In short, everything. Social-media optimization is not at all like search-engine optimization, though it should be part of your overall optimization strategy. Instead of adding keywords in the right places, tweaking your meta tags, and digging up the right balance of links, you’re doing something different — creating relationships, generating content, and tagging the Web. Don’t sell it short. The value of social media has already been proven by many organizations on the Web.
One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple…
My blog was recently in a competition. Even though it came through the first round okay (there are several rounds), one of the knocks against it was that it was a tad bit too self-promotional. This didn’t upset me because in my opinion freelance writing, as an industry, has this thing against marketing/self-promotion. Which, I think is why so many lead a starving artist existence.
However, this did get me to thinking about the mind of a marketer. As in, how do you develop it? When it comes to marketing,…
If you’re at all like me, you might already have owned the domain with your name for a little while just to be sure someone else doesn’t snatch it up. Shoot, I saw someone on Twitter say he’s already gotten his small child a domain with her name. (I’ve got to get to work on that with my three little ones). But then KelbyCarr.com was just sitting there, doing nothing.
Meanwhile, I’ve been developing my own sites as well as writing and blogging for several sites. My email signature was getting…
As we discussed yesterday, you have three seconds to hook visitors on your website. Snap, snap, snap - and they are gone. Without further adu, lets jump right into the following methods of increasing stickiness on your website.
Make Your E Mail Communications Valuable but Not Too Valuable
As the barrage of e-mail communications (e-zines, tip of the week, etc.) escalates it is absolutely critical that you differentiate your e-mails/newsletter from all the others cramming your customers’ inboxes. It may take several messages before they learn to distinguish your messages from the…
You have three seconds. Snap. Snap. Snap. And they’re gone. How can you get your visitors to linger longer? The technical Internet word for enticing surfers to hang around your blog is stickiness. Stickiness is usually associated with three factors:
1. Duration: How long do your visitors spend at your site?
2. Depth: How deep will they go exploring?
3. Frequency: How often do your visitors return?
Those wanting to increase stickiness need to offer a “mix of the four C’s: community, content, communication and commerce.” Of the mix, content is definitely the most…
