

In this article, I am going to draw on 5+ years of blogging experience and tell you proven ways to generate blogging revenue.

7 Ways to Generate Blogging Revenue

7 Proven Ways to Generate Blogging Revenue….Guaranteed

Let’s begin.

1) Sponsored Links

Let’s not debate whether a blog should accept sponsored links or not BUT accept that it is a high return-worthy revenue stream.

I wouldn’t go and decide whether you should accept sponsored links or not; its ultimately your call. If you do accept sponsored content / links, ensure that the links are nofollow. Whether it’s a dofollow or nofollow link depends on your understanding with the advertiser.

The sponsored content / links are often promotional in nature but try to blend it in your usual blogging content.

2) Web Hosting Reviews

Write excellent and informative reviews of popular web hosting companies like Hostoople and A Small Orange. Why web hosting reviews?

Bloggers are big promoters of web hosting because their whole identity is dependent upon their choice of web host. Moreover, with people adopting the online world of business, seeking reviews is the first step before finalizing a web hosting provider.

Adding affiliate links to web hosting reviews is going to convert well if you’re able to rank them well.

Even better is if you can create a comparison chart of at least 10 web hosting providers, listing out their features and benefits, and offering the best signup price through affiliate link.

3) Offer Coupons

If you’ve a good email subscriber list, sending them occasional coupon deals will become a steady source of blogging revenue.

You’ve to maintain a good relationship with blog subscribers’ otherwise promotional emails with coupon codes or affiliate links is going to end in un-subscriptions. MailChimp, Mad Mimi and Aweber are recommended email marketing providers.

What kind of coupons to provide? You can offer coupons of themes, plugins, SEO tools and other blogging tools.

4) Sidebar Optimization

Not many people realise but sidebar contributes a lot in generating blogging revenue. Most of the time, bloggers populate the sidebar with Facebook Like box, Google+ link, Popular Posts, Top Commentators, Recent Reviews and more.

These are all decorative aspects. You don’t need them. Placing the Search Bar and social media icons should be enough. The rest of the blog sidebar should contain monetization opportunities such high converting affiliate product links, review links, coupon codes and banner ads.

5) ‘Hire Me’ Page for Blogging Revenue

Bloggers are skilled people and as a blogger, you can offer the skills for hire. Publish a dedicated ‘Hire Me’ page where you propose to offer certain services like WordPress installations, blog setup, content writing, link building and other related tasks.

Mention client testimonials and service features, and place it prominently on the blog. Rank the page over competitive keywords and leads will follow.

6) Rent a Category

Advertisers often look for long-term association with bloggers. Brands with frequent marketing and promotional activities prefer to “rent” a relevant category on blogs to publish and promote their marketing material.

If your blog attracts high traffic and a targeted audience, you should try out this strategy and generate blogging revenue. These deals generally lasts a minimum of 3 months.

Blogs in ecommerce and technology category find more takers.

7)  Sponsored Merchandise

Selling sponsored merchandise on a blog boosts revenue too. It works in this way – a vendor contracts you to sell a certain number of products through the blog and gives a fixed or variable commission in return.

You have the freedom to promote the sponsored merchandise in any way. All you have to do is bring visitors on the landing page and get a sale.

Endnote

I hope you will make good use of these seven proven and guaranteed strategies to generate blogging revenue.

The post How to Generate Blogging Revenue? 7 Proven & Guaranteed Ways appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/24/generate-blogging-revenue/feed/ 4
12 Steps to Creating Great Content Campaigns http://www.bloggingtips.com/2015/02/23/12-steps-creating-great-content-campaigns/ http://www.bloggingtips.com/2015/02/23/12-steps-creating-great-content-campaigns/#comments Mon, 23 Feb 2015 22:32:50 +0000 http://www.bloggingtips.com/?p=36046 Give people great content and they will give you their time, their attention, their loyalty, even their money. But there’s a catch? It isn’t easy to create great content. For every viral Volvo advert featuring Jean Claude Van Damme doing epic splits across moving trucks, digital platforms are awash with thousands of videos that nobody watches and articles that nobody reads. Ok so you might not have the budget to pull off this kind of thing, but it doesn’t just come down to money. The truth is that the majority of content marketing out there is doomed to relative insignificance. Creating great content is just one aspect of creating great content marketing campaigns. There are many more considerations to bear in mind and ignoring any one can mean the difference between failure and success. Below are our 12 steps to creating epically good content campaigns. 1. Focus your aim What ...

The post 12 Steps to Creating Great Content Campaigns appeared first on Blogging Tips.

]]>
Give people great content and they will give you their time, their attention, their loyalty, even their money. But there’s a catch? It isn’t easy to create great content. For every viral Volvo advert featuring Jean Claude Van Damme doing epic splits across moving trucks, digital platforms are awash with thousands of videos that nobody watches and articles that nobody reads.

Ok so you might not have the budget to pull off this kind of thing, but it doesn’t just come down to money.

The truth is that the majority of content marketing out there is doomed to relative insignificance. Creating great content is just one aspect of creating great content marketing campaigns. There are many more considerations to bear in mind and ignoring any one can mean the difference between failure and success.

