I’ve been toying with the idea of starting a second personal blog. I’ve been writing my first blog for a little over five years now. I’ve got a nice core of regular readers and a fair amount of foot traffic from the outside world; everything seems pretty settled. However, my recent attempts to theme the blog have failed miserably. I keep writing posts about my life instead of sticking to my theme. For those of you in the same boat, I’ve created a checklist to help you determine whether you’re…

The catch with web content is that is must be fresh and original to be most effective. If it’s not, the content can do more harm than good. Content is the one element that can keep customers coming back to your site time and again. When customers return often, your site ranking improves, because the traffic registers the site with search crawlers as a valid and in-demand site.

When your content stinks, though, your site is headed in the opposite direction. If you have content that’s not professional, the search engine…

You’ve heard all the SEO tips…

“Place keywords in your post titles.”

“Use h1 and h2 tags here, there, and everywhere.”

“Make sure that blah, blah, blah, SEO trick, blah, blah etc…”

Now, I am not discounting the fact that SEO is important to ranking your posts, and pages, and your blog altogether, but I have seen numerous bloggers forgetting one important detail when they are writing.

The human being on the other end of the post!

If you are writing an article, and conveying valuable information, keep in mind that it is humans that have emotions…

Whether you’re crouched in a garret in Paris with a quill pen and a dream, or clacking on your sleek silver laptop at 175WPM, being a professional writer is a romantic thing to do. Thinking of this, it occurred to me that professional blogging sometimes resembles dating. Here’s the one I thought of today:

Call and response
Here’s a scenario: you’re casually flirting with the barrista at your cafe of choice as they serve up your morning cup. To your surprise, said barrista takes the conversation one step further and asks you…

It is common practice for a company to have a vision and a mission statement for their business. Doing this inspires the organization to work together towards a noble cause. This aspiration gives the corporation a sense of purpose and consequently, develop a philosphy that will guide them towards success.

Adopting this custom for your blog will likewise give your site proper perspective and motivate you to write content that contributes to the achievement of your goals. Think about it now. Why did you start a blog? Monetization and profits aside,…