In my last article, we looked at Ten Web Publishing DOs, we learned to think about your target audience, to publicizing your site and to ask permission for content. Today we are going to look at the opposite side of the spectrum, and dive into the ten things you SHOULDNT do as a web publisher.

So without further adu, lets get started.

DON’T Limit Your Audience

Be careful when designing your pages not to inadvertently limit your audience by using some oddball feature that can’t be accessed by large numbers of people who…

The human voice can express a wide range of sound: It can be loud or soft, silky or gravelly, suave or gruff. The variety of sound has significance - how you use a given sound can help you in your conversations with others - to persuade them, calm them, express concern, and so forth.

Voice in writing is the personality and character of the language used. You find it in literature, of course - where the author or characters in a given story have their individual style of language. You also…

I’m frequently surprised how often I hear bloggers and even seasoned Web writers say they don’t know much about SEO. Or say they do know about SEO, and it turns out they simply know what a meta tag is. Even more often, I hear writers say they don’t even want to know about SEO. They think it isn’t necessary.

If you’re one of these people, guess what? You can go through your blogging life with your head in the SEO sand, but ignoring it won’t make it go away. Unless you…

Live nude girls are great, don’t get me wrong. But before you go wild and start posting naked images all over your blog – or even one image – you need to stop and consider your audience. Most people, including your friends, parents, neighbors and little sister, might get in trouble for opening a website at work or at school that contains images of nudity. This also goes for images of body modifications, lewd words in large print, and sexual drawings.

This doesn’t mean you can’t post that stuff. It…

I want to start off today’s post with a little exercise. First, I want you to close your eyes…

Did you do it? If you did, how long did it take you to realize that with your eyes closed you couldn’t read what came next?

Stick with me here, I’m not trying to be funny or make you feel stupid. The point of the exercise is to raise some questions. Do you always believe what you read? Do you always do what you are told? As a blog writer, are you stepping…