Below are our 12 steps to creating epically good content campaigns.

1. Focus your aim

What do you want your content to achieve? Do you want to sell more products, drive traffic to website pages, get likes or retweets, raise awareness of your brand, explain details of a new product or position yourself as a thought leader? You can’t create high performance content without addressing this fundamental question. It helps your campaign stay focused and shapes the types of content that you will create.

2. Be true to your core values

You can’t be something you’re not. Volvo isn’t a sporty car brand. A Stannah Stairlift isn’t a cool home accessory. To create great content, you need to work with the essence of your brand. Are you funny or serious? Important? Well-liked? Expensive? Useful? Isolate this value, cherish it and use it as the foundation of your content.

3. Understand your audience 

It’s critical that you don’t skip this step. A great content campaign isn’t a fire-and-forget broadcast. It needs to be targeted to reach your intended audience and potential customers. But who are they really? To answer this question you have to look beyond the cold demographic data sat in your market research files. Where do they hang out and what platforms do they use? What type of content do they consume the most? Do they read long or short articles, watch YouTube videos or Vines, engage with Facebook discussions or Twitter hashtags? Attention spans these days are low but tolerance for boredom is lower even still. You could have only one chance to hook your intended audience in, so make sure you get it right first time.

4. Think like a publisher 

A great content campaign works in a cycle – entertain your audience, attract new people, keep those people, encourage them to come back for more and stop them from going elsewhere. Don’t trust to chance. Don’t make things up as you go. Think like a publisher and put an effective strategy in place to plan what you will say, how you will say it and where you will publish it.

5. Tap into emotion 

What sets great content apart from ordinary content? Emotion. Great content stirs something primal inside its audience – happiness, sadness, excitement, disbelief, curiosity, wonder, anger, agreement, and so on. Balancing logic and emotion in your marketing, across all your content, is key to both informing the world about your amazing product or service whilst building genuine brand personality. But whilst it’s important to convey the facts about your service or product, if your content doesn’t elicit an emotion, then you’re doing it wrong. Go back to step 3 and try again.

6. Make the right type of content 

Emotion is your hook. Virgin Atlantic’s curated Instagram galleries give viewers an inspirational insider’s view of Tokyo and San Francisco. While Intel’s IQ website spins away from Intel’s processor business to explore the outer edges of tomorrow’s exciting software and technology innovation. Hook your reader with emotion first, encouraging them to seek out more facts and detailed information later.

7. Let other people do the work 

Making great content is hard work. But you don’t need to do it all yourself. Repurpose and recycle existing content into new formats on new platforms. Encourage people to talk about it and share it. If the content is ‘great’ enough, people may even pay to be associated with it.

8. Be more social 

Don’t broadcast. Instead, take part, be genuine and engage with your audience.

9. Create content guidelines (and stick to them) 

Ensure the consistency of your content and your message by creating a set of guidelines that cover tone of voice, design, attitude, use of humour, words you can (and can’t use), spellings and appropriate visuals. The Content Marketing Institute’s blog guidelines, for example, show the type of posts that they are looking and the key elements that those posts need to be accepted (e.g. real-life examples; videos, photos, charts, screenshots and other visual content; specific and actionable recommendations for readers).

10. Plan it out 

Make a content map. Define the type of reader or viewer that you’re hoping to reach and the stage in the sales funnel that the content fits into – e.g. building awareness, creating a deeper interest, helping them to evaluate your product or service, and supporting them after they have committed to you and fulfilled the content goal.

11. Don’t just press publish, shout!! 

Every minute, on average, Google receives over 4 million search queries per minute, 70 hours of video get uploaded to YouTube and Instagram users post over 200,000 new images. Your content won’t stand out unless you shout about it. Spend 10-20% of campaign budget on seeding. Think digital ads, Youtube ads and blog placements, plus blog write-ups, digital PR, retweets and social media outreach.

12. Measure and change

Define how you’ll measure success? Look back at your goals (step 1). What metric matters most to you? Is it views, visitors, retweets, click throughs, an increase in traffic or a reduction in bounce rate? Use appropriate tools (Google Analytics, Hootsuite, etc) to track the performance of each piece of content you create and use the data to assess whether it succeeded or failed in its goal. Did you succeed? Then do more of what works. Fail? Change your approach and try, try again.

This post was written by Jon Mowat, who is a former BBC film maker and now runs British based video production and marketing company, Hurricane Media. You can follow Hurricane on Google+, Twitter or Facebook.

