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Beyond Stickiness: Nine Magnetic Ways to Keep ‘em Coming Back for More Pt.1
Promote your blog You have three seconds. Snap. Snap. Snap. And they’re gone. How can you get your visitors to linger longer? The technical Internet word for enticing surfers to hang around your blog is stickiness. Stickiness is usually associated with three factors: 1. Duration: How long do your visitors spend at your site? 2. Depth: How deep will they go exploring? 3. Frequency: How often do your visitors return? Those wanting to increase stickiness need ...
Continue readingHow Blogs are Powerful Tools for Community Outreach
Blogging Blogs, by their nature, are community online tools, very similar to forums in that they allow easy interaction and communication between online users. Although forums are typically closed communities where discussion takes place within the community, blogs are more open; conversation takes place both on the blog and between websites. Members run the best forums, in that the editorial control of a forum is best left to the members of the forum. ...
Continue readingPosting Frequency – How Often To Post?
Blogging Bloggers with passion and purpose are constantly adding new content to their sites. Why? Well, experienced blog authors know that the more often you post, the more attention your blog will receive. One of the reasons for this is that Google notices how often sites are updated, and factors this in when deciding how relevant a site is. All other things being equal, a blog that gets posted to several times a day will rank much higher than a blog ...
Continue readingEffective Blog Design Tips for Successful Blogging
Design & Coding Effective blog design includes the design of a blog itself, its navigation elements, and its communication tools. Blogs have a lot of standard elements, articles, comments, categories, and archives; all of which need to be presented well within the blog template design. Those elements put a lot of constraint on what is possible with a blog design. You should be focusing on making sure your blog is easy to navigate to find the content and easy ...
Continue readingHow Does PPC Affect SEO?
Search Engine Optimisation There’s a lot of debate about how an organization should use organic keyword marketing versus the way those same organizations should use PPC marketing. And there seem to be two (and possibly three) distinct camps about what should and shouldn’t happen with these different types of marketing. The first position is that PPC programs can hurt organic keyword programs. According to subscribers to this position, PPC programs damage organic ...
Continue readingUsing Internal Links
Links One linking strategy that’s often overlooked is internal linking. Internal links are those that lead people from one page to another within your web site. This is different from the navigational structure. Internal links are more natural links that occur in the text on your web pages. Without a good internal linking strategy, you run the risk of not having your site properly spidered. It’s not enough simply to have a navigational structure ...
Continue readingWhy Blogging is About Marketing
Promote your blog Marketing is not just about promotion; the marketing concept is also about discovering the needs and wants of a customer. A lot of marketing is about understanding your customer’s needs and wants and making sure that you build a product that satisfies those needs and wants efficiently and profitably. Research on blogging indicates it is not a good idea for a corporate blogger to focus solely on discussing their own products and services ...
Continue readingCommon Myths Regarding Accessibility
Design & Coding Historically, there has been some resistance among web designers toward building websites in an accessible manner. This resistance has arisen not due to a wish to discriminate against people who might benefit from accessible design, but rather from a fear that accessibility will limit designers’ options in how they create their sites. There’s also the fact that accessibility seems like it will add additional work, and most people ...
Continue readingThe Power of Polls
Design & Coding Some months ago I added a poll to my web site, and I was blown away by the increase in activity to the site as well as the number of people who were taking the poll in comparison to doing other activities on the site. I suppose I shouldn’t have been so surprised because polls are hugely popular all around the web. Entire sites are dedicated to building and displaying polls, and numerous freeware, shareware, and low-cost technologies are ...
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Maintaining a Presence in the Blogosphere
Blogging While posting is the most important thing you can do to establish and maintain a presence in the blogosphere, there are many other options available that can help create or maintain a high profile for you and your business on the Web. Commenting like crazy on posts that others write, especially on popular sites not only reminds the big-time bloggers of your existence, but can also get other commenters to drop by and check out your blog. Online ...
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