Blogging Tips http://www.bloggingtips.com Blog Themes, Blog Design & Daily Blog Tips Tue, 18 Nov 2014 12:10:22 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 5 Easy Tactics for Successful Online Marketing http://www.bloggingtips.com/2014/11/18/5-easy-tactics-successful-online-marketing/ http://www.bloggingtips.com/2014/11/18/5-easy-tactics-successful-online-marketing/#comments Tue, 18 Nov 2014 12:10:22 +0000 http://www.bloggingtips.com/?p=35639 Successful online marketing relies heavily on your willingness to commit to consistently producing high quality content and networking via social media in order to make new and valuable connections. This article will provide you with five tips that apply to any online marketer, regardless of your specific industry and goals. 5 Easy Tactics for Successful Online Marketing Here we go. 1. Use rich media to attract clicks as well as readers. Today’s marketers aren’t just sharing brief quips and content with witty titles. They’re also sharing content like press releases, interview transcriptions, and even recorded sound and video clips. If you run a blog that is adjacent to your website, consider recording 3 to 5 minute videos instead of spending an hour or more writing a blog post. You’d be surprised at how readily thoughts may come to your mouth instead of the delayed amount of time it takes to ...

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Successful online marketing relies heavily on your willingness to commit to consistently producing high quality content and networking via social media in order to make new and valuable connections.

This article will provide you with five tips that apply to any online marketer, regardless of your specific industry and goals.

5 Easy Tactics for Successful Online Marketing

Here we go.

Online Marketing

1. Use rich media to attract clicks as well as readers.

Today’s marketers aren’t just sharing brief quips and content with witty titles. They’re also sharing content like press releases, interview transcriptions, and even recorded sound and video clips.

If you run a blog that is adjacent to your website, consider recording 3 to 5 minute videos instead of spending an hour or more writing a blog post.

You’d be surprised at how readily thoughts may come to your mouth instead of the delayed amount of time it takes to mentally transcribe thoughts into written words.

Bonus: search engines are picking up on media, too.

2. Create online marketing digest.

Make it easy for your readers to see, at a glance, what you’ve been up to on your website and/or blog.

Consider daily or even weekly digest letters that provide a quick summary (no more than 1 to 2 sentences) of that day’s or week’s updates. Format digests in bullet form, with links in bold and bold or italicized text to emphasize important pieces of info.

3. Be active on Facebook.

According to recent surveys, literally everyone as well as their mothers are on Facebook – which means you should be, too!

Use your Facebook Page as more than a place to throw links to new products and the occasional coupon or sale. Participate on Facebook daily by creating your own threads, responding to other ones, and simply sharing relevant or amusing content that will capture the attention of your fans – and bring them back to you.

Blend your local marketing efforts with your online ones by friend-ing not just interested customers and affiliates, but by connecting with shoppers in your own community.

4. Compete with the big boys.

While it’s true that in some cases you simply won’t be able to beat the low-low-low prices on eBay and Amazon, it’s also true that you have plenty to offer your customers.

If you can’t beat them at the bottom dollar price, beat them in other ways: offer free and/or fast shipping, coupons for subsequent orders, and always offer personalized shopping services and support that is just a click or call away.

5. Focus on brand awareness.

Ideally you want to be the go-to brand for the products you sell or you’re affiliating. This means you need to brand yourself.

This doesn’t mean you shouldn’t emphasize the hot sellers in your store – by all means, do so! But you should make it clear that you are the go-to brand for certain products, as well as an excellent shopping experience.

Takeaway

Online marketing is a huge subject. I have tried to encapsulate some basic points. What you need to do is research extensively and understand what kind of online marketing strategy will suit your blogging business.

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How to Use Pre-selling to Get More Subscribers? The Technique that is Rarely Used http://www.bloggingtips.com/2014/11/14/preselling-subscribers-technique-rarely/ http://www.bloggingtips.com/2014/11/14/preselling-subscribers-technique-rarely/#comments Fri, 14 Nov 2014 21:13:03 +0000 http://www.bloggingtips.com/?p=35651 Building an email list. It’s a hard topic, nearly the hardest in online marketing after closing the sale. I’ve been posting about this topic for some time now, hope you’re enjoying these posts. What I’m trying to do in this series is to cover some techniques that is rarely used by other marketers and it’s not mentioned a lot. However, they’re really powerful and don’t take a lot of time to implement those in your posts. If you’d like to keep up with these posts, make sure to check previous posts before you continue reading. You’ll find a couple of tips that you don’t use and you’ll get huge results, so make sure to check them: Why Email is Important to Build Sustainable Lucrative Business How to Get More Email Subscribers Overnight? Tip #1 How to Boost Your Email Subscribers? Tip #2 How to Boost Your Email Subscribers? Tip #3 ...

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Building an email list.

It’s a hard topic, nearly the hardest in online marketing after closing the sale.

I’ve been posting about this topic for some time now, hope you’re enjoying these posts.

What I’m trying to do in this series is to cover some techniques that is rarely used by other marketers and it’s not mentioned a lot.

However, they’re really powerful and don’t take a lot of time to implement those in your posts.

If you’d like to keep up with these posts, make sure to check previous posts before you continue reading. You’ll find a couple of tips that you don’t use and you’ll get huge results, so make sure to check them:

What is pre-selling?

When you go to a website and read great content and then you’re asked to do an action (like subscribing to an email list), that’s pre-selling.

When you go to a page use a tool, like it and then you’re asked to buy it, that’s pre-selling.

Got the idea? Pre-selling is actually what you do to try to convince the prospect to take an action, so when you ask him to take it, he’ll be pumped to take that action.

The question now is…

How to Pre-sell your readers to subscribe?

There are many ways to pre-sell your readers to subscribe. One of these techniques are mentioned above is to share insanely awesome content that makes it no-brainer not to subscribe to your blog.

Another way, which is really effective, is to create a page specifically to ask visitors to subscribe to your blog.

Your job now is to send visitors to this page.

How?

  1. Link to it in the navigation bar
  2. Use the scroll-box which appears at the bottom of the page as a pre-sell to this page, awesome right?
  3. Use the WWSGD plugin. More on this below.

The last one is the best of those.

The plugin, What would Seth Godin do, could make you wonders. You could use it to display a message box for new visitors to check your pre-sell page. Yes, pre-selling to pre-selling page.

It’s your time to take action:

Pre-selling is one of those techniques that could be very powerful when done right, but it could make you more harm, if you don’t do it right.

I’ve shown you some of the ways to use pre-selling. Make sure to test them and keep testing with words and all this stuff.

But the most important thing is to take action.

What do you think about this technique? Do you’ve any other ideas on how to apply it?

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Should You Start a Blog in 2015? http://www.bloggingtips.com/2014/11/12/start-a-blog-in-2015/ http://www.bloggingtips.com/2014/11/12/start-a-blog-in-2015/#comments Wed, 12 Nov 2014 17:00:42 +0000 http://www.bloggingtips.com/?p=35634 Few weeks remain before we welcome the New Year. Many among us must be planning to launch a new blog, right? We will have great expectations with it. But, I hate to be a spoil sport but should you really start a blog in 2015? I think you should ponder over these points before taking a decision. 1) PageRank Doesn’t Matter Anymore. In my last 3-4 years as a blogger, I have noticed that almost 90% of people start a blog with the intention to increase PR and earn money off sponsored content. If you’re thinking the same, assuming that maybe Google will rethink their strategy and start PR updates again, you might be proved wrong in the end. It is possible for Google to rethink about PR but the chances of doing that looks very slim! If you want to start a blog basing PR as its prosperity meter, ...

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Few weeks remain before we welcome the New Year. Many among us must be planning to launch a new blog, right? We will have great expectations with it.

But, I hate to be a spoil sport but should you really start a blog in 2015?

I think you should ponder over these points before taking a decision.

1) PageRank Doesn’t Matter Anymore.