The post 12 Steps to Creating Great Content Campaigns appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/23/12-steps-creating-great-content-campaigns/feed/ 1
How to Create the Perfect Viral & Shareable Content http://www.bloggingtips.com/2015/02/16/create-perfect-viral-shareable-content/ http://www.bloggingtips.com/2015/02/16/create-perfect-viral-shareable-content/#comments Tue, 17 Feb 2015 01:45:18 +0000 http://www.bloggingtips.com/?p=36032 Social media is everything nowadays; from blogs like WordPress to sharing photos on Instagram and Facebook pages to exchanging intellectual ideas across platforms like Google Plus, everyone is participating in this growing online dialogue by having some sort of online presence now. And the trend is only just beginning. It doesn’t matter if you are a company or an individual; it doesn’t matter if you are doing business with other businesses, or if you are looking to grow a following over a brand, or if you are just searching for an easy way to communicate with friends, family or travel buddies – the Internet is the new telephone directory, the new doorbell, the new face-to-face interaction. Social media is your best method for getting there. Social media platforms vary in size, shape, color and language, but one thing is certain: the stage is there on every site allowing you to ...

The post How to Create the Perfect Viral & Shareable Content appeared first on Blogging Tips.

]]>
Social media is everything nowadays; from blogs like WordPress to sharing photos on Instagram and Facebook pages to exchanging intellectual ideas across platforms like Google Plus, everyone is participating in this growing online dialogue by having some sort of online presence now. And the trend is only just beginning.

It doesn’t matter if you are a company or an individual; it doesn’t matter if you are doing business with other businesses, or if you are looking to grow a following over a brand, or if you are just searching for an easy way to communicate with friends, family or travel buddies – the Internet is the new telephone directory, the new doorbell, the new face-to-face interaction. Social media is your best method for getting there.

Social media platforms vary in size, shape, color and language, but one thing is certain: the stage is there on every site allowing you to create compelling content. The question you’ve been asking yourself, however, is how.

The Secret Formula for The Perfect Viral Share

To create compelling content isn’t just about repeating posts and cross-breeding your photos across platforms – you need to figure out how to go viral.

Most of the content that goes viral online is viral for a reason: viral shares are able to tap into an audience’s positive emotions, provoking an emotive response in turn. If you want to figure out a way to get more shares and likes for your posts, then you need to be careful and analytical about what you post – do your research, figure out what is trending, and find a catchy way to stand out above the rest of your competition. A unique, refreshing voice is always welcome in the sea of social media posts and sites.

Although going viral isn’t a complete science, if you keep these tips in mind while you post online then you’ll have a much better chance of getting the following you’re looking for. 

To summarize everything we discussed above, and much more, check out the secret formula for creating shareable content in the infographic below.

ViralShareIG (2)

The post How to Create the Perfect Viral & Shareable Content appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/16/create-perfect-viral-shareable-content/feed/ 8
How to Improve Blog Service Sales? http://www.bloggingtips.com/2015/02/16/improve-blog-service-sales/ http://www.bloggingtips.com/2015/02/16/improve-blog-service-sales/#comments Mon, 16 Feb 2015 12:33:31 +0000 http://www.bloggingtips.com/?p=35958 WordPress blog setups, SEO services and writing services are three common blog service listings. Many blogs these days have a dedicated service page to improve earnings. It helps to get freelance clients using their blog’s popularity. Suppose you have a blog service page, it ranks well in Google search and there is a high CTR but dismal sales. What’s stopping people from contacting you? 6 Tips to Improve Blog Service Sales You can follow these tips. 1) Lead the Click Does the action button stand out? Is it placed at the right place? You often lose sales opportunities because the action button is nearly invisible. If a person has to ‘search’ for the contact button, you’re doing a poor on-page optimization job. 2) Call-To-Action Relevance ‘Contact Me’ and ‘Hire Me’ are two common blog CTA but it doesn’t covert well mostly. The CTA button content should be relevant to the ...

The post How to Improve Blog Service Sales? appeared first on Blogging Tips.

]]>
WordPress blog setups, SEO services and writing services are three common blog service listings. Many blogs these days have a dedicated service page to improve earnings. It helps to get freelance clients using their blog’s popularity.

Suppose you have a blog service page, it ranks well in Google search and there is a high CTR but dismal sales. What’s stopping people from contacting you?

Blog Service Sales

6 Tips to Improve Blog Service Sales

You can follow these tips.

1) Lead the Click

Does the action button stand out? Is it placed at the right place? You often lose sales opportunities because the action button is nearly invisible. If a person has to ‘search’ for the contact button, you’re doing a poor on-page optimization job.

2) Call-To-Action Relevance

‘Contact Me’ and ‘Hire Me’ are two common blog CTA but it doesn’t covert well mostly. The CTA button content should be relevant to the service. For instance, if you are selling WordPress setups, adding ‘Hire a WordPress Expert’ or ‘Let’s Create Your Blog’ will convert well.

Match the CTA button content with good color combinations and you’re all set to do business.

3) Service Offer Clarity

What exactly are you offering? No one has time to read a long descriptive text explaining your services. Be quick, be precise and relevant. If you are selling SEO services, mention:

  • a brief on service deliverables (be precise)
  • testimonials
  • portfolio
  • rate card (if you want to make it public)
  • contact button

…that’s it!

4) Use Bold Messaging

Make use of the F-rule. Popular heatmapping services show that a person starts to scan a page from the top left side and scans lesser and lesser as the cursor goes down. Therefore, utilize the top left section on delivering a strong CTA message, a value-based proposition.

