Blogging Tips http://www.bloggingtips.com Blog Themes, Blog Design & Daily Blog Tips Fri, 31 Oct 2014 16:55:07 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The 4 Clues Your Website Design is Out-of-Date http://www.bloggingtips.com/2014/10/31/4-clues-website-design-outofdate/ http://www.bloggingtips.com/2014/10/31/4-clues-website-design-outofdate/#comments Fri, 31 Oct 2014 16:54:34 +0000 http://www.bloggingtips.com/?p=35596 Website and blog design trends are constantly evolving, as is the technology that the latest websites offer users. Without realizing it, your website could be extremely out-of-date due to the constantly evolving nature of the technology sector. When your website is outdated, it can hurt your brand perception and turn off potential customers. See if your website is due for a refresh by searching your website for these four clues that your website is out of date. Clue #1: The Design Quality is Low One of the best ways to tell if your design quality is low is to visit similar website and see how their website looks. A clean, simple & relevant aesthetic is what online users are attracted to. Anything else comes off as outdated or inferior to competitors. The colors need to blend well with your branding and be used appropriately. The navigation needs to be simple ...

The post The 4 Clues Your Website Design is Out-of-Date appeared first on Blogging Tips.

]]>
Website and blog design trends are constantly evolving, as is the technology that the latest websites offer users. Without realizing it, your website could be extremely out-of-date due to the constantly evolving nature of the technology sector. When your website is outdated, it can hurt your brand perception and turn off potential customers. See if your website is due for a refresh by searching your website for these four clues that your website is out of date.

Clue #1: The Design Quality is Low

Designing WordPress Themes

One of the best ways to tell if your design quality is low is to visit similar website and see how their website looks. A clean, simple & relevant aesthetic is what online users are attracted to. Anything else comes off as outdated or inferior to competitors. The colors need to blend well with your branding and be used appropriately. The navigation needs to be simple and easy to use. Your website is often your first impression and should reflect a sense of quality and reliability.

Clue #2: Your Analytics Show No Growth

Google Analytics

Most like you have already set up Google Analytics on your website and you are monitoring your statistics frequently. Analytics helps direct you on what changes need to be made to your online strategy. Look through your reports and see areas where you have room to improve on page views, bounce and conversion rates, especially compared to previous months. This will help you figure out what updates need to be made to your website and where.

Clue #3: Your Website Content Isn’t Quite Right.

great content

There are two ways to check your website’s content. The first is to look at the content amount and spacing. If you have large blocks of text or have content that does not say much, it is time to update. The text needs to be broken up into short and digestible chunks. Break it up with bullet points, lists, headings, etc. The text should be there for a reason – filler content is detected by users immediately and causes them to gloss over or leave your website.

Clue #4: You’re Website’s Technology is outdated.

Wordpress Plugins for Every Blog Owner

Your website needs to have a mobile-friendly version that is easy to use and access from mobile devices and tablets. You also need to have other mobile features, such as click to call. Second is to look at social media integration and cloud backup services. If these aren’t presence on your website, it is time to update.

If your website was built a few years ago, the technology it stands on is most likely outdated. Unlike other purchases for your business, your website ideally needs to be updated every 3-4 years. Your website will have slow load times and limited editing functionality as browsers update and technology evolves. Sticking it out with outdated technology also makes your website more vulnerable to security breaches. Updating your website’s software will provide you with the latest in web design best practices, functionality as well as the latest infrastructure and security releases. Using Open Source software will provide your website with software that is more easily updated and scalable to changes.

Making changes to your website to update the design is extremely important. First impressions count for a lot and visitors who see these clues that your website is out-of-date will leave immediately. Keeping your website design updated will help you attract the attention of new customers as well as retain and cater more adequately to your existing client base.

This article was contributed by Magicdust, Australian digital agency providing professional website design and online marketing solutions for small business.

The post The 4 Clues Your Website Design is Out-of-Date appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/31/4-clues-website-design-outofdate/feed/ 1
How to Promote Your Blog Using Influencer Outreach http://www.bloggingtips.com/2014/10/30/promote-blog-influencer-outreach-2/ http://www.bloggingtips.com/2014/10/30/promote-blog-influencer-outreach-2/#comments Thu, 30 Oct 2014 16:22:14 +0000 http://www.bloggingtips.com/?p=35590 The world of blogging is filled with grey areas. Obviously, we all want to succeed and rise above the competition, but as bloggers, we’re also part of a larger community that works together. We’re neither mortal enemies nor best friends, more like mutual partners striving towards a similar goal. It’s the most respectable kind of competition there is, one that isn’t fueled by blood lust or greed, but a common goal and a desire to create mutually beneficial arrangements that allow us all to rise up. What does stand as a strong aspect of the blogging community, is the fact that many people are influenced or inspired by other similar posts in their niche. By reaching out to these muses of the industry, connections can be made, more ideas can begin to develop, and what was once a no-name blog can now become something with help from influencers. This is ...

The post How to Promote Your Blog Using Influencer Outreach appeared first on Blogging Tips.

]]>
The world of blogging is filled with grey areas. Obviously, we all want to succeed and rise above the competition, but as bloggers, we’re also part of a larger community that works together. We’re neither mortal enemies nor best friends, more like mutual partners striving towards a similar goal. It’s the most respectable kind of competition there is, one that isn’t fueled by blood lust or greed, but a common goal and a desire to create mutually beneficial arrangements that allow us all to rise up.

What does stand as a strong aspect of the blogging community, is the fact that many people are influenced or inspired by other similar posts in their niche. By reaching out to these muses of the industry, connections can be made, more ideas can begin to develop, and what was once a no-name blog can now become something with help from influencers. This is only one of several ways to promote your blog’s content, but it’s a valuable and sometimes overlooked resource.

How Can I Make This Happen?

There was a time when we were all young, and our parents told us never to speak with strangers. That was of course, a time sensitive piece of advice. In today’s modern world of blogging, networking is paramount and influencer outreach is fueled by this concept. In addition to networking with other bloggers, you can also attract a nice following by putting together an email marketing plan, which could potentially reach influencers or contacts as well.

When writing your blog posts, consider the kinds of content that is easy to market and utilize for an outreach arrangement. Here are a few types that work well:

  • Interviews
  • Top 5, 10, or 20 Lists.
  • Co-Authored Posts
  • Case Studies
  • Editorials or Opinion Pieces

The basic idea here is to utilize a form of communication like email, social media, or even an in-person meeting over coffee to discuss the possibility of another blogger promoting or sharing your post. We’re all in this together after all.

on-blastblog-screenshot

Here Are Some Key Strategies to Creating a Successful Outreach

The amount of information packed into the internet it astounding, and as bloggers, we’re all contributing to it on a daily basis. Everywhere you go, you can find information about all aspects of blogging, but I’m here to give you an easy to read rundown of some best practices and highly regarded strategies that I’ve found after a long expedition to the ends of the internet and back. This way, I can save you the trip and give you the information you need.

First of all, reaching out to influencers is only a piece of the overall puzzle. In order to truly maximize the effectiveness of your blog, you need to utilize multiple avenues of promotion. Reaching out to other bloggers that inspired you is a great way to get the shares flowing and the traffic moving, but if you really want to crank up the heat, I recommend you check out this post on On Blast Blog about effective ways to promote blog content. Variety is not only the spice of life, but it’s also the way to really add some fire to your blog.

One great example is Brian Dean’s “The Skyscraper Technique.” While I didn’t invent this technique, it does provide a very structured and efficient way of outlining possible influences with which to network. This technique also helps you build links within your blog posts, which brings traffic to your blog and makes you easier to find in search results. When you have this links established, having these influencers share your blog will maximize the benefits.

Finding Influencers and Creating Your Masterpiece

The first portion of this tactic involves doing a lot of research, but you can look at it like your shadowing the competition. Check out a highly successful blog in your niche and see what posts are performing the best on their social media profiles. Look at several of them like Facebook, Twitter, and Google+ and record the results you find. Notice which topics and posts are the most popular and focus on those specifically.

The next step is to create your own version of that content, and make it better. This can be done in a number of ways. A great example is taking a top 10 list and making your own that’s a top 100 countdown. People don’t see a massive list like that every day so they’re more likely to share it. Maybe you know a better, more modern angle on the topic? Use that, or structure it better with an improved design. Think outside of the box and seek to create something that turns something old into something new.

It’s not personal, it’s just business. From here, you can reach out to the author that inspired you to write your own post (your influencer as it were) and let them know that you linked your new post to theirs. Thank them for the inspiration and invite them to check it out. With luck, they’ll share it themselves and you’ll have gained a powerful resource in promoting your blog.

