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Latest news in Search Engine Optimisation

Revisiting Google SEO Guidelines

Revisiting Google SEO Guidelines
18 Apr 2014

Search Engine Optimisation While Google continues to be elusive about practices that automatically give blogs higher authority, they have this 32-page long PDF guide which tells us the primary unavoidable factors from SEO perspective. Many of you may have already read this guide and other might be reading about this for the very first time. In both cases, it is a good practice to recon the technical aspects of any blog at regular intervals. Google SEO Guidelines Checklist ...

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The Four Process of Keyword Selection

The Four Process of Keyword Selection
15 Apr 2014

Search Engine Optimisation Wrong keyword selection leaves a negative impact since your site will not receive relevant traffic. The main problem today with internet marketing is that people are unaware of how to select the right keywords. Of course, I don’t mean to imply that keywords are the most important factor. Some of the best performing pages on my blogs weren’t keyword optimized at all! This being said, we still need keywords to reach target audience. There is a ...

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Digital Marketing – What Not To Do!

Digital Marketing – What Not To Do!
15 Apr 2014

Search Engine Optimisation It would be foolish of any business, existing or new, to think that they should completely avoid any form of online or digital marketing. It should be a part of any brand’s ongoing marketing strategy and attention should be paid to how well it is done. Done badly it can harm your reputation and drive traffic and customers away. Here are some things to avoid.  Badly Designed Websites:  We all know our response when we click on a page and it ...

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Is Google’s ‘Not Provided’ Keyword Data Just the Latest in a String of Anti-Competitive Practices?

Is Google’s ‘Not Provided’ Keyword Data Just the Latest in a String of Anti-Competitive Practices?
25 Feb 2014

Search Engine Optimisation Is Google’s decision to encrypt search data a move to block other ad networks? And should anti-trust authorities take notice? Microsoft’s gradual descent from complete dominance of the technology industry and desktop OS scene to their current, slightly less unchallenged position, is one that can be traced back roughly to around the time they were first found guilty of market monopoly. This forced them to deconstruct some of their ...

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Top 5 Common Mistakes Done By SEO Specialists

Top 5 Common Mistakes Done By SEO Specialists
31 Dec 2013

Search Engine Optimisation Venturing on a business is synonymous with the fact that the owner should also connote a significant consideration in line with marketing the product. There are indeed different types of marketing strategies that can entice any entrepreneur in engaging in. However, one of the most popular and effective strategies is the “Online Marketing”. Marketing online varies; one of the most efficient ways that is buzzing the online world today is the ...

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Conversion Rate Optimization: Do it The Right Way!

Conversion Rate Optimization: Do it The Right Way!
30 Dec 2013

Productivity, Search Engine Optimisation Too many friends of mine being web masters who are seriously “guru” at web designs and graphics have this false perception where they assume if the website looks attractive it’s going to be profitable and make tons of sales. But online marketers like me would disagree with their ridiculous assumption.  An effective website can only be determined through experimentation and with a certain set of metric measurement which leads to strong ...

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How to Protect Your Website from Google Penalty

How to Protect Your Website from Google Penalty
29 Dec 2013

Search Engine Optimisation, WordPress, Writing Everyone in Internet Marketing world is well aware of Google Algorithm updates and what problem it has caused last year and early this year. People are scared of getting their online business boomed! In this blog post, I will suggest a few ways to protect your website from Google penalty and play safe within the search engine. High Quality Links You need to understand the fundamentals of link building. It is not about how many links you’re ...

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