5) No Distractions

The blog service page should be in ‘Full Width’ mode. It will eliminate the sidebar and give you the full attention of the potential blog service seeker. You have more space to design the service content. Don’t add unnecessary information like images unless there’s any relevance.

6) Newsletter Pop-Up

Improve blog service sales by adding a newsletter pop-up page triggered when the visitor clicks on the ‘X’ button to move away. You can create a custom newsletter services for people signing up through this page. Send strategic newsletters with information about case studies, your success stories, SEO inputs, writing tips or whatever is relevant to indirectly mould their mind into seeking our your blog services.

I hope you will use these 6 ideas to improve blog service sales.

The post How to Improve Blog Service Sales? appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/16/improve-blog-service-sales/feed/ 2
How to Create a Wufoo Form as Your Blog Feedback Form http://www.bloggingtips.com/2015/02/14/create-wufoo-form-blog-feedback-form/ http://www.bloggingtips.com/2015/02/14/create-wufoo-form-blog-feedback-form/#comments Sat, 14 Feb 2015 19:08:38 +0000 http://www.bloggingtips.com/?p=36018 Receiving comments from your audience is a huge part of any successful web site and blog. You want to make it easy for people to contact you, so implementing a comment form on your site is a necessity. I recently made the switch from Contact Form 7 to Wufoo forms on a bunch of my sites. The reasoning behind this is that many of these emails were going right into my SPAM folder and making it a big hassle for me to get all of my mail from blog contact forms. Wufoo is an online form creation service, which is also a Survey Monkey alternative. In short, you can create a free account with Wufoo and setup a contact form on your site in no time. Another reason why I made the switch, is that I can also login to my Wufoo account and check all of the emails that were ...

The post How to Create a Wufoo Form as Your Blog Feedback Form appeared first on Blogging Tips.

]]>
Receiving comments from your audience is a huge part of any successful web site and blog. You want to make it easy for people to contact you, so implementing a comment form on your site is a necessity.

I recently made the switch from Contact Form 7 to Wufoo forms on a bunch of my sites. The reasoning behind this is that many of these emails were going right into my SPAM folder and making it a big hassle for me to get all of my mail from blog contact forms.

Wufoo is an online form creation service, which is also a Survey Monkey alternative. In short, you can create a free account with Wufoo and setup a contact form on your site in no time.

Another reason why I made the switch, is that I can also login to my Wufoo account and check all of the emails that were submit through my forms (in addition to receiving them in my inbox). This is an added bonus and makes it easy for me to look back at any past feedback form history.

How to Setup Wufoo Forms as Your Blog Contact Form

1 – Create an Account

First thing first… just head over to wufoo.com and create an account. They have free plans and paid plans. For most blogs and sites a free account will be more than enough.

Wufoo Account Creation

2 – Create Your Wufoo Form

Once you are logged into your account, you will see a dashboard like the one below. Click on the “New Form” button to get started.

Wufoo Dashboard

Now you will see the page like the one shown below. From here you can start creating your form. All you need to do is drag form fields from the left side over to the right side, creating the exact look and field for your feedback form.

Wufoo Form Creation

When  you are finished, click SAVED FORM and then you will see the popup window below appear.

Before finishing, you should click on “2. Setup email notification for this form.”

Saved Form

3 – Setting Email Notifications

Now it’s time to setup where and how you want to receive submissions through your feedback form. Insert your email address where it says “Your Email Address” and change the “Set Reply To:” as “EMAIL”. This way you can respond right to the emails you receive and it will go directly to the person who sent it.

You can also setup mobile notifications, which is perfect when setting up important or time sensative feedback forms.

Wufoo Notification Settings

4 – Place the Form on Your Site

The last step in the process is to actually place the form on your site. You can do this through multiple methods such as embedding a code on your site or using the Wufoo WordPress plugin.

Wufoo Embed Form on Your Site
As you can see, it’s pretty straight forward and simple to setup a Wufoo form on your page. If you want to see a live example of what a Wufoo generated form looks like and send me some feedback in the process, you can do so here.

The post How to Create a Wufoo Form as Your Blog Feedback Form appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/14/create-wufoo-form-blog-feedback-form/feed/ 4
Explode Audience Engagement by Using Twitter Video http://www.bloggingtips.com/2015/02/12/explode-audience-engagement-twitter-video/ http://www.bloggingtips.com/2015/02/12/explode-audience-engagement-twitter-video/#comments Thu, 12 Feb 2015 22:22:39 +0000 http://www.bloggingtips.com/?p=36009 In the world of social media, Facebook and Twitter are king. Whichever of the two you prefer, it’s important you always pay attention to both. The reasoning behind this is that they are always trying to one-up another and coming out with new features all the time. A great new way that anyone can increase engagement and brand power is through Twitter video responses. This is something that Gary Vaynerchuk has been talking about and actually doing lately. You can see a recent video he did on the topic below. If you have two minutes to check out the video, I recommend you do, as it will better explain the point I’m trying to get across here. Twitter is awesome from brand engagement and awareness. When you send out a Tweet it goes out to everyone… the only problem is that most of these tweets get lost in the mix. ...

