Written by Mark Knowles from Mark Knowles on March 18, 2008

A couple of weeks ago, I wrote about one of my pages which seemed to be lost in google’s neverland. Not to be confused with Michael Jackson’s neverland. No small children were involved in the abuse of this page.

The page is question is this one:

Trout recipes

http://hubpages.com/hub/Smoked-Trout-Creams-

I have left the url rather than a link via a keyword because one thing I had failed to notice is the trailing hyphen at the end of the title. Unlike a blog post, it is not possible to change this url, so I am stuck…

Filed Under Search Engines / 11 Comments
Written by Susan Gunelius from Women On Business on March 17, 2008

One of my favorite marketing blogs is Neuromarketing by Roger Dooley.  Earlier this month, Roger published a post that led me to find Feng-GUI, a website that offers free heat maps of your blog, so you can learn where the hot spots are and what people are looking at on your blog. 

Feng-GUI is promoted as “Feng-shui for graphic user interfaces”, and it’s meant to simulate eye tracking.  While it can certainly be argued that Feng-GUI leaves a lot to be desired in terms of truly simulating eye tracking, it’s still fun…

Filed Under Search Engines / 2 Comments
Written by Andy MacDonald from Swift Media UK on March 16, 2008

google sandboxThe simple premise of the Google sandbox is this: Google doesn’t want to list spammy sites. Some spammers, however, have been able to get sites listed quickly, get good ranks using questionable techniques, and make a buck before Google can react. Because of this, Google seems to have increased the importance of the age of a website among its ranking factors. So now, to be designated “Not Spam,” one of the things a site has to do is, apparently, get older.

It’s age before beauty: A brand-new site, even one with…

Filed Under Search Engines / 7 Comments
Written by Andy MacDonald from Swift Media UK on March 14, 2008

Improve SEO RankWhen you’re putting together a web site, the content for that site often presents one of the greatest challenges, especially if it’s a site that includes hundreds of pages. Many people opt to purchase bits of content, or even scrape content from other web sites to help populate their own. These shortcuts can cause real issues with search engines.

Say your web site is about some form of marketing. It’s very easy to surf around the Web and find hundreds (or even thousands) of web sites from which you can pull…

Filed Under Search Engines / 6 Comments
Written by Mark Knowles from Mark Knowles on March 11, 2008

Rolls Royce Phantom Coupe
$400,000 cars always appeal

It is slowly sinking into my sometimes Neanderthal-like brain that the URL you choose for your webpage (or blog post title) has a distinct bearing on it’s visibility to the search engines. Picking something witty and clever is a waste of time. The search engines don’t do “witty.” In fact, I sometimes wonder if they do “factual,” either, but that’s for another, “inspired rant.” That term by the way, I stole from Amy at Write From Home.com. She stole it from a lawyer, and anything stolen…

Written by Andy MacDonald from Swift Media UK on March 7, 2008

linking mattersWe already know that inbound links from other blogs and Web sites are critical for boosting your visibility with search engines, but what can be done to encourage those links?

Obviously, the more interesting your writing is, and the more you work to engage the blogosphere, the more people will link in. You should focus the majority of your efforts on these practices. That said, there are a few other tactics that can improve your chances of getting inbound links.

While most pro bloggers dislike receiving emails asking, “Hey, will you link to…

Filed Under Search Engines / 6 Comments