Other Strategies for Networking

Other great strategies include seeking out opportunities to contribute guest posts, which offer valuable opportunities to be heard through a larger website while also promoting your own blog. Consider also commenting on posts that you found interesting on other blogs. Spreading the word of your blog only requires you to be outgoing and willing to put your content out there for other bloggers to see and share.

Here’s a bonus tip for all you Blogging Tips readers out there: if you really want to thank your influencer and possibly create a lasting relationship with them, be sure to reciprocate when they share your content. Too often influencers push content out there on their own channels, but don’t receive the same level of courtesy. If you have someone promote or share your post, why not share theirs as well? It’s the nice thing to do, and it shows that both of you can benefit from the whole exchange, which makes them more likely to work with you again in the future.

Some Final Thoughts Before You Go

Blogging is more than just writing posts. It’s more than recording your thoughts, advice, or skills on paper. This profession, this hobby, whatever it is to you, it’s a way of life and each post has a little piece of us in it. If we respect the work that goes into each and every word, then we can truly understand the power of connecting with others who have chosen this path. Remember, if your influencer helps you, do the same for them. It’s simple advice, but crucial nonetheless.

Remember these tips, treat your influencers with respect and don’t waste their time, and they won’t waste yours. Working with them to promote your content and in turn you promoting theirs is the best way to take major steps forward in your blogging career and make valuable connections for the future. Don’t ever forget that we’re a community, and we’re all in this for the same reason: to inform, entertain, and inspire the world around us.

The post How to Promote Your Blog Using Influencer Outreach appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/30/promote-blog-influencer-outreach-2/feed/ 2
5 Effective Ways to Increase Email Open Rates http://www.bloggingtips.com/2014/10/29/5-effective-ways-increase-email-open-rates/ http://www.bloggingtips.com/2014/10/29/5-effective-ways-increase-email-open-rates/#comments Thu, 30 Oct 2014 03:14:43 +0000 http://www.bloggingtips.com/?p=35576 When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in the industry will tell you that once you have a handful of subscribers and are ready to start an email marketing campaign, the most important thing is having your email messages opened. You’d be surprised how many email marketing campaigns fail as soon as you press the “send” button. Think about it this way… If your average open rate is 20%, that means 70% of your ...

The post 5 Effective Ways to Increase Email Open Rates appeared first on Blogging Tips.

]]>
When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in the industry will tell you that once you have a handful of subscribers and are ready to start an email marketing campaign, the most important thing is having your email messages opened. You’d be surprised how many email marketing campaigns fail as soon as you press the “send” button. Think about it this way…

If your average open rate is 20%, that means 70% of your email subscribers are not viewing your email messages. This also means that you’re losing 70% potential profits you could have been generated through your subscriber. The good news we have enormous resources in the form of data that shed light on the “optimal” email message actually get opened and produce conversions. Let’s look at the “5” most important factors which will increase your open rate.

Optimal Sending Time

If you schedule your email to be sent at the right time, you’ll be surprised how it can dramatically increase your open rates. For example, several email service providers (ESP) have done studies in the past calculating the optimal time to send out emails. It’s been proven that 8PM-12AM is the best time to fire out any campaigns you have planned for your subscribers. If you think about it, this is the time that people have arrived home from work, had dinner, spent time with their family and have some spare time to hop on the computer. 8PM-12AM is when people don’t need to rush through emails and engage with the content within each message. During work hours 8AM-5PM, people are more likely going to open work related emails and skim through the rest opening only the ones which they feel are important enough.

kevin_1

Image by mailermailer.com

A few important things to keep in mind before sending your next email campaign: First, obviously implement the time shift discussed above so that your email lands in the inbox between 8PM-12AM. Next, keep the time difference in mind when sending emails to people in located in other countries.

Right Days of the Week

When choosing the right days to send emails there are a few things to consider. First, sending emails is not about what’s convenient for you but when the customer is most likely going to check their inbox. Statistically, it’s been proven that sending on weekdays is the optimal time to reach the recipients with most of it having to do with how accessible email accounts are to people. For example, on weekdays people are at work and/or in work mode so continuously checking their emails. Weekends, on the other hand, people tend to be more recreational enjoying family time, shopping and trying to make the most out of days off.

Let’s get to the statistics…

email open rate - day

Image by GetResponse

The time to send emails is from Monday – Thursday since it’s the beginning of the week. It’s also the days that people are back at work logged into their email accounts skimming through the weeks work. However, for optimal performance, it’s recommended that you send between Tuesday-Thursday for the following two reasons:

First, people are done going through most of their emails and have organized their inbox that typically happens on a Monday as it’s the beginning of the week. Monday people tend to skim through quickly and only read those which standout (work related, personal and other business interests). Tuesday to Thursday people most likely pay more attention to every email that comes through increasing the open percentage of your emails.

Secondly, you fall into the days that have shown the highest CTR. GetResponse analyzed 21 million messages sent, and CTR was the highest from Tuesday to Thursday. Much of the increase in CTR has to do with the recipients having cleared their inbox of junk, spam or anything that looks unresourceful earlier in the week.

Email Regularly

It’s a great way to increase brand awareness and not scare people away. The last thing you want to create is email inconsistently because that will scare people away. For example, once someone opts into your newsletter they expect to get updates and not implementing a regular emailing frequency will make people forget about your newsletter. When someone forgets their on your list, it increases the chance that they’ll mark your email as spam when you send a follow-up. Keep brand awareness and open rate high by sending frequent updates to your list. Make sure to send them high-quality content in each email, so they gain substance out of your newsletter.

Implementing this strategy has never been easier since many email service providers streamline the entire process. You can easily setup an auto-responder sequence that sends periodic emails once or twice a week. Once this sequence has been setup, it’s automated, and you don’t need to worry about it unless you’re adding more emails to the sequence.

Personalize Your Emails

Emails that have been personalized with the first & last name of the recipient in the subject lines have performed 6X better than others. There was an Experian study which analyze the data of 24 billion emails, and the results were amazing:

  1. Even though the most common approach in sending mails is using the first name, mails with the last name had a slightly better open rate.
  2. Mail subject lines with the first and last names had the highest open rates.

How do personalized emails make a difference?

There are many reasons however being able to cater directly to the person helps. Next, there is a psychological aspect which involves “special” or “personalized” treatment that has triumphed the way we interact in society. It’s the same factors which would determine the amount of the tip you’re going to leave for the waiter or waitress at a restaurant.  When emails are personalized, it’s a way of showing respect and builds comfort that translates into an email being opened by the recipient.

kevin_3

Image by CrazyEgg

Personalizing your email messages is very easy since it’s an option provided by ESP’s however make sure you add the right code into the message. Next, you need to ensure you collect the first & last name during opt-in. Without having this information, the “code” will not be able to pull out the right data.

Another good trick is to personalize the sender name changing it from the company name to your personal (sender) name. It’s creating a one-on-one platform for communicating which again builds a level of comfort between you and the recipient.

Another strategy is to use first & last name followed by a personal question. Since time, we have been programmed to respond to questions so would automatically want to respond to an email that throws out a question. Make them short and right to the point, for example,*full name*, How are you doing?

  • *full name*, Your ready to get started?
  • *full name*, Want to increase blog traffic?
  • *full name*, Ready to make some money?
  • *full name*, Looking for a new credit card?
  • *full name*, Paying too much for insurance?

Provide ONLY The Best

One of the best ways to increase email open rates is by establishing a reputation of providing “high” quality content. Many times people will open emails and find low-quality content that will deter them from opening emails in the future. It’s not important to send your subscribers a follow-up each time content is published so take your time finding content which is useful and provides substance to your readers. This builds your reputation as someone whose emails are worth reading and can provide problem-solving information.

I’ve been part of several email lists which bombard me with useless information and after 2-3 follow-ups I’ll unsubscribe from the list. I’ve also been on email lists which send 2-3 follow-ups per month, and their content blew me away and I’m still on their list today. It’s important you understand why people joined your newsletter in the first place which is because they read useful information on your blog and are hoping you keep providing top-notch content. It’s important not to disappoint them so provide only the best to your subscribers, so they stay loyal subscribers and returning visitors.

Wrapping Things Up…

Start implementing these strategies right away and analyze how they improve your open rates. Without a strategy to increase your low open rates, your going to lose out on the opportunity to convert your subscribers into loyal readers or sales. Over the next month, start analyzing data until you achieve an optimal open rate. The good news is, once you find something that works you simple need to scale to achieve the highest possible results.