The post Explode Audience Engagement by Using Twitter Video appeared first on Blogging Tips.

]]>
In the world of social media, Facebook and Twitter are king.

Whichever of the two you prefer, it’s important you always pay attention to both. The reasoning behind this is that they are always trying to one-up another and coming out with new features all the time.

A great new way that anyone can increase engagement and brand power is through Twitter video responses.

This is something that Gary Vaynerchuk has been talking about and actually doing lately. You can see a recent video he did on the topic below.

If you have two minutes to check out the video, I recommend you do, as it will better explain the point I’m trying to get across here.

Twitter is awesome from brand engagement and awareness. When you send out a Tweet it goes out to everyone… the only problem is that most of these tweets get lost in the mix. However, that’s now a huge factor since you can continually send out posts as often as you want.

What doesn’t go unnoticed is when someone responds to your Tweets!

“Why does a wink from your favorite basketball player matter? That becomes retention… you hit emotion, that’s what it’s about. That extra effort” – Gary Vaynerchuk

Everyone loves to see someone send a a few simple works about their latest blog posts, thoughts on a topic or even to say they are a reader of your blog.

So…. how can we take that level of engagement and bring it up another level? That’s where Twitter video responses now come into play!

You can see another example how Gary is using Twitter video by checking out one of his status updates here.

Here’s the cool thing… responding to comments or status updates on Twitter with a video will only take you 10-12 seconds — but it will leave a lasting impression to your audience forever!

Who else is doing video replies? Right now… not many people, and it’s a great opportunity for you to jump in ahead of competition and get a head start.

The next time you release a blog post of have a hot topic going live on your blog, why not monitor who is talking about it on social media and instead of clicking the “star” button for a quick favorite, or even doing a simple “retweet”… why not put a few seconds of yourself out there in video and see what happens!

The post Explode Audience Engagement by Using Twitter Video appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/12/explode-audience-engagement-twitter-video/feed/ 3
A step-by-step guide to apply The Content Upgrade and Get Results Nearly Instantly http://www.bloggingtips.com/2015/02/10/stepbystep-guide-apply-content-upgrade-results-instantly/ http://www.bloggingtips.com/2015/02/10/stepbystep-guide-apply-content-upgrade-results-instantly/#comments Tue, 10 Feb 2015 13:00:35 +0000 http://www.bloggingtips.com/?p=35832 I’ve been posting about the content upgrade thing for 2 months now. I know it seems a lot of content, and it is. Some people even complained about it, that’s why I created this post to conclude the series of posts about content upgrades and getting more subscribers for your blog. It’s more than 4 months of content on this blog. I hope you enjoyed them. Before I dive deep into this post, make sure to check previous posts, especially the content upgrade one to understand exactly what to do after reading this post. Here are the posts: Why Email is Important to Build Sustainable Lucrative Business How to Get More Email Subscribers Overnight? Tip #1 How to Boost Your Email Subscribers? Tip #2 How to Boost Your Email Subscribers? Tip #3 The most important tip to make your incentive drive more subscribers How to Use the Power of Scarcity to ...

The post A step-by-step guide to apply The Content Upgrade and Get Results Nearly Instantly appeared first on Blogging Tips.

]]>
I’ve been posting about the content upgrade thing for 2 months now.

I know it seems a lot of content, and it is. Some people even complained about it, that’s why I created this post to conclude the series of posts about content upgrades and getting more subscribers for your blog. It’s more than 4 months of content on this blog.

I hope you enjoyed them.

Before I dive deep into this post, make sure to check previous posts, especially the content upgrade one to understand exactly what to do after reading this post.

Here are the posts:

If you’ve an established blog, here’s what to do

If you’ve a blog generating some traffic, follow the next steps to start squeezing more subscribers from the traffic you’re getting.

1. Go to Google Analytics or your analytics tool and find the top-traffic pages on your site.

2. Check the 5 techniques I shared with you in the last 3 posts.

3. Determine the one that could work with each one and that’s suitable for you. If you’ve a script/template, use the last one, if you’re busy, just create a pdf of the post.

4. Follow the step-by-step guide I provided after the technique you’ll choose and get it done.

5. Share the content upgrade on the page and set it up as I showed you in this post and this one. Add a yellow box at the third of your post, before you dive deep into the how and at the end of the post.

6. repeat the above steps for the top posts again.

7. When you create any new post, make sure to use one of the techniques to apply the content upgrade.

That’s it. Repeat the step 7 again forever and you’re done.

If your blog is still new?

No problem, you still didn’t waste a lot of the traffic like other bloggers.

You could start using the content upgrade to squeeze as much of the traffic you’ll get to your new posts.

Here’s what to do:

1. Write the post.

2. Create a content resource for this post.

3. Share it in your post. Add a yellow box at the third of your post, before you dive deep into the how and at the end of the post.

4. Rinse and repeat.

Over to you

What do you think about this series? Do you think we could have added something to it to make it more valuable?

Did you apply any of the techniques and got results? Make sure to share them in the comments.

Thanks again for following through this. Hope you enjoyed it and wait for more awesome posts like these. I’m sure you’re going to enjoy them.