In my last 3-4 years as a blogger, I have noticed that almost 90% of people start a blog with the intention to increase PR and earn money off sponsored content.

Should you start a blog in 2015

If you’re thinking the same, assuming that maybe Google will rethink their strategy and start PR updates again, you might be proved wrong in the end.

It is possible for Google to rethink about PR but the chances of doing that looks very slim!

If you want to start a blog basing PR as its prosperity meter, you need to rethink, starting NOW.

2) AdSense is Cruel.

Another motivation to start a blog is to monetize it with Google AdSense. Truly, AdSense has been a money-making machine close to a decade and it still works, but the chances of getting a new blog AdSense-approved and earning money doesn’t look too bright.

Why? This is because AdSense has become stricter in approvals and unless your new blog gets an insane amount of traffic, forget earning anything with AdSense.

3) Niche Stagnancy.

What do you want to blog about? Almost every possible niche has already been covered by bloggers out there.

Unless you’re able to discover an entirely new or unexplored niche, you’ll be blogging about something that other bloggers are already writing about. Unless you’re able to give a new twist to any explored niche, it will be tough to generate any interest, long-term audience and compete with niche influencers.

4) Authority Troubles.

Again, authority and niche influencers exist in almost every field. Where do you stand? I am not dissuading you from competition. Compete, by all means, but do you have the resources and time to devote in establishing a killer blog?

Most of them will say ‘No’. What’s the use then?

5) No Guidance.

‘Blogging gives money’ is what every new blogger thinks. Every other person joins this field after learning that all you have to create a blog and add some content and earn money.

Come on, are you serious?

Blogging is so much more than this. Blogging is an influencing tool. Brands target bloggers for exposure because of their immense market reach.

Unless you’ve proper guidance of blog and blogging, it is best not to venture into uncharted lands because you’re not ready.

Should You Start a Blog in 2015?

If any of the above reasons rings true as your reason to start a blog, I would strongly advise to rethink.

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Get That Perfect Picture For Your Blog, And Here’s How: http://www.bloggingtips.com/2014/11/10/perfect-picture-blog-heres/ http://www.bloggingtips.com/2014/11/10/perfect-picture-blog-heres/#comments Mon, 10 Nov 2014 10:48:23 +0000 http://www.bloggingtips.com/?p=35622 You’ve come across an article on how to make that awesome web design. It’s just the kind of article that you’ve been looking for, and its heading – “Web Design That Will Get You To The Top”- is what draws you into reading it! So without wasting much time, you click on the link and start reading. And that’s when you realise that it’s going to be a long long read. The article just seems to go on and on (almost 3000 words!) with no respite for your weary eyes. Halfway through, you can’t take it anymore and you end up just closing the tab and moving on in search of something else, something better. So what went wrong here? The heading was catchy, the content was fabulous. What happened? Well, the answer is simple. The blog post didn’t have images! Yes, that’s right. Even if your content is great ...

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image1

You’ve come across an article on how to make that awesome web design. It’s just the kind of article that you’ve been looking for, and its heading – “Web Design That Will Get You To The Top”- is what draws you into reading it! So without wasting much time, you click on the link and start reading.

And that’s when you realise that it’s going to be a long long read. The article just seems to go on and on (almost 3000 words!) with no respite for your weary eyes. Halfway through, you can’t take it anymore and you end up just closing the tab and moving on in search of something else, something better.

So what went wrong here? The heading was catchy, the content was fabulous. What happened?

Well, the answer is simple. The blog post didn’t have images! Yes, that’s right. Even if your content is great and your heading is awesome, if you don’t have great (and relevant) images to go with the copy, you’re losing out on a lot.

Arrest Your Audience With Your Images:

 

The world wide web has the power to showcase beautiful imagery (all thanks to the HD screens that these websites are viewed on), so why lose out on it? Viewers love to read, but they love to see as well. A well-written blog with arresting images will go a long way to attract as well as retain your viewers for a longer period of time.

So what exactly do we mean by arresting images? Even in a world where different people have different likes, there are some things that’s common to all – a beautiful sunset, the snow-clad mountains, and so on. To talk about something more practical, even if one prefers to drive a Porsche and the other a Ferrari, both will agree that both cars have good looks.

What we’re trying to say here is that there’s always some common ground, try and find out what that is and choose images for your posts accordingly.

Which Images Fit Best?image2So how do you go about choosing images? One thing to remember here is that every image generates some kind of emotion. A smiling face will make you feel happy while a starving child will evoke sadness. So think about what emotion you want to generate through your image in particular and your blog post in general.

The second thing to keep in mind is that the images you choose should reflect your personality. Let’s say there are two bloggers writing about the same topic, one chooses casual images (like cartoons/doodles) while the other uses more formal ones (like screenshots and flow charts). Neither of them are wrong. The kind of images you choose will entirely depend on what you want to be known online as.

Last, make your images relevant. Stick to the topic and choose images accordingly. Nothing distracts and irritates the readers more than a sprinkle of irrelevant images.

Please note that I said “sprinkle” and not “downpour”. In other words, DO NOT OVER-STUFF YOUR ARTICLE WITH IMAGES. Too many images on one article breaks its flow, something that’s not recommended. Be wise and insert images on strategic points (where you feel the readers will need a breather from the information download) without breaking the overall flow.

Negative Vs. Positive Images:

The other thing that you need to keep in mind is whether the image you’ve chosen evokes a positive or a negative emotion in the readers. In most of the cases, positive works. People are more likely to share blogs posts that have a positive feeling than those that evoke the guilty conscience or the “eeeew!” factor.

Having said that, it also depends on the kind of blog post you’re writing. It may be that some are written with the deliberate aim to evoke negativity. In that case, negative images are best suited.

Sourcing Your Images:

Knowing what kind of images to use is important, but being aware of where you can source them from is equally important. Most of you may have heard of (and been using) the popular sources like Google Images, Flickr, Instagram for your images, and they’re good. However, there are many not-so popular ones that are equally resourceful:

  • Tumblr: You can search images via tags, or follow the trending ones.
  • Google+: This does not have as many images as the others, but nonetheless it’s a good place to start your search.
  • Reddit: Surf through Reddit, and you might just find the image that you’ve been looking for.
  • Society6: It’s a place where artists, designers and illustrators hang out and share/sell images. You’ll find loads of options here.
  • Quipsologies: It’s the one place to find out what’s trending in the graphical design industry, and gives you a whole lot of images to choose from.

Unless you want to sit with your Photoshop and spend hours creating images, sourcing is the next best option for you. One thing that you need to be careful here is the ownership rights of the images you plan to use. While some of them are free, some of them need attribution while still others you’ll need to buy. So depending on what your budget is, pick images accordingly.

Giving Final Touch-Ups:

images3

Not all images that you source are fit for use immediately. Some of them need to be given final touches (maybe change the size of the image, or just lighten the shade a bit). Here are some softwares that will help you do exactly that:

Each has its own set of unique features, but you’ll need to fiddle around to know what each one’s capable of. And yes, they’re free. So get your hands dirty!

Making Your Blog Image-Ready:

Having images on your blog is a great way to increase traffic to your website, but you also need to keep in mind that images are heavy files. So make sure you have signed up for a web hosting service that can handle the ‘weight’. You’ll need a plan which has enough bandwidth to ensure that your website loads faster across all browsers. So do your research and choose one that meets all your website requirements.

In Conclusion…

Just as you optimize your content for search engines, you can also optimize your images. There are many ways of doing it (like using alt text, reducing file size, including captions, etc.), but that’s a story for another day. For now, make sure that you have the right images from the right sources, and you’re bound to experience increased traffic to your site.

All the best!