The post 5 Effective Ways to Increase Email Open Rates appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/29/5-effective-ways-increase-email-open-rates/feed/ 1
10 Digital Marketing Blogs You Need to Follow http://www.bloggingtips.com/2014/10/29/10-digital-marketing-blogs-follow/ http://www.bloggingtips.com/2014/10/29/10-digital-marketing-blogs-follow/#comments Wed, 29 Oct 2014 18:11:51 +0000 http://www.bloggingtips.com/?p=35565 There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach online marketing, with constant reposts of the same content. That’s why we set out to find a selection of blogs written by people who really know what they’re talking about, and who can provide you with unique insights on how to tackle the murky waters of establishing a solid online presence. So, without further ado: these are 10 digital and internet marketing blogs that you should follow if you want to stay up to date with trends and get solid advice on how to succeed. 1.  Moz - http://moz.com/blog Moz Blog is part of SeoMOZ, a group that specializes in providing SEO-optimization and digital marketing tools. Their blog is a popular and authoritative source for unique insights and concepts when it comes to getting your site ...

The post 10 Digital Marketing Blogs You Need to Follow appeared first on Blogging Tips.

]]>
There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach online marketing, with constant reposts of the same content.

That’s why we set out to find a selection of blogs written by people who really know what they’re talking about, and who can provide you with unique insights on how to tackle the murky waters of establishing a solid online presence.

So, without further ado: these are 10 digital and internet marketing blogs that you should follow if you want to stay up to date with trends and get solid advice on how to succeed.

1.  Moz - http://moz.com/blog

Moz Blog is part of SeoMOZ, a group that specializes in providing SEO-optimization and digital marketing tools. Their blog is a popular and authoritative source for unique insights and concepts when it comes to getting your site ranked.

Rather than just giving you advice on how to successfully market your business, contributors will often share wisdom on how to build a solid business with strong client relationships. While the blog is free to access, their proprietary tools will cost you a (reasonable) investment.

2.  HubSpot – http://blog.hubspot.com/marketing

The HubSpot blog for Inbound Marketing attracts over 1.2 million readers a month. Have a quick glance at the content and you’ll see why. This beautifully designed blog is full of interesting tidbits of information, and will familiarize even technology novices with internet marketing concepts. Inbound Hub will deliver a wealth of knowledge to you at a steady pace, discussing everything from closing sales leads to ensuring your eBook is well received.

3.  Occam’s Razor – http://www.kaushik.net/avinash/

Occam’s Razor is the analytics-focused blog of Avinash Kaushik. He uses this portal to demonstrate the benefits of understanding your website’s traffic metrics, and the best practices for managing and presenting your business online. Avinash is also the author of two popular books on analytics: Web Analytics 2.0, and Web Analytics: An Hour a Day. Use the information on this blog to empower yourself with knowledge that few others will make use of!

4.  Copyblogger – http://www.copyblogger.com/blog

Copyblogger is a fantastic resource for those of you seeking advice on content creation and content marketing. Not only do they provide industry-killing seminars, webinars, and e-books, they also provide incredibly useful tips for free via their popular blog. The posts there are full of interesting, unique, and daring perspectives. To trust Copyblogger is to be part of the forefront of internet marketing.

5.  Unbounce – http://unbounce.com/blog

Unbounce is another one of those blogs that provides fascinating insights on metrics and analytics. Beyond that, their main focus is on helping you understand how to make as many conversions as possible. Everything from creating a captivating landing page to producing relevant and convincing copy is explained here, making it a fantastic source of information for those of you frustrated by low sales numbers.

6.  Mail Chimp – http://blog.mailchimp.com

Ah, MailChimp. An industry-leader in the newsletter game, the company knows much more about reaching readers than just delivering your content on time. You may not know it, but they also run a blog from their official website which shares some effective guidance on how to make successful work of what can often be a murky medium to utilise. Even better, readers can subscribe to the blog by entering their e-mail address at the bottom of the page.

7.  Blind Five Year Oldhttp://www.blindfiveyearold.com

Despite a rather tragic year for author AJ Kohn, and a somewhat questionable business name, his blog remains an aesthetically gratifying and much-valued stockpile of internet marketing tips. His advice is often delivered in a playful manner, but it is immensely useful and frighteningly accurate nonetheless. You should bookmark this blog immediately if you’d like to hear from a genuine internet marketing pioneer.

8.  ViperChill – http://www.viperchill.com

Glen Allsopp is a renowned name in the SEO business. He’s an internet marketing guru who’s been in the game since a young age, and is now trusted to provide regular and reliable (and oftentimes ground-breaking) guidance on taking your internet business to the tippy top. Glen’s work is as much about making new discoveries as it is sharing tips on how to use the tools available to you to exist efficiently and productively. Listen to this man and you will reap the benefits.

9.  Danny Brown – http://dannybrown.me

Danny Brown’s blog is as much a homage to wonderful web design as it is a place for helping you to understand an ever-changing internet. This is where an award-winning internet marketer discusses everything from eBooks to analytics, managing comments, and making conversions. There’s an almost serene quality to time spent on Danny’s website, and we highly encourage you to take a breather there now and again, too.

10.  Jon Loomer – http://www.jonloomer.com

Jon Loomer is a social marketing guru who’s unafraid to get his point out there. His official blog details not only how to market yourself using the social web, but also how it’s changing and what you should expect from each change respectively. A highly intelligent person, Loomer is a man who has earned his stripes having contributed to (and spearheaded) several successful internet marketing campaigns.

There are always going to be the new kid on the block when it comes to web marketing blogs, so keep your eyes peeled for excellent newcomers. But these 10 blogs are standby successes that every marketing pro should have bookmarked.

And when you find one that you really love, make sure to either subscribe via RSS, or sign up to the appropriate mailing list so that you never miss a new nugget of gold one of these experts is giving away.

The post 10 Digital Marketing Blogs You Need to Follow appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/29/10-digital-marketing-blogs-follow/feed/ 2
Making Your Website Mobile http://www.bloggingtips.com/2014/10/27/making-website-mobile/ http://www.bloggingtips.com/2014/10/27/making-website-mobile/#comments Mon, 27 Oct 2014 21:33:47 +0000 http://www.bloggingtips.com/?p=35555 Today’s customer is always busy and when they need to shop or gather information, chances are they will do that online. What’s even faster is when that customer can do all these online tasks from their smartphone or tablet device. Businesses have to be ready to configure their websites so that mobile access is not an issue. If your business does not have this feature, it may be time to build a mobile website. Know Your Audience The first task for any business to see if they need a mobile site is to know their customers. Where do your customers typically log in from? Does your website offer needed information and services for people on the go? When you answer these questions, you will get a better understanding of whether a mobile website is right for your business. It Keeps it Simple A mobile website is a great way to ...

The post Making Your Website Mobile appeared first on Blogging Tips.

]]>
Today’s customer is always busy and when they need to shop or gather information, chances are they will do that online. What’s even faster is when that customer can do all these online tasks from their smartphone or tablet device. Businesses have to be ready to configure their websites so that mobile access is not an issue. If your business does not have this feature, it may be time to build a mobile website.

Know Your Audience

The first task for any business to see if they need a mobile site is to know their customers. Where do your customers typically log in from? Does your website offer needed information and services for people on the go? When you answer these questions, you will get a better understanding of whether a mobile website is right for your business.

Knowing Your Blog Audience

It Keeps it Simple

A mobile website is a great way to get the necessary information and services to your customers without a lot of fancy design elements. Your website can handle these additional elements, but with a mobile site, you can strip it down to what the customers need while they are browsing their phone on lunch or researching on their tablet in an airport. Without a lot of graphics and difficult navigation menus, the customer can get right to the heart of what they need from you.

When you give your audience what they are looking for in a simple and easy to navigate form, they will simply love you for that. Just think about how simple sites like eBay, Twitter and Craigslist are!

Keep is Simple Stupid

Easy to Setup and Maintain

A mobile website is a lot easier to work with than a highly developed website. That means you can have it setup quickly without hassle. With all of the company’s basic information available on this site, you may not even need to change the design as often as your change your website’s main design. However, if you do want to change the design, this can be as simple as a few clicks away.

With an easy to recognize domain name, easy setup and quick navigation for all of your visitors, a mobile website version of your main website can be a great investment. Not only will you give your current customers that option to access your site from anywhere, but you may also be able to attract plenty of new customers that are mobile-only.

Make Your Web Site Mobile Ready

Mobile is definitely the future, and this can clearly be seen by how fast companies like Apple are trying to change the way we buy products with our iPhones. It’s not just about mobile devices changing their technology, but also how much people are now using their phones during the course of an average day. How many times have you checked your phone today?

In addition to the amount of people using their mobile devices on a daily basis for casual browsing and checking email, then when you throw in another 1.3 billion users on Facebook and another few hundred million on other social networks… that’s a lot of people who could end up on your site through a mobile device. The internet is quickly changing and it’s no longer just for people who are browsing from their home computer. The future is clearly mobile and if you’re site or blog isn’t mobile optimized, you could be missing out big time!

