Having a clear idea of who the ideal reader is for your blog’s content might be just what you need to take your blog up a notch. If your blog is new, I know you might be thinking I’ll take anybody I can get! But hear me out. Read through the whole post, and then decide for yourself if you think the idea has merit. It works for me, and I think it can work for you, too. What’s the secret? I’ve created a Profile of my ideal reader.
Demographics
In business and…
Happy New Year! Okay, I know it’s a bit late, but I missed last week due to illness and I didn’t want to miss spreading the cheer. Did you make resolutions? Have you broken them yet?
I don’t believe in new year’s resolutions. I prefer to consider establishing new habits. That way I’m looking at ways I can improve by adding things to my life rather than focusing on negatives that I want to remove. Sort of a “glass is half full” way of improving myself.
Anyway, last July I quit smoking…
Punctuation is important, sure, but it’s not a deal-breaker. For the most part, your readers probably don’t care whether you’re comma-crazed, like me, or writing marathon run-on sentences. Few people are studying closely to determine whether you should be using parentheses rather than dashes. Still, there are a few instances where something as small and boring as a punctuation mark can make or break your post.
The most exciting mark is, of course, the exclamation point. This gets overused a lot, especially in email. That’s because the exclamation point is the…
Blogs need content: short snippets, articles, and longer feature articles. Here are five tips to improve your article-writing skills; within a few days, you’ll be writing content like a pro.
1. Outline before you start writing - a few points will do
Jot down a few points before you start writing.
Many articles follow this simple format: an introduction, a few points (around four, in an article of 500 words), and a conclusion.
Writing a short outline before you begin the article will help you to stick to the point.
Every article you write…
YOUR PARAGRAPHS, SUMMARIES AND SENTENCES HAVE TO BE EYE-CATCHING
A really great summary that should be placed in your blog content would be defined as the main summation of who your subject is, what exactly took place during the experience you are describing along with when and how the incident occurred.
You should never use more than 60 words in describing this summary either. Always keep your summaries action-packed and full of life so that the reader will be compelled to read more.
Sentence length should never be more than 25 words…
Retaining readership is an important part of blogging, but the next step to retaining readership is creating loyal readers. Marketers call this driving customer loyalty.
As part of a book I wrote that will be published in 2008, I created what I call the Three Ss of Customer Loyalty, which are just as relevant to retaining blog reader loyalty as they are relevant to any product or brand loyalty initiative.
Before I giveaway the Three Ss of Customer Loyalty, it’s important to note that a key component to customer loyalty (and blog loyalty)…