 

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How to Use the Power of Scarcity to Increase Your Email Subscribers http://www.bloggingtips.com/2014/11/06/the-power-of-scarcity/ http://www.bloggingtips.com/2014/11/06/the-power-of-scarcity/#comments Thu, 06 Nov 2014 16:12:00 +0000 http://www.bloggingtips.com/?p=35616 So you are building your email list? It’s really a hard job to build an engaged email list. It takes time to build your email list but it worth it. You’ll be able to earn money consistently after that without much work. It’s all about building an email list, engaging your subscribers and closing the sale. The first is always the hardest specially for newbies. But there is often few adjustments that could boost your email subscribers without additional work. Yes, it’s just few adjustments. Some of these could boost your email subscribers by a great percentage over night, without much work. Scarcity is one of these keys that could boost your email subscribers and I’ll show you how in this post, so continue reading. What is Scarcity? It’s one of the powerful tools used in marketing by most of the biggest companies in the world. Scarcity is basically where ...

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So you are building your email list?

It’s really a hard job to build an engaged email list.

It takes time to build your email list but it worth it. You’ll be able to earn money consistently after that without much work.

It’s all about building an email list, engaging your subscribers and closing the sale. The first is always the hardest specially for newbies.

But there is often few adjustments that could boost your email subscribers without additional work. Yes, it’s just few adjustments.

Some of these could boost your email subscribers by a great percentage over night, without much work.

Scarcity is one of these keys that could boost your email subscribers and I’ll show you how in this post, so continue reading.

What is Scarcity?

It’s one of the powerful tools used in marketing by most of the biggest companies in the world.

Scarcity is basically where you create the idea in someone’s mind that your product is available for limited time. The brain will then send signals that the product is valuable, it tells the body that it needs to get it because it won’t be there forever.

Did you see how powerful is it?

It’ll triggers the brain of your prospects to hop on the email list because it won’t be available after that and it instantly increases the value of your incentive that you’re giving away.

How other marketing firms using this tool?

This tip is used by almost all of the companies because it’s very powerful.

Here’s how some of these are using it:

  • Car company: The new VW Golf $49,990 for a limited time only.
  • Abdominal machine: Call in the next 10 minutes to get 50% discount!
  • Carpet Sales: We’re moving location – get 50% off only while stocks last!

How to use it?

By introducing scarcity to your incentives, you’ll instantly increase the value of your incentive and you’ll increase your conversion rates, so you’ll get more subscribers with less traffic.

A simple tip to add scarcity is to add “limited time offer.”

You could change the wording and use different synonyms, but this could do the job.

Last Words:

Building an email list is very hard at the initial stage. Tips like using scarcity is very important to help you get more without additional work.

That’s what I’m trying to do with this series of posts.

I didn’t post new posts last week because I’ve started college and I’m in the faculty of dentistry, so I’ll be a dentist soon ;)

Anyway, from today, I’ll post weekly posts with new tips like this to help you increase your subscribers, so wait for them.

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How to Protect Your Reputation with a Blog http://www.bloggingtips.com/2014/11/04/protect-reputation-blog/ http://www.bloggingtips.com/2014/11/04/protect-reputation-blog/#comments Tue, 04 Nov 2014 22:23:21 +0000 http://www.bloggingtips.com/?p=35604 If you’ve ever worried about your online reputation and what people might find online surrounding your personal name or business, starting a blog is one of the best ways to combat these issues. Here’s a clear cut plan to get started and have something live within the next hour. Register a domain name related to your name or business Setup hosting and install wordpress Create five to seven quality posts for your site right away Link to all of your social networking profiles Share, promote and like these articles across all social platforms Seem easy enough? It should, because the beginning phases of protecting your identity and reputation online are just that simple. However, the method above simply isn’t enough to protect your name for the long run or even outrank anyone who might already rank for your business or personal name,. Instead you will need to start monitoring your ...

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If you’ve ever worried about your online reputation and what people might find online surrounding your personal name or business, starting a blog is one of the best ways to combat these issues.

Here’s a clear cut plan to get started and have something live within the next hour.

  1. Register a domain name related to your name or business
  2. Setup hosting and install wordpress
  3. Create five to seven quality posts for your site right away
  4. Link to all of your social networking profiles
  5. Share, promote and like these articles across all social platforms

Seem easy enough? It should, because the beginning phases of protecting your identity and reputation online are just that simple.

However, the method above simply isn’t enough to protect your name for the long run or even outrank anyone who might already rank for your business or personal name,.

Instead you will need to start monitoring your mentions online, seeing who is ranking for your name and what you can do about it.

I’ve mentioned other tools in the past like Google Alerts for setting up email notifications to see what is currently (and new) ranking in the search results for your desired terms, but there are others that you should consider as well.

InternetReputation.com for example has a free service where they send you updates with anything new that gets triggered based off your desired search terms. You can see an example of one of their emails below.

Internet Reputation Alerts

That darn golfer “Zach Johnson” is always causing a mess around my name in the search results :P

No matter whether you are looking for a new job or just wondering what appears in the results for your name, it’s always a good idea to have some form of tracking in place.

What to Look for in Terms of Negative Rankings

When looking at the search results, the most important thing for you to consider is what links are good and which are bad.

In the screenshot above you will see that the “Meet Zac Johnson of ZacJohnson.com | Ranktactics.com” link is considered “Possible Positive” — which it is.

In the “Search Engine View of Your Results” you will see a few other articles. As mentioned, “Zach Johnson”, the golfer, got triggered for my name a few times so none of these are of use to me… but they aren’t negative at the same time. If they were, they would be marked with that red x.

Zac Johnson vs Zach Johnson

To improve your search results, you would want to increase backlinks to the good articles… in hopes of pushing down the negative ones.

How a Blog Helps Your Online Reputation

As mentioned in the beginning of the post, one of the best ways to combat the chances of a bad search listing is by creating a blog focused around your business or personal name. If you have a business name that is already well known and want to protect your personal name, throwing up a resume site under yourname.com, would be a great option. Once the resume site was created, you could then link to it from all of the major social networks and job sites out there. The link juice from these sites would then push your site higher in the rankings while pushing your competition down.

Blogs are great for protecting your online reputation because they rank well with Google, they are easy to setup and you can continually build up your content and brand power in the process. If you haven’t secured your personal or business name as a domain name, I highly recommend you do that immediately!

Check Your Reputation Score

If you’d like to run a free reputation report on your name or business and get free email reports like the one above, you can fill out the form here.

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How to Make Money Blogging… Tips for Beginners! http://www.bloggingtips.com/2014/11/02/money-blogging-tips-beginners/ http://www.bloggingtips.com/2014/11/02/money-blogging-tips-beginners/#comments Sun, 02 Nov 2014 23:59:51 +0000 http://www.bloggingtips.com/?p=35600 No matter what type of blog you have, the concept of making money with a site that you created is something everyone would love to accomplish. The world of blogging is competitive and tough. When you start a blog you are instantly thrown into the mix of over 100 million other blogs and every day is a fight to get more traffic back to your site. If you think getting people to your site is an issue, then you will have an even harder time trying to make money with your blog. However, just like everything else, all bloggers start from ZERO… both in traffic and in revenue made from their site. Once you learn how to start creating quality content, build backlinks and monetize your content — then you will truly understand the concept of becoming a pro blogger. Below I’ve made a quick and dirty list of three ...

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No matter what type of blog you have, the concept of making money with a site that you created is something everyone would love to accomplish. The world of blogging is competitive and tough. When you start a blog you are instantly thrown into the mix of over 100 million other blogs and every day is a fight to get more traffic back to your site.

If you think getting people to your site is an issue, then you will have an even harder time trying to make money with your blog. However, just like everything else, all bloggers start from ZERO… both in traffic and in revenue made from their site.

Once you learn how to start creating quality content, build backlinks and monetize your content — then you will truly understand the concept of becoming a pro blogger.

Below I’ve made a quick and dirty list of three of the best ways new bloggers can start testing their blog with monetization and maybe even earning a few dollars in the process. Remember… these are very simple methods and most of you are already probably well aware of them.