The post Making Your Website Mobile appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/27/making-website-mobile/feed/ 4
How to Maximize Email Marketing for Blog Promotion http://www.bloggingtips.com/2014/10/26/maximize-email-marketing-blog-promotion/ http://www.bloggingtips.com/2014/10/26/maximize-email-marketing-blog-promotion/#comments Sun, 26 Oct 2014 16:37:47 +0000 http://www.bloggingtips.com/?p=35549 Using email marketing as your strategy to promote your blog content is one of the best moves that you can do to get more exposure for your page and reach a wider targeted community for your brand. There are many posts out there that discuss the basics of email marketing, but I know that there’s still room for innovations to make this marketing strategy really work for any brand. In this post, I’d like to share a few actionable tips that you can apply to promote your content through email marketing (in a non-aggressive way). Let’s get started. Get as many email subscribers as you can Capturing emails through opt-in forms or landing pages is the first move in email marketing. Remember that if there’s no subscriber, there’s no email marketing strategy to execute. How to collect emails both from new and existing visitors? Do a content upgrade in your ...

The post How to Maximize Email Marketing for Blog Promotion appeared first on Blogging Tips.

]]>
Using email marketing as your strategy to promote your blog content is one of the best moves that you can do to get more exposure for your page and reach a wider targeted community for your brand.

There are many posts out there that discuss the basics of email marketing, but I know that there’s still room for innovations to make this marketing strategy really work for any brand.

In this post, I’d like to share a few actionable tips that you can apply to promote your content through email marketing (in a non-aggressive way).

Let’s get started.

Get as many email subscribers as you can

Capturing emails through opt-in forms or landing pages is the first move in email marketing. Remember that if there’s no subscriber, there’s no email marketing strategy to execute.

How to collect emails both from new and existing visitors?

  • Do a content upgrade in your most visited pages by adding bonuses to them, wherein your visitor will only get access to those freebies after they subscribed to your blog.
  • Provide brief and honest benefit to your call to action. Let your potential subscribers know the value in your newsletters.
  • Choose email-capturing tools or plugins like ManyContacts that are responsive on mobile devices. The more responsive your page/content in mobile devices, the easier for your followers to subscribe to your blog.
  • Incentives are the best way to entice people to join your email list but be careful with how you create and present your incentive.
  • Fix an opt-in box in your sidebar to increase daily email signups.
  • Link to your landing page (with optin-boxes) from your content contribution (e.g. guest posts).
  • Invest in building a community around your brand by participating in online forums, Q&A sites and blog communities.
  • Use micro-survey tools (e.g. Qeryz) to ask a few questions then direct your respondents to your landing page.

qeryz-usage-wordpress-site

Consistently providing to your audience can easily help your brand to collect emails from engaged visitors.

Decide which type of newsletter you will provide to your subscribers

Different industries and different brands have their own way of creating content format for their newsletters. Some are happy with sending product reviews/updates to their subscribers while others would start off with sending informative articles that are relevant to the industry.

The best way to find what newsletter format (content) could best benefit your audience is simply by learning from your competitors.

Subscribe first to their newsletters and identify the following things that will best help you create your own newsletter format:

  • Email frequency (do they send weekly or daily emails?)
  • Content (are they giving out industry updates or plain self-promotional emails?)
  • Length of emails (500 words or more?)
  • Format (text plus images?)

Once you determine the types of emails your competitors are sending to their users, you can now think of how you outperform their work.

Here are a few things you need to consider to create your own brand identity for your email marketing campaign:

  • If two are three of your competitors have the same email frequency, you would want to do the same for your campaign.
  • Use the Pareto Principle (80/20) when sending newsletters to your followers (i.e. 80% informative content, 20% for branded content – product updates, news, etc..)
  • Make your emails conversational and personal to encourage discussions/feedbacks even in the email platform itself.
  • Use responsive emails in you newsletters to improve readability and increase click through rates. GetResponse does a great job in this responsive email feature.

Test your emails

Improvements happen when you start to test your emails and get results from your experiment.

Don’t just allow knowledge from email marketing posts to come into your mind and get acquainted with it. But rather start learning from your own experience.

A few things you need to experiment to yield better results for your blog’s email marketing campaign:

  • Headlines
  • Full text or with variations of text and images
  • Placement of links (intro, body or end of the email).
  • Call to actions near the link.

There are a lot more experiments you can do aside from the things mentioned above. The only thing that matters is the result (data) you can get from every experiment and decisions you will make out of it.

You may want to check out this post on Digital Philippines about 25 content promotion strategies.

Final thoughts

Start executing a solid marketing campaign for your blog to help your content/page gets its traction in your industry. Apply every tip I mentioned above to improve your email marketing process.

The post How to Maximize Email Marketing for Blog Promotion appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/26/maximize-email-marketing-blog-promotion/feed/ 0
How to Monetize Blog with Merchandise? http://www.bloggingtips.com/2014/10/24/monetize-blog-merchandise/ http://www.bloggingtips.com/2014/10/24/monetize-blog-merchandise/#comments Fri, 24 Oct 2014 11:16:44 +0000 http://www.bloggingtips.com/?p=35521 Bloggers put a lot of time, thought and energy into their work. While many do it simply because they’re passionate about what they write about, it’s not easy to find a blogger who is against the idea of making money off of what they do. Monetizing one’s blog can be difficult, however, as there’s really no one-size-fits-all solution. One thing that many bloggers overlook is how effective selling branded merchandise can be, and they’re missing out on a world of opportunity. Merchandise to Monetize Blog Monetizing your blog with merchandise can take a little work, but it’s surprisingly easy when you really think about it. Get the basics under your belt, and you’ll be making money in no time. So, what are the basics? Create Merchandise-Ready Branding Before you put even a stitch of thought into what type of merchandise you’re looking to sell, it’s important to brand your blog in a ...

The post How to Monetize Blog with Merchandise? appeared first on Blogging Tips.

]]>
Bloggers put a lot of time, thought and energy into their work. While many do it simply because they’re passionate about what they write about, it’s not easy to find a blogger who is against the idea of making money off of what they do.

Monetizing one’s blog can be difficult, however, as there’s really no one-size-fits-all solution.

One thing that many bloggers overlook is how effective selling branded merchandise can be, and they’re missing out on a world of opportunity.

Merchandise to Monetize Blog

Monetizing your blog with merchandise can take a little work, but it’s surprisingly easy when you really think about it. Get the basics under your belt, and you’ll be making money in no time.

So, what are the basics?

Monetize Blog

  • Create Merchandise-Ready Branding

Before you put even a stitch of thought into what type of merchandise you’re looking to sell, it’s important to brand your blog in a way that will be tailor-fit to merchandise.

What this means is that you need a logo and tagline that will fit just as well on your blog as it will on a t-shirt or other piece of merchandise. Most bloggers already have something along these lines, although that isn’t to say that it is well-suited for printing on merchandise.

Keeping things small and compact is key and if you’re hoping to have different types of merchandise, you’ve got to ensure that each of your designs is cohesive with one another. Colors need to be the same, as do shapes and sizes. If the logo or other branding elements you currently have for your blog aren’t suitable for print, it’s time to make some changes.

  • Avoid Taking the Easy Route

You can easily create some branded t-shirts and mugs to be sold as merchandise on your blog, and quite frankly, you should. This isn’t where it should end, though. It’s important to be as creative as possible when determining what type of merchandise you’re going to sell, and it should coincide with whatever your niche might be.

If you run a food blog, for example, how about branded tumblers or plates? Those who run a tech blog might want to consider selling branded USB thumb drives. The options are endless, and you can brand practically anything these days.

You could even consider taking a DIY approach and use paints or other materials to brand your merchandise. While it may not be the best model for blogs that sell large volumes of merchandise, it could be ideal for those who are just getting into monetizing.

  • Don’t Overlook Shipping Packaging

Most people can agree that it’s a great feeling when a package shows up at the front door. One way to make your blog’s merchandise stand out even more (and thus further your branding efforts) is to actually focus on the packaging you use for shipping.

Most packages look relatively similar to one another, but you can stand out by using custom printed corrugated boxes or similar shipping materials that allow you to get creative.

The shipping package you end up using should be consistent with your branding, perhaps featuring your blog’s logo and tagline. You could keep it simple, too, as minimalism goes a long way when it comes to packaging.

Either way, you’ll only be helping to push your brand (and blog) in a forward direction by really taking the time to make the shipped merchandise package look unique.

Endnote

Merchandising is a great way to monetize your blog. However, it is not a cup of tea for everyone. You need to put in a lot of effort. Even if your blog has a lot of authority, be ready to spend some money on creating and distributing branded blog merchandize for free or for promotional purposes.

With time, revenues will start pouring in.

