Blog Archives
Are You Blogging in a Silo?
Promote your blog There is a term used in business and marketing called the “silo effect” which refers to a lack of communication or coordination between business units and/or marketing efforts. Instead of working together, each team focuses solely on their own goals with little regard to everyone else’s efforts. It occured to me this week that bloggers should ask themselves whether or not they’re guilty of the silo effect on their ...
Continue readingDon’t Forget RSS Awareness Day on May 1st
Around The Blogosphere Most bloggers are interested in increasing the number of subscribers to their blogs. It makes sense: more subscribers = more loyal readers = more links = more page views = higher rankings, better advertising and more! While bloggers understand the value of RSS, many blog readers do not. That’s why Daily Blog Tips decided it’s time to educate the masses with RSS Awareness Day on May 1st. To help spread the word about RSS Awareness ...
Continue readingKeeping Your Sanity as a Blogger
Blogging, Blogging News Last week I asked if blogging is killing you. After a series of deaths (or near deaths) of popular bloggers primarily linked to stress, I found it refreshing to read Heather B. Armstrong’s (of the wildly popular Dooce.com) methods of dealing with some of the negatives of blogging in The Wall Street Journal. Heather uses an unorthodox method of anger management. She prints out the comments made on her blog that are particularly mean, ...
Continue readingIs Blogging Killing You?
Blogging News It might sound like an amusing question, but it appears that there could be some truth to it. Is blogging killing you? According to an article in the New York Times on Sunday, blogging can be fatal, or at the very least, contribute to an unhealthy lifestyle that could lead to death. Sadly, two well-known bloggers, Russell Shaw and Marc Orchant, died in the past few months from heart-related conditions. Their stress levels may have ...
Continue readingPaying for Diggs and Stumbles
Promote your blog Every blogger wants his or her posts to catch fire on Digg or StumbleUpon (or the social site of their choice), but would you ever pay for Diggs and Stumbles? It’s not a new phenomenon. In fact, many social sites try to combat paid submissions, but there are still many sites out there like Subvert and Profit where advertisers can pay people to Digg, Stumble, etc. blog posts or web pages and where bloggers or internet users can sign up ...
Continue reading5 Factors to Calculate Your Blog’s Worth
Making Money There are many page rank checkers online that will also provide you with a “value” or “worth” of your blog, many of which you can show off with a special button directly on your blog. Unfortunately, most of the valuations those websites provide seem overly generous. How then can you calculate the value of your blog if you want to sell it? The best way to start is by determining the your blog’s value using the ...
Continue readingCreate a Heat Map of Your Blog
Search Engine Optimisation One of my favorite marketing blogs is Neuromarketing by Roger Dooley. Earlier this month, Roger published a post that led me to find Feng-GUI, a website that offers free heat maps of your blog, so you can learn where the hot spots are and what people are looking at on your blog. Feng-GUI is promoted as “Feng-shui for graphic user interfaces”, and it’s meant to simulate eye tracking. While it can certainly be argued that ...
Continue readingIs the Blogroll Dead?
Promote your blog This is a question we’ve heard before. Is the blogroll dead? Perhaps a better way to phrase the question is to ask whether or not your blogroll is an effective use of the valuable real estate on your blog. In other words, is your blogroll bringing in an adequate return on your investment (in this case, the investment is your time and the space allocated to it)? Let’s face it, if your goals for your blog include monetization ...
Continue readingLink Popularity vs. Domain Popularity
Search Engine Optimisation Rumor has it link popularity is losing ground to domain popularity in the world of SEO, at least where Google is concerned. The online buzz says that Google has made some changes to its algorithms to counter link spamming so backlinks to your blog are only counted once per site versus every time there is a backlink throughout an entire site. What do you think? Good or bad? True or false? In the meantime, if you want to check your domain ...
Continue readingBe Careful What You Blog, It Could Cost You Your Job
Blogging News, Personal We’ve all heard the stories about bloggers who have written things about their companies in their personal blogs that have caused them to get fired. Heather Armstrong of Dooce.com is probably one of the most well-known examples of this, but have you considered that your company could fire you just because you blog regardless of whether or not you ever mention your company (by name or not) in your blog? That’s exactly what happened ...
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