Blog Archives
18 Feb 2008
Promote your blog This weekend I received an invitation to a social networking site I haven’t heard much about. This one is called Flugpo.com and it’s promoted as MySpace meets Craigslist. It seems as though new social networking sites have to come up with unique ways to differentiate themselves to draw new users. Flugpo sounded like an interesting combination of functionalities, so I checked it out and decided to give it a try. I signed up ...
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11 Feb 2008
Promote your blog Entrecard is one of the newest blog promotion sites that’s causing quite a buzz around the blogosphere. In short, Entrecard requires no monetary commitment but a fairly significant time commitment in order to provide real benefits. Entrecard gives bloggers the opportunity to create a virtual business card that looks like a 125×125 ad. As an Entrecard member you’ll install a widget on your blog that provides a place for ...
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04 Feb 2008
Promote your blog Sk-rt.com is a fairly new social bookmarking site that uses the slogan, “Like that friend who always finds the best stuff. Only better.” It functions similar to Digg wherein users submit content and other users vote on it, and entries with many votes are more likely to make it to the front page and thus get more traffic. Sk-rt.com focuses on nine primary categories: Arts & Entertainment Design & Crafts Family & ...
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28 Jan 2008
Blogging In marketing, we create plans for just about everything you can think of – marketing plans, advertising plans, sales plans, new product development plans, you name it, we’ve got a plan for it. As bloggers, we can leverage that planning craze by developing plans for our blogs. Following are five tips to help you create a blog plan that will make your long-term blogging success more realistic and less overwhelming. Keep your goals ...
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21 Jan 2008
Promote your blog One of the main goals for bloggers is increasing traffic. We often talk about ways to generate traffic and increase readership of our blogs, but I thought today I would write about things you shouldn’t do if your goal is to increase traffic to your blog. Don’t ignore your readers: If your readers take the time to read your blog and leave comments, show them you value them by responding with meaningful conversation. Don’t ...
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14 Jan 2008
Internet News On January 9, 2008, NewsGator announced that it made a big change in its business model. Now, users can get all of NewsGator’s consumer products for free. Those free products include: NetNewsWire 3.1 FeedDemon 2.6 NewsGator Go! for Windows Mobile 2.0 NewsGator Inbox 3.0 (beta) NewsGator Go! for Blackberry All of NewsGators online platform products (iPhone Reader, HTML Reader, etc.) NewsGator is promoting its free suite of products ...
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07 Jan 2008
Promote your blog What image do you portray in the blogosphere and online as a whole? In marketing, we call it branding, but in psychology and sociology, they call it impression management. In fact, there is a whole network of psychologists and sociologists who have been studying impression management online, particularly as part of social media, for years. In an article from the New York Times this week, it was suggested that people strategize their online ...
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31 Dec 2007
Promote your blog Marketers are desperately trying to learn the best ways to leverage social media marketing and bloggers play an essential role in driving word of mouth marketing as online influencers. In short, bloggers can make or break a company’s viral marketing campaign. In 2008, we’ll undoubtedly see an even greater focus on social media marketing, and the stage is set for bloggers to take the lead as online influencers. How can you ...
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24 Dec 2007
Writing Retaining readership is an important part of blogging, but the next step to retaining readership is creating loyal readers. Marketers call this driving customer loyalty. As part of a book I wrote that will be published in 2008, I created what I call the Three Ss of Customer Loyalty, which are just as relevant to retaining blog reader loyalty as they are relevant to any product or brand loyalty initiative. Before I giveaway the Three Ss of ...
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17 Dec 2007
Design & Coding, Promote your blog Images play an important role in your blog’s overall success. Not only do images help the overall design of your blog, but they also help build traffic. And what blogger doesn’t want more traffic? Bloggers spend a lot of time marketing their blogs in order to boost their traffic, but the simple technique of adding images to your posts can add traffic organically. There are two primary ways images can help you market your ...
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