The post How to Monetize Blog with Merchandise? appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/24/monetize-blog-merchandise/feed/ 7
32 Great Benefits of Blogging http://www.bloggingtips.com/2014/10/19/benefits-of-blogging/ http://www.bloggingtips.com/2014/10/19/benefits-of-blogging/#comments Sun, 19 Oct 2014 19:32:06 +0000 http://www.bloggingtips.com/?p=35532 I love blogging and I could give you 300+ reasons why blogging is so beneficial and how it can massively change your business and branding forever. Instead I will just give you a list of 32. Why 32 you ask? Because it’s my favorite number and it grabs attention. 32 Great Benefits of Blogging Build a platform for your audience to leave comments and engage with your comments. Enable social networking sharing links right within your site and content. Finally put that yourname.com (personal name) domain to good use and build a brand It’s one of the cheapest and most effective ways to build a brand online Google loves blogs because they usually create unique content more often than static sites WordPress makes the process of setting up a blog super easy There are over 100 million blogs in the world… shouldn’t you also have your own If you can create compelling ...

The post 32 Great Benefits of Blogging appeared first on Blogging Tips.

]]>
I love blogging and I could give you 300+ reasons why blogging is so beneficial and how it can massively change your business and branding forever. Instead I will just give you a list of 32. Why 32 you ask? Because it’s my favorite number and it grabs attention.

Benefits of Blogging

32 Great Benefits of Blogging

  1. Build a platform for your audience to leave comments and engage with your comments.
  2. Enable social networking sharing links right within your site and content.
  3. Finally put that yourname.com (personal name) domain to good use and build a brand
  4. It’s one of the cheapest and most effective ways to build a brand online
  5. Google loves blogs because they usually create unique content more often than static sites
  6. WordPress makes the process of setting up a blog super easy
  7. There are over 100 million blogs in the world… shouldn’t you also have your own
  8. If you can create compelling content that provides value, it shouldn’t be hard for you to make money with a blog
  9. Using a blog as your online resume and source for individuals to find all of your information and social profiles is super easy
  10. Billion dollars companies are paying a ton of money to rank at the top of the search results, a quality blog post with a few links could do the same
  11. Blogs provide you with an outlet to talk about something you are passionate about
  12. Become an expert at something you love, while inspiring others
  13. If you don’t want to get your own domain name or hosting, you can start a blog completely free through Blogger or WordPress sites
  14. Expand your reach and meet new people everyday throughout the world from people who are finding your content
  15. Blogging makes you a better writer and more knowledgable in any given topic
  16. People share and link back to content on your site that they find value in
  17. Build a mailing list and create a loyal following through the use of newsletters and rss feeds
  18. Give away free ebooks and course through your blog to provide extra value outside of just blog posts
  19. With your own blog you can start a trend, following, business and concept… you just need to reach the right audience and get something going
  20. Build a platform and following through your blog that could lead into products, coaching and speaking gigs
  21. Learn how to use WordPress, make money online or anything else you might like by documenting the process on your blog
  22. Get a better job by building out industry related content on your site and connecting with fellow workers/companies online
  23. Become a published author by starting with a blog, then growing your following and eventually self publishing your own book through Amazon or possibly be approached by a huge brand
  24. Protect your online identity and reputation by having your own sites come up for your personal and/or business name in the search results
  25. With a blog you can established yourself as an expert in any field or topic. You only need to know 1% more than your audience to be perceived as an expert.
  26. Master the art of SEO. Web sites and blogs are the future and ranking in the search results is always going to be important — all of which can be learned while launching a blog of your own.
  27. Create a product, reach out to other blogs and make money off of what you are an expert in.
  28. Every day millions of people go to Google to look for answers to there questions. You can help people by creating a blog on detailed topics that you might already be an expert in or have experience with.
  29. Spread awareness for events, causes and charities that you are passionate about.
  30. Put yourself out there and see what happens. Blogging has changed the lives of many and how can it change yours?
  31. Connect with mentors, idols and celebrities through engaging content and in-post interviews
  32. Web sites and blogs are selling for lots of money. Create something of value and you could quickly cash in

How many blog benefits can you think of?

Now that I’ve ran through a ton of benefits to blogging that I’ve just randomly come up with off the top of my head, why don’t you add some of your benefits of blogging.

The post 32 Great Benefits of Blogging appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/19/benefits-of-blogging/feed/ 15
Meet Steven Jacobs of EDMSauce.com http://www.bloggingtips.com/2014/10/19/meet-steven-jacobs-edmsaucecom/ http://www.bloggingtips.com/2014/10/19/meet-steven-jacobs-edmsaucecom/#comments Sun, 19 Oct 2014 16:54:20 +0000 http://www.bloggingtips.com/?p=35455 The world of blogging is vast and deep. While many readers of this blog will focus their blogs on “wordpress and blogging tips”, with over 100 million blogs in the world, we are a mere fraction of the blogs out there. The majority of blogs in the world are entertainment based, covering all ends of music, movies, celebrity, television and of course gossip. Today’s blog falls right into that category, as it’s a quite success music resource site. The CEO and founder of the site EDM Sauce is here to share his story and tips for you in this latest edition of Meet the Bloggers. 1.) Please tell us about yourself and how you got into blogging? Hey Blogging Tips, appreciate the interview here. My name is Stevo and I’m the CEO and Founder of EDM Sauce. Coming from an online marketing background, I decided to branch out into my ...

The post Meet Steven Jacobs of EDMSauce.com appeared first on Blogging Tips.

]]>
The world of blogging is vast and deep. While many readers of this blog will focus their blogs on “wordpress and blogging tips”, with over 100 million blogs in the world, we are a mere fraction of the blogs out there. The majority of blogs in the world are entertainment based, covering all ends of music, movies, celebrity, television and of course gossip. Today’s blog falls right into that category, as it’s a quite success music resource site. The CEO and founder of the site EDM Sauce is here to share his story and tips for you in this latest edition of Meet the Bloggers.

1.) Please tell us about yourself and how you got into blogging?

Steve Jacobs Hey Blogging Tips, appreciate the interview here. My name is Stevo and I’m the CEO and Founder of EDM Sauce. Coming from an online marketing background, I decided to branch out into my own project and try something where I can build a brand. My first blog was a blog centered around reviewing restaurants and bars in the Orange County area. I was young and broke after college, so it mainly was an idea to try and get free drinks from some of my favorite restaurants in the area. In 2012, I had a passion for EDM (Electronic Dance Music) and decided to start a blog talking about the new music I enjoyed.

2.) What is the focus of your blog and why did you choose that niche?

The niche is EDM (Electronic Dance Music). I chose this niche after rediscovering my love for this type of music. It truly is a life changing type of music and scene.

3.) How are you currently monetizing your blog traffic?

I currently monetize the website by using AdSense, an online store and premium advertisers.

EDMSauce

4.) What do you know now that you wish you knew when you first started blogging?

Too many things to list!

One thing would be that search engines love longer content. To be included in Google News and be picked up as an authoritative site, Google wants to see longer, more in-depth articles. Before I would just push out as much content as possible, but not really focusing on the length of the articles.

5.) What are three blogs that you visit almost daily?

Well I love my Feedly!

Each day I read typically 200 articles, but of those I’d say some of my favorite are: Entrepreneur, Business Insider, Elite Daily, Search Engine Land, Blogging Tips and Mashable.

6.) Can you give us three recommended tools/services that you use with your blogging?

For email blasts, my favorite tool is MailPoet. This allows me to create quick and easy email blasts to my e-mail subscribers.

Google Analytics has always been one of my favorite tools on my blog, since it gives me quick and easy numbers in correlation to the traffic I’m receiving.

Finally… WordPress SEO. Yoast has done a phenomenal job at creating an all in one plugin for WordPress.

7.) What advice would you have for someone who is just starting with their first blog?

Don’t expect to get rich off of a blog right away. Starting a blog and obtaining a good amount of fans and followers takes a lot of work and perseverance.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

The best tip I’ve discovered over time would be to bring on other writers as well. This helped us really expand our content, point of views and follower base.

9.) If you only had $100 to start a new blog, how would you use it?

For $100, I’d buy a domain name off of GoDaddy. Use a promo code though and save yourself some money. Then I’d buy a hosting package most likely through BlueHost and finally I’d purchase a good theme through ThemeForest.

10.) How can readers of the blog get in touch with you?

The best way to get in touch with me is through LinkedIn or by using the contact form on edmsauce.com.

Thanks again Steven for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

The post Meet Steven Jacobs of EDMSauce.com appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/19/meet-steven-jacobs-edmsaucecom/feed/ 0
Meet Sean Smith of SnSmth.com http://www.bloggingtips.com/2014/10/18/meet-sean-smith-snsmthcom/ http://www.bloggingtips.com/2014/10/18/meet-sean-smith-snsmthcom/#comments Sat, 18 Oct 2014 16:26:34 +0000 http://www.bloggingtips.com/?p=35425 Running a blog of your own is a great way to get your message and expertise out there. Writing for other high profile blogs and media sites is an even better way. This is exactly what Sean has done through his powerful writing on top sites such as Huffington Post, CopyBlogger and others, while also writing for his own blog as well. Learn how to grow your brand and business through writing and content marketing in this latest chapter to Meet the Bloggers. 1.) Please tell us about yourself and how you got into blogging? My experience was actually pretty straight-forward honestly. I am an SEO consultant and wanted to get some notoriety in my industry, the obvious channel for doing that is through blogging. I started blogging, writing on Moz.com and some other industry publications. I also built my own (now pretty dormant) blog up with some great blog posts ...