The post A step-by-step guide to apply The Content Upgrade and Get Results Nearly Instantly appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/10/stepbystep-guide-apply-content-upgrade-results-instantly/feed/ 4
Are You Out of Blogging Ideas? Heed These Words http://www.bloggingtips.com/2015/02/09/are-you-out-of-blogging-ideas/ http://www.bloggingtips.com/2015/02/09/are-you-out-of-blogging-ideas/#comments Mon, 09 Feb 2015 11:02:17 +0000 http://www.bloggingtips.com/?p=35954 What do I write today? I have run out of ideas. I don’t know what to write now. How do I help my readers? How do I get some inspiration? Blogging burnout is quite common. Six to nine months of active blogging will really burn you out. Blogging isn’t about writing only. There are other endless activities and some day or the other, you’re going to think: “ohhh god! what do I write today”. It’s a common phenomenon. Are you in a similar situation? Are you out of blogging ideas? 5 Ways to Get Blogging Ideas Heed these words. 1) Write a Review Whenever I am out of blogging ideas, I pick up a product and write a review. There are excellent blogging tools in the market and if you want to give some added value to blog readers, review any of them. Add your affiliate link and you can ...

The post Are You Out of Blogging Ideas? Heed These Words appeared first on Blogging Tips.

]]>
What do I write today?

I have run out of ideas. I don’t know what to write now. How do I help my readers? How do I get some inspiration?

Blogging burnout is quite common. Six to nine months of active blogging will really burn you out. Blogging isn’t about writing only. There are other endless activities and some day or the other, you’re going to think: “ohhh god! what do I write today”.

It’s a common phenomenon.

Are you in a similar situation? Are you out of blogging ideas?

Are you out of blogging ideas?

5 Ways to Get Blogging Ideas

Heed these words.

1) Write a Review

Whenever I am out of blogging ideas, I pick up a product and write a review. There are excellent blogging tools in the market and if you want to give some added value to blog readers, review any of them. Add your affiliate link and you can earn from it too!

2) Create an Outline

Creating an outline is like adding a border to a painting. Whenever you can spare some time, take a notepad and round up some topics. Add points to the topics too. You will find ideas flowing freely without the pressure of writing it.

Now, when you hit the wall and feel a lack of blogging ideas, open this notepad and pick a topic. Don’t think. Just pick up the points and write.

3) Do Interviews

Open a section on the blog where you interview people making a positive contribution to the blogging community. All you have to do is contact them, send in a questionnaire and publish the interview. Do this once or twice a week. This way you will lessen pressure on yourself to write and concentrate on ideating meaty posts.

4) Do Joint Posts

Sometimes writing in group is more fun than writing alone. I am sure you are friends with many bloggers. Invite them over, brainstorm together on various blogging ideas and write on them together. This way you get to incorporate a lot of different opinions and the end result is a solid, information-oriented and actionable post worthy of social media hype. You can do these three or four times every month.

5) Read Authority Sites

Round up 10-15 authority sites in your blog niche and become their subscribers. New posts are delivered to your inbox as and when they are published. Read them. You will definitely get a lot of ideas.

It’s perfectly normal to run out of blogging ideas. Just strategize different ways to keep the blog going.

The post Are You Out of Blogging Ideas? Heed These Words appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/09/are-you-out-of-blogging-ideas/feed/ 6
Google Panda DOs and Panda DON’Ts http://www.bloggingtips.com/2015/02/06/google-panda-dos-panda-donts/ http://www.bloggingtips.com/2015/02/06/google-panda-dos-panda-donts/#comments Fri, 06 Feb 2015 17:05:57 +0000 http://www.bloggingtips.com/?p=35997 If you’re like many bloggers and content creators, you’ve struggled since the “Panda” update trickled throughout Google’s search algorithm. For several years Keywords were the gold standard of the land, and not throwing in a few for the SEO spiders was basically throwing your post to the wind. Now, though, things have changed, and an uncertain future awaits us all… Ok, maybe it’s not that dire. In fact, Panda is a good thing for professional bloggers and marketers in the long run, although it might look a little shaky right now. But it does take some getting used to, especially if you’re not able to get away from the keyword-heavy text from years past. To help you out, here are some DOs and DON’Ts to pay attention to. Panda DOs and Panda DON’Ts Panda DOs First and foremost, keywords are NOT the devil. There’s no reason to ignore them completely. ...

The post Google Panda DOs and Panda DON’Ts appeared first on Blogging Tips.

]]>
If you’re like many bloggers and content creators, you’ve struggled since the “Panda” update trickled throughout Google’s search algorithm. For several years Keywords were the gold standard of the land, and not throwing in a few for the SEO spiders was basically throwing your post to the wind.

Now, though, things have changed, and an uncertain future awaits us all…

Ok, maybe it’s not that dire. In fact, Panda is a good thing for professional bloggers and marketers in the long run, although it might look a little shaky right now. But it does take some getting used to, especially if you’re not able to get away from the keyword-heavy text from years past.

To help you out, here are some DOs and DON’Ts to pay attention to.

