What separates a good ad from a bad ad? - essentially an ad that makes money for the advertiser vs. one that takes money and drags you down and eventually puts you out of business. Below you will find the tips and core requirements for writing a great pay-per-click ad.
Creating an ad and creating a great ad are not the same thing, though. Anyone can create an ad. And in some instances, that ad will work just fine for whatever purpose it was created. But if you really want to…
You’re a new blogger. You have no capital to invest in advertising your blog. You’re doomed, right?
No, you’re not.
There’s a great way to get traffic to your blog which is not only free, it’s also much more effective long term that advertising.
It’s article marketing.
Article marketing is essentially a free form of advertising, where you write articles of between 300 and 600 words for other bloggers, article directories, and Web sites. All the articles you write for others contain links back to your blog in your “bio”, published at…
In short, everything. Social-media optimization is not at all like search-engine optimization, though it should be part of your overall optimization strategy. Instead of adding keywords in the right places, tweaking your meta tags, and digging up the right balance of links, you’re doing something different — creating relationships, generating content, and tagging the Web. Don’t sell it short. The value of social media has already been proven by many organizations on the Web.
One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple…
My blog was recently in a competition. Even though it came through the first round okay (there are several rounds), one of the knocks against it was that it was a tad bit too self-promotional. This didn’t upset me because in my opinion freelance writing, as an industry, has this thing against marketing/self-promotion. Which, I think is why so many lead a starving artist existence.
However, this did get me to thinking about the mind of a marketer. As in, how do you develop it? When it comes to marketing,…
If you’re at all like me, you might already have owned the domain with your name for a little while just to be sure someone else doesn’t snatch it up. Shoot, I saw someone on Twitter say he’s already gotten his small child a domain with her name. (I’ve got to get to work on that with my three little ones). But then KelbyCarr.com was just sitting there, doing nothing.
Meanwhile, I’ve been developing my own sites as well as writing and blogging for several sites. My email signature was getting…