The post Meet Sean Smith of SnSmth.com appeared first on Blogging Tips.

]]>
Running a blog of your own is a great way to get your message and expertise out there. Writing for other high profile blogs and media sites is an even better way. This is exactly what Sean has done through his powerful writing on top sites such as Huffington Post, CopyBlogger and others, while also writing for his own blog as well. Learn how to grow your brand and business through writing and content marketing in this latest chapter to Meet the Bloggers.

1.) Please tell us about yourself and how you got into blogging?

SeanMy experience was actually pretty straight-forward honestly. I am an SEO consultant and wanted to get some notoriety in my industry, the obvious channel for doing that is through blogging. I started blogging, writing on Moz.com and some other industry publications. I also built my own (now pretty dormant) blog up with some great blog posts that garnered a ton of traffic, that helped me boost my credibility in the industry enormously in my early years. Now I write about all sorts of things, from marketing to productivity. I also write on The Huffington Post, Adobe’s 99U, Copyblogger, Medium, and on my personal blog and the SimpleTiger blog.

2.) What is the focus of your blog and why did you choose that niche?

Marketing, mainly. SEO to be exact. I fell into the industry, and then fell in love with it. It’s a great industry, I love the tactics, the strategy, and the constant attention to new technological updates and tactical advantages that you can find within the slew of updates Google puts out every year. I also like to write about psychology and behavioral science a lot. As a marketer, and just as a person who likes to communicate clearly that is of great interest to me. Also copywriting, I have a learning flow on Gibbon.co with over 4,000 students learning from the curated list of resources I put together for copywriting, some of my lessons included in that list.

3.) How are you currently monetizing your blog traffic?

Honestly, none of those. I’m a consultant, so usually clients find me through my content and want me to work with them and help their business. That’s my monetization strategy. It’s essentially content marketing for my services, though I do it genuinely to help people – which is the biggest driver. If you don’t beat around the bush, and let people know that you actually know what you’re talking about, and that you know how to put it into action – it can be massively effective, especially for any consultants in the space.

Sean Blog

4.) What do you know now that you wish you knew when you first started blogging?

That frequency, and actually doing the writing is more important than anything else. The content should consume 80% of your time, and only 20% should be focused on staging it – that’s the fastest way to grow your blog. Put out content, that’s it. By increasing the rate at which I put out posts, I was able to de-mystify writing. Now pushing out a blog post doesn’t take grunting and annoyance – it’s easy, and enjoyable.

5.) What are three blogs that you visit almost daily?

TheVerge to get my tech fix, and because they’re simply one of the best blogs there are. Their reporting, their attention to detail, and the quality of their content and website it just perfect. Copyblogger for their copywriting prowess. Fun fact, I got started in blogging reading Copyblogger religiously. I internalized everything I read over there for so long, it was my main source of content marketing wisdom. When I had the opportunity to write for them, I was beside myself excited. Now I regularly contribute pieces to their awesome breadth of marketing content. I also love the Buffer blog, always full of great content.

6.) Can you give us three recommended tools/services that you use with your blogging?

MailChimp to get a subscriber base going (it’s free). Squarespace to have a wonderful looking website quickly that scales well and doesn’t ever break. They’re my favorite CMS, even over WordPress (despite conventional wisdom). And Twitter, honestly. This is going to sound odd, because none of those are really conventional “blogging tools” but they should all be considered when thinking about blogging. Twitter should be used rigorously to connect with people, it opens up tons of even-playing-field opportunities to write on other blogs, to connect with your readers, to push out your posts, etc. I love using Twitter and honestly I’ve had some of my biggest writing experiences come from using Twitter. Being reached out to by big editors of big publications through Twitter due to a post they read of mine, etc.

7.) What advice would you have for someone who is just starting with their first blog?

Get rolling on content. Pick some gripes, study them, find your own core “voice” based on your own unique strengths, and apply them. Don’t be afraid to be yourself, don’t be generic. Be authentic – otherwise you won’t stand out. Get writing.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

I actually wrote a blog post with a ton of resources for blogging, and one of the resources were quotes from top bloggers that I gathered up specifically for the post. The one that stands out for me is a simple one from Darren Rowse of ProBlogger, and that is “Be Useful. Be Passionate. Be Yourself.” That truly says it all.

9.) If you only had $100 to start a new blog, how would you use it?

Set up a Squarespace site, buy a domain name, set up a free MailChimp account, set up integration with Squarespace and MailChimp, pick a topic or niche, and get writing.

10.) How can readers of the blog get in touch with you?

You can either contact me through my website at snsmth.com – or through our agency’s website simpletiger.com – or connect with me on Twitter @snsmth.

Thanks again Sean for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

The post Meet Sean Smith of SnSmth.com appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/18/meet-sean-smith-snsmthcom/feed/ 2
How to Optimize Landing Pages for Better Result? http://www.bloggingtips.com/2014/10/18/how-to-optimize-landing-pages/ http://www.bloggingtips.com/2014/10/18/how-to-optimize-landing-pages/#comments Sat, 18 Oct 2014 10:13:37 +0000 http://www.bloggingtips.com/?p=35517 The utilization of landing pages is crucial to develop a stream of online revenue. Businesses, small or big, should experiment with varied landing pages to understand the target market. Landing pages are basically a targeted page where visitors are directed using methods like search engine advertisement, email marketing, social media marketing and so on. The purpose of a landing page is singular: to sell a value. If you’re planning to create landing pages for a certain purpose, keep these optimization tips in mind. 4 Tips to Optimize Landing Pages for Better Result Here we go: 1) Believe in Minimalism The first thing that a landing page should never be is cluttered. Remember that it was created to serve a purpose. Filling the page with unrelated factors will dissolve it of its purpose. Therefore, identify what you want to achieve with the landing page and make a list of items to ...

The post How to Optimize Landing Pages for Better Result? appeared first on Blogging Tips.

]]>
The utilization of landing pages is crucial to develop a stream of online revenue. Businesses, small or big, should experiment with varied landing pages to understand the target market.

Landing pages are basically a targeted page where visitors are directed using methods like search engine advertisement, email marketing, social media marketing and so on. The purpose of a landing page is singular: to sell a value.

If you’re planning to create landing pages for a certain purpose, keep these optimization tips in mind.

4 Tips to Optimize Landing Pages for Better Result

Here we go:

1) Believe in Minimalism

The first thing that a landing page should never be is cluttered. Remember that it was created to serve a purpose. Filling the page with unrelated factors will dissolve it of its purpose.

Optimization Tips for Landing Pages

Therefore, identify what you want to achieve with the landing page and make a list of items to be included in that page.

For instance, if you want email subscribers against a freebie such as an eBook or any software download, the landing page should include:

  • clear announcement of the offer
  • an image of the eBook or software
  • clear email subscription space
  • tabs like ‘About’ and ‘Disclaimer’
  • anti-spam policy
  • good design

…that’s it! You don’t need anything else.

2) Employ Tracking Tools

It is important to track the performance of landing pages. You need to know:

  • how many people are visiting the page
  • how many people are clicking on links
  • how many people are converting

Tracking is unavoidable. It will help to calculate ROI. Tools like Google Analytics, Google Webmasters Tool, WordPress plugins like Thirsty Affiliates and endless number of tools are there to help in tracking.

3) Experiment

For landing pages to deliver maximum results, get involved in experimentation through split testing. Split testing is all about creating the multiple versions of the same landing page and analyzing which version delivers the best results.

You will find that user response to these pages will vary, even if slightly. You may find users responding to a particular landing page more than others. The landing page which receives the best response should become your primary landing page.

4) Use Crisp and Concise Content

A landing page isn’t a blog or a full website. As such, the content needs to be precisely targeted into communicating the intent of the page. It should be crisp, concise and self-explanatory. The landing page title should be attractive and optimized to grab the attention of the potential visitor.

I am sure you realise that the first thing a reader notices, despite what method of promotion is being used, is the title. Therefore, spend time on deciding the landing page title.

Endnote

There are many more optimization tips for landing pages. But, these four should cover the basics. You can research further to know more on landing pages optimization.