Panda DOs and Panda DON’Ts

Panda DOs

Little panda

First and foremost, keywords are NOT the devil. There’s no reason to ignore them completely. While Panda does focus on other things now, keywords are still important — in a way. You just no longer have to worry about stashing and stuffing them throughout your content.

For example, if you are writing a blog post about your new candy cane maker, you wouldn’t intentionally leave the words “candy cane maker” out of the post. It’s the focus of the piece, and it would seem weird to exclude it. Before Panda, though, you would have had to work in as many instances of those words as you possibly could rather than consider context and quality.

And context is the key word here (ha-ha). Because that’s what Google is primarily concerned with now with the Panda updates. While tossing keywords everywhere won’t do the trick, making sure the entire piece makes sense in the context of “candy cane maker” will. This eliminates any spammy blogs getting in the average Google user’s way as they look for the information they need.

Everything you write from here on out has to be as interesting as possible (like it wasn’t before). DO focus on the narrative you’re creating and make everything from the headline to the very last line of the blog post (or other content) as amazing as you can make it. This is what those mysterious spiders look for now.

Panda DON’Ts

panda head mascot

I’ve pretty much covered keywords, but there’s one last note about them. The common practice before was to make sure any exterior links were attached to relevant keywords so that you got an extra SEO “boost.” Oftentimes, though, this led to some awkward link usage in your blog or press release body, which probably came off as awkward.

For instance, let’s say you really wanted to boost up your “big fan of candy cane treats” hits on Google as you saw it was fairly popular. The trouble then becomes how to fit this phrase into a sentence that doesn’t sound weird. Suddenly your blog is filled with stuff like “If you’re like me and are a big fan of candy cane treats” and “Any big fan of candy cane treats will likely know another big fan of candy cane treats.” If someone regularly reads your blog they know what you’re up to and it might put them off.

Now, though, you can phrase things however you want.  With less emphasis on keywords, your role as a writer becomes that much simpler. Just concentrate on making the best piece of writing you can muster and the Panda will handle the rest. If it’s interesting enough to the public, your job is done.

Do you find you’re still reliant on keywords in your writing?

This post was contributed by Mickie Kennedy is the CEO of eReleases Press Release Distribution in Baltimore, MD.

The post Google Panda DOs and Panda DON’Ts appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/06/google-panda-dos-panda-donts/feed/ 2
How the SuperBowl and Big Advertisers Won Social Media http://www.bloggingtips.com/2015/02/05/superbowl-big-advertisers-won-social-media/ http://www.bloggingtips.com/2015/02/05/superbowl-big-advertisers-won-social-media/#comments Thu, 05 Feb 2015 19:03:53 +0000 http://www.bloggingtips.com/?p=36000 Social networks were on fire following this Sunday’s Super Bowl. While the Patriots and Seahawks garnered a total of more than 4 billion conversations on Twitter alone, it was the commentary surrounding high profile brands and their ad placement that provoked the greatest digital audience engagement. The “Ad Bowl” has evolved into a competition between brands and industries  to engage consumers in the social media arena and influence purchase decisions. At a $4.5 million investment per 30 seconds air time, the stakes are high. Cross channel digital marketing company, Offerpop, has provided the following infographic tracking the conversations inspired by Sunday’s brand showdown with the use of data sourced from Crimson Hexagon. Based on this data, we have provided the inside scoop on the real MVPs who emerged from this year’s Ad Bowl. #LikeAGirl P&G’s brand Always earned more than 76,000 mentions on Twitter in reaction to its commercial spot ...

The post How the SuperBowl and Big Advertisers Won Social Media appeared first on Blogging Tips.

]]>
Social networks were on fire following this Sunday’s Super Bowl. While the Patriots and Seahawks garnered a total of more than 4 billion conversations on Twitter alone, it was the commentary surrounding high profile brands and their ad placement that provoked the greatest digital audience engagement.

The “Ad Bowl” has evolved into a competition between brands and industries  to engage consumers in the social media arena and influence purchase decisions. At a $4.5 million investment per 30 seconds air time, the stakes are high. Cross channel digital marketing company, Offerpop, has provided the following infographic tracking the conversations inspired by Sunday’s brand showdown with the use of data sourced from Crimson Hexagon. Based on this data, we have provided the inside scoop on the real MVPs who emerged from this year’s Ad Bowl.

#LikeAGirl

P&G’s brand Always earned more than 76,000 mentions on Twitter in reaction to its commercial spot addressing negative social stereotypes about girls. Female softball players, gymnasts and soccer players tweeted in personal stories of triumph, photographs of medals and inspirational quotes in response to the sixty second ad. Parents also weighed in with their thoughts, relating their own children’s reactions to the commercial. Fathers shared pictures of their athletic daughters playing sports, even shooting arrows with captions like “that commercial rocked!” JetBlue even joined the conversation, posting a photo of two female pilots. Of the total responses, 39 percent were highly positive. #LikeAGirl emerged from the Ad Bowl as one of the top hashtags of the weekend, and the ad continues to inspire conversation.