Google Adsense

Google Adsense

Google is the most popular search engine in the world and they make nearly all of their $30 BILLION dollars per year in revenue from search advertisements. It’s not only the search engines that is making them all of this money, but also their Google Adsense program that serves advertisements across millions of sites on the internet. Google does all of the ad serving, buying, transactions and tracking. As a blog owner, all you need to do is join the Google Adsense affiliate program, throw a line of code on your site and you are ready to go! You will then earn a commission every time someone clicks on one of your Google Adsense links.

Affiliate Marketing

Affiliate Marketing

If you have a blog that references any specific products or services, you may be surprised to learn that a lot of people are actually clicking your product links and buying through your site. What will be even more surprising is that you could be making money from all of these referrals instead of linking to other sites for free. Affiliate marketing is the concept of getting paid a commission to have an action or sale take place. Amazon.com, eBay and thousands of other sites have affiliate programs of their own and are paying out billions of dollars every year to their site partners. To see if your favorite sites have affiliate programs, all you need to do is scroll to the bottom of their site and look for an “affiliate program” link. You can also type the site name into Google and also add “affiliate program”.

Google Adsense Video Ads

Direct Ad Sales

Just like you want traffic to your blog, so do the billions of other sites on the internet. Since we are all sharing this massive pool of internet users, the best way to get new traffic to your site is through the use of ad campaigns (specifically placing banner ads on other sites). If you already have traffic flowing through your site, then you could start selling banner ads directly on your site. Pricing would vary based on banner size, niche market and how much traffic you are getting. If you are already serving Google Adsense on your site, you could see what type of ads are appearing and then try to contact these advertisers (and their competitors) directly to see if they would like to buy advertising right on your site.

Make Money Blogging by Testing Your Audience

At the end of the day there are hundreds of different ways to make money with a blog, some working better than others. The difference between what works and what doesn’t actually comes down to what your audience wants. Try different content, ad campaigns and offers. Your audience will determine the success of advertising on your site. Always focus on user experience and having the perfect mix of content and monetization.

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The 4 Clues Your Website Design is Out-of-Date http://www.bloggingtips.com/2014/10/31/4-clues-website-design-outofdate/ http://www.bloggingtips.com/2014/10/31/4-clues-website-design-outofdate/#comments Fri, 31 Oct 2014 16:54:34 +0000 http://www.bloggingtips.com/?p=35596 Website and blog design trends are constantly evolving, as is the technology that the latest websites offer users. Without realizing it, your website could be extremely out-of-date due to the constantly evolving nature of the technology sector. When your website is outdated, it can hurt your brand perception and turn off potential customers. See if your website is due for a refresh by searching your website for these four clues that your website is out of date. Clue #1: The Design Quality is Low One of the best ways to tell if your design quality is low is to visit similar website and see how their website looks. A clean, simple & relevant aesthetic is what online users are attracted to. Anything else comes off as outdated or inferior to competitors. The colors need to blend well with your branding and be used appropriately. The navigation needs to be simple ...

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Website and blog design trends are constantly evolving, as is the technology that the latest websites offer users. Without realizing it, your website could be extremely out-of-date due to the constantly evolving nature of the technology sector. When your website is outdated, it can hurt your brand perception and turn off potential customers. See if your website is due for a refresh by searching your website for these four clues that your website is out of date.

Clue #1: The Design Quality is Low

Designing WordPress Themes

One of the best ways to tell if your design quality is low is to visit similar website and see how their website looks. A clean, simple & relevant aesthetic is what online users are attracted to. Anything else comes off as outdated or inferior to competitors. The colors need to blend well with your branding and be used appropriately. The navigation needs to be simple and easy to use. Your website is often your first impression and should reflect a sense of quality and reliability.

Clue #2: Your Analytics Show No Growth

Google Analytics

Most like you have already set up Google Analytics on your website and you are monitoring your statistics frequently. Analytics helps direct you on what changes need to be made to your online strategy. Look through your reports and see areas where you have room to improve on page views, bounce and conversion rates, especially compared to previous months. This will help you figure out what updates need to be made to your website and where.

Clue #3: Your Website Content Isn’t Quite Right.

great content

There are two ways to check your website’s content. The first is to look at the content amount and spacing. If you have large blocks of text or have content that does not say much, it is time to update. The text needs to be broken up into short and digestible chunks. Break it up with bullet points, lists, headings, etc. The text should be there for a reason – filler content is detected by users immediately and causes them to gloss over or leave your website.

Clue #4: You’re Website’s Technology is outdated.

Wordpress Plugins for Every Blog Owner

Your website needs to have a mobile-friendly version that is easy to use and access from mobile devices and tablets. You also need to have other mobile features, such as click to call. Second is to look at social media integration and cloud backup services. If these aren’t presence on your website, it is time to update.

If your website was built a few years ago, the technology it stands on is most likely outdated. Unlike other purchases for your business, your website ideally needs to be updated every 3-4 years. Your website will have slow load times and limited editing functionality as browsers update and technology evolves. Sticking it out with outdated technology also makes your website more vulnerable to security breaches. Updating your website’s software will provide you with the latest in web design best practices, functionality as well as the latest infrastructure and security releases. Using Open Source software will provide your website with software that is more easily updated and scalable to changes.

Making changes to your website to update the design is extremely important. First impressions count for a lot and visitors who see these clues that your website is out-of-date will leave immediately. Keeping your website design updated will help you attract the attention of new customers as well as retain and cater more adequately to your existing client base.

This article was contributed by Magicdust, Australian digital agency providing professional website design and online marketing solutions for small business.

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How to Promote Your Blog Using Influencer Outreach http://www.bloggingtips.com/2014/10/30/promote-blog-influencer-outreach-2/ http://www.bloggingtips.com/2014/10/30/promote-blog-influencer-outreach-2/#comments Thu, 30 Oct 2014 16:22:14 +0000 http://www.bloggingtips.com/?p=35590 The world of blogging is filled with grey areas. Obviously, we all want to succeed and rise above the competition, but as bloggers, we’re also part of a larger community that works together. We’re neither mortal enemies nor best friends, more like mutual partners striving towards a similar goal. It’s the most respectable kind of competition there is, one that isn’t fueled by blood lust or greed, but a common goal and a desire to create mutually beneficial arrangements that allow us all to rise up. What does stand as a strong aspect of the blogging community, is the fact that many people are influenced or inspired by other similar posts in their niche. By reaching out to these muses of the industry, connections can be made, more ideas can begin to develop, and what was once a no-name blog can now become something with help from influencers. This is ...

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The world of blogging is filled with grey areas. Obviously, we all want to succeed and rise above the competition, but as bloggers, we’re also part of a larger community that works together. We’re neither mortal enemies nor best friends, more like mutual partners striving towards a similar goal. It’s the most respectable kind of competition there is, one that isn’t fueled by blood lust or greed, but a common goal and a desire to create mutually beneficial arrangements that allow us all to rise up.

What does stand as a strong aspect of the blogging community, is the fact that many people are influenced or inspired by other similar posts in their niche. By reaching out to these muses of the industry, connections can be made, more ideas can begin to develop, and what was once a no-name blog can now become something with help from influencers. This is only one of several ways to promote your blog’s content, but it’s a valuable and sometimes overlooked resource.

How Can I Make This Happen?

There was a time when we were all young, and our parents told us never to speak with strangers. That was of course, a time sensitive piece of advice. In today’s modern world of blogging, networking is paramount and influencer outreach is fueled by this concept. In addition to networking with other bloggers, you can also attract a nice following by putting together an email marketing plan, which could potentially reach influencers or contacts as well.