The post How to Optimize Landing Pages for Better Result? appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/18/how-to-optimize-landing-pages/feed/ 3
7 Advanced Ways to Promote Your Blog Content http://www.bloggingtips.com/2014/10/18/7-advanced-ways-promote-blog-content/ http://www.bloggingtips.com/2014/10/18/7-advanced-ways-promote-blog-content/#comments Sat, 18 Oct 2014 06:59:13 +0000 http://www.bloggingtips.com/?p=35525 Content promotion is moving away from big-box social media channels to more focused platforms that hone in on a specific target audience. To draw the attention of the movers and shakers in your niche or industry, you have to travel somewhere besides the familiar paths to promote your content. It all starts with using the right tools in your content promotion toolbox. Here are seven ways you can promote your content that goes beyond basic social media engagement: 1. Sniply  You can give context to links you share through Sniply and make them work for your content. Sniply allows you to tack a relevant message or call to action onto a link you share on Facebook, Youtube, Twitter or other major social media platforms. If you are sharing content from another source, you can also include a link back to relevant content on your blog. It allows you to include sign up form ...

The post 7 Advanced Ways to Promote Your Blog Content appeared first on Blogging Tips.

]]>
Content promotion is moving away from big-box social media channels to more focused platforms that hone in on a specific target audience.
To draw the attention of the movers and shakers in your niche or industry, you have to travel somewhere besides the familiar paths to promote your content.
It all starts with using the right tools in your content promotion toolbox. Here are seven ways you can promote your content that goes beyond basic social media engagement:
1. Sniply 
You can give context to links you share through Sniply and make them work for your content. Sniply allows you to tack a relevant message or call to action onto a link you share on Facebook, Youtube, Twitter or other major social media platforms.
If you are sharing content from another source, you can also include a link back to relevant content on your blog. It allows you to include sign up form for visitors to receive news and updates related to your blog.
Sniply has a cool feature where it lets you imbed viral content from Youtube or Vine and other popular visual content channels directly into your site. When people click on the embedded videos, it drives traffic back to you, so your blog benefits when it goes viral. This is big for beginning blogs that don’t have a lot of traction.
2. Outbrain 
When you read an article on high profile websites, you often come across a box at the bottom of the webpage containing a half-dozen images and links to other articles from around the web. Outbrain is responsible for bringing this targeted content to your attention.
Outbrain acts as a paid syndication service designed to connect content to interested audiences on high profile websites. It uses a per click distribution model. This means when your content receives a higher number of clicks, Outbrain will recommend your content on a higher number of websites. The cost per click is as low as $0.10 per article, so it offers an inexpensive option for getting many more eyeballs to see your content.
3. Subreddits 

Reddit is essentially the world’s biggest online bulletin board. Since there literally as many topics for discussion on Reddit as grains of sand at your local beach, subbreddits are useful for narrowing your target audience to a specific niche.
A subreddit is basically a niche within a content category. Self-improvement articles, for example, might be further divided into subreddits like fitness, philosophy, DIY and food. Content within these subreddits receives votes from members of the subreddit community.
A few good examples of niche subreddits:
College football: http://www.reddit.com/r/cfb
Reaction GIFs: http://www.reddit.com/r/reactiongifs
Movie News and discussion: http://www.reddit.com/r/movies
If you get positive votes, your content ranks higher in the subreddit and is seen by more people. The catch is you need to interact with others in the subreddit. If you are all about self-promotion, you can find yourself kicked out in a hurry. Troy Shanks at Blog Beast Network recommends spending 2-3 months of adding value to the conversation before dropping any self-promo.
4. Hootsuite 
Posting content links to social media platforms can be time consuming if you do it one at a time. That’s where a place like Hootsuite can be like a best friend for your content promotion efforts.
Hootsuite lets you manage accounts for more than 35 popular social networks in the same location. You can schedule when to publish links to content or specific messages to your social media followers. You have access to a wide range of analytics that track how your links are performing, so you can see what strategies work and which ones need to be changed.
The best feature is an app directory that gives you access to more than 100 popular social media apps from Instagram to Marketo, so you have a better idea on where to put the spotlight on your content.
5. Paper li
Large scale content promotion can be as simple as creating your own online newspaper. It only takes a few minutes and is totally free through Paper li. You can use Paper li to publish articles, photos and videos —created by you or others—relevant to your brand or industry.
Paper li processes more than 250 million social media posts per day and extracts more than 25 million articles from that slush pile of information. Our recent ipas2 post on Multiple Streams went viral because of the option paper.li gave us to put that piece in front of affiliate and network marketing audiences. It lets you select your sources, customize your newspaper with ads, videos and your own content and gives you access to promotional tools such as daily email digests and embedded news widgets for your blog.
6. Triberr 
Being part of a tribe isn’t just reserved for reality television. With Triberr, you can join a tribe of other bloggers to share content. Your reward is a promise of higher traffic and opportunities to earn income as a brand influencer.
Top Ten Reviews recently used Triberr to find niche specialists to cover some of their review pages…since they have over 1,000 of them. Triberr is free to use and works through 30 day influencer marketing campaigns. In this type of campaign, companies hire bloggers to promote and endorse their brand, products or services. It helps the company gain a foothold with certain target demographics. For the blogger, it is a great way to build their reputation and give their content added credibility as the ambassador of a popular brand.
7. Blog Aggregators 
Aggregators are landing pages that collect the best blog content from across the web. There are countless blog aggregators to choose from and each one offers different features and benefits for content promotion.
Blogorama functions as a free directory where your blog content can be grouped with other blogs covering the same niche or topics. Bloglines puts an emphasis on local news and groups blogs by city. You can vote on favorite blogs and the site lets you customize content feeds. AllTop is like a virtual magazine rack. It collects headlines from the latest stories on the top sites and blogs on the web. These headlines are grouped by topic into individual web pages.
Using a blog aggregator is most effective for timely content because it gets your content into the news feeds of people who are already interested in that topic.

The post 7 Advanced Ways to Promote Your Blog Content appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/18/7-advanced-ways-promote-blog-content/feed/ 8
How to Breathe Life into Old Blog Posts and Improve Blog Traffic? http://www.bloggingtips.com/2014/10/16/breathe-life-blog-posts-improve-blog-traffic/ http://www.bloggingtips.com/2014/10/16/breathe-life-blog-posts-improve-blog-traffic/#comments Thu, 16 Oct 2014 07:12:41 +0000 http://www.bloggingtips.com/?p=35514 Bloggers spend a lot of time finding and implementing strategies to improve blog traffic. Regular content updates and social shares are the two frequently used methods. Today, let’s talk about something different. What about your old blog posts? The posts that were published a year ago or even a month back should be re-utilized to improve blog traffic. Why? Your old content will not go waste since a lot of time was spent on creating them. Your old content, if useful, can attract new readers to the blog. Frequent utilization of old content reduces pressure on creating new content on a regular basis. Old content will improve SEO balance. Given these benefits, shouldn’t you breathe life into old blog posts and improve blog traffic? 6 Ways to Improve Blog Traffic with Old Content Let’s see how. 1) Find Old Content that ‘Clicked’ Dig into the old post database and select ...

The post How to Breathe Life into Old Blog Posts and Improve Blog Traffic? appeared first on Blogging Tips.

]]>
Bloggers spend a lot of time finding and implementing strategies to improve blog traffic. Regular content updates and social shares are the two frequently used methods.

Today, let’s talk about something different.

What about your old blog posts?

The posts that were published a year ago or even a month back should be re-utilized to improve blog traffic. Why?

  • Your old content will not go waste since a lot of time was spent on creating them.
  • Your old content, if useful, can attract new readers to the blog.
  • Frequent utilization of old content reduces pressure on creating new content on a regular basis.
  • Old content will improve SEO balance.

Given these benefits, shouldn’t you breathe life into old blog posts and improve blog traffic?

6 Ways to Improve Blog Traffic with Old Content

Let’s see how.

1) Find Old Content that ‘Clicked’

Dig into the old post database and select blog posts which clicked with the readers in the past. If it clicked them, it will get good response now as well. You can select such posts on the basis of its social shares, comment count and search traffic.

Use Old Blog Posts to Improve Blog Traffic

2) Update Old Content

Breathing life into old blog posts to improve blog traffic means you need to update them as well.  Whether they are posts fitting the first point or other not-so-popular posts, you should use them to attract new traffic.

You do this by updating the old content. If they were time-centric posts, update them with new research data and news happening within that niche. For instance, if you wrote about Pinterest when it launched and you want to promote it again, you have to make a lot of changes to make the content suitable for present day.

3) Improve their SEO

Before re-sharing old posts, update its SEO peripherals. You can make changes to its title, primary keywords, add more secondary keywords, and improve H2 and H3 tags and other on-page SEO factors.

4) Index on Google

Yes, your old post is already indexed but once you update the whole blog page, log into Google Webmasters Tool and go to Crawl > Fetch as Google. Prompt Googlebot to crawl and index the newly updated page. This will boost its search rankings and improve blog traffic.

5) Automate Social Shares

Manual social sharing is awesome but time constraints move us towards automated social sharing options. You can use tools like JustRetweet to schedule tweets or software like HootSuite or Buffer to schedule social shares on multiple platforms like Pinterest, Facebook, Google and others. They will be published in a certain designated time and bring more blog traffic.

6) Share Newsletter

If you actively share newsletters with blog subscribers, you can share the updated blog posts in the next newsletter as well.

Endnote

Breathing life into old blog posts is sure shot way to improve blog traffic.

The post How to Breathe Life into Old Blog Posts and Improve Blog Traffic? appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/16/breathe-life-blog-posts-improve-blog-traffic/feed/ 8
Why You’re Not Making Money With Your Blog http://www.bloggingtips.com/2014/10/15/making-money-with-your-blog/ http://www.bloggingtips.com/2014/10/15/making-money-with-your-blog/#comments Wed, 15 Oct 2014 22:36:36 +0000 http://www.bloggingtips.com/?p=35468 When I started blogging, I had no idea how to make money. Like a lot of newbies, I got suckered into believing all I needed was a website, a few words and the overarching desire to sip Mai Tais on the beach. And while I loved the idea of freedom, the one thing lacking in most in my early education was the truth. The truth is, achieving overnight blogging success does not happen overnight. For me, it took nearly five years to finally cover all my bills through blogging. So my goal (in our short time together) is to help you avoid my mistakes and provide an actionable plan so you can start making money with your blog ASAP. Why You’re Not Making Money With Your Blog When I started blogging, my primary focus was generating traffic. To this end, I churned out dozens of blog articles weekly. And even ...

The post Why You’re Not Making Money With Your Blog appeared first on Blogging Tips.

]]>
When I started blogging, I had no idea how to make money. Like a lot of newbies, I got suckered into believing all I needed was a website, a few words and the overarching desire to sip Mai Tais on the beach. And while I loved the idea of freedom, the one thing lacking in most in my early education was the truth.

The truth is, achieving overnight blogging success does not happen overnight. For me, it took nearly five years to finally cover all my bills through blogging. So my goal (in our short time together) is to help you avoid my mistakes and provide an actionable plan so you can start making money with your blog ASAP.

Angry Man Who Doesn't Make Money Online!

Why You’re Not Making Money With Your Blog

When I started blogging, my primary focus was generating traffic. To this end, I churned out dozens of blog articles weekly. And even though I knew very little about SEO, once I published around 50 articles, my blog started to rank. As a result, my unique visitor count slowly grew and eventually surpassed one-hundred visits per day.

Once I had traffic, I was ready to make money. Like most bloggers, I experimented with Google Adsense and also added affiliate links to my blog. Over the next few months, the clicks and sales eventually generated roughly one-hundred dollars in passive income.

While one-hundred dollars is not a lot of money, the experience proved that making money with your blog is possible. At the same time, I remember being frustrated. One-hundred dollars is not a lot of money. I needed a new strategy.

Build Your Audience

If you hang around enough professional bloggers, sooner or later you’ll hear someone echo the popular marketing mantra:

“The money is in your list.”

Even though I heard this over and over, I’m embarrassed to admit it took me months to realize what it meant. But when it comes to making money with your blog, your email subscriber list is your most valuable asset. This is because most of your readers are too busy to spend more than a few minutes on your blog.

Unless you make an effort to capture contact info, you may never see your readers again.

This is where email is helpful. Email allows you to turn a casual reader into an active subscriber. This in-turn allows you the opportunity to build a genuine, caring, email relationship with each subscriber, over time. Once you have the relationship, you can start emailing exciting, valuable offers directly to your subscribers.

To add email capture to your blog, I recommend utilizing a reputable third-party email marketing service such as Aweber, Mail Chimp, Constant Contact or one of the gazillion other providers. These services makes the whole process of creating email capture forms and managing your email subscribers easy.

Simplify Your Ethical Bribe

If you are like me, your email inbox is a twitter feed. As a result, you are reluctant to give out your email address to anybody. Your audience is the same. In order to create a subscriber, you must give away something valuable. Your valuable freebie is usually downloadable and is called an ethical bribe or lead magnet.

When I first started, I spent weeks creating the perfect lead magnet. It was a 21 part mini-course, delivered over several months. The problem was, most of my readers didn’t have time to invest in yet another mini-course, no matter how awesome the promise. As a result, my initial opt-ins were abysmal.

After months of testing, I eventually came to the conclusion that less is more. Your readers want something simple and digestible. So I recommend that instead of creating a comprehensive course, you limit your lead magnet to a one page PDF “toolkit” or “resource guide” or “checklist.”

As soon as I made this change, my opt-ins doubled. And over time, I grew my list to over ten-thousand subscribers, generating thousands of dollars in revenue per month.

If you’re having trouble making money with your blog, focus first on growing your subscribers. Once you have the subscribers, you can directly market any product or service that would legitimately help them. And that’s where the real money is made.

The post Why You’re Not Making Money With Your Blog appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/15/making-money-with-your-blog/feed/ 4
Why Your Blog Should Have a Homepage? http://www.bloggingtips.com/2014/10/15/blog-homepage/ http://www.bloggingtips.com/2014/10/15/blog-homepage/#comments Wed, 15 Oct 2014 09:43:33 +0000 http://www.bloggingtips.com/?p=35460 This post is a counter-argument to Paul Gannon’s Why Your Blog Shouldn’t Have a Homepage article on BloggingTips. You should read it first before reading my counter-argument. What Paul basically insists is that bloggers shouldn’t use the homepage as a typical blog roll of latest posts but should optimize it to achieve certain purposes such as offering opt-in forms or encouraging visitors to comment on posts. In short, the homepage should be purpose-oriented and so far, I completely agree with what Paul suggests but I would like to deviate a bit and present another perspective. The Relationship between Blogger and Blog In the last 4 years spent as a blogger, I have come to classify bloggers as: authority influencers (example: Zac Johnson and Pat Flynn) side kick to business websites (example: KISSmetrics.com) generic bloggers (example: about 90% of the blogging world) Now, the purpose of a homepage will find varied ...

The post Why Your Blog Should Have a Homepage? appeared first on Blogging Tips.

]]>
This post is a counter-argument to Paul Gannon’s Why Your Blog Shouldn’t Have a Homepage article on BloggingTips. You should read it first before reading my counter-argument. What Paul basically insists is that bloggers shouldn’t use the homepage as a typical blog roll of latest posts but should optimize it to achieve certain purposes such as offering opt-in forms or encouraging visitors to comment on posts.

In short, the homepage should be purpose-oriented and so far, I completely agree with what Paul suggests but I would like to deviate a bit and present another perspective.

Blog Homepage

The Relationship between Blogger and Blog

In the last 4 years spent as a blogger, I have come to classify bloggers as:

  • authority influencers (example: Zac Johnson and Pat Flynn)
  • side kick to business websites (example: KISSmetrics.com)
  • generic bloggers (example: about 90% of the blogging world)

Now, the purpose of a homepage will find varied usage among these three categories, depending on the relationship between the blogger and the blog.

How?

Let’s see.

1) Authority Influencers

Bloggers like Zac Johnson and Pat Flynn are already established authority influencers. The blogging community knows them and as such, if you look at their homepage, it is optimized to achieve a purpose.

If you see the homepage of SmartPassiveIncome.com, it introduces the visitor to Pat, to the community, to his podcasts and lastly, there is the recent blog post.

All in all, it’s a killer example homepage optimization.

Drawing on Paul’s analogy of a brick-and-mortar storefront, I think the blog homepage should function as a ‘storefront’, as a peep into what can be found ‘inside’ the store.

2) Side Kick to Business Websites

These are typically business blogs, created with the purpose of driving niche traffic and generating leads.

If you read through the KISSmetrics blog, the content is all about data and analysis, which is what their software is all about and as Paul wrote is his piece, the homepage is already optimized as a ‘landing page’ intended to build customer base.

3) Generic Bloggers

The number of generic bloggers is high in the blogging community. Not many of them cross the bridge between being a general blogger to an authority influencer. The generic bloggers are typically those whose sole purpose of a blog is to earn advertising revenue.

As such, they cannot get rid of the typical homepage because:

  • it is what advertisers expect. The advertisers wish to see updated list of recent blog posts.
  • it is needed to display sidebars for advertisements.

The kind of optimization Paul suggests will not work for this category of bloggers unless they are ready with effort and commitment to leave behind generic blogging and move into authority blogging. Unless they are ready, they cannot abandon the typical ‘homepage’.

What do you think?

The post Why Your Blog Should Have a Homepage? appeared first on Blogging Tips.

]]>
http://www.bloggingtips.com/2014/10/15/blog-homepage/feed/ 4