Bringing Back the Brady Bunch

Audiences adored the throwback commercial Snickers aired Sunday night featuring several very hungry members of the Brady Bunch. The ad succeeded in capturing the attention of audiences across multiple generations and engaging non-traditional older audiences on social media platforms. Twitter was overloaded with praises for Danny Trejo and Steve Buscemi for their roles as Marcia and Jan. Many commentators also contributed their own versions of the commercial, including filling the roles Buscemi and Trejo played with Seahawks players and commercials that bombed, like Nissan and Nationwide. #BradyBunch trended in conjunction with #EatASnickers. Of all Brady Bunch commercial mentions, a mere 10 percent were negative. Many tweeted this commercial was their favorite part of the Super Bowl.

Loctite Gave Audiences #PositiveFeelings

Where did this brand even come from? A relatively unknown player among brand allstars, Loctite received high praises from social media commentators for rebooting the Super Bowl mood. Red fanny packs, hilarious dancing and casting choices were the focus of many Twitter mentions. One fan tweeted in that he had never heard of the brand before but “I feel like I need to buy Loctite glue based on the strength of the commercial alone.” By executing such a provocative commercial Loctite built brand loyalty among new audiences and existing users. Brand ambassadors, like engineers were encouraged by this commercial to emerge and give personal testimonies about their Loctite experiences. Even a dad gave Loctite a shout-out, saying he’s used the glue to repair his children’s broken toys. #WinAtGlue is now trending, prompting many to speculate the low key contender may have won this Ad Bowl by establishing itself as a quirky, unforgettable brand. Maybe that’s why we’re eat the edge of our seats waiting for a Loctite remix.

Superbowl Infographic 2015

This article was contributed by Liane O’Neill is a Content Creationist at The Abbi Agency. When she is not preoccupied with picking the best Instagram filter to showcase her two cats, she is attending The University of Nevada, Reno, majoring in marketing and strategic communications.

The post How the SuperBowl and Big Advertisers Won Social Media appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/05/superbowl-big-advertisers-won-social-media/feed/ 1
4 Traits of Blogging Business Owners [Infographic] http://www.bloggingtips.com/2015/02/05/4-traits-blogging-business-owners/ http://www.bloggingtips.com/2015/02/05/4-traits-blogging-business-owners/#comments Thu, 05 Feb 2015 16:11:18 +0000 http://www.bloggingtips.com/?p=35987 Do you run a blog that makes money or generates leads for other businesses and brands online? If so, you would be considered a business owner! With more people jumping into the world of blogging and WordPress making it extremely easy for anyone to get started, it’s now easier than ever for anyone to become a business owner. However, when it comes down to being a successful longterm business owner or professional blogger… you need to have some winning traits! Many of which include… Dedication Patience Creativity Outgoing Each of these traits are important in their own way. Patience and dedication come into play often, as many people will read about the success of others and how they are making a lot of money online, but they don’t realize the years of effort it took to get there. Creativity and being outgoing is also important because you always need to ...

The post 4 Traits of Blogging Business Owners [Infographic] appeared first on Blogging Tips.

]]>
Do you run a blog that makes money or generates leads for other businesses and brands online? If so, you would be considered a business owner!

With more people jumping into the world of blogging and WordPress making it extremely easy for anyone to get started, it’s now easier than ever for anyone to become a business owner.

However, when it comes down to being a successful longterm business owner or professional blogger… you need to have some winning traits!

Many of which include…

  • Dedication
  • Patience
  • Creativity
  • Outgoing

Each of these traits are important in their own way. Patience and dedication come into play often, as many people will read about the success of others and how they are making a lot of money online, but they don’t realize the years of effort it took to get there. Creativity and being outgoing is also important because you always need to impress your audience, other people in the industry and connections are key to scaling your brand.

Of course not everyone is a programmer, designer or even knows the business end of things. For times like these we can rely on outside services, like Aweber for building a mailing list or WordPress for running the CMS for each blog we create.

Entrepreneurs and business owners are a special breed. Each with their own unique traits and skills. Now let’s take a look at some of the most effective ways business owners are using social media, email and content creation to grow their business and brands online.

4 Traits of Blogging Business Owners

Aweber recently came out with an infographic which detailed the results of their 1,500 small business owners, specifically focusing on how they are going to use email marketing, social media and other methods to grow their business throughout 2015.

We’ve also broken the four different traits of small business owners down for you as well.

Masters of Multitasking

  • 94% have 5 employees or less
  • 9/10 serve as the chief things marketing

How to Stay Connected

  • 45% of business owners use email newsletters
  • 15% focus their efforts on blogging
  • 16% use social media to stay connected

Digital Content is Still King

  • Email, Social and Blogging are the main focus area in 2015
  • Tradeshows and traditional advertising are falling behind

Email Still Drives the Best Results

  • 56% send out email marketing a few times per month
  • 70% say that email generates additional revenue for their business

You can view all of these stats in infographic below.

Traits of the Small Business Owner

The post 4 Traits of Blogging Business Owners [Infographic] appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2015/02/05/4-traits-blogging-business-owners/feed/ 2