When writing your blog posts, consider the kinds of content that is easy to market and utilize for an outreach arrangement. Here are a few types that work well:

  • Interviews
  • Top 5, 10, or 20 Lists.
  • Co-Authored Posts
  • Case Studies
  • Editorials or Opinion Pieces

The basic idea here is to utilize a form of communication like email, social media, or even an in-person meeting over coffee to discuss the possibility of another blogger promoting or sharing your post. We’re all in this together after all.

on-blastblog-screenshot

Here Are Some Key Strategies to Creating a Successful Outreach

The amount of information packed into the internet it astounding, and as bloggers, we’re all contributing to it on a daily basis. Everywhere you go, you can find information about all aspects of blogging, but I’m here to give you an easy to read rundown of some best practices and highly regarded strategies that I’ve found after a long expedition to the ends of the internet and back. This way, I can save you the trip and give you the information you need.

First of all, reaching out to influencers is only a piece of the overall puzzle. In order to truly maximize the effectiveness of your blog, you need to utilize multiple avenues of promotion. Reaching out to other bloggers that inspired you is a great way to get the shares flowing and the traffic moving, but if you really want to crank up the heat, I recommend you check out this post on On Blast Blog about effective ways to promote blog content. Variety is not only the spice of life, but it’s also the way to really add some fire to your blog.

One great example is Brian Dean’s “The Skyscraper Technique.” While I didn’t invent this technique, it does provide a very structured and efficient way of outlining possible influences with which to network. This technique also helps you build links within your blog posts, which brings traffic to your blog and makes you easier to find in search results. When you have this links established, having these influencers share your blog will maximize the benefits.

Finding Influencers and Creating Your Masterpiece

The first portion of this tactic involves doing a lot of research, but you can look at it like your shadowing the competition. Check out a highly successful blog in your niche and see what posts are performing the best on their social media profiles. Look at several of them like Facebook, Twitter, and Google+ and record the results you find. Notice which topics and posts are the most popular and focus on those specifically.

The next step is to create your own version of that content, and make it better. This can be done in a number of ways. A great example is taking a top 10 list and making your own that’s a top 100 countdown. People don’t see a massive list like that every day so they’re more likely to share it. Maybe you know a better, more modern angle on the topic? Use that, or structure it better with an improved design. Think outside of the box and seek to create something that turns something old into something new.

It’s not personal, it’s just business. From here, you can reach out to the author that inspired you to write your own post (your influencer as it were) and let them know that you linked your new post to theirs. Thank them for the inspiration and invite them to check it out. With luck, they’ll share it themselves and you’ll have gained a powerful resource in promoting your blog.

Other Strategies for Networking

Other great strategies include seeking out opportunities to contribute guest posts, which offer valuable opportunities to be heard through a larger website while also promoting your own blog. Consider also commenting on posts that you found interesting on other blogs. Spreading the word of your blog only requires you to be outgoing and willing to put your content out there for other bloggers to see and share.

Here’s a bonus tip for all you Blogging Tips readers out there: if you really want to thank your influencer and possibly create a lasting relationship with them, be sure to reciprocate when they share your content. Too often influencers push content out there on their own channels, but don’t receive the same level of courtesy. If you have someone promote or share your post, why not share theirs as well? It’s the nice thing to do, and it shows that both of you can benefit from the whole exchange, which makes them more likely to work with you again in the future.

Some Final Thoughts Before You Go

Blogging is more than just writing posts. It’s more than recording your thoughts, advice, or skills on paper. This profession, this hobby, whatever it is to you, it’s a way of life and each post has a little piece of us in it. If we respect the work that goes into each and every word, then we can truly understand the power of connecting with others who have chosen this path. Remember, if your influencer helps you, do the same for them. It’s simple advice, but crucial nonetheless.

Remember these tips, treat your influencers with respect and don’t waste their time, and they won’t waste yours. Working with them to promote your content and in turn you promoting theirs is the best way to take major steps forward in your blogging career and make valuable connections for the future. Don’t ever forget that we’re a community, and we’re all in this for the same reason: to inform, entertain, and inspire the world around us.

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5 Effective Ways to Increase Email Open Rates http://www.bloggingtips.com/2014/10/29/5-effective-ways-increase-email-open-rates/ http://www.bloggingtips.com/2014/10/29/5-effective-ways-increase-email-open-rates/#comments Thu, 30 Oct 2014 03:14:43 +0000 http://www.bloggingtips.com/?p=35576 When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in the industry will tell you that once you have a handful of subscribers and are ready to start an email marketing campaign, the most important thing is having your email messages opened. You’d be surprised how many email marketing campaigns fail as soon as you press the “send” button. Think about it this way… If your average open rate is 20%, that means 70% of your ...

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When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in the industry will tell you that once you have a handful of subscribers and are ready to start an email marketing campaign, the most important thing is having your email messages opened. You’d be surprised how many email marketing campaigns fail as soon as you press the “send” button. Think about it this way…

If your average open rate is 20%, that means 70% of your email subscribers are not viewing your email messages. This also means that you’re losing 70% potential profits you could have been generated through your subscriber. The good news we have enormous resources in the form of data that shed light on the “optimal” email message actually get opened and produce conversions. Let’s look at the “5” most important factors which will increase your open rate.

Optimal Sending Time

If you schedule your email to be sent at the right time, you’ll be surprised how it can dramatically increase your open rates. For example, several email service providers (ESP) have done studies in the past calculating the optimal time to send out emails. It’s been proven that 8PM-12AM is the best time to fire out any campaigns you have planned for your subscribers. If you think about it, this is the time that people have arrived home from work, had dinner, spent time with their family and have some spare time to hop on the computer. 8PM-12AM is when people don’t need to rush through emails and engage with the content within each message. During work hours 8AM-5PM, people are more likely going to open work related emails and skim through the rest opening only the ones which they feel are important enough.

kevin_1

Image by mailermailer.com

A few important things to keep in mind before sending your next email campaign: First, obviously implement the time shift discussed above so that your email lands in the inbox between 8PM-12AM. Next, keep the time difference in mind when sending emails to people in located in other countries.

Right Days of the Week

When choosing the right days to send emails there are a few things to consider. First, sending emails is not about what’s convenient for you but when the customer is most likely going to check their inbox. Statistically, it’s been proven that sending on weekdays is the optimal time to reach the recipients with most of it having to do with how accessible email accounts are to people. For example, on weekdays people are at work and/or in work mode so continuously checking their emails. Weekends, on the other hand, people tend to be more recreational enjoying family time, shopping and trying to make the most out of days off.

Let’s get to the statistics…

email open rate - day

Image by GetResponse

The time to send emails is from Monday – Thursday since it’s the beginning of the week. It’s also the days that people are back at work logged into their email accounts skimming through the weeks work. However, for optimal performance, it’s recommended that you send between Tuesday-Thursday for the following two reasons:

First, people are done going through most of their emails and have organized their inbox that typically happens on a Monday as it’s the beginning of the week. Monday people tend to skim through quickly and only read those which standout (work related, personal and other business interests). Tuesday to Thursday people most likely pay more attention to every email that comes through increasing the open percentage of your emails.

Secondly, you fall into the days that have shown the highest CTR. GetResponse analyzed 21 million messages sent, and CTR was the highest from Tuesday to Thursday. Much of the increase in CTR has to do with the recipients having cleared their inbox of junk, spam or anything that looks unresourceful earlier in the week.

Email Regularly

It’s a great way to increase brand awareness and not scare people away. The last thing you want to create is email inconsistently because that will scare people away. For example, once someone opts into your newsletter they expect to get updates and not implementing a regular emailing frequency will make people forget about your newsletter. When someone forgets their on your list, it increases the chance that they’ll mark your email as spam when you send a follow-up. Keep brand awareness and open rate high by sending frequent updates to your list. Make sure to send them high-quality content in each email, so they gain substance out of your newsletter.

Implementing this strategy has never been easier since many email service providers streamline the entire process. You can easily setup an auto-responder sequence that sends periodic emails once or twice a week. Once this sequence has been setup, it’s automated, and you don’t need to worry about it unless you’re adding more emails to the sequence.

