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Latest news in Search Engine Optimisation

Track Your Keywords with KnowMyRankings

Track Your Keywords with KnowMyRankings
18 Jun 2014

Reviews, Search Engine Optimisation The single greatest source of traffic for many of my websites continues to be Google. This really shouldn’t be all that surprising, as Google is by far the largest search engine on the web today and it is used by people all around the world every day to seek out the information that they need. If you want to get in front of that audience, you’ll want to rank well in Google for your target search terms. And for that, you should know ...

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3 Strategies to Beat the Recent Panda 4.0 Update

3 Strategies to Beat the Recent Panda 4.0 Update
17 Jun 2014

Blogging News, Search Engine Optimisation The recent Panda 4.0 update which was rolled out on May 20th 2014 has created quite a storm. The update definitely shifted things around because people didn’t know what to expect. Google implemented these search updates because they wanted to fine tune their search results while eliminating those websites that have used blackhat techniques to boost their content. They want to ensure the content which ranks the highest within the SERP’s ...

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5 Tips to Improve Organic Search Results CTR

5 Tips to Improve Organic Search Results CTR
25 Apr 2014

Search Engine Optimisation SEO efforts may be concentrated on getting your site on the top results of SERP. But even if you are the #1 site for the keywords of your choice and interest, it still may not mean monetary returns. It is here that you need to focus on the concept of CTR (click through rate). Why should a blogger worry about CTR? Any blogger must view its CTR rates with care because it’s one of the crucial blog monetization factors. Visitors click on the ads ...

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Revisiting Google SEO Guidelines

Revisiting Google SEO Guidelines
18 Apr 2014

Search Engine Optimisation While Google continues to be elusive about practices that automatically give blogs higher authority, they have this 32-page long PDF guide which tells us the primary unavoidable factors from SEO perspective. Many of you may have already read this guide and other might be reading about this for the very first time. In both cases, it is a good practice to recon the technical aspects of any blog at regular intervals. Google SEO Guidelines Checklist ...

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The Four Process of Keyword Selection

The Four Process of Keyword Selection
15 Apr 2014

Search Engine Optimisation Wrong keyword selection leaves a negative impact since your site will not receive relevant traffic. The main problem today with internet marketing is that people are unaware of how to select the right keywords. Of course, I don’t mean to imply that keywords are the most important factor. Some of the best performing pages on my blogs weren’t keyword optimized at all! This being said, we still need keywords to reach target audience. There is a ...

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Digital Marketing – What Not To Do!

Digital Marketing – What Not To Do!
15 Apr 2014

Search Engine Optimisation It would be foolish of any business, existing or new, to think that they should completely avoid any form of online or digital marketing. It should be a part of any brand’s ongoing marketing strategy and attention should be paid to how well it is done. Done badly it can harm your reputation and drive traffic and customers away. Here are some things to avoid.  Badly Designed Websites:  We all know our response when we click on a page and it ...

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Is Google’s ‘Not Provided’ Keyword Data Just the Latest in a String of Anti-Competitive Practices?

Is Google’s ‘Not Provided’ Keyword Data Just the Latest in a String of Anti-Competitive Practices?
25 Feb 2014

Search Engine Optimisation Is Google’s decision to encrypt search data a move to block other ad networks? And should anti-trust authorities take notice? Microsoft’s gradual descent from complete dominance of the technology industry and desktop OS scene to their current, slightly less unchallenged position, is one that can be traced back roughly to around the time they were first found guilty of market monopoly. This forced them to deconstruct some of their ...

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