Personalize Your Emails

Emails that have been personalized with the first & last name of the recipient in the subject lines have performed 6X better than others. There was an Experian study which analyze the data of 24 billion emails, and the results were amazing:

  1. Even though the most common approach in sending mails is using the first name, mails with the last name had a slightly better open rate.
  2. Mail subject lines with the first and last names had the highest open rates.

How do personalized emails make a difference?

There are many reasons however being able to cater directly to the person helps. Next, there is a psychological aspect which involves “special” or “personalized” treatment that has triumphed the way we interact in society. It’s the same factors which would determine the amount of the tip you’re going to leave for the waiter or waitress at a restaurant.  When emails are personalized, it’s a way of showing respect and builds comfort that translates into an email being opened by the recipient.

kevin_3

Image by CrazyEgg

Personalizing your email messages is very easy since it’s an option provided by ESP’s however make sure you add the right code into the message. Next, you need to ensure you collect the first & last name during opt-in. Without having this information, the “code” will not be able to pull out the right data.

Another good trick is to personalize the sender name changing it from the company name to your personal (sender) name. It’s creating a one-on-one platform for communicating which again builds a level of comfort between you and the recipient.

Another strategy is to use first & last name followed by a personal question. Since time, we have been programmed to respond to questions so would automatically want to respond to an email that throws out a question. Make them short and right to the point, for example,*full name*, How are you doing?

  • *full name*, Your ready to get started?
  • *full name*, Want to increase blog traffic?
  • *full name*, Ready to make some money?
  • *full name*, Looking for a new credit card?
  • *full name*, Paying too much for insurance?

Provide ONLY The Best

One of the best ways to increase email open rates is by establishing a reputation of providing “high” quality content. Many times people will open emails and find low-quality content that will deter them from opening emails in the future. It’s not important to send your subscribers a follow-up each time content is published so take your time finding content which is useful and provides substance to your readers. This builds your reputation as someone whose emails are worth reading and can provide problem-solving information.

I’ve been part of several email lists which bombard me with useless information and after 2-3 follow-ups I’ll unsubscribe from the list. I’ve also been on email lists which send 2-3 follow-ups per month, and their content blew me away and I’m still on their list today. It’s important you understand why people joined your newsletter in the first place which is because they read useful information on your blog and are hoping you keep providing top-notch content. It’s important not to disappoint them so provide only the best to your subscribers, so they stay loyal subscribers and returning visitors.

Wrapping Things Up…

Start implementing these strategies right away and analyze how they improve your open rates. Without a strategy to increase your low open rates, your going to lose out on the opportunity to convert your subscribers into loyal readers or sales. Over the next month, start analyzing data until you achieve an optimal open rate. The good news is, once you find something that works you simple need to scale to achieve the highest possible results.

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10 Digital Marketing Blogs You Need to Follow http://www.bloggingtips.com/2014/10/29/10-digital-marketing-blogs-follow/ http://www.bloggingtips.com/2014/10/29/10-digital-marketing-blogs-follow/#comments Wed, 29 Oct 2014 18:11:51 +0000 http://www.bloggingtips.com/?p=35565 There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach online marketing, with constant reposts of the same content. That’s why we set out to find a selection of blogs written by people who really know what they’re talking about, and who can provide you with unique insights on how to tackle the murky waters of establishing a solid online presence. So, without further ado: these are 10 digital and internet marketing blogs that you should follow if you want to stay up to date with trends and get solid advice on how to succeed. 1.  Moz - http://moz.com/blog Moz Blog is part of SeoMOZ, a group that specializes in providing SEO-optimization and digital marketing tools. Their blog is a popular and authoritative source for unique insights and concepts when it comes to getting your site ...

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There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach online marketing, with constant reposts of the same content.

That’s why we set out to find a selection of blogs written by people who really know what they’re talking about, and who can provide you with unique insights on how to tackle the murky waters of establishing a solid online presence.

So, without further ado: these are 10 digital and internet marketing blogs that you should follow if you want to stay up to date with trends and get solid advice on how to succeed.

1.  Moz - http://moz.com/blog

Moz Blog is part of SeoMOZ, a group that specializes in providing SEO-optimization and digital marketing tools. Their blog is a popular and authoritative source for unique insights and concepts when it comes to getting your site ranked.

Rather than just giving you advice on how to successfully market your business, contributors will often share wisdom on how to build a solid business with strong client relationships. While the blog is free to access, their proprietary tools will cost you a (reasonable) investment.

2.  HubSpot – http://blog.hubspot.com/marketing

The HubSpot blog for Inbound Marketing attracts over 1.2 million readers a month. Have a quick glance at the content and you’ll see why. This beautifully designed blog is full of interesting tidbits of information, and will familiarize even technology novices with internet marketing concepts. Inbound Hub will deliver a wealth of knowledge to you at a steady pace, discussing everything from closing sales leads to ensuring your eBook is well received.

3.  Occam’s Razor – http://www.kaushik.net/avinash/

Occam’s Razor is the analytics-focused blog of Avinash Kaushik. He uses this portal to demonstrate the benefits of understanding your website’s traffic metrics, and the best practices for managing and presenting your business online. Avinash is also the author of two popular books on analytics: Web Analytics 2.0, and Web Analytics: An Hour a Day. Use the information on this blog to empower yourself with knowledge that few others will make use of!

4.  Copyblogger – http://www.copyblogger.com/blog

Copyblogger is a fantastic resource for those of you seeking advice on content creation and content marketing. Not only do they provide industry-killing seminars, webinars, and e-books, they also provide incredibly useful tips for free via their popular blog. The posts there are full of interesting, unique, and daring perspectives. To trust Copyblogger is to be part of the forefront of internet marketing.

5.  Unbounce – http://unbounce.com/blog

Unbounce is another one of those blogs that provides fascinating insights on metrics and analytics. Beyond that, their main focus is on helping you understand how to make as many conversions as possible. Everything from creating a captivating landing page to producing relevant and convincing copy is explained here, making it a fantastic source of information for those of you frustrated by low sales numbers.

6.  Mail Chimp – http://blog.mailchimp.com

Ah, MailChimp. An industry-leader in the newsletter game, the company knows much more about reaching readers than just delivering your content on time. You may not know it, but they also run a blog from their official website which shares some effective guidance on how to make successful work of what can often be a murky medium to utilise. Even better, readers can subscribe to the blog by entering their e-mail address at the bottom of the page.

7.  Blind Five Year Oldhttp://www.blindfiveyearold.com

Despite a rather tragic year for author AJ Kohn, and a somewhat questionable business name, his blog remains an aesthetically gratifying and much-valued stockpile of internet marketing tips. His advice is often delivered in a playful manner, but it is immensely useful and frighteningly accurate nonetheless. You should bookmark this blog immediately if you’d like to hear from a genuine internet marketing pioneer.

8.  ViperChill – http://www.viperchill.com

Glen Allsopp is a renowned name in the SEO business. He’s an internet marketing guru who’s been in the game since a young age, and is now trusted to provide regular and reliable (and oftentimes ground-breaking) guidance on taking your internet business to the tippy top. Glen’s work is as much about making new discoveries as it is sharing tips on how to use the tools available to you to exist efficiently and productively. Listen to this man and you will reap the benefits.

9.  Danny Brown – http://dannybrown.me

Danny Brown’s blog is as much a homage to wonderful web design as it is a place for helping you to understand an ever-changing internet. This is where an award-winning internet marketer discusses everything from eBooks to analytics, managing comments, and making conversions. There’s an almost serene quality to time spent on Danny’s website, and we highly encourage you to take a breather there now and again, too.

10.  Jon Loomer – http://www.jonloomer.com

Jon Loomer is a social marketing guru who’s unafraid to get his point out there. His official blog details not only how to market yourself using the social web, but also how it’s changing and what you should expect from each change respectively. A highly intelligent person, Loomer is a man who has earned his stripes having contributed to (and spearheaded) several successful internet marketing campaigns.

There are always going to be the new kid on the block when it comes to web marketing blogs, so keep your eyes peeled for excellent newcomers. But these 10 blogs are standby successes that every marketing pro should have bookmarked.

And when you find one that you really love, make sure to either subscribe via RSS, or sign up to the appropriate mailing list so that you never miss a new nugget of gold one of these experts is giving away.

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Making Your Website Mobile http://www.bloggingtips.com/2014/10/27/making-website-mobile/ http://www.bloggingtips.com/2014/10/27/making-website-mobile/#comments Mon, 27 Oct 2014 21:33:47 +0000 http://www.bloggingtips.com/?p=35555 Today’s customer is always busy and when they need to shop or gather information, chances are they will do that online. What’s even faster is when that customer can do all these online tasks from their smartphone or tablet device. Businesses have to be ready to configure their websites so that mobile access is not an issue. If your business does not have this feature, it may be time to build a mobile website. Know Your Audience The first task for any business to see if they need a mobile site is to know their customers. Where do your customers typically log in from? Does your website offer needed information and services for people on the go? When you answer these questions, you will get a better understanding of whether a mobile website is right for your business. It Keeps it Simple A mobile website is a great way to ...

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Today’s customer is always busy and when they need to shop or gather information, chances are they will do that online. What’s even faster is when that customer can do all these online tasks from their smartphone or tablet device. Businesses have to be ready to configure their websites so that mobile access is not an issue. If your business does not have this feature, it may be time to build a mobile website.

Know Your Audience

The first task for any business to see if they need a mobile site is to know their customers. Where do your customers typically log in from? Does your website offer needed information and services for people on the go? When you answer these questions, you will get a better understanding of whether a mobile website is right for your business.

Knowing Your Blog Audience

It Keeps it Simple

A mobile website is a great way to get the necessary information and services to your customers without a lot of fancy design elements. Your website can handle these additional elements, but with a mobile site, you can strip it down to what the customers need while they are browsing their phone on lunch or researching on their tablet in an airport. Without a lot of graphics and difficult navigation menus, the customer can get right to the heart of what they need from you.

When you give your audience what they are looking for in a simple and easy to navigate form, they will simply love you for that. Just think about how simple sites like eBay, Twitter and Craigslist are!

Keep is Simple Stupid

Easy to Setup and Maintain

A mobile website is a lot easier to work with than a highly developed website. That means you can have it setup quickly without hassle. With all of the company’s basic information available on this site, you may not even need to change the design as often as your change your website’s main design. However, if you do want to change the design, this can be as simple as a few clicks away.

With an easy to recognize domain name, easy setup and quick navigation for all of your visitors, a mobile website version of your main website can be a great investment. Not only will you give your current customers that option to access your site from anywhere, but you may also be able to attract plenty of new customers that are mobile-only.

Make Your Web Site Mobile Ready

Mobile is definitely the future, and this can clearly be seen by how fast companies like Apple are trying to change the way we buy products with our iPhones. It’s not just about mobile devices changing their technology, but also how much people are now using their phones during the course of an average day. How many times have you checked your phone today?

In addition to the amount of people using their mobile devices on a daily basis for casual browsing and checking email, then when you throw in another 1.3 billion users on Facebook and another few hundred million on other social networks… that’s a lot of people who could end up on your site through a mobile device. The internet is quickly changing and it’s no longer just for people who are browsing from their home computer. The future is clearly mobile and if you’re site or blog isn’t mobile optimized, you could be missing out big time!

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How to Maximize Email Marketing for Blog Promotion http://www.bloggingtips.com/2014/10/26/maximize-email-marketing-blog-promotion/ http://www.bloggingtips.com/2014/10/26/maximize-email-marketing-blog-promotion/#comments Sun, 26 Oct 2014 16:37:47 +0000 http://www.bloggingtips.com/?p=35549 Using email marketing as your strategy to promote your blog content is one of the best moves that you can do to get more exposure for your page and reach a wider targeted community for your brand. There are many posts out there that discuss the basics of email marketing, but I know that there’s still room for innovations to make this marketing strategy really work for any brand. In this post, I’d like to share a few actionable tips that you can apply to promote your content through email marketing (in a non-aggressive way). Let’s get started. Get as many email subscribers as you can Capturing emails through opt-in forms or landing pages is the first move in email marketing. Remember that if there’s no subscriber, there’s no email marketing strategy to execute. How to collect emails both from new and existing visitors? Do a content upgrade in your ...

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Using email marketing as your strategy to promote your blog content is one of the best moves that you can do to get more exposure for your page and reach a wider targeted community for your brand.

There are many posts out there that discuss the basics of email marketing, but I know that there’s still room for innovations to make this marketing strategy really work for any brand.

In this post, I’d like to share a few actionable tips that you can apply to promote your content through email marketing (in a non-aggressive way).

Let’s get started.

Get as many email subscribers as you can

Capturing emails through opt-in forms or landing pages is the first move in email marketing. Remember that if there’s no subscriber, there’s no email marketing strategy to execute.

How to collect emails both from new and existing visitors?

  • Do a content upgrade in your most visited pages by adding bonuses to them, wherein your visitor will only get access to those freebies after they subscribed to your blog.
  • Provide brief and honest benefit to your call to action. Let your potential subscribers know the value in your newsletters.
  • Choose email-capturing tools or plugins like ManyContacts that are responsive on mobile devices. The more responsive your page/content in mobile devices, the easier for your followers to subscribe to your blog.
  • Incentives are the best way to entice people to join your email list but be careful with how you create and present your incentive.
  • Fix an opt-in box in your sidebar to increase daily email signups.
  • Link to your landing page (with optin-boxes) from your content contribution (e.g. guest posts).
  • Invest in building a community around your brand by participating in online forums, Q&A sites and blog communities.
  • Use micro-survey tools (e.g. Qeryz) to ask a few questions then direct your respondents to your landing page.

qeryz-usage-wordpress-site

Consistently providing to your audience can easily help your brand to collect emails from engaged visitors.

Decide which type of newsletter you will provide to your subscribers

Different industries and different brands have their own way of creating content format for their newsletters. Some are happy with sending product reviews/updates to their subscribers while others would start off with sending informative articles that are relevant to the industry.

The best way to find what newsletter format (content) could best benefit your audience is simply by learning from your competitors.

Subscribe first to their newsletters and identify the following things that will best help you create your own newsletter format:

  • Email frequency (do they send weekly or daily emails?)
  • Content (are they giving out industry updates or plain self-promotional emails?)
  • Length of emails (500 words or more?)
  • Format (text plus images?)

Once you determine the types of emails your competitors are sending to their users, you can now think of how you outperform their work.

Here are a few things you need to consider to create your own brand identity for your email marketing campaign:

  • If two are three of your competitors have the same email frequency, you would want to do the same for your campaign.
  • Use the Pareto Principle (80/20) when sending newsletters to your followers (i.e. 80% informative content, 20% for branded content – product updates, news, etc..)
  • Make your emails conversational and personal to encourage discussions/feedbacks even in the email platform itself.
  • Use responsive emails in you newsletters to improve readability and increase click through rates. GetResponse does a great job in this responsive email feature.

Test your emails

Improvements happen when you start to test your emails and get results from your experiment.

Don’t just allow knowledge from email marketing posts to come into your mind and get acquainted with it. But rather start learning from your own experience.

A few things you need to experiment to yield better results for your blog’s email marketing campaign:

  • Headlines
  • Full text or with variations of text and images
  • Placement of links (intro, body or end of the email).
  • Call to actions near the link.

There are a lot more experiments you can do aside from the things mentioned above. The only thing that matters is the result (data) you can get from every experiment and decisions you will make out of it.

You may want to check out this post on Digital Philippines about 25 content promotion strategies.

Final thoughts

Start executing a solid marketing campaign for your blog to help your content/page gets its traction in your industry. Apply every tip I mentioned above to improve your email marketing process.

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How to Monetize Blog with Merchandise? http://www.bloggingtips.com/2014/10/24/monetize-blog-merchandise/ http://www.bloggingtips.com/2014/10/24/monetize-blog-merchandise/#comments Fri, 24 Oct 2014 11:16:44 +0000 http://www.bloggingtips.com/?p=35521 Bloggers put a lot of time, thought and energy into their work. While many do it simply because they’re passionate about what they write about, it’s not easy to find a blogger who is against the idea of making money off of what they do. Monetizing one’s blog can be difficult, however, as there’s really no one-size-fits-all solution. One thing that many bloggers overlook is how effective selling branded merchandise can be, and they’re missing out on a world of opportunity. Merchandise to Monetize Blog Monetizing your blog with merchandise can take a little work, but it’s surprisingly easy when you really think about it. Get the basics under your belt, and you’ll be making money in no time. So, what are the basics? Create Merchandise-Ready Branding Before you put even a stitch of thought into what type of merchandise you’re looking to sell, it’s important to brand your blog in a ...

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Bloggers put a lot of time, thought and energy into their work. While many do it simply because they’re passionate about what they write about, it’s not easy to find a blogger who is against the idea of making money off of what they do.

Monetizing one’s blog can be difficult, however, as there’s really no one-size-fits-all solution.

One thing that many bloggers overlook is how effective selling branded merchandise can be, and they’re missing out on a world of opportunity.

Merchandise to Monetize Blog

Monetizing your blog with merchandise can take a little work, but it’s surprisingly easy when you really think about it. Get the basics under your belt, and you’ll be making money in no time.

So, what are the basics?

Monetize Blog

  • Create Merchandise-Ready Branding

Before you put even a stitch of thought into what type of merchandise you’re looking to sell, it’s important to brand your blog in a way that will be tailor-fit to merchandise.

What this means is that you need a logo and tagline that will fit just as well on your blog as it will on a t-shirt or other piece of merchandise. Most bloggers already have something along these lines, although that isn’t to say that it is well-suited for printing on merchandise.

Keeping things small and compact is key and if you’re hoping to have different types of merchandise, you’ve got to ensure that each of your designs is cohesive with one another. Colors need to be the same, as do shapes and sizes. If the logo or other branding elements you currently have for your blog aren’t suitable for print, it’s time to make some changes.

  • Avoid Taking the Easy Route

You can easily create some branded t-shirts and mugs to be sold as merchandise on your blog, and quite frankly, you should. This isn’t where it should end, though. It’s important to be as creative as possible when determining what type of merchandise you’re going to sell, and it should coincide with whatever your niche might be.

If you run a food blog, for example, how about branded tumblers or plates? Those who run a tech blog might want to consider selling branded USB thumb drives. The options are endless, and you can brand practically anything these days.

You could even consider taking a DIY approach and use paints or other materials to brand your merchandise. While it may not be the best model for blogs that sell large volumes of merchandise, it could be ideal for those who are just getting into monetizing.

  • Don’t Overlook Shipping Packaging

Most people can agree that it’s a great feeling when a package shows up at the front door. One way to make your blog’s merchandise stand out even more (and thus further your branding efforts) is to actually focus on the packaging you use for shipping.

Most packages look relatively similar to one another, but you can stand out by using custom printed corrugated boxes or similar shipping materials that allow you to get creative.

The shipping package you end up using should be consistent with your branding, perhaps featuring your blog’s logo and tagline. You could keep it simple, too, as minimalism goes a long way when it comes to packaging.

Either way, you’ll only be helping to push your brand (and blog) in a forward direction by really taking the time to make the shipped merchandise package look unique.

Endnote

Merchandising is a great way to monetize your blog. However, it is not a cup of tea for everyone. You need to put in a lot of effort. Even if your blog has a lot of authority, be ready to spend some money on creating and distributing branded blog merchandize for free or for promotional purposes.

With time, revenues will start pouring in.

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32 Great Benefits of Blogging http://www.bloggingtips.com/2014/10/19/benefits-of-blogging/ http://www.bloggingtips.com/2014/10/19/benefits-of-blogging/#comments Sun, 19 Oct 2014 19:32:06 +0000 http://www.bloggingtips.com/?p=35532 I love blogging and I could give you 300+ reasons why blogging is so beneficial and how it can massively change your business and branding forever. Instead I will just give you a list of 32. Why 32 you ask? Because it’s my favorite number and it grabs attention. 32 Great Benefits of Blogging Build a platform for your audience to leave comments and engage with your comments. Enable social networking sharing links right within your site and content. Finally put that yourname.com (personal name) domain to good use and build a brand It’s one of the cheapest and most effective ways to build a brand online Google loves blogs because they usually create unique content more often than static sites WordPress makes the process of setting up a blog super easy There are over 100 million blogs in the world… shouldn’t you also have your own If you can create compelling ...

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I love blogging and I could give you 300+ reasons why blogging is so beneficial and how it can massively change your business and branding forever. Instead I will just give you a list of 32. Why 32 you ask? Because it’s my favorite number and it grabs attention.

Benefits of Blogging

32 Great Benefits of Blogging

  1. Build a platform for your audience to leave comments and engage with your comments.
  2. Enable social networking sharing links right within your site and content.
  3. Finally put that yourname.com (personal name) domain to good use and build a brand
  4. It’s one of the cheapest and most effective ways to build a brand online
  5. Google loves blogs because they usually create unique content more often than static sites
  6. WordPress makes the process of setting up a blog super easy
  7. There are over 100 million blogs in the world… shouldn’t you also have your own
  8. If you can create compelling content that provides value, it shouldn’t be hard for you to make money with a blog
  9. Using a blog as your online resume and source for individuals to find all of your information and social profiles is super easy
  10. Billion dollars companies are paying a ton of money to rank at the top of the search results, a quality blog post with a few links could do the same
  11. Blogs provide you with an outlet to talk about something you are passionate about
  12. Become an expert at something you love, while inspiring others
  13. If you don’t want to get your own domain name or hosting, you can start a blog completely free through Blogger or WordPress sites
  14. Expand your reach and meet new people everyday throughout the world from people who are finding your content
  15. Blogging makes you a better writer and more knowledgable in any given topic
  16. People share and link back to content on your site that they find value in
  17. Build a mailing list and create a loyal following through the use of newsletters and rss feeds
  18. Give away free ebooks and course through your blog to provide extra value outside of just blog posts
  19. With your own blog you can start a trend, following, business and concept… you just need to reach the right audience and get something going
  20. Build a platform and following through your blog that could lead into products, coaching and speaking gigs
  21. Learn how to use WordPress, make money online or anything else you might like by documenting the process on your blog
  22. Get a better job by building out industry related content on your site and connecting with fellow workers/companies online
  23. Become a published author by starting with a blog, then growing your following and eventually self publishing your own book through Amazon or possibly be approached by a huge brand
  24. Protect your online identity and reputation by having your own sites come up for your personal and/or business name in the search results
  25. With a blog you can established yourself as an expert in any field or topic. You only need to know 1% more than your audience to be perceived as an expert.
  26. Master the art of SEO. Web sites and blogs are the future and ranking in the search results is always going to be important — all of which can be learned while launching a blog of your own.
  27. Create a product, reach out to other blogs and make money off of what you are an expert in.
  28. Every day millions of people go to Google to look for answers to there questions. You can help people by creating a blog on detailed topics that you might already be an expert in or have experience with.
  29. Spread awareness for events, causes and charities that you are passionate about.
  30. Put yourself out there and see what happens. Blogging has changed the lives of many and how can it change yours?
  31. Connect with mentors, idols and celebrities through engaging content and in-post interviews
  32. Web sites and blogs are selling for lots of money. Create something of value and you could quickly cash in

How many blog benefits can you think of?

Now that I’ve ran through a ton of benefits to blogging that I’ve just randomly come up with off the top of my head, why don’t you add some of your benefits